The big organic reach right now is on LinkedIn YouTube shorts and Tik Tok Instagram is hard if you're posting on Instagram it is hard too much. Supply Against the demand, so much of the young demand went to Tik Tok More content was made on Instagram yesterday than ever before, but the audience is fragmented more than it was pre tiktock. Attention is the number one asset. Hi Hi Hi Great to see you.

Great to see you Hi Hi! 37 Joining here we have What? 20 Hawks I think s yeah let's call this amazing. First of all, let me focus on everybody in the Zoom since I've got everybody in the room everybody. it's very great to see you. Hope everybody's super well.

Thank you all many of you for uh, the birthday wishes. um and I'm excited about this. This should be a lot of fun for all of you in here. It's also on the big screen as well.

So um, Dan when people from the Zoom ask questions that you're going to bring them up or you going to bring them all up on the grid or you're we going to bring everyone Yeah, that's what I want to do. Please do that for joining Hang Hawk 11 We're going to first start with Sidel Sidell Thanks for joining us. Go ahead and click the unmute. Welcome to hang out Hawk Session 11 Your question number One man.

Well thanks for um having me y'all it's great to see you guys! Um so my name is Sidel Jidel and I'm currently developing a social trading platform so we're live in the App Store we're Venture back USV Dragonfly and we're doing really, really good with the Web 3 audience. But we're trying to figure out how to bring some of that magic of you know, collecting cards, trading them, staking them, playing them to the web 2 masses. So we're trying to figure out how we can kind of position ourselves in a way that appeals to web two people that don't necessarily understand those concepts of staking ownership and creators. Etc So Gary I just wanted to know what you kind of thought about that.

Yeah, y listen, a couple things. one um, this year with hangout Hawks I'm really focused I to said this to Daniel I want to really like deliver on the energy of the purpose of the token which is like really do business one-on-one and personal one-on-one Obviously a lot of the last couple years like what are you g to do with the Hawks what's happening after the hawk and by the way, I'm thrilled to do that. but Daniel and I can do that at Hawk as well. We can do that at the end as well.

but I want like just to start off I Really want to like actually deliver on what I want to do with this like this question. So for example, no matter what anyone's doing here, this answer is going to work and I want you to all to hear it. whatever Journey you're on First, you can't hope for Consumer reality. This is very important to understand.

you can't Hope For What the consumer does. You need to understand what the consumer does and make it for them so brother to to answer your question. When I launched an e-commerce website in 1996, you know I knew it was going to be a while before all of you would buy everything on the internet like like of course I wanted people to buy wine sooner but people made fun of me and said like why would I buy one in the internet I'll just go to the store that was 90% of what people told me I'll just go to the store so you can imagine you know like people like staking there's be web 2 and web 3 don't exist. they're just humans.

What I mean by that is like I know how we all Define them but like people that play games, kagachi or whatever that thing was that was staking you like your egg was brewing like the longer you had like people understand the principles. It depends on how much friction you have for people to do the thing right and then more importantly for everyone here, how good are you at getting people to know about the thing? So if you think about this, think about how many people we onboarded with we friends onto Ethereum that required marketing. We did lessons, we made content, we did blog posts for a lot of you, we were that person for you. For a lot of you and for a lot of people, we all know it.

Like you know and so you know I Think what you need to do is focus on two things. brother one, is it just understandable and is there any friction in how you're doing it tactically? You know? Uh, I Mentioned something on the fanatic stream that some of you might have watched. We're even thinking about like there's so many people right now asking how to buy a vfriend, who, even when we send them all the stuff we have, just don't want to create a metamask. but they're ready right now to buy like a $20,000 vend.

So as you can imagine, I'm like this is sucks like we need to. We need to figure this. what had a Marketplace go figure right? So like like like we what we a you got to think about your friction right at the when I launched Wine Library.com The friction was people didn't even have email like that's where I was sending them their receipt. They were like what's email like I I know but but this but this will make sense to a lot of you because some of you know that AI is out there.

but some many people in this room have not really spent an hour playing with chat GPT yet you know it's there but you haven't like and that's how 97 was. They heard about the worldwide web but they hadn't bought anything on it yet. And you have unlimited friends who have not bought an Nft using blockchain technology, right? So two things: one are you creating friction for them, two is it understandable and then three. Most of all, it's Universal For everyone here is you've got to know how to storytelling Instagram and Tik To the World lives on these devices.

and you've got to be able to story tell. So you have to create demand through creative. whether that's paid advertising or organic, preferably organic. Cuz that's the world we now live in right? Like it's super cool for all all of us entrepreneurs, you don't have to pay unlimited ads if you get if you are the best in the world at.

Tik Tok Right now if you are, you will get unlimited people to know about everything you want. So that's the F. I I Think to the web, Two World just means consumers. Yeah, you know what? I mean brother Like you're just talking about consumers.

So I think it's about you're talk. You have a marketing question. You know it's a marketing question. I Agree I Really think it comes down for us? the storytelling.

We've tried to reduce the fiction by getting in the App Store completely removing Metam. Correct, that's huge to your point. Like narrowing down that storytelling notice where I went with it because once I heard you say that I'm like, okay, he's already got over that hump. People do know how to download an app.

