You know if I can help Andrew Mazel Tov if if that program then helps others at the cost associated with it Mazel Tov It's all just good on good on good. And yes, I think the way we do business is going to be the way everyone does business in the future because it's going to be required to be successful. and if people can move on that version faster which is more about EQ than IQ then they'll be more successful And that's what I want for people not successful with money. Money successful with content and joy and happiness of course Money Matters I Don't diss money I'm an entrepreneur I gotta buy the New York Jets so that's gonna I'm not gonna be able to win that I'm not gonna buy the Jets with hearts but like but you can do both you can. You can be kind and it can be entrepreneurial. it doesn't It doesn't have to be rugged. Nice guys finish first. The second you figure out that nice guys finish first, not last is the second good things will happen in your life. First question for you Gary is um, of course we have to throw in our I asked Gary you've dealt with failures all your life publicly as well. It seems to be an inevitable thing in entrepreneurship, but I'm curious how successful entrepreneurs like you are able to get past so many failures but somehow keep going. Failures are personal. They're not public when I fail I have the enjoyment of Leaning into my addiction of humility and I love that I've learned and I don't have to make those same pattern mistakes in the future. So I double win I get another dose of humility which I achieve for and strive for and I get a learning that I'm smart enough and capable enough of not repeating. The reason people are scared of failure is because they worry about people's opinions on the outside, their parents, their siblings, and the general public. Anonymous People on Twitter and Discord and the world. which is silly because the reality is it's your life and what you really learn is you've gotta. The reason people are scared of of failure is because they have egos. They actually think that their life is that important that people's Judgment of their failures is important I know even with my significance of awareness and popularity, success, notoriety, that at the end of the day I'm just one little speck of eight billion people on Earth during a little 100 Year window on the universe's trajectory of all time. And so I I'm humbled by that. And thus, when I fail, that's me with myself. and that has nothing to do with any of you has nothing to do with any of you, let alone the people closest to me. It has nothing to do with them. All of a sudden, once failure becomes an insular game, not an external game, failure does not become scary. It actually becomes interesting I Thought you didn't, just like try to diminish failure and say it's not Failure failure you leaned into it. Um, correct. Andrew It's a really interesting Insight People like I didn't fail I Learned that you failed I failed like like Vayner I've tried to do an events company at Vaynerx for 13 years I've had three stop and starts. Those were failures Vayner Live failed I Tried to do a sampling company Vader Sampling failed like failure is real. Um, it's awesome I Love that that didn't work. Follow up: Um, when do you know to shut something down or look for an exit strategy when things are? Maybe you know when on the other side of failure, you know it. but in the middle of it you don't Okay, yeah, yeah. I'm looking a lot of faces here Charles Matt Mazzio Like a lot of people I Respect Like we've all done good and bad in that, right? Like? Um, Oh, God you don't know, right? We sold Empathy Wines to Consolation right before Covid. If we waited six months, we would have done better because everybody was paying more for DTC Brands right? Like, so we were wrong even though we had a massive exit. like you know, like you don't know you're guessing but I would tell for a lot of people here if you're starting to actually burn out meaning you don't enjoy it anymore. One thing I'm always fearful of is the following scenario and this one will land Andrew for you and many others. Okay, should I sell this because I'm really actually not liking it anymore. I've got this one million 10 million 13 million dollar offer on the table. but oh I know that for the next 24 months I can drive this train I'll eat a little more but I can sell it for 25 million. Um, a lot of people do that and sometimes it works out. The problem is, other times the recession comes, interest rates go up VC Stop funding and your 10 million offer goes to zero I Have many friends publicly known people who passed on massive exits only to then do an Accu hire and make Pennies on the dollar for spending another two and a half years being unhappy. So to me, the only practical answer to your question is selling it when you're not liking it because you don't know if it's going to be financially better or financially worse because it's out of your control. But you do know that you've sustained for the last year unhappiness driving it. so you should sell it I'm sitting I'm happy to pause that that was great. Uh, Gary Another question from David Salin Get a huge stance. shout out: David Um, what advice do you have from Founders Who maybe are burnt out or they're in between? You know, in the phases between two different things, looking to meet the right folks to start the next thing? Like how do you? how do they go about figuring out who the right people are for the next thing by putting themselves out there by dming people right now as they're