I Don't hear social media I hear Tik Tok and then I double click Tik Tok Regular post Tik Tock Live different I Don't hear LinkedIn Not just where you put your resume. No no I hear that's a social network double click. There's regular posts, there's video, there's written word, there's pictures. This is science.

Attention is the number one asset. Gary What is a brand? What is a brand? What is a brand? It's reputation. It's what people think. It's what people feel when they hear something and obviously that we think about that from a Clos standpoint.

but it's about I just told you right before we popped off Madison Square Garden the Knicks versus America those were two Brands I debated to where to put my office. He rocks in with a Philadelphia hat I Literally felt something right away because I've always felt like Philly was actually more New York than New York especially as this Island's gotten real. Rich So brand is what people on the other side feel about something. It's reputation on a personal level and on a product it's is this something I want to be associated with cuz I like it or I feel a certain way about it when you was building your brand.

Who was was the team players? Who? Who? How did you pick your team at the people that you need? How did you build your infrastructure to build the brand that you was that it became today from the ground level? This isn't That's oh I like this question. So it's funny where my brain went. The first thing that mattered to me is that I had no team for as long as humanly possible I think you know we got. Well, let me phrase: I got lucky because the world of building a brand on the internet happened when I was grown I was 30 years old before I ever made a video in my life MH These kids don't have that opportunity.

All every 13-year-old is now thinking about that day. one. every human that is under 20 years old right now is actively being a human and being the Pr person of themselves. They live in a different world than we grew up in.

So for me I got lucky and I don't like throwing around that word because that's what losing players try to throw at winners. So I I use luck I use luck very carefully. But I did get fortunate lucky that all this popped off off when I really knew who I was. you know and things really didn't start happening to me until like 35 38, 39 I was grown and when I started realizing something was happening first I did wine videos then I did business.

What was most important to me is I wanted to be in the dirt on everything I didn't want to start hiring people doing I didn't know how to do cuz I knew that I wouldn't know how to judge them if I hadn't done it mhm and I learned that in my dad's liquor store. The reason I was a killer and built a huge business was I made ice I stock shelves I work the register. there was not one thing that anybody that worked for me was doing that I hadn't done and so when I was building my brand when I realized wait a minute something's happening this Gary B thing can pop off before I get everybody else to like come and team up with me I want to understand first me what the do I give a about cuz just I want to be famous and make money is not like that's something that you do but it's not who you are and first I want to understand like why is this all happening so a lot of why talk and then the way I started building my team was hiring people to do that I wasn't good at or I didn't want to do first person I ever had to join me in my life was an admin administrator that's right cuz I had no clue how to manage my time like I was trying to I was saying yes to everything and then like nine people would show up at the same place be like I have a meeting with you like you know cuz I didn't write down it was all in the dome and I was good at it until it got so big. literally no three people would show up at cuz I was building my brand at my dad's liquor store and then kind of starting to come over in.

New York Jersey New York doing my thing literally. one day three people showed up on the same day and they're like yo I've got a meeting yo I got a meeting yo I got a meeting and I remember I'm like I'm losing cuz it cuz I I'm very compassionate and empathetic and I what I was most upset about is like I don't want these people to feel like I'm big timing them. it's why I hate being late especially back then I was just on the come up especially now where I got a little little something I know what people are thinking that I think my time is more valuable than theirs. so my biggest anxiety is being like 2 minutes late to a zoom or something cuz I hate that feeling anyway.

regardless first admin cuz I had to organize my and then then I just needed someone to like help me Andy K who's doing my vriends thing with me right now came in as an intern and was to help me with my book jab jab jab right hook and I saw he had a little something and I was like wait a minute maybe I could do something and I was like you know what going to make more content I started putting a little team together Andy then drock came India Steve Unwin Zach Moy Tyler like it just started happening and so early early on it was somebody filming whatever I was doing like Dustin's doing. Now at the time it was a show like the ask scary V show like I'll do a show on YouTube and put it out and you guys and gals need to put it on YouTube record it and put on YouTube and record it and put on a podcast and then it started building and then Instagram got more important we started thinking about the how to be great at Instagram how to be great at it all I was always doing me on Twitter I was always doing the tweeting I was always replying cuz I wanted to be in the trenches in the dirt and so after admin it became people to scale what I wanted to put in the world. the production team behind me living my life which then cultivated in them literally following me 24/7 and filming me I did daily V for 5 years that really took me to a different place and so we keep building I keep thinking about what am I not good at what don't I like when you start making paper and you can start deploying it cuz the first seven eight years of Wine Library TV in my brand I didn't have the money to build a team yeah so I had of I had I could be I'm all strategist I want to do everything and seem like it was also I couldn't afford it I couldn't Yeah I had. once you start affording it everyone where you got a little bit of pay.

