When you make money the goal you become vulnerable mentally, you become vulnerable mentally, they put things on a pedestal. They, their insecurities of their status, is driving them and that's what the and plenty of people can be successful through deep insecurity, but they're, not happy people. Let there be no confusion on this team with garyvee, i'm not talking about successful entrepreneurship. I'm talking successful life, absolutely yep.

I agree with you. I think the market is is ripe for a place like this to when i think about all the people moving to miami or puerto rico or yeah. I think um. You know the remote worker, the virtual worker, the there's just so many inherent advantages that dubai has to really make a play.

Do you think the best play could be in the dow space or defy or nfd, or my my intuition is that nft is the most lucrative space because i think similar to social media and consumer internet? It's inherently all-encompassing. You know, i think you're gon na. I think you'll see the biggest movement in how consumers everybody interacts with it. I think the nft space is incredibly lucrative, but don't you think, there's a barrier for entry.

That text is hard, of course, but the tech is hard and everything i mean understanding how to be part of a dao. It has you know it's just all new. I mean i think for me. I got lucky my career started when people didn't know how to use email, and so i've seen things go from this is hard to.

This is easy. I i bring up to a lot of friends. I'm like look. This is all hard now custodial non-custodial all this stuff, i'm like you used to have to be a programmer to get on the internet, and then marc andreessen created a browser and the world changed, and i think in next five years, all of this will be incredibly Happening on the back end right now, it's just so new and so yeah, i think, there's a barrier of entry.

But if you look at how many people have been willing to fight through that barrier to be a part of this space in such a short period of time um, i think we'll see a lot more uh a lot more adoption very quickly, yeah if you're in A position where your parents aren't completely stopping you from doing things on the side and saying no, you can't you, you were forbidden. You must only study if you're lucky enough that you can do both. I would tell you that you have plenty of time in front of you yeah what you want, but i do think the sooner you can start tasting. You know: drop shipping, uh, influencer marketing, nft cryptocurrency.

All this stuff looks easy on paper, it's good in theory, but then, when you do it it's much harder than people think, and i think the sooner you can taste the ups and the downs it's kind of like exercising you'll be more prepared for when you do It full-time it's like prepping for a fight, you'll be ready for the fight, so i think you know, are you? Are you in a position where you can start doing some of this stuff on the side? Um? I think i can what i spoke to my dad about was doing this in summer, um and and one of my and my dad had a a meeting with the with an american businessman uh and he um he's based in arizona, and he has a lot of Friends and real estate and everything - and he came to our house a week ago and i have um plans to go and visit them in arizona and and expand my knowledge about, because i'm really interested in real estate as well doing real estate in the future. So so i basically planned my whole summer to do that and um, and what what my my dad tells me a lot is that he feels that i'm lazy and i don't disagree with him uh i can be. I have the tendency to be lazy, but i also you're lazy, because you're disinterested exactly exactly 100, when i was 13 to 18. I was told by many many people that i was lazy.

They just happened to be people that were at school. You know yeah and maybe my grandma sometimes around the house, because i didn't want to hang a picture, but you know i uh. You know it makes me laugh so much because people thought i was lazy. Yet my life's destiny was to be synonymous with work ethic.

Yeah, like i, i really feel like if i had something interesting like when i watch all those videos about uh business and marketing and real estate. I expand like three like hours like just just watching and just listening, and it's so interesting and i'm so captivated in the moment, but as soon as i switch back to my chemistry class and they start talking about all this other stuff like in two minutes. I'm so disinterested so uninterested in whatever they're talking about. I lived your life.

My friend i understand i i it got so bad for me that i started bringing wine magazines to school and i would read them in the middle of class. Like literally i i basically realized something. I realized that my high school was more interested in me passing because they were going for a blue ribbon status in new jersey, which required everybody graduating. I realized that i could, as long as i showed up for school, that i was going to pass and the second.

I realized that i basically read wine magazines in class or fooled around or daydreamed or doodled yeah or whatever you know. I i think the key here is perspective. One you're going to have you're not missing out today. It's nfts tomorrow, it's vr the next day.

It's something that not the three of us could even imagine. So i think you've got to make sure that you don't have anxiety of missing out once you have a good relationship with that. What you need to do is just focus on learning as much as you can around the things that you're passionate about you know. Ultimately, your parents will be okay, no matter what as long as you're healthy and happy, but you might have to have a little bit of pain in between now and that success.

If you love skiing, hey, if you love tea, hey, if you love the yankees, you have to start making content around that and then you can lay your business on top of it. You love the yankees, like everybody, who's home right now, stuck start a podcast, a youtube show and instagram around your favorite thing make videos about. If you love an nfl team, you're set, there's free agencies. There's things to talk about, become your local sportscaster.

Take your hotcakes post and then after a year of that, maybe get to a place where somebody wants to sponsor your yankees podcast the yankee shop for 2500 a month, and you start building. You start building it's about building a business around something that makes you happy. Not the business that you think is going to make you the most money. Do you know why everybody's into cryptocurrency and cannabis and social media and real estate and and wall street selling money money and and when you make money the goal you become vulnerable mentally? You become vulnerable mentally.