sitting in this, you know you're people. It's all about fear my friend. KP Like people are scared to reach out to somebody, People are scared to network with people because they're worried about they're worried about being you know declined I Get this like you know in high school I was scared to like ask the prettiest girl out because I didn't want them No No's are scary but in business I've never had that and so you know it's just the truth, right? It's just the truth. Like how to ever go away. Okay, like the fear of ejection yes by practicing what people don't understand and this is where Modern parenting lost their way the last 30 years. Modern parenting tried to eliminate the taste of losing and and a demonized losing and a demonized people saying no and so now people are fully scared of it. The way to get there is by getting a ton of no's No is good. so it's kind of like anything swimming, riding a bike, hooking up. all the things that we were scared of through life. You got better at it the more you did it and so like you need to ask people like do you want to have a business meeting and they they don't reply to your DM or your email That's good. The amount of people that are mad at me in the world right now for not replying to their email is probably quite high, but the reality is is I'm just one human being and I get 10 000 of them a day I can't get there and comma. The weird part is it's actually probably equally as good that I'm not replying to them as if they actually got the 15 minutes because it's another at-bat of getting a No. Unbelievable Andrew you got a question, another David following up and actually a a question I Think so this is you Gary How do you handle the stress of being a founder and entrepreneur I Don't have the stress of being a founder and entrepreneur because I found you know This is why I don't like Garyvee I don't want people to map towards him because he got lucky I Have to remind everybody I'm 46 years old I'm gonna be 47 in three weeks I was selling lemonade at six as my hobby I was selling baseball cards at 10 as my hobby. it snowed in Edison New Jersey and I grabbed a shovel in my garage not ran outside with a sled I Love entrepreneurship and work I'm a very loud Advocate that I was a Dnf student that was unheard of I Want everybody to understand this. There's people in their 40s here that was unheard of in the 80s, especially for an immigrant from. Eastern Europe Unheard of I am a I'm no different than an actress, an athlete, a musician I've been this guy from the beginning I'm like I'm like Beyonce LeBron Not that I'm them in entrepreneurship but like they didn't know they were going to do anything else in their whole life. Neither did I So when you ask me, do I have stress I don't have stress I have gratitude every time I'm losing every time I'm publicly bashed every time I'm I lose money every like I get 39 Battle Scars a day but I love it because I don't do this for the money or for the fame I've been doing this long before any of you knew me. I wasn't even a public person until I was 30 years old. To remind everybody now, every person's a public person by the time they're 15 on. Tick Tock This was not my. this is not what I thought I was gonna do I was just gonna be a businessman and the world turned in a certain way that worked out for me from a popular culture standpoint. but it is not my addiction I Don't need your attention I don't need your admiration I don't I don't live for it I Just I I I I'm public because I think it's business development strategy but it is not what I aspire to do I aspire to be an entrepreneur so I am doing my life's Mission I'm I I Feel like I'm a teacher or a guidance counselor or a religious figure? I'm doing my destiny I'm so happy do you understand hello? I'll love that I mean uh Gary the guidance counselor thing I Feel like it's super overlooked by a lot of people and and it was one of the indirect reasons why we started this founder hotline. You know to be honest because we thought a lot of Founders could use supported guidance from somebody else and just like the the support system to say I hear you I see you. that's that's like takes them a long way. So you've been doing this for decades so I appreciate it I appreciate you doing that. Um Gary One follow up with the you mentioned the age thing right and I know a lot of audience here are above 30 above 40 and I I'm in circles I'm 34 Gary or 46 I'm in circles where people think 22 is too old. you haven't made it yet. How did you develop a healthy relationship with time? Gary That's my question I Hung out with 80 year olds when I was a kid I Gravitated towards grandparents and great grandparents. Um, from a very young age. My best friend when we first came to America because we were poor and everybody was working was my great grandfather. He passed unfortunately a year into being in America but I have always gravitated towards them and what you learn when you spend time with 80 year olds. If I could tell anybody anything here, spend time with an 80 year old that is not your grandparent. just have a combo a dinner. strike up a conversation. To this day, the only people I strike up conversations with at airports are people that I think look like Yoda like are they 90 I want to talk to them because they've lived it, They give you context and I'm practical like you're 36 KP right? Like think about this. Think about. think about, uh, 15 years ago when you were 21. You probably remember your 21st birthday, right? It feels like yesterday, and it feels like seven trillion