Oh by the way, when the iPhone came out, day one like that was the friction. Like you know Twitter was desktop. when I started on it, there was no app. you know, and so like that was the friction.

and that's why huge companies were built Uber and instacart. and because that was the friction. So yeah, it's it's a marketing story for you brother. Cool than you got it.

And and and the big organic reach right now is on. LinkedIn YouTube shorts and Tik Tock Instagram is hard if you're posting on Instagram It is hard too much. Supply Against the demand. so much of the young demand went to Tik Tok more content was made on Instagram yesterday than ever before, but the audience is fragmented more than it was pre- ticktock things like that.

or is your audience even there? If you're selling B2B SAS products. Linkedin's better than snap some of those things as well that we have to think through. Awesome! Gonna hand the mic over to. Bryce Bryce Thank you for joining.

Just make sure to click on mute. you're good to go! Awesome! Thanks guys! Gary Thank you for your time always apprciate you spending time with us brother. Are you kidding me? I'm pumped to be with all of you. Quick Background: I Am a first marketing hire for a 75 plus year old.

Building products uh, distributor and I have a million and one different angles that I can play. I've spent the first year and a half building out infrastructure like brand guidelines. uh new website? uh first ever CRM for the company. Tons of big projects.

Um, two-part kind of question. One: how do you? oh, you want you H mute by accident something happened. How do I sorry about that. No worries.

Um, kind of a two-part question here. One: How do you view or or create overall marketing strategies? I'm a onep person Department right now. Um, who are you trying to reach in this company? By the way, Is it a B2B business? Yeah, we primarily work with contractors gc's building uh, professionals, uh, remodelers right? Um, so are you Bryce what did you go to school for marketing? No all selftaught but through like it we I'll tell you why I asked the brand guidelines that like like you're going about it very academic which doesn't bother me, that wasn't like a Raz even though I was an F student, everybody knows it like I'm just trying to get your framework like they had no consistency as far as branding colors, logos. Any of that stuff why did you gravitate towards? That is actually my question.

You need to Rally behind something out in the public, right? There needs to be a visual identity that people associate with your brand, right? But you're a you're not Nike You had the win on relevance more than brand positioning I spend a ton of time on it I Put that together. It's like a one sheater. Basically, if that's what you're asking, it's more about the first year. how long have you been in about a year and a half? So those were just some of the key initiatives.

I Mean the CRM was a huge thing. integrating that with our Erp software and Our IT department on that, building out the website by myself and completely transferring that over I just got first phase involved with that I have seven eight phases 75 plus Pages yet to build out for that and a content and an SEO strategy I'm trying to figure out from a holistic picture ramping up content by myself I don't even I didn't even have a a functioning website to send them to of course so I had to get some of those pieces put into of course overall picture: how would you approach that and then tactically as a oneman department. How do do I Kind of take the biggest and best fight out of that? Apple Um, so I Assume the organization is a sales organization, right? and so who are are these individual contractors? So we we're a distributor. So yeah, we're working with individual contractors and Contracting businesses roofers CER Sighting contractors Etc And you're selling and you're selling? Yeah! I Get it and you're selling direct to direct to them through the website or no, no, we don't have an e-commerce aspect yet.

so the website is informational. That leads to the phone call or the inquiry. It's the sale. it's the lead gen sales engine.

Yep, for now. Um, so a couple things first of all. uh where where if anywhere is the content studio in the world and here's what I mean not a studio you're delivering Goods after they phone call you to them right? and then they are working right, they're doing their thing. The first thing I would do is play on people's ego I would create a program for contractors that are like the Gold Standard contractors that you are anointing as a wholesaler.

These 12 to 20 guys and gals as epic at their craft by being chosen into the Gold Standard circle of our distributor cuz we think you're the best contractors we are to come with our iPhones AKA I Bryce I'm going to come with my iPhone and we're going to actually film you on job and we're going to give you that content and we're going to use that content. So what you the way you're going to create besides SEO which is absolutely going to be a monster for you and you've called that out. If you're talking about the question directly that you're asking me, it is pretty crazy how much you can get out of LinkedIn and YouTube shorts because of search engine on YouTube and because of the way LinkedIn Targeting works against contractors and things of that nature. but you need content? I Think your content studio is you picking 12 or 20 customers and flattering them that you think they're good and going and filming them for the day so that you can then post- produce it for your content? Solid.

So from an overall standpoint, figure out getting that whole content engine up and running. Content Engine is everyone. Every single question that every single person is about to ask me Is content engine at the lowest cost possible? Okay, yeah, it's the answer. Now there's a lot of answers after that.

Fine, Now you filmed it now. What? Like do you know how to do a thumbnail the first three seconds? Do you understand a LinkedIn Carousel is PDF versus the do you understand Facebook Facebook Groups Like do you understand your content should sent to a Facebook group because you can create virality within it that then sends to your website like there's a lot more. But like anything in life like where the what's the Fe you know I Don't know if you know this, but your back issues are really your feet feet, right? Yep, yeah it's a brain, but it makes so much sense. It's your feet and so so just like that.

like just like I talk a lot about parenting that's pretty foundational right? Like Like so yes, notice what I did and I did it and went in detail because it's a unique answer to your question. But it might have sparked stuff for people in here thinking about making content for this business like Studio I got to hire 3D Rocks! Uh-uh here's a way to do it for free. We're going to flatter the people who already buy from us, make them part of this special club and and what we're going to do is go and fil and we're going to bring value. We're going to film.