The biggest mistake people that start to pop off get a brand deal is they want the money to buy like a this yeah and a this what they should be doing is taking that money early on and hiring the people to help them do what they do great and to scale them. The kid that makes 200,000 which is a ton of money year one when they popped whatever it is ads from Tik Tok and YouTube or a brand deal or what speaking or whatever it is that kid that goes from zero to 200k he or she don't forget it's 100K after taxes or 130. whatever it is he or she always levels up lifestyle before they level up organization mhm. that kid needs to realize no no no at that 130 let me get a 40K employee cuz that 130 can be 390 next year.

but what they do is they buy they buy MH and I don't listen especially knowing your story I grew up in very humble surroundings I know all those kids I was in that I get when you never had it y the thirst for it I get it. My thing is you can have more of it if you can hold your breath. 12 more months 12 I love you for that. Another 12 mons dble up another 12 months triple up like there's like I said something once in one talk I've never repeated it but I'm going to repeat it.

there was some sort of thing and they're like kid was like I want a Porsche I'm like I'm like and it was talented I was like bro. you could buy the whole Porsche company but the quickest way that that won't happen is you focusing on buying just one. Porsche right now Mhm people take chips off the table too soon while that's major and the Reas and by the way then that gets me into the real major. Why cuz they want to flex on someone flexing is everything cuz they cuz that girl hurt their you broke up with him and so now he's going to show he's paid and she up? Yeah right.

Because his teacher said he was going to be a garbage man and he's like yo you Mrs Thompson because his daddy said you ain't never going to mount to nothing just like me and he's like nah dad you look at my Beamer I get it, it's real but it doesn't make it right and this is why I Love the the world we live in Us Two, we didn't have platforms 30 years ago. You ain't no producers or Hollywood or the establishment putting us on to have a million people watch, but now us too because of our we earned our audience and the internet is democratized over the next. However, amount of time millions of people over the next decade will watch this video and one kid is going to hear one thing out of our mouths knowing us and she or he's going to be like bet change. That's why Church mattered.

That's why parenting mattered. That's why scripture mattered like it's all communication and I continue to be compelled to do like this for one person on the other side of these cameras to be like actually, that's right it, That's what I'm doing and then getting the emails and the DMS or in the street and saying thank you I live for that I Love that and I'm happy to be with you because you do that as well. Which is why I don't know I don't know if I've ever answered a text faster than the other day when you hit me I walked out of a board meeting I walked out of the Port I'm like yo and he's like can we chop it up I'm like cool you podcast I'm like 100% so thank you for having me now. What's the importance of diversifying your content I love you for that.

Clearly maybe you've been, you know I've been a little bit loud about this last 60 days. I'm writing a new book next year it's going to be called Day Trading Attention. So I've been in it trying to teach everybody how to win on every platform. Tik Tok YouTube Cuz social media is the current place where attention is.

If the Metaverse comes, I'll be telling you what to do in those head I Don't care where attention is cable TV 20 years ago I'd be writing books like cable TV 40 years ago regular TV regular TV 80 years ago Radio how to hack radio I Just want to know where the attention is Spotify Rap Cabier is important. Today it used to be called TRL It used to be called The Source It used to like I don't hot 9 I don't give a I'm agnostic to what platform has the attention I just want to figure out where it is I want to be great at it I Don't hear social media I Hear Tik Tock and then I double click Tik Tock Regular post Tik Tock Live different I Don't hear LinkedIn Not just where you put your resume No no I hear that's a social network Double click. There's regular posts, There's video, There's written word, There's pictures. This is science.

It's skill. So diversifying content is the number one reason that the person on the other side of this video right now is not popping off like she he wants to. People get stuck in ruts. They got something that worked for them or they're comfortable with and they're posting the same they posted 5 years ago on Instagram even though a ton of people are now on Tik Tok and Instagram so there's less, it's different mhm and we've already seen all that from you and they get tired we all grew up with that was hot as and then three years later was less hot because we got it.