years ago, right? right? So if you think about those 15 years, you can think about how much you've accomplished, how much opportunity you had, whether you accomplished it or not, how many reps, how many at bats, how much time that actually is. Now, what I do is when I'm 36 and I do that 15 thing then I go in 15 years I'll be 51. when you hang out with older people, you realize 51's a child. I have unlimited 50, 60 and 70 year old friends who act no different than my 30 year old friends. and so a lot of you see me publicly going deep into youth culture I Love the kids I love the Gen Zers the young Millennials But I spend a lot of my not public time with 60 70, 80 year olds and it's context and that context allows me to understand. Brilliant! Andrew Yeah, so all up around time. So this is from Nina Um, how do you prioritize your time? How do you make decisions on within? You just gave us a little bit of a sense of older versus younger. Uh, but how do you just with a thousand priorities in a day say this is what I'm going to focus on now today next. I have three full-time admins and Two Chiefs of Staff we have a one-hour meeting every Thursday to look at the week ahead. We analyze every minute on the minute. The meeting I had right before here was a 15-minute meeting. The meeting before that was a 15-minute meeting. Um I get a lot done because I believe in 15s I Think everybody in here has one hour meetings that are actually seven minute meetings. You multiply that times 183 meetings a year. You can imagine what ends up happening with efficiency I Go with my intuition in my gut I've got a ton of things going on: I have eight different companies inside of Vaynerx the holding company and I'm the active CEO of Vaynermedia. so I'm a chairman of seven other companies within that holding. Co I have V friends which is taking up an enormous amount of time I have my family my personal life I have my non-profits I have Garyvee the brand I have tons of Investments I have a fund I Have a lot going on. but the real answer and this is gonna be a bomb. The real answer is I don't judge myself when the last week wasn't as efficient as it could have been. The number one reason that people struggle with time management is because they beat themselves up for not having a productive week, day or year and they don't realize that it's just subjective and they're grading their own homework and they're themselves up anymore. I Think the productivity cultures sometimes taking us to the extreme. Yeah, because productivity is subjective. When people like Gary you're saying yes to too many things I'm like, let me tell you something I said yes to that. You would have said no to that led to X and I achieved more financial success with that Serendipity than you did with your entire strategy of douchiness. There's a threat here of compounding you. You pick an attitude, you pick a mindset and then you let it ride and you can't get in your own way. Um, but keep it wrong. Yeah. Next question. So Sean Huntington asks what are the soft skills that make for a great founder? What role has kindness played in building your success? Gary Foundation To retention. Retention is how you build a real company. Number one. Uh, I Think accountability is number one I Am baffled by leaders ability to blame everybody but themselves if you're a leader. by Nature everything is your fault and so I took accountability and everything that's happened in my personal life and my professional life and everything in between. And so it doesn't mean I mean I have plenty of feelings in my personal and professional life of like what the other parties had to do, uh, and and but I don't spend time on blame or dwelling. The number one characteristic of a a winner leader is uh is accountability. I Think compassion and empathy is the next. The reason I hold no grudges is I understand why and so I think compassion and empathy mixed in with accountability I Think competitiveness is a major factor I Think the world has demonized competition in the last 30 years in a very unfortunate way. I Think eighth place trophies actually lead to a lot of anxiety and depression with children now 20 and 30 year olds. not the reverse Merit matters. and so I think competitiveness matters. tenacity, ambition. uh, these are kind of the hard soft skills. and then on the soft soft skills. It's definitely kindness, empathy, caring, being sweet, approachable like I Just don't understand how people don't know that likability is a direct correlation to something that's healthy. What does that? How does that show up for a Founder I'm going to turn it back towards the day one. Yeah, very focused topic, right? Someone who's a solopreneur? They're in their own head. They don't have a team. They obviously have people. How does that come home for somebody who's starting a business? When you're kind to your vendors, to your potential customers, to the customers that fired you, you win. See, it's it. The big problem is that people say like I'm kind and then I double click into it with a Founder that I'm an investor in or a leader in my company as I go. you're kind when it's easy. right next year it's going to be hard. The economy is getting softer. There's a lot going on. like are you kind when it's rough, right? How does it show up for a solopreneur? Solopreneur is scared. she didn't hear scrapping. They're trying to get by. They don't want to go back to their job. So when you're scared and scrapping the ability to be I'll give you an example. You're a solopreneur. You got a customer. They're paying