This London Fireside chat comes from Gary's trip to Europe during June of 2019. Gary talks about the best way to build a brand, the role of influencers, the only thing consumers care about, and more! There are also some interesting insights into the current state of Gary's most recent endeavors; including Empathy Wines and K-Swiss sneaker collaborations.
1:10 | How Empathy Wines started
3:55 | Year 2 of Empathy: act more as a brand rather than leveraging a personal brand
4:10 | Is Instagram the most important platform for Empathy?
5:00 | Why most of the brands you love will collapse
6:45 | Dollar Shave Club Strategy and building brand equity
8:15 | Top spenders on Facebook
9:00 | Being one dimensional is scary for brands
10:00 | Retail can still be a huge leverage for brands, consumers only care about convenience
11:00 | K- Swiss GV 004's campaign
13:30 | The role of influencers in DTC
14:30 | How to measure the success of the business
16:45 | Gary will be extinct in the UK in 2050
17:30 | History repeats itself
18:00 | When voice becomes the tollbooth, most brands are in trouble
Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button 😉
My direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT
My new K-Swiss sneaker: https://garyvee.com/GV004
Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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16 thoughts on “98% of the brands you love will collapse”
  1. Avataaar/Circle Created with python_avatars FYM channel says:

    great predicted. .look are realy economy goes down this pandemic. many was are jobless. surviving not an option but reality was facing.. may there was strong.. stay safe

  2. Avataaar/Circle Created with python_avatars nguyenquannnn says:

    Can anyone explain roughly what are the meaning of these acronyms? There's too many haha

  3. Avataaar/Circle Created with python_avatars Italian blinker says:

    She said 🤖

  4. Avataaar/Circle Created with python_avatars Joseph Ghaleb says:

    @garyvee
    This is beyond gold. I am so grateful. Can anyone help me understand what would an example of LONG FORM content be for a business like Purple Mattress or say Body Lotions? I understand what it means to create long form COACHING videos around say, love or connection… but say my business is selling a health and wellness product. Is my LONGFORM content revolving around say, a PODCAST around the health benefits of body lotions? can someone illuminate this for me a little?

  5. Avataaar/Circle Created with python_avatars Aman Bansil - Crush The Wealth Gap says:

    Holy shit. The last sentence regarding voice changing how searches are done and what happens if you don’t have a brand…was an amazing statement. I just got it. And wow is he right.

  6. Avataaar/Circle Created with python_avatars Nikita Byzov says:

    Being trapped in governmental systems I realized a few month ago that there is more for me to learn then I thought. Thank you for the content and even more for the context behind it.

  7. Avataaar/Circle Created with python_avatars Joe C says:

    What Up Gary Vee?

  8. Avataaar/Circle Created with python_avatars Hindi Podcast says:

    Gary Yaynerchuk is❤️…Love…🍁
    his facebook buying instagram prophecy next level man
    Love from india…🇮🇳

  9. Avataaar/Circle Created with python_avatars Alan says:

    Gary on 🔥 in this chat. Thanks boss

  10. Avataaar/Circle Created with python_avatars Inspire Discipline says:

    Loved It. Great Video

  11. Avataaar/Circle Created with python_avatars F Benz says:

    i hope 98% of con artist will Collapse

  12. Avataaar/Circle Created with python_avatars BALJIT Sandhu says:

    can you define what BRAND is or elaborate on it?

  13. Avataaar/Circle Created with python_avatars BombTechGolf says:

    Dude… no shout out?! Dtc brands that are crushing?! Ha.. hope your doing well Gary.

  14. Avataaar/Circle Created with python_avatars SURLOOKMEDIA says:

    Golden info. He's like a Social Media Firefighting Guru Consultant 😉

  15. Avataaar/Circle Created with python_avatars Team Tesla says:

    That triceps Gary, Olimpia is waiting for you 🙂

  16. Avataaar/Circle Created with python_avatars Matthew Smith says:

    I’m an entrepreneur Looking to create a mastermind with likeminded individuals … comment and/or like if you’re interested

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