That's why Madonna was a beast. she was like oh I got you for four years now I'm going to I'm A Material Girl Now let me go on a cross and D I'm going to do this and I'm going to be Vogue and she just kept mixing it. The upix we understand and by the way, we see that all the time. Like there's the people that have one pitch and they're hot for three years and we never heard about them again.

right? And then there's people that are icons. Why? Because they Diversified their content That's major now. Content I always said to myself do I got content or I'm just documenting my journey cuz I'm going let this ever you recorded or not. So what's the difference between content and documenting the journey? Yeah, there was a moment.

there was a kid in here. It was a big moment for me. It exploded for me. We were just chopping and I just cuz thank God I Was filming back there and I just said he's like I don't know what to make I said document don't create right people have shoot days I'm an influencer I'm on today I'm going to make stuff that's commercials.

that's TV That's fine by the way. that works for a lot of people. People like you and me and a lot of people out there. we should be D documenting Mhm not creating right We because what we do is just who we are.

it just you know the best you ever said the best I ever said it's lost I said some to my sister the other day like I wish that was fil you know like like it's so the difference is not a lot. The key for everyone is to be self-aware of who they are. Some people, this is what blew me away. Maybe this hit you too as my life started changing I started rubbing elbows with different kind of people I'm like yo some of these Comedians and actors like suck in real life but in the context of doing it for film they're beast and then you then I did enough TV and different I'm like oh this shit's slow.

you go do a movie you're like all right back in the trailer for 3 hours I'm like this. You know for other people we like it raw, clean, authentic. no no with it like that works for us. So for everybody on the other side there's two groups.

There's the people that should do it. the actors way like they should make the studio proper. They need their not they need. They need to memorize their lines.

And then there's us. more. Improv. We're more SNL than we are.

Feature film right? Improv. Live life on stage, you know, in the kitchen, around a dinner table, chopping stoop life? It's that and so cool. Like neither's better. The key is does everyone on the other side of this know who they are and are they trying to force it? One of the things that was crazy and this will make sense to you.

When we grew up being a rapper, an athlete was like we didn't grow up where the entrepreneur was. there was no me 30 years ago. It's crazy to me that kids look up to me cuz I didn't grow up having that when I saw when I saw business people when I was coming up like new like successful business people. The face of that was Bill Gates the nerdiest dude I'd ever seen in my life I didn't want to be that right? you know and so like You know what? What's just so crazy is Es and flows.

So for me the reason I tell people, be self-aware figure out who you are. the world might come to you I Lived in an era where all my friends parents told all my friends to stop playing video games. It's a waste of time. If one of those parents said go all in my homie might have been the Tony Hawk of video games.

Do you understand that if somebody in the ' 80s or '90s had a parent that said go all in this is it. Go all in and they just went all in. and when I say all in get great at it. but also be get loud about it.

try to be on TV try to be in newspapers they would have been the Tony Hawk of video games and they'd be getting paid unlimited amount of money but their parents wanted them to be a doctor to get paid 200,000 a year. What's crazy is my cousin Jamal he had gave me his GT Performer right? I'm looking at Rad. you remember Rad I'm riding around and I'm I'm doing all these trips myself up trying to do that I don't know nothing about but I'm like damn and for those who don't know a GT Performer was like he listen you this was the bike of all bikes. It was like what Tre is a GT Performer was on another level go Google that this was I'm talking about I had the the trick it had everything on it.

This was the bike of the bikes so I got that he gave it to me. He was like here man I don't want I said so I'm R I'm looking at Red my my homie S at the time he had one so we riding we doing all this but it was like nobody encouraged it that was like that was that was like have fun Don't take this serious. you're not going to be Tony Hawk You're not going to be uh you know all these Rob D you're not going to be none of we didn't have that, we didn't have the extreme sports and then you look up years ago I look up I'm sitting in the cell I'm looking on Cribs hold up Rob dck this is his house. He got a dirt pike in the back.

he got you looking at you. remember they had all the extreme sports guys on cribs and I'm like he own a mountain in Arizona From riding a bike riding a dirt bike we never knew this was gonna happen. You know that the 1982 NBA Finals the 1982 NBA Finals Lakers Sixers mhm did not air one of the games I think game six did not air in real time on television cuz that's where the NBA was. it was on tape delay.