you a thousand bucks a month. You're pumped. They fire you a month in because they have a problem. Are you going to be kind and gracious to them or are you gonna be like you? Most people go to you I think if you go to kind and gracious and understanding even though it's a gut punch to you that that comes around long term and it matters man. I Just want to ask everybody because I'm like looking in the mirror. that's so real and life is getting harder, right? The economy is getting harder. we're all going to face that. Let me get, let me give. Let me give you a super macro one. You being kind in every scenario on the way to your ship sinking is exactly how you're going to get a meaningful job on the other side of your failed startup and people just don't look at the bigger picture. I I Love that long game I Love that long game I Think that's the KP Yeah, uh well. I mean I'm just kind of reflecting on it. Um, so I have another question that's a little bit more tactical. Um, so again this is by John Wayman and John Wayne's a therapist and marriage counselor and is it very successful? I Want to read? So here's the question: I Want to grow my practice by pursuing therapists and coaches to follow more customer friendly model which I think assessment model over charging and billing for hours I Can't find people to do this? How do I go about doing that by pounding the narrative into the universe at scale I Couldn't find entrepreneurs that wanted to be empathetic and kind to their their VCS their employees, their vendors and then I just made Seven trillion pieces of creative over a 10-year period and I'll miraculously you find more. And at first it was dozens and then it was hundreds. and then it was thousands. Every single person here that wants something accomplished has to realize that scaled creative in Social channels and then doing unscalable work I See Greg s in here right? Who's behind Hi-ho that q a platform leads to depth like I've never seen. which is why I decided to get behind it. Um, and so you know there's depth. There's width, but it's all about creative. Like you know, the world was changed by writers by Poets by musicians, by public speakers. Everyone here can have the world they want. The problem is, most people that are trying to do good or optimism are quieter than people that are trying to do negativity and bad. Negativity and darkness. and bad is loud. They're on the offense. Positivity and happiness is content, thus not pushing themselves to be loud. One of the biggest things that I'm trying to do is be loud in the face of negativity, right? I see Vicki One of my favorites Vicki J Just like that. Like, like in the face of anything and everything I Always want to go positive and do good and I'm empathetic to people's feelings. but I'm always going to push positive things because it is positive. Life is complicated. There's a lot of variables. There's a lot of nuances, but positivity in this room needs to be louder and so if he wants that, the reason he's not finding it is, he's not putting it into the universe enough. More creative, More written word, more audio, more video, More jumping into me saying yes to this I Had these 30 minutes as if like I would have rather have somebody take a razor and slash my face than allocate the 30 minutes to this given how much work I have to do before January 1st and yet I said yes to this because intuitively I felt that I could leave a positive impact in these 30 minutes to somebody within the 2 000 people that are sitting here right now and I was like it and so it's painful and like after I hang up I'm like I really probably needed that 30 minutes but then in nine months, 16 months, four years, somebody here is going to email me and say I was listening to Twitter spaces You said something about accountability or kindness and it changed my life and then all of a sudden it's all Pro couldn't cosign that more I mean the very fact that I'm here with you carry was because 10 years ago I was listening to one of these things that you did and I decided I'm going to be an entrepreneur I'm gonna I'm gonna show up for myself and after 10 years here I am with you. So it's crazy how different facts work. but two last bits: Andrew I Know we have the big announcement I can't wait for Gary to talk about that I know we've been arrested in love I can't wait to you know get Gary's perspective on it I want you to announce it for a little bit Andrew Dopey Andrew Don't be mad at me I'm so pumped I didn't realize you were announcing what we've been working on in this in this format. So but the biggest. The biggest question everybody? the elephant in the room. everyone's wondering pondering thinking about but not mentioning Gary recession. Yes, macro wise, everyone's freaking out. The banks are freaking out. Every every news channel is like freaking out I Feel like there's a lot of Theater economy going on but what is your take on it from your Vantage Point Number two: how should entrepreneurs Founders business people think about this, Turn fear into common sense and practicality and humility and everything will be Beyond Okay, let me say that nice and slow so everyone understands you should be fearful things are happening Apple doesn't shut down production of iPhones for its Health Banks Don't do what they are doing right now which is clamping the down right VCS don't even know they got tons of dollars to deploy. They're smart. What are they going to just write a check at a higher valuation when they know the Market's going to be different in six months? This