I know unlimited people that went into something actually made the money, but they hate it and three years at first they needed the money. But three years in now, they've got the money and now it's handcuffs because they need the money. Because now they've started spending it people who don't have anything when they get money, then they start buying dumb you're right, because that's part of the whole equation of the psychology of not coming from anything and getting money. They want the money not for stability and peace of mind.

They want the money for the bmw that they saw the rich people, don't when they walked across the highway from the trailer park to go to the mall and like one day i'm gon na have one of those they put things on a pedestal. They their insecurities of their status, is driving them and that and plenty of people can be successful through deep insecurity but they're, not happy people. Let there be no fusion on this team with garyvee, i'm not talking about successful entrepreneurship. I'm talking successful life, absolutely yep.

I agree with you very clear if you read or watch anything for even more than five minutes, that i want people to be happy and be self-aware. Do i believe that work ethic is a foundational piece of success? Yes, i do do i want anybody ever to work so much that they get depressed. Of course not i you know, i never think that money is the driver, and so i think i think, whether it's lazy headline reading or not doing homework yeah. It's it's not been.

It's not been the most fun to get dragged into no yeah. I was like oh, i found reading no and there's so many people who are proof of the words that you say me included um. So so yeah, it's like a there's, a byproduct of success. You know where people will.

You know hustle porn's, a term leverage. Poor is a term leveragepreneur is when you're using other people to build yourself up at the cost of the other person, and you know. I think that, though you know, as you get bigger, people will leverage you and i'm okay with that, because the truth always wins in the end, and you know i know the body of work that i put out my intent um and if you want to clip One thing or one definitive statement from one talk without the context of the whole thing. Of course you can say anybody says anything, but the reality is is that you know i uh, i believe work ethic is important if you want to achieve hyperbolic success.

I don't want to tell people how to be happy yeah. So why are you telling me how i should be happy, uh and there's plenty of people that are super depressed, that work 40 hours a week like it's just hyperbolized link, baiting leverage, preneuring and i'm okay with that. But at the same token, it's important not to not take other people's points of view into account and i'm i'm in a constant. You know focus of that as well.

What do you feel like you've mastered and what do you feel like you're still learning. Second, question um: what am i i'm still learning about myself? You know in the new book i talk about candor i mean it. It took me, you know, what's crazy, for people watching this is gary v biggest strength, this candor, but i'm not talking to anybody. I'm talking to the world and thus i'm not hurting dustin's feeling where johnny's feelings or susan's feelings um as an operator for 20-plus years.

I did everything i could to fix a situation without telling somebody they stunk. Are you conflict-avoidant? Yes, i'm, but what made me build? Big businesses was not at 1201, okay got it yeah at 11. 59. I was yes at 1201.

I wasn't. I would always do the thing that the business needed you had to get. You got it done, but it was so cute, it's it was so and what i learned and why i wrote about it was. It was so sloppy from 10, 30 p.m to 12, 00 and the angst and then, and so what would happen you know really how it started was.

I was reading a facebook group of former employees and there was enough people in there that were not loving me and i kind of just like read it and looked at it and i was like this is a problem. It's time i fix this. I know who i am: i have no ill will i only have deep love for my employees. I don't value the money enough to be.

Why am i in this situation, where these people don't feel great towards me and they've worked for me? It's one thing when like johnnypants47 leaves a comment, says you're full of yeah yeah. That means nothing you're like shut up yeah in the same way that somebody says you're the goat and they don't know you, you can't go high or low. If you don't know somebody, but when i'm reading somebody who works for me for 19 months and i feel like i had interactions with them and i know how i run vayner and they're like gary i'm like and when i kind of really dissected it all of The people that were not pumped all had sloppy exits, whether we slash i got them to quit through them or they were pushed out on thursday. I would see them in the hall and be like karen keep rocking it and on monday we're like you got to go and like that was a real shortcoming.

And so i talk a lot about it and i talk about how i put the word kind in front of candor and it shifted everything for me three four years ago. I just i just can deal with it more. I can deliver it more um and - and i practice it more and and it's made substantial - i mean vaynerx, it's revenue, business. The p l is dramatically stronger today because its ceo got better at candy yeah it trickled down.

My greatest belief is that a leader's number one goal is to eliminate fear. Hence why it was hard for me to say sally. You know, you're really not doing well and we're going to need to get this better. My thought was sally leaves, my office goes and gets upset, johnny johnny leaves my office goes and gets upset, gets scared, goes on linkedin and starts up there.

Shit's all over yeah, like i feel like candor, leads to fear and that's how i saw it for a long time and that's wrong. But but the reason i don't call it candor in the book and call it kind. Candor is what i know, for fact, is: over the last 25 years i've witnessed unlimited inside of my companies or the hundreds of companies. I've invested in that people use candor as an excuse to be mean.

Managers and bosses use. Well, i'm just helping you, but they all over you yeah, their bedside manners are atrocious and even though they're helping you you leave, you know stunned, demotivated, shook and you're out the door, and i think it's time once and for all that we talk about what it Is to be a leader and build a big business, and i don't think nice guys finish last.