Damn now the 10th Man on an NBA team just 40 years later is getting paid 40 million a year because there's that much money in the NBA and there's only 15 players. So it's not like baseball and football like literally. If you're the ninth man on the Timberwolves in six years you're rich as F I'm talking 40 you see some of the deals dudes I'm like I follow basketball and you see five years 140 you're like who is that dude again who is he I've never seen him so like so nobody vot his jersey by the way, 1957 if you're a pilot you're famous as an astronaut in 1970 you're as you're Kim Kardashian and The Rock and Kevin Hart In one changes now now you walk right by the p is be you be in the airport they be walking by nobody pay him attention they got their white shirts on they walking by this a dude that got your life in his hands I got another one Kyl used to be here cook used to be the help of the help of the help the chef is on the now the chef is famous as and nobody pilot we hate them we're like where were you cuz they right Like soon as they come across the speak oh man what the PE CH and this is why why are we talking about this for the last five minutes I Have no idea what the you're into as you watch this. You might collect stamps cuz your great granddaddy did and nobody has for the last 20 years but you might be that person that gets us all onto stamps, right? You might like like changes, you might be from the Caribbean and your style of food is not popping here.

Well guess what? Nobody knew what the Taco Bell was 40 years ago in America easier and if you go way back pizza and French like people like pizza was like yo those are the foreigners trying to put us on to pizza. Now it's the like and by the way Mexican food is like like and Mexican food and Sushi Japanese food was nonexistent. runs it. So what I'm saying is you can die on someone else's thesis or you can die on your own and with the internet and tick you're one.

Tik Tock away I Saw some dude cuz I'm doing looking at something who makes animals out of cotton candy like he's a cotton candy artist like you know, he's killing it. 2.5 million followers, 50 million views and I'm just like this dude was making 500,000 a year on a couple cotton candy brand deals and a couple of cotton candy dude hoodies. And he does cotton candy animals cotton candy. 30 years ago that dude is getting paid $17 an hour at a carnival.

Yep, shit's changing. Don't miss your shot. Whatever you're about, be about that, go hard at it for as long as you can and then if you gave it a 7 10 year try and it didn't work out then you can get a regular job. Then you can fold it in.

But like people give up too soon and they're embarrassed of their interests. That's probably the best thing that happened in hip-hop culture in the last 20 years when we were coming up. If you didn't have Timos and a starter jacket, you you'd have an auntie in the hood and claim you were from there cuz you visited her once. If you lived in a middle class neighborhood cuz everything was hard, hard hard, right? People used you.

This people made up where they were from. Yeah, people still do that though, right? Remember like people were like yo I'm from Crenchaw I'm like no, no, your aunt lives in Kensaw. you visit her for a week in the summer. you live in a solid solid suburbian town in LA But when you came to college then you had to show that you were hard that like it's crazy now and it started to happen with like I remember when Bentley with the umbrellas and I was like something's happening right? right? And then you I mean yachty and Tyler the Creator those dudes couldn't win in '94 like you had to be one way, one way one way now.

And so now it's wide open. It's wide open. You can do thank God thank God Shit's people are always focused on what's worse. Shit's better.

Go talk to your grandparents, ask them if shit's Better or Worse man it's way better man I You know I I Remember we didn't have no remote controls. you had to turn the TV you had to turn that you only had like three channels you didn't like. Everything is right now is like when I got out of prison I was like it's a miracle. It was like it was game time because because to be a to walk around with a satellite in your pocket.

First of all, listen listen, you got a Superc computer in your pocket. You can travel the world with this. You can do everything. you attach a debit card to this.

you can buy anything you go anywhere you get any information I can me and you can sit here right here today and say you know what? that's start a company called what? Look around. just go have people looking around on the way. Go go daddy, look around, get somebody yo set the side up real quick, get a landing page look and just have people looking around czy now it's $0 Z even that cost $9 Like again we got fortunate we came from such humble beginnings. like I remember like in college because I had a $100 bill and we could buy a video game I was like Bill Gates yeah with a hundo.

Now how much is this 7even six five, how much is this? 11, 11,100 No 12. that's 15500. Regardless, people are like I'm poor I'm like you have a $1,000 phone. Yeah, you bought $7 Coffee got crazy MH People got confused.

Yeah, people don't realize the power of Simplicity and humility and not needing every like I Just wish people would spend more time with 80 90y old people I Think people have got life a little confused right now. they're They're so focused on what they don't have, they don't have the capacity for the Gratitude of what they do have starting with health. Because regardless, I know. Unlimited people with 10 figures 20 figures 10.