is real. This is the time to not waste money as a company or as a human being. Maybe you don't need Starbucks every day. Maybe you shouldn't order from Postmates every day. Maybe you should cook in your little apartment. Maybe you don't need to take an Uber Maybe you don't need to do these things like me. You definitely don't need to be buying that you don't need. You don't need to upgrade your car. You may not need a bigger television. You may not need 17 employees. Maybe it's 11. it's devastating because you don't want bad for those six people. But like you, if you go out of business then all 17 people are out of business, right? So don't take it as fear it's just real life. Actually realize the last 10 years you should have been grateful for and you should add gratitude for how easy it was. Covet wasn't hard. covet was easy. The government printed an unlimited amount of money. Why do you think we're here I Love how people like. It's their fault. it's not their fault. Who printed all the money? We printed all the money like I don't understand. Like how people understand like there's nothing common sense or natural about I'm gonna sit at home and the government's going to pay me more to sit at home than have an actual job. It sounded all fun, but the problem was people bought Dom p and PlayStation fives with that money. Like don't you understand People are confused out here. They're living insecure and they need stuff to patch up their insecurity or to flex in front of others. Life is about self-esteem period. End of story and so what do I think I think everyone should be very thoughtful about every dollar they have now. look. I I have lots of savings so I don't have to change anything I can not do anything for seven years different so I'm less worried. but if I could, if I had to change my lifestyle I would immediately and I'm Gonna Change My Lifestyle because there's going to be opportunities and I'd rather buy a business during this time than have another extra fancy dinner like people need to get the smart. Be practical like I don't know what you think is going to happen. Don't hope and don't ask the government to do something for you like do it for yourself. There's the wake up. This is awesome. I Only wish one thing that this was somehow like somebody should leaked. Mr Bloomberg CNBC whatever they're playing on on TV Karen Thank you so much. All right the last segment angel I Want you to reflect on I'm gonna reflect basically like announce to the world the big, the big news about the partnership? Yeah and Gary I want you to react to it. Give your two cents on it. Go on here. We go 30 seconds on this. I Mentioned before we ran a Vaynerx incubator over the summer. It was an awesome first take at our collaboration. Between day one Vaynerx, we're running it back. We have a new program launching. It's going Live in Q1. It's Live now. It's a track within the Day one. Fellowship that is uh where you'll get to connect with and learn from the leaders. The Operators From within Vaynerx, it's called the Leadership and Operations Track. It's a new program where you know Gary's and the Vaynerx uh approach to leadership in business are going to get uh up front and center. So you get the killer combination of a day one program with the community and the collaboration with your peers with everything, the learning entrepreneurship from some of the best and so that's live right now. Gary Before I'm turning the mic because I'm going to let you have the last word for everyone. On this call we're giving a special announcement launch discount for the first 50 people who sign up. There's a code for 50 off. It's Hotline 50. like the founder, Hotline Hotline 50.

part of the site first 50 people but no, that was it. That's the infomercial is referring to is Joinday1.com J-o-i-n-d-a-y-o-n-d.com Okay so Andrew I heard you pitch Everyone's pumped Gary can you mix the same thing in your words? look I I Love the day I Love Andrew and his co-founder like you know I invested I Want them to win. The biggest thing I can bring them value is the Vayner operational way. the Vayner X-way I have 30, 40, 50, 100 Executives Now that have been with me for almost a decade, uh they love giving back. This is just a good. You know it's a it's A honestly what is this? This is karma on top of karma on top of karma. you know if I can help Andrew Mazel Tov if if that program then helps others, uh, at the cost associated with it Mazel Tov It's all just good on good on good. And yes, I think the way we do business is going to be the way everyone does business in the future because it's going to be required to be successful. and if people can move on that version faster which is more about EQ than IQ then they'll be more successful. And that's what I want for people not successful with money. Money successful with content and joy and happiness of course. Money Matters I Don't diss money I'm an entrepreneur I gotta buy the New York Jets so that's gonna I'm not gonna be able to win that I'm not gonna buy the Jets with Parts but like, but you can do both you can. You can be kind and it can be entrepreneurial. it doesn't It doesn't have to be rugged. Nice guys finish first. The second you figure out the nice guys finish first, not last is the second good things will happen in your life I have to run I'm two minutes late for something else. Love you. Hit me up on Twitter right now I'm gonna be reading it because the meeting I'm in to see what you most took away from this meeting. Love you! See you love you See you bye Thank you Foreign.