Oh by the way, the iPhone is more powerful than the camera dck the iPhone today is more powerful than the camera that Drock used starting to film me right? So that's another low cost go film. And so it. yeah, that's exactly right brother. I'm trying to figure out how to.

And by the way, there's so much wild literally you doing fulfillment in your Warehouse filming that. and if you really know how to ASMR that stuff and do some other wild stuff, they're just wild that none of us would believe in a million years would work as business development or marketing that works. There's somebody in your Warehouse named Carl that's been here for 29 years, who if you just filmed every day is actually famous and will drive your whole business. Sure, so it's thinking about these angles that you haven't thought about before that drive down your cost of creative at scale.

Filming yourself every day writing a book becomes the marketing of the book. I Filmed me drawing every single be friend I got it. It's there for the documentary one day hopefully and this and that but like I could use it for marketing right now. like that' be a good post for us, right? Just watch me draw a hangout Hawk like I don't know? like so you know that's what I'm thinking about a lot.

So as the only person in the marketing department focusing only on content, like don't worry about the balance of everything else that has to be taken care of, just try my best to allocate as much time as possible to that. I I think it's a mix brother I think the way you know like to your point like like you know you can build on something that I said that I felt that was fairly smart and you might get smarter than me. you might be like wait a minute I'm just going to ask them to film and we're going to Showcase them now. all of a sudden they're doing everything you're just.

you're just giving them the cosign right? So mean to take any more time up? No worries, no no. but what's what's good about hangout Hawk And what I really want to do this year is like I want to go deep like I need my dream of this was that one thing was said to you that you took like these are things that everyone can comp on like I'm a restaurant I need marketing I'm like film The Kitchen 24 hours a day instead of having a day when you do content especially it makes want to go there 100% There's a story there I'm the over to Jac there Who's going to run a question for the Hawks that are in the conference room? Go for it. Jac Yeah guys want to raise your hand? we'll do in person I saw your head first. You want to ask your question? Sure! So um by the way I know you guys and GS know each other pretty well but not everyone knows everyone so once again name and like what you do a little bit.

That's good for all of you. Oh we all know Yeah, fair enough but some of the people I know I know I know fair enough. fine. Listen, if you feel good about it, go ahead I need a mic Anthony Masuchi hi Anthony on all the socials like friendly Anthony not this kind of Anthony Anthony Zer Anthony exactly um Oh by the way I had a meeting today that was a guy I met at Vcon and through Hawks it's a long story.

The short story is something great is going to happen basically because of you. No, because of you guys like us. It friends, networking? No, it's hang. It's the best just throwing that out there when it's at right it's the best.

Go ahead brother. So I know we're all excited for your new book. Yes and I I'm writing a book and I wanted to ask you two things. What? like how much? where did you have the most fun writing the book for you personally? where was that? and the other thing was how important it is to have the audience before the book or does the audience come later or Etc I'll answer the second one.

Both happen right. There's people that build big platforms that write a book. people buy it obviously easier you know. Rachel Ray Back to food, you watch her on.

TV She writes a book you're like hey and then there's people like Malcol. glad well we never heard of him. he wrote a book it was epic, it went viral by itself and then so both of by me crush. it made me big the book I was getting going a little bit but I was really in wine and yeah I got a couple Keynotes and definitely that one keynote Smurf it up like that that like one that changed my career one talk but the book was equally a big factor.

The book organically did well I don't know if I yeah actually it's really funny this new book Because of its title so a couple of people have seen it and now I've announced it and like I've gotten very aggressive reactions to it and I've always thought books like a post on social media. the thumbnail titles matter Yeah and there's something about this title that just resonates with people from an Intrigue or I fully get it or like that's the thing. So I think yeah. so I think I might have something with this one.

It's funny, it's been a topic the last two days. I'm like we might have something with this one, but Tim Ferris tested all right 4H hour work week he tested out on Google and crushed Tim Paris would be an example of somebody. So the second answer is it could go either way. okay, um, the first one.

my f So first of all, when I write a book, it's all audio so you just I talk it out into your phone and you know I always laugh when I'm at book signings and people are like man, the book really sounds like you like like you know cuz normal humans who write books H you know, speak one way and write a different way I can't write yeah I that is the one medium that I really like don't have. so I talk it out. So for me, I'm very passionate about bringing value. It's very important to me when you sell something wine, be friend.

it's and you know some. You know this one obviously I think everybody knows I'm thinking for in a very long way. Other things like a bottle of wine like empathy crushed I'm going to make this very simple for everybody. it was $40 wine for 20 bucks wasn't super hard to win that game.