Let me do it right: Seven figures a million, Eight figures, Nine figures in their bank account and they've got 18 months to live and they're not happy. MH That hundo million ain't doing for you if you're wrapping it up because you're terminally sick. So every day you wake up and you and the people you love are good. You're good and what? G You don't get it I Get Fomo.

Why? Cuz somebody has a Lamborghini The that got to do with you ain't got nothing to do with you as as if somebody else's joy and flowers are taken out of your joy or flowers I hate that and you know and you know what? I believe in I Always believe in this and I tell people this you got and this is what? I Believe 6 12, 18, 24, 6 months, 12, months 18 months 24 months I Don't care who you are, where you at if you say if I say to myself you know what I'm going to take this this sh Sharpie right here and I'm going to be the number one seller of sharpies I'm going hold I'm going to just sell Sharpies All I'm going to do is sell markers. It's even going to be that six that 12 that 18 and 24 that I'm going to be popped and I'm going to be known as the Sharpie man all over the world I'mma do the I'mma document it I'mma do my stuff. Whatever everybody sit back and what? I got what I call you got jumpers out here oh I'm selling Sharie oh but this dude selling merch that's popping let me jump over there. oh this dude do oh that's let me jump over there oh let me and what happened is that number what happened when your blessing come arrive like here I come I was waiting for you you the over there now here you go.

you would have been a Sharpie man if you would just stuck to this and said what everybody else is doing and just said and think about it. so many people waste so much time in 24 months doing a bunch of and jumped all over the place if they would have stayed with one thing, locked that in, got the finances and then you know you get brought Branch out afterwards. but nobody stay down. You know why? Why they're chasing paper.

yeah that's the problem. The number one way to not have paper is to chase it. mhm Real talk because if you chase what you like and or what you know you're good at self-awareness of skill or self-awareness of Joy somebody might some people end up like me where you're good at something and you love it right? mhm basketball just cuz I'm looking at the Garden and it's over your shoulder. It blew me away in my late 30s when I realized some athletes didn't give a about the sport I was like what I was like cuz I love sports so much I was like wait you don't love playing ball and and the per you know these early meetings I had when I started figuring out they're like nah it was just my way out and I was like damn right you're good and then I was like oh that's why some dudes are the most talented in the world and don't make it CU they don't love it and when people put Kobe or other people on a pedestal it's cuz that man loved it more than anything.

of course he when AI is like yo and then we going to the club and Kobe's in the gym I know why the same reason I was in the office last night at 10 p.m. I'm not in the office last night at 10 p.m. because I need to make another dollar I'm in it because I like this more than watching Netflix or the game or chopping up or getting drinks. this is more fun for me work and so when I think about the reason so many people don't achieve what you just broke down brilliantly is cuz the sole reason they did crypto.

they did cannabis, they did sneakers, they did fashion I got a t-shirt brand I'm into real estate now I'm an expert on this now is they thought that this was going to be the thing that got them the paper instead of realizing either pick something you love you. Many people are a teacher. they love it more than life. and they're not going to get paid like that.

It's just not the way the system works. But what we don't talk enough about is how many human beings make 71,000 a year and are happy we don't. We don't talk about it and it's real and they're like ah I hate when people in comments like don't say that you're trying to hold me down bro First of all, I don't give a let's start with that I'm not trying to hold you down or try to build you up I can't control you I don't know you I'm just saying things that I'm observing I Just know an obnoxious amount of people who are wealthy as and miserable as and I know obnoxious amounts of people who do not have a lot of money who are smiling 360 days a year. Yeah, so can we just have that combo? Yeah and and and I believe this.

you make money changing the game, not following it. Yeah you got like and when you real money. Listen real money When you change the game when you stick and say you know what oh nobody doing this cuz I remember when I came home from jail I'm doing videos Y and I would get calls from people and I was living in my grandma middle room right I'm top the walls this thing I'm right next to Nny twin siiz bed same as in prison. what year is this? uh 2017 I come on February 18th 2017 I Ra baby home for 7even years so listen I'm in there and I never forget my grandma.

she just I know she thought I was crazy cuz I used to be in there laughing cuz I used to get phone calls and people send me message yeah what's her name was talking about you they said you crazy running down the street doing the videos and all that and I'll be in there cracking up and NY like I'm just I'm watching I'm laughing at something Nanny and she didn't understand I was laughing because I was like yes I got these ain't nobody on what I'm on y'all think I'm crazy y'all lost by the time y'all catch up I'm going to be out of here I'm like yes I got you everybody's Lo cuz everybody wanted to be cool. See, let me explain something to you I realize something more than anything if I didn't realize nothing is that For me growing up, a lot of people ain't see this movies. I'm looking at Steve I'm looking at I'm looking at Bill I'm looking at all the great people everybody that's making some great stuff I'm looking at C I'm looking at different people and I'm saying oh y'all don't even understand right now is Revenge of the Nerds is over guys. all that cool.

