I hope this clip inspires some business to do something outside the box to grow their business🗝️🗝️🗝️🗝️🗝️
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
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The Guinness Beer Company started the Guinness Book of World Records because Pub sales were down and they wanted them to grow and they did surveying and realized that people talked about trivia in the pubs and they decided to create the Guinness Book of World Records so that people in the pubs would talk about the crazy World records, reinforce the Guinness brand and then owner a pint of Guinness Media as marketing for business results. What is old becomes new and that in a framework is the new strategy that I think has the biggest upside for every business in here regardless of what you do.

12 thoughts on “The marketing strategy that every business should use in 2024 #garyvee #shorts”
  1. Avataaar/Circle Created with python_avatars @user-hl8fe5dz4n says:

    If we all had no idea , then they failed at the marketing tbh

  2. Avataaar/Circle Created with python_avatars @successloops says:

    Holy shit, I had no idea 💡 So outside the box, very cool.

  3. Avataaar/Circle Created with python_avatars @Leo_ENTP_7w6 says:

    He always thinks whatever he's talking about is ''the next big thing'' so tiring

  4. Avataaar/Circle Created with python_avatars @AshleyMarieRaven says:

    No. Way. Genius.

  5. Avataaar/Circle Created with python_avatars @michellemiller4590 says:

    Brilliant!

  6. Avataaar/Circle Created with python_avatars @BigFattyNat says:

    and nobody relates to two…. great brand move

  7. Avataaar/Circle Created with python_avatars @dave5669 says:

    Why he look like he shops at baby gap

  8. Avataaar/Circle Created with python_avatars @BethCicurillo says:

    Love it

  9. Avataaar/Circle Created with python_avatars @joshsanders5889 says:

    I think it's all about creating a brand around emotions and feelings that people love! That's exactly what they did. Big time branding and big time marketing.

  10. Avataaar/Circle Created with python_avatars @teensierpython-4565 says:

    Michelin tire company started rating restaurants so people would drive more and use their tires.

  11. Avataaar/Circle Created with python_avatars @kylerhatigan says:

    I'm so stupid I don't understand how to apply that concept to any other business.

    Media as marketing for business results!

    Ok so say you do touchscreen kiosks for check-in / way finding / visitor management as a B2B product. What's the way to make old new?

  12. Avataaar/Circle Created with python_avatars @jameswallis says:

    Genuinely had no idea 😮

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