we had the leverages of the relationships to get the grapes cuz I had 30 years in the business and I had a billion favors at my disposal and we were just able to make $40 wine for 20 bucks and people tasted that like if you really drink it enough you kind of knew like definitely people that bought $15 wine that like Gary Vee and decided to pay 20 for empathy. Definitely felt the difference when you're drinking A50 $40 wine when you normally drink $15 wine um same with this book like I'm like man I went so hard at this one. So my favorite part is I've never pushed myself this far I feel if I'm being honest with myself and it took me writing this book to realize that what I'm about to say I'm not sure I ever I always talk about I give away my best stuff and you guys have and gals have been on the journey like I figure out Tik Tok I'm loud and I want you to win too. but something about this one I think I went like another inch like I'm a human like maybe I don't you know it It made me question like have I given everybody 100% no wait a minute I've given everybody 95% There's always been something I held back maybe I didn't fully know if I was right yet maybe I'm just a normal human being I was like wait I can't give away every every I it it really made question cuz this one's 98% and I feel it and my publisher wrote me a she's been with me in every book she wrote me a Banana's feedback on it.

so my favorite part is I think I went further I'm I'm about to find out did you like talk talk while you were walking? Did you have a favorite place? so ROV who we should actually bring in here. you get to meet him like he's been on my team. He's been doing a lot of my LinkedIn stuff with Mackenzie and like he like put together a lot of structure. there's I'm going to give a big shout out to Vayer Media in this one I had a lot of people from the agency like help me get get it further along then then I get asked 8,000 questions and I answer we turn that into statement form instead of question form then we in some capacity yeah then we read it Yeah I mean I do like the opening rant which is like like the book really like from a like.

The book is like a philosophical book for the first 25 50 pages and that becomes a textbook to get you to do it Like first I'm like here's what's the is happening right? Even like just what earlier just happened. like I felt great about what just happened where I was like friends drive down the cost of creative but do it in a way that like is different than you're thinking about it. That doesn't mean hire somebody obviously. AI will have a big play in this in the future in a massive way.

but then everyone's going to use it. which means it becomes commoditized so then what's your element out of it? Prompt engineering. There's a lot that's coming. So I always tell my clients if you can't WR you can talk just Andy Andy The next question we have a couple hands up here on stage.

it's getting bigger. Amazing bottom. G I'm going to pass the mic over to you if you can just go ahead and click unmute if you got a question for Gary at the team Hear me Yes sir, hi, what's up What's up brother, How are you I'm good. Let me tell you first my social media success I Need to tell you is connected to your content you always put out so it's so dope that you always bring the value you were just talking about.

Thank you brother! Um I Recently, like last year, blew up with these I mean I look similar to this Andrew Tate these dancing videos right? Yes kind of situation? Yes. And I'm a music artist and a former show dancer, singer and stuff and I want to translate that a little bit more into the music and the entertainment stuff. I want to do my own shows and stuff and I'm known in this let's say Mana sphere in a way like known let's say. and I would say that U at the end of the day you know I do this kind of.

you know my little dances and stuff so it's like considered very gay. but the moment I speak about that I'm actually gay. it's like a problem. So I'm in a weird I'm known in a weird space and I feel I should I don't know if I should change the target group or like find a way to expand in a different way.

you know? Yeah, I'm listening I'm listening. look I think first of all, your permission for all of us in any shape or form. whether you look the part of like or you are it or you're not it gender, race, sexual orientation, religion, interests. we as humans have the ability to expand the base by communicating right? Like a very big thing that happened in my career that I want all of you to hear back to value for all of you is I was the wine guy I was on Conan O'Brien and Good Morning America and like I was the wine guy and I I wanted to like you know my life was going through a transition I knew that I was going to start this company and like my brother was in college and I wanted to start another company and then I also at that point in my life knew oh wait a minute.

I'm a marketing business guy who also loves wine Yes but like I I definitely associated with myself as a businessman more than a wine expert. and so I started making business content right and brother. what happened was everyone's like what are you doing what I don't think people understand is we have permission do whatever we want and so I think the question becomes: what would you like to happen to I mean I'm highlighting the fact that I'm a singer I sing more in my content and no, no, no I love this I'm I'm following very along. Let me just jump in because I think I want to get to the punch line because I want to get there as many as possible I Assume you want to be as commercially successful singer as you humanly can.

Yes yes, then you need to sing like and and you need to keep doing the things that are getting you attention and you need to keep doing things that might get you attention right? You see Andrew Tate happening Look, obviously you I don't think I'm sorry it's not working. His username is bottom G because Andrew top G Like like you, you figured out you you, figured out your thing. but but like me right, think about how confusing I am as a Creator to the world and I continue to be. One post I might post about V friends and you know this.

You know what's going on with friends and you're into it. but a lot of my audience is like I don't care I don't like that Nft thing and then the next post I'm posting about the New York Jets score and I'm sad and and like right? and that's the post and like for a lot of people that are like following me because they're a Fortune 500 CEO trying to get a business Insight they're like this is silly and I'm not even sure I want to take this guy serious because that's not and then the next post I'm posting about like here's a hack on Instagram and a lot of you like that because everybody could get value from that and so I'm doing a lot of I'm in the and business and you're asking me an or question what I can definitely tell you is every third post that you put out you need to sing fair enough. makes sense. It makes sense right? No, no, it's funny I appreciate what you're doing right now because this has really worked for a lot of people.

