Word of Mouth Marketing - It's now practical to build a business online for zero true dollar cost, purely through sweat equity.
Word of mouth is what builds businesses. You know the half of a trillion dollars that all the companies in the world spend on marketing? They convert by best numbers at the 12th or 13th percentile.
Word of mouth creeps into the low 70s, so if your buddy says we need to go see this movie, or you need to try out this makeup company, you're going to try it 7-8 out of 10 times.
Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at http://garyvaynerchuk.com.  
You can also find me on Twitter: http://twitter.com/garyvee. 
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.

13 thoughts on “Word of mouth marketing”
  1. Avataaar/Circle Created with python_avatars Doryphoros says:

    Underrated video

  2. Avataaar/Circle Created with python_avatars Daniel Ramsey says:

    Arguably Gary’s greatest video of all time. As a young entrepreneur this gave me hope to keep going, but most importantly to boost my packaging, product quality customer service etc. if you sell something or a service give it your all and provide the most best possible, just watch business improve and expand and build. Trust the process and keep going! Ask God for strength and guidance.

  3. Avataaar/Circle Created with python_avatars the reinvestor show says:

    again. Another gem that's still shinning.

  4. Avataaar/Circle Created with python_avatars MILLI CUSTOMS says:

    thanks!

  5. Avataaar/Circle Created with python_avatars PatChat says:

    The 12% stat vs. Word of Mouth is a real eye opener. This is a simple explanation of where to focus efforts.

  6. Avataaar/Circle Created with python_avatars Elijah Watts says:

    I love when you talk about word of mouth.

  7. Avataaar/Circle Created with python_avatars Videos Made In Germany says:

    word of mouth marketing is sooooo huge and its free!

  8. Avataaar/Circle Created with python_avatars Shorty Wells says:

    There's some clue's as to why the Direct Sales and Network Marketing Profession's are so powerful. Word of mouth marketing between folks who know, like & trust each other.

  9. Avataaar/Circle Created with python_avatars conzpiracy says:

    Gary Vaynerchuck is the man. Ive referred to his teachings extensively in my lectures – my students love his approach 😉

  10. Avataaar/Circle Created with python_avatars Christina Haftman says:

    we actively/passively pay attention to the brand preference, loyalty and affinity of our peers. we value their opinions, over what the brand itself asserts. obviously because the brand has a profit motive and it sounds arrogant. its why OTHERS introduce you/your bio prior to a keynote. its why video testimonials are part of a long copy, online sales letter. we pay attention to Foursquare, checkins, photos and accompanying sentiment. brands should assume every customer is socially active!

  11. Avataaar/Circle Created with python_avatars Les Brown says:

    nice thanks Gary!

  12. Avataaar/Circle Created with python_avatars Hospitalityfan says:

    Makes sense!

  13. Avataaar/Circle Created with python_avatars TheOutdoorsIn says:

    Sounds like the key is to get people talking about your brand spurred on by your actions ie. Calling a customer when they make there first purchase with WineLibrary

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