You can't monetize cool. It's only momentarily. it's a feeling. It's it's a moment.

It's a party. It's a song. But it's not. It's not every day.

It's not going to be that everyday thing. Because once you go to the party, once you go to the event, once you shoot the video, once you get the club, the cool die right there. Now you got to get to the work, you got to get to the real grind, You got to get to the real dedication. and you got to be able to execute in this world in order to win all that other.

And the think is Run The World The people that's going to think, The people that's going to sit, the people that's going to create, they're going to win everybody else is going to be sent back to. Oh I'm cool I'm partying I was here Okay you took a picture and now the picture is over. It's over. You did all that to build up.

You said let me go get these clothes. Let me go to this club. Let me drink this liquor. Let me take these pictures and then the next morning you wake up hammered and it was over.

It was all for a picture. And then you got people out here that sitting back utilizing people these illusionary Lifestyles and utilizing them as measuring sticks on social media say oh my life ain't nothing that was a 1 second pcture dog that might not even be his Lamborghini like you. You can just go anywhere and rent cars. You can rent cars.

The the bigger question is why are you using other people's lives as a validation point to your own? Y like I'm telling y'all right now we are putting youth on a pedestal. These young kids. They know technology better on some Nana Let's just do it right here. We have to get back to respecting our elders.

Yes on some real talk we're on people because of Technology now that lived life. Yeah, like I Can sense that we're about to get back to it a little bit I Think if everybody spent a little less time looking at 20-year-olds making paper and spent a couple more hours with their grandparents or the grandparents friends. Even better if it's not your family because it's not as loaded. You know people are just confused like again, the thought that you like blaming people like I Love when people are like it's all the celebrities faults I'm like don't watch them.

Where's the accountability If you feel that you're depressed because celebrities are flexing on social media, don't consume social media and start and start subscribing and start paying attention to the people that's in our families. the elders in our communities that really done it. They won because I was talking to my grandma and this is the classic Most thing she said to me her name is Lois peoples nanny so Nanny I'm talking to Nanny she's 89 years old right? Love nanny around Nanny said can we get Nanny on the podcast yeah I don't know man Nanny don't like the camera. she don't like the digital stuff Nanny can you just be behind the scenes and just talk I just want Wisdom she going to tell it I just want the Wisdom L I'm going to tell you this type of wisdom I called her one time nanny what's going on I said where you at she said I'm downtown I said okay you downtown said you drive what Nanny tied New Balances up and she would jump on the train and go downtown.

don't and leave a car park so I say Nanny did you drive I always ask he drive she said no why I'm going drive before I caught the train I'm so later on I I talked to her I said damn man you got to you keep you know being everywhere she said she said she said she said said Wallace let me tell you something if you stop moving you stop moving baby he said all my friends that stop moving he stop moving she never stopped moving that was the most powerful wisdom is I it was just powerful I believe it because I never looked at when I looked at the neighborhood when I looked at I'm like you're the oldest in your church you're the oldest living member and around the neighborhood you're the oldest living living person in our whole Community because Nny always tired of sneaks up and we'll go from here she f with New Balances yeah yeah she she mess with she she wear New Balance all type and she'll just be out of here she be like she be like oh right I'll be like where you at Nanny oh I'm down what's name I'm at the farmers market did you bring your car nope I quau this and she just like she just she keep moving so it's like you said something that's very important we got to start subscribing to the people that already W in life she won already. she's a winner. I Know what every 21y old influencer on social media is doing. They're playing high school.

they're just trying to win clout Y like by the way I Understand I think it's a piece of life I understand how people do that? but I know what they're all doing. and by the way, they can't help it. they're 21. What are we asking them for? They're children.

This what people get mad at all these players like that kid up like that kid's 19. the were you doing at 19 I love when all my boys talk sports and our Sports thread like ah J up I'm like bro I know you at 19 I up at 19 you were way worse. Yeah and you didn't have the world looking at you or 250 million in the bank and you were more up. Shut your mouth.