I understand what you're asking and it's happening to everyone right? Like when I break it down this simply it seems so like silly in common sense. but everyone's so conscious subcons iously or consciously stuck on the algorithm and how to grow, they forgot why they're even trying to grow. Period. Yeah, this happens with a lot of Attractive people.

There's a lot of people that have shown their body, both boys and girls to build their audience. but that's not what their passion is, That's just how they get a lot of likes. They want to talk about cooking or they want to talk about their car collection or they want to talk about clo clothing. But the first time they post something like that it gets nine views.

But if they go all like Thy they'll get 40 million and they're sad and they're stuck and I keep saying like what are you doing like what are th those those Impressions aren't worth anything if it's not what you're doing but it can be and you can do that to Garner the intention and you've just got to be. And the only thing holding back people from doing it because it's so logical is their own self-esteem issues of this post didn't do as well or it's going to up the algorithm. It's all fear-based so bottom do them all. So like a combo highlight more the singing still still do the things what gives me the attention.

Let's say the and you know this and and that attention is only going to last for a little while because it's a moment in time and it es and flows and then a third thing. Try new. Do you cook no good Me: neither. Do you Do you like like the third like add a third thing and a fourth thing.

garage sales Wine The Jets Mindset: Blueberries be friends Vayner Media Vayner Sports Basketball game like like things and and and and and you know but stay in the core. You know, yes the you find something that works. Don't give that up unless it's completely killing you inside. Keep doing it.

But and but what's holding people back is you do your bottom G skit or whatever you're doing and it gets 100,000 views. You go and do a song and you sing and it gets 49 Views like that suck to me I'm like no, no, no, that's right because oh by the way to remind you, you just need one right person to hear you sing true yeah, thank you great Go! I Think honestly I think that's again why I'm sitting on some of these today because I think some of this stuff is universal. like you're trying to build your Law Firm or your real estate practice or this. but maybe your golf content is helping you sell your real estate stuff.

Maybe your AI observations leads to you selling your book. Maybe your parenting advice helps you sell your like. like I you know I say this a lot I know a lot of you have heard this from me. Watch what I do not what I say I'm showing a lot of and on top of that on top of everything else I do another thing that everybody up on the reverse I keep my private life private.

On top of all that what most people go to to get likes their baby, their person relationships like you know I keep it tight so you're in control you Oh Gary I Don't want to do this I don't want to show my kids don't show your kids Is that the same thing if you're building a company page as well. Do you show a bunch of different things? or if you're doing a a company Instagram Do you stay focused on what the company does? No a bunch of different things. You're the the the secretary of the company. The Office Television show should be in play for all your businesses because it's you.

You got it. I'm glad you picked up on that. The funny banter between you and your employees might just be why people even know that you sell. XYZ It's this game of and like if somebody said bad news you got to write a book right now on top of the book you just wrote I'm like it I'll write an because I've been in on it like everyone's up with or awesome bottom.

G thanks for the question. We have folks in chat asking for your handle so if you want to share it out here for the local thing on Hawks that's awesome I'm GNA hand the mic over to Rarity Dale Rarity Dale go ahead and click mute. Thanks for joining us here early Matty Mayo your goatee is looking good today bro. Yeah hey, thanks for having me on I appreciate it, you got it.

I got this from Mo since I was in his Discord so I love it to be able to come here do to him good to see part of that. So um two questions real quick one. uh first question is what's the single piece of advice somebody gave you that just stuck with you forever. That's been the most important.

It's when my dad told me my word was Bond I was so Gift of Gab I was a kid I just wanted to sell everything. he just like it it was in me but like like I was very intimidated by my dad and he was he's just very black and white and very like very and I was very affected by that in a positive way. I'm incredibly gray and that really helped me and it like it was it was at the right time I was 14 it was it was the right time and it really like I I think it really impact you guys know how much love I give my mom like but like that was huge. like I think when people want to think I'm a bad version of who I am like I think that guy if I had terrible parenting could have been affected by that like it was really good advice at a really important time in my life and I'm really grateful for it.

Thanks for that. Um, the second one is uh I own a I own a merchant payments uh payment processing business so we're in ISO so you know it's it's mostly viewed as a commodity for most part commodity service y So besides our local client base that we can get FaceTime with and show them some love and care. um how what do you think that I could do to try to change the Paradigm of the clients that are in the rest of the United States besides a local market so they don't view me as a commodity versus um deeper relationship become become become Flow from Progressive Insurance is a commodity which is why Jake from State Farm Flo and the Geico lizards exist. So back to your point in the beginning of uh, content questions going to be answered by Content Brand is everything.

Yep, there is nothing. El it's how humans make. every decision. Makes sense.

Yeah so like to your point. For some of us in this room, you'll feel comfortable to be in front of the camera. Good news, you don't have to. Just like I don't have to.

share my personal life. You do not have to be in front of a camera. but if I'm you Dale I create a mascot like look what I'm doing with be friends. This is the extension of me like empathy.

El like I need to scale my message for my own enjoyment I'm aware that not every everyone's going to like or listen to me. It's not how the world works. So I'm going from being Hulk Hogan to Vince McMahon I'm gonna make a lot of characters now I'm on a mission I'm still doing me and right, but we're doing a lot of work over these. Next, you know, even look at how many people saw the uh Alpha story on resourceful Robin on Fanatics Live anybody raise your hands if you saw the card break two, three, four I have a pixel.

No love for me. so so you know you guys saw that like like even me. Going further to why I drew the resourceful Robin Like you know I have no idea what how affected or not affected but watching decisive duck rare robot when that song came out all of a sudden like just like storytelling connective points. Why? you know and so um yeah Dale Everything's a commodity.

Like like everything ends up being a commodity like it's so hard to not be a commodity and so like all of it becomes brand like like what the like everybody can make this for $9 or whatever the it actually costs to make at scale d d da we all understand. So it's all commodity. You need to create a brand and you and if you could do it as a human being. that's epic cuz that's what you're doing locally.

It's you. The human. You're shaking hands, kissing babies like high touch, warmth, scaling through content. whether it's you or something or or something that people can attach to.

Do you know why people's a lot of companies are there are called ABC delivery or laundry. It was because the Yellow Pages right you would show up first. but now that's bad because it's a commoditized brand right? and so like brand Have a Live question. Okay hi stany Beck I'm a luxury realtor but I have a new business that I'm going to launch and so this is more of a nuts and bolts question for you.

Um, most people people want to eat healthy and make healthy food choices to be healthier. However, many of the choices suck and they taste bad and so I'm going to use my superpowers of culinary uh, good flavors and things that I do when I cook uh my superpowers for good and create some uh spices that you add to other products. There's nothing like it right now. and I just learned my good Hawk buddy Fernando has a packaging company so I love it, You can help I love it, So I'm wondering if you have some companies you can recommend that would do organic uh non GMO vegan spices because I need the packaging or the the co- packing like you need the creation the creation of my mixes and they would be added in single packet.

Yeah! send me an email okay get you take the email I need to make a note I need to speak to I need to introduce her to Gareth I'll take care of the rest Yes I have somebody in mind Okay it's not being done and I think it could be very helpful for people and exciting I'll sample everyone and are you going to sell it direct to Consumer at first or what's your plan? My plan would be to sell it direct to Consumer through. if we could do Drop Shipping through Shopify because then it' be very easy. we could do it in bulk, be very easy to have it pre-made and then these choices can be vegan. It's not done widely in restaurants.

Most soups are with cream, it could be with with coconut milk. Very easy for them just to add packages. It can be done at home. The videos I've created minutes long.

um it can be added to both yogurt or are you making food content now yet? Uh no What? I do uh is it would be like if you make a smoothie right now you can make vanilla, chocolate, strawberry and everyone has a million choices. and they have their favorite brand. So for one of mine you take your van vanilla, you take a scoop of pumpkin for instant to get your fiber and then you put in my spice package and now you've got a pumpkin pie smoothie you can look forward to for breakfast that I understand. Are you the human? You? Yes.

Making any food content yet Now Uh I've just done a few videos myself, just in general in general. but they're not going anywhere yet because that's that's what I would like you to make unlimited amounts? Yes, back to his question: what you would be doing in that environment that becomes the Rachel Ray version. the more you can start making content. Now about your entire point of view on food.

Period. Yes. Clean. Vegan.

You know. grass-fed versus grass. Finish all this stuff like you. The more you can start building now, right? You don't need to wait to make content.

Okay, you should go eat something outside now and make content Like you should start making content as early as possible back to book. If the content you're posting is you writing the book along the way, that's a very good formula. So if you wait if you wait a year cuz this is going to take a year formula packaging, it's going to take you time. Okay, like in that year, seven months, nine months.

If you go super fast It would have been nice if you posted two to three Tik Tok and Instagram and YouTube shorts a day about food which gave you a base by the time you launch this versus a cold start. 99% of consumer package good products fail. Okay, so you're walking into a 99% failure rate. Okay, one of the ways to mitigate that is to start building Community Now okay, you don't need to make it about your stuff right.

You could make it about just food. Yeah, okay, like you could, you could. F I mean especially when you're in New York Like there's so many good options. Like you should start doing that now.

Okay, great good start tonight. Okay, we do it. Thank you! Awesome! We're going to go back in here just because we know a lot of folks are virtual aren't with you right now to spend time. So I'm going to hand the mic uh over here to Pedor.

Thank you for joining us. Just go ahead and click. unmute. Okay, and Daniel you're in the you're in the comments right? Normally I'm in the comments but something? yeah cool.

Go ahead brother. Thanks! Gary Happy birthday bro! First of all, thank you my brother. How are you good man? Good? Hey um two really quick things. one I'm sitting in the business I Asked you a question about back last summer about how to start and uh we have blown up.

By the way, proud of you bro! so thank you very much. That's awesome Bro proud of you! Um thank you brother uh my my My next question is actually the more important one and I'll try to make it as quick as I can but well the first one was a statement I'm just I'm just having fun with you gun. Okay, okay, um uh I Really want to see kind of go back to the whole Web 3 yeah um ethos of things. um so kind of the environment we're in right with Web 3.