The hypocrisy. These kids are children. Which goes back to the point we're putting youth on a pedestal. Everyone wants to be 20.

I Get it. Life is like fun. It's nice to be youthful I Get it. but we've got it.

So you know everything's best at balance. We used to disrespect kids when we came up the game. When you were 20, got two and got a new job. You got to get coffee.

You can't do anything else. You can't talk. These 22 year olds walk into the company. They think they should be the vice president.

Day one: I of the company I get it I know know what's happening but that's on us. We've put Youth too and I with youth heavy Yeah, but we've lost our balance. We put him on a pedestal just because they know how to use a iPhone and we completely I mean the collective disrespect that Society right now has for 75 to 100 year olds without understanding or acknowledging this deep wisdom. the Battle Scars of living life, the mistakes that they've learned from the place where they actually don't give a anymore.

when you're 90, you're kind of not giving a what people think about your fit. no you don't care about you know what I mean And so I just think we need to tap the in way more way more to wisdom. and so when I roll when I move when like when I'm in life walking the street like especially at the airport is where I historically used to do it. like just sitting down next to somebody like I would literally be like oh there's a seat next to a 90-year-old I'd sit down and like, remember because we disrespected the elderly, they're thrilled when you engage they they they the best teacher yo you know and like they they're thrilled and they will engage and they will drop real wisdom And I promise you the average 88y old at the airport in 15 minutes will give you more than your stream will give you all year.

Why you don't? Why you don't fly uh private jets? I do sometimes and I do more now you know I held off because I never like the mistakes I make is I'm to back to balance. My vulnerability is back to like not wanting to be 2 minutes late I'm so associate of where I came from that I always viewed it as like I'm a sellout that's bougie. you know like I hate when people Flex those kind of things because I don't think that brings value to people on social like it just make like oh no Gary it's inspiring them. no it's not, it's making them feel shitty.

Back to your point, like what are you contributing taking a selfie like so I kind of demonized that the reality is. the last three or four years my time has become so valuable. yeah that it's just good math for me now like it's It's crazy to me that I'm in a place where I can afford a flight like that. but if I don't and I do the commercial thing I'm going to lose like what the Am I who you know becomes this thing where you start realizing if you're going to preach all the you're preaching right here you got to hold yourself accountable I'm like who am I proving this to I'm playing this stupid game with myself of me holding on of not like going there.

meanwhile I'm just hurting myself. Nobody's winning, my body's not winning my health mhm my like I'm not flexing it anyway so nobody really I even felt uncomfortable even jump I'm sad that you just ask that because I don't even really want to go there but it's just I do now. but I'll mix it up. Flight on Friday to La commercial.

Let me ask you a question uh and and and this is a very important question that people need to know how old would you and do you remember the moment where your it button came on where you didn't give a more I hate this question cuz it's the right question question. Yeah but again, this is where I I hate using me because I and I hate using luck I said early Why? But man, between the DNA I was gifted when my Mom and Dad decided to have sex that night in 1975 February on their wedding night I was M I was born nine months of the day of my parents wedding night. Damn yeah, my dad was 21, my dad my mom was 20. That's what happens.

You know back in the old country between the DNA that I got from my parents which me and my siblings always laugh that like I took the best attributes from both of them. like I really got it like that? That's luck. that wasn't me that was, that was them. that moment between my mom, the way she parented me.

So it's not just you know, it's nature and nurture, right? It's not only between the fact that I that like my earliest memories are living in Queens in a studio apartment the size of this with eight family members but being happy. so I grew up with so little but I was so happy I learned by the time I was eight or nine that happiness was not associated with money. and then by not grab that Tyler report card top tiby top. Check this out.

So I'm setting up your answer my guy. this is my report card from high school wallo Educate Yeah bro, it's speech A D Speech: I'm one of the most highly paid public speakers in the world. You had a D I got D in speech. give it to W English English a D German you got a F F Health you got a D Health: You just have to show up still got a D Health you got a D but physical education you got a a freshman year.