It's kind of become of a a a weird place to navigate from a business standpoint. um nothing to do with this business but um I know she's in the room right now. laptop Laura and I We teamed up a while ago to to use IP wres from the Nft projects from 2001. um that that aligned it.

We had the book Duck Buddies I'm looking at it yeah and uh and well stay tuned for the next one because you said titles matter. The next one is the Horny Yeti so you'll love that one. Um, but uh but we were're really committed to to use this project in the Web 3 world like that's why we wanted to go into it. not only from the IP right standpoint.

um value to our readers because it's it's a hard industry like kids book like will jump into like a million people pool right? It's a tough one. I'm about to find out in we can't do back what we did two years ago. like here's a bunch of tokens, here's a bunch of Nfts and here's ownership blah blah blah. how would you good news I Just want every.

This is important based on the energy of the room. Neither can people that do. DTC After iOS 145 Update: took away cooking. Neither could people that were first result on Yahoo When Google became the primary search engine, neither could people that run television commercials perfectly.

But now nobody watches them and they have no idea how to do social media content like it's very import, like there's something going on in the web 3 world that they're like oh now there's a stigma around Nft and like like I'm like that happens every day in business all the time there's always e and flow so I just want to ground that first. it's not like and more importantly this is what. like like social media took 15 years for like the main world to be like okay this is a thing like all I did was be in rooms like this in 2006 7, 8, 9, 10, 11, 12, 13 and people like when are they going to take Facebook serious I'm like one day you know Now That being said, this is more internet 2001 because the crash of the Internet stocks on Wall Street in 2000 gave the internet a stigma. Nfts have a stigma because of the up and down but that like I don't know I like literally nothing in my brain has changed about how I see all this and like you all know this because in the height of all the prices I made videos saying 99% of these are going to zero and and all the time I said this is 30 40 years now I myself got caught up in the excitement of things of that nature and I understand that but like the macro thing the same like the block as a matter of fact, the advancements of AI over the last year and how fast it's happening and how much deep fake video is literally on the presus of being everywhere, the blockchain is going to be the most talked about technology it's going to be.

It's going to verify all information I am not going to post one thing on the internet ever in 2026 which is two minutes from now until I post it on my block on the blockchain to show that I posted it and so when you watch it you be like did Gary post this or somebody like like and with the rise of how because everyone's gonna be scared fuckless about AI once they really see. do you understand how if we wake up every day and 80% of the videos we see on the internet are fake how fast this going to turn this is going to be one of those things it's going to. You're going to wake, you're going to wake up and it's just going to be like everywhere it's already happened. It's not zero right now, it's not zero.

ESPN Reported something about Dame Lillard that was a deep fake that already happened. They already had a resend it. It got a little bit of headline in the weekend. on was it right? So like like the Writer Strike and actor Strike took a while because of this.

like there's a lot going on. So anyway to answer a question. brother first. I Just want everybody to know if you like the blockchain.

Good news, it's not going anywhere right? If you like Nfts, good news: they're not going anywhere. 99.9% of Nfts are not going to be collectible because the people can't create demand. 99% of sports cards aren't valuable, 99% of art is not valuable. 99% of comic books are not valuable.

99% of sneakers are not collected watches cars. That was the part that everybody got confused with. Nfts aren't Beanie Babies Nfts are stuffed animals. Stuffed animals do great Mhm squish BS are hot right now, but it's an individual project within a framework.

Nfts is the framework. got it? So to answer your question, you got to weather the brandstorm. like or not. Do it.

I Don't know, You know what I mean Like, we're committed to doing it. That's we could have dumped the web ID a long time ago we just wanted to make sure that yeah I mean do and there's so much cool going on in web 3 right now. like the like technology advanc it's getting better and better and more interesting and it's going to be easier for users and it's so cool. But yes I'm aware of the brand positioning of Nfts I promise you I'm aware.

Awesome! Thank youor appreciate it. One more one more virtual then we're g to go in person I'm gonna hand the mic to Benny he was next up with the hand raised. Thank you Benny for coming Benny Benny gets I feel like Benny gets too much air time right? Hey it's called getting attention but here's the here's the real deal I need help make movie okay and I know it's about Robin Hood the artist the guy that you wor his hat you know you remember this story I do remember that kid down in Miami so after during so I know hold on I want to make sure the team in here knows so there's an artist I met in New York now he's in New York now I met him at Art Bosle I wore his hat Benny got it was good things happened with which is just like surreal and like he came from very challenging circumstances. Got some momentum going.

go ahead just trying to get a little framework you can create more. Went out to his van after I met him at that ladies event that where we talked to him at and I bought all of his artwork in his van. Well I had no way to get it home right? so I live in Pittsburgh I said if you drive to my house in Pittsburgh I'll pay you the rest of the money and then and that's it So he came to Pittsburgh fell in love with him even more heard his story um ended up feeling like compelled to like drive the rest of the way home with him I Got in this hoopy Minivan and drove to Brooklyn with them I interviewed his family I interviewed him I saw where all of his art is I saw all the stories of his art Anthony who's sitting right next to you has been part of this Jay Jay Dev my media guy. he's got all the footage that I recorded um and we were thinking about this is before the announcement at Deon in La I was thinking about trying to figure out how to make a documentary with my own media team.

You should on like this guy's story about his story about Art Basel You should first and foremost 1,000% put out a mini doc on YouTube like a or a Vimeo like a 5 seven minute like call it half trailer, half mini do just play a little bit okay but keep going and then I was thinking well then when you announced that Von's going to be on La and you know I love a good satellite event and the Hawks like a satellite event I would love to do a production where it's like this movie presented by like the hangout Hawks You know, maybe if we can get Vayner watt, you know involved with it a little bit I was going to reach out to your partner on that I know it's probably a long shot my body languages I Literally just had a meeting with him three hours ago where he's like all hold on a second and then I remember who I remember I remember who one of your first speakers were at the first eon of Minneapolis it was Spike Lee the famous Brooklyn director heard of and this guy grows up Robin Hood is in the hood of Brooklyn I'm talking in the hood and I just think that there's this weird thing that's Brewing right here and again I'm just Betty Fisher like I'm a roofing contractor like I'm not a filmmaker yet um, but I'm really passionate about this project and I want to know the next steps. I like the mini do idea. Well, a couple things: I do think you put out the mini do because I think the world is about um, executing or asking I'm a big fan of executing cuz asking is hard, right? Like if you think about your long- winded sentence. there was like four asks in there.

no I'm not asking but but you are but you are which you know I love you like like you are. Ask help right now What I'm doing Ask? no no no listen I'm trying to I'm trying to really help you I think what I like about the Mini Do is it puts you in the leverage of it coming to you versus you having to ask right? By the way, you know this Benny you know I have a lot of love for you. like I could send an email to Spike Lee for you and be like here you go but like that's like and I can text him and call him and see him at a Nicks game. Be like yo check that email but like you like that happens to be 40,000 times a day on the other side and like 0.001 of those things happen right? Um, like Mini Do is coming I'm just going to let you know we already have an in production mini Do's coming on the next hangout hot call I'd love to show it to you right? Like fine.

I think we'll probably set that up separate on your ask I'll watch it because I don't want to eat up into the time of the rest of the Hawks and the limited time that we have in these things. but I would say make the content you're one Tik Tock away of one scene that's been captured from getting an email from WME agent being like yo we want to talk to you about this and now you have Hollywood representation you can make a movie. It happens all the time. Thatt right, that's right.

I think I think it would be I think it would be awesome because it would culminate art. It would culminate entrepreneurs Journeys it would culminate vcon vriends like the whole thing I think it would be a great I think it would be a great piece. so I'm gonna get I'm gonna get busy working on that project I'm rooting for you heavy thank you thank you Benny I'm G to pass the mic back over there for on site for Q&A cool um hey everyone hey Gary Mark Cerniglia um I own a marketing agency and um me too I've heard I've heard um so I'm actually working on a new business idea that I want to give you the The Cliff Notes version of real quick and then I'd love to hear your thoughts both obviously in a way it would help me but also in any any thoughts that might help the room. So um I'm going to work on a new business model where instead of providing marketing services to people, I'm going to provide marketing staff like marketing assistant.

Yeah, makes sense but what I'm going to do that's a little bit unique is I'm going to have a fractional model where they could have full-time or part-time But the real thing that's going to make it different from any like Staffing model is we're going to provide ongoing support, important training to that staff, right? and then that really? Blends Well with the evolution of AI because part of that ongoing training will be AI training Great! So it's this kind of hybrid model supported by an agency, right? Um, I think I'm just kind of curious to know your thoughts. I think the one challenge we're going to face is we're going to solve a need people have in a way that has not been proposed to them yet. That's right, right and so just figuring out that messaging and just also any other thoughts you have or questions you have I would I would produce a lot of content on LinkedIn of why you believe this to be true. like literally here's what I see here's why this works over and over and over and I would like to me you're going to get a lot of nose because you're solving it in a different way similar to you know so many things that we've done at Vayner Um but I I think you're going to find a lot of traction in small businesses.

and small businesses are not corporations right? My dad doesn't give a of how it's supposed to be done, he just wants wants to know how much and so if you're like it's 1,800 bucks a month he'll be like what about a, and then you'll settle at400 and then you're good I think if you were working with Pepsi or like the companies I am small business? yeah I think you I think you just focus on price. Small business is the easiest. Small businesses are like guys. they're easy small business.

You just walk in and say cheap? well and they know they and they're like what? you know what I mean they're like what I need you know? like like going to be able to win on price I'm being serious I'm making some jokes a little. ha. It's nice to be together. You're going to win on price.

Yeah I don't think you're going to get that much friction if you got to win on price with small business. Yeah and well. one of the things I've been pretty good at is is I've been growing my own team through through hiring some staff like it's in Mexico South America and so I think part of this business model is going to be we're going to be able to. You're going to pay for a third of what somebody costs.

How many people on team Gary off the top of your head here. Yeah, no, no Team Gary7 and how many of them live in places like Mexico and Poland and yeah I Get it? Yeah, no exactly. but just I think it's getting the market to get it y right? I Got to go Thank you thank you everybody Thanks Gary I assume I'll see some of you soon, right? Yeah. Awesome!.