What about sophomore year you got a A of physical education again and and junior year you got a A in physical education and Senior year you got a A in physical health. You got a A in health. You came back got a in health you got a be in film you got a be in film I mean you got a a d and film Concepts I knew criminal justice you got to see I cared about it reform Alliance What's up Yes yo check this out. four years look at my GPA 1.67 look at my class rank 243 out of 254 God damn my man when I tell you my give no button got pressed in about fourth grade where I decided none of the opinions of the girls that I thought were cute and the guys that I thought were cool nor my teachers nor my report card had any indication on what was I about and I have no clue how that happened because if I did i' package it and sell it to everyone on Earth because the last 40 years of my life or 37 if we're going to be exact in the timing have been very joyous CU I tuned everyone out everyone tune all the out of noise when you go through high school and you act actually don't feel peer pressure and I knew it was happening cuz I felt it but when I got a little bit older and understand life a little more I'm like yo that mentality is crazy like when the girl that you think is the hottest the hottest is like hey you want to hang out this Saturday and you're like no I'm doing a baseball card show like you're in a you're like you're weird yeah I was just in such a weird place like big coming Monday morning everyone's talking about the biggest high school party I didn't even know and I was popular like really cuz I'm so like and I like people I knew I was good like that but I was so like this that I come in Monday morning be like I didn't even know the party was going down and I was friends with everyone there and they probably told me but I was like this Saturday at the Phils mall I'm going to sell those Ken griffy junr rookie cards that I popped off from the kid like I was so the only thing I ever gave a about was the market the world I give so much about what's going on behind this camera right now but equally I don't and that's the magic.

The reason I can be a public figure I've realized now why I keep moving is I don't see when when I post something all those goat emojies I don't believe them I don't think I'm special I'm aware of what I got. not delusional I'm not trying to but but all those goat emojis and I get plenty of them Thank God thank you I don't believe them. which sets me up for when someone says yo you I don't believe them either. The mistake everyone's making right now in society is: you want the accolades.

You live for the accolades. You eat those accolades up Mhm. But when the booing comes, you're broke because you thought the cheering was right and I'm just calm I'm in the middle I'm wishing well for all of y'all but I'm just on my and I want good for everyone else and when I see somebody doing it bigger than me I'm pumped when I saw you doing your thing like I'm just happy for everyone cuz everyone can eat MH The second I know someone can't win is the second they start telling me that someone else is eating their food. damn I'm like you're done.

You're telling me you can't be on the top of the charts cuz Drake the are you talking about M the are you talking music like then ice spice couldn't happen because Meg the stallion happened but me couldn't happen CU cardi happened but wait Cy couldn't happen because Nikki had like enough of this my friends. Once and for all you want to be happier start realizing that everything that isn't working is on. You ain't no one taking your and the second you go there it's game over. Now you're on like oh wait I can do it because if you think LeBron is you up then it's over.

You think he took your spot. You think no other black man can be motivational? the are you talking about y enough of this. There's unlimited unlimited opportunity, but people aren't accountable I Always say if somebody in the world has made it AKA Happy and successful that had your circumstances, your excus is void. My mom is the greatest Mom that ever lived I Respect that other people could tie her if you feel that way about your mom's My mom lost her mom at five, grew up in the Soviet Union like the shittiest place on Earth we couldn't leave the country.

her dad then goes to jail for 10 years. When she's 10 she figured it the out. So like I don't know, like people are just always trying to explain to me why not? I'm just like the second you like. My favorite thing about life when people are like the Algorith social right.

The algorithms are so negative I'm like cuz you're negative. come look at my algorithm Jets Football a cat being saved out of a tree by a fireman. My shit's beautiful because I'm not willing to let negtive you find what you're looking for in life. If you're hurt, you're looking for bad.

you're just spending all your time cuz they're trying to the world's trying to sell you fear. that's how they control you y you get to decide in life I Can go on the internet right now and in 5 seconds show you 50 things that are phenomenal I Can go to Google Happy news enter news boom boom boom boom or I could show you 50 things are ter about watching all of y'all beat each other up trying to convince each other to see the world exactly how you see it because of the way you grew up. It's exhausting. No compassion, no empathy, no capacity to understand why someone would if you grew up in a deeply religious home in the south.

I Understand how you might have different opinions about religion and abort I Get it the same way that I grew up and went to: Martin Luther King Elementary School with a insane amount of diversity. So I see it different? We're allowed. but right now we're like no, I'm right, you're wrong and we're just fighting and fighting and fighting and fighting and negative and negative and negative and like I'm just in the cut trying to put out positivity and being empathetic. like I can't control everybody's outcomes.

So I'm just going to leave the posits of good. Hopefully some people will take it and run. just live life. That's what I'm talking about.

man Gary ve man, we's wallow man I Appreciate you brother.