I've been thinking about this concept for a long time, which is everybody who's driving right now, who wants to build a huge business? I don't think really thinks that kindness and empathy and compassion and patience are core to building an empire, and i thought i was the guy to write it, because so much of what i've built and what i'm going to build is based on things that your grandma Would say you should do and i don't think that's what people think about when they're going to build a 100 million dollar company, they think sharp elbows i'm going to out negotiate. They think sports and i think what sports men and women do after a game where they hug and they talk, and you know, as a fan, i get upset when the jets lose an american football game and then they're, hugging and hanging out with the opponents. After i get mad, what are you doing correct, but that's exactly what i think is required of building a big business, and i thought i was the guy to write it. We hear this word nft.

Yes, we think we we think we understand it or some of us have absolutely no idea or a big part of people, think it's a scam and it's a fad and it's coming up on influencers social media sites and you're like well, i'm not going to get Into this people laugh oh you're, doing nfts, you have really shown the world and you've pioneered it in your platform of 9 million, just on instagram alone of what nfts can do and how they can operate. Can you explain to someone right now and i know you've been asked this question before explain in basic terms what an nft is? It's let me say this before i answer that question everybody who's listening right now is going to struggle with the concept because they're bringing their internet brain to the blockchain. Let me say that one more time the blockchain is such a different platform than the internet, that when i tell you that what an nft is is it's a digital asset that you own most people don't understand that because they're like well that doesn't work on the Internet, i can right click and save the image yeah sure, so the same way that in 1994 56, when i told people that people would buy wine on the internet and everybody who was 20 30 40 50 thought that was stupid. Most people who think nfts are stupid, don't realize that they've become their mom and dad and grandparents just like they thought the internet was stupid.

Email was stupid, the iphone was stupid, social media was stupid, online dating was stupid. People don't realize that they are missing the boat on this technology, but the answer to your question is an nft is a non-fungible token, which is a digital asset that you actually own and when people say well, why would i want to own something? Digitally i'd need to hold it well. A lot of people who are driving right now want a blue check mark on their instagram account and guess what you don't hold that a lot of people want 10 million followers on social media. You don't hold that a lot of people live their life to take photos on the internet.

You don't hold that we are living a digital life and if you have children that are buying skins on fortnite, my both my kids love buying skins. Well, guess what that's? A digital asset and as we go more digital, your clout, your status, your need to communicate is happening more digitally than it's happening in real life. People do things just for a photo on social media. It's human psychology! Last of all, it's a smart contract, meaning the digital asset can also mean something on the back end.

So, for example, i have a huge business conference in minnesota in may called vcon. It's like a south by southwest coachella of business, and the only way you can get in is, if you own a v friend. It is the ticket right, you're, also opening up the first nft restaurant in the world. That's right fly fish club which will open next year early next year in new york city.

Can i get membership if you buy it? That's why he's so rich? But it's super interesting. It's super interesting, a lot of people right now, especially in this town. They pay for a membership country, clubs, soho house, all these things, but you pay, you don't own an asset with nfts. Your membership is an nft.

But if you decide after three months, you don't want to come anymore. You put it on the blockchain and you sell it. It's creating a world where your access or your membership becomes an asset, not an expense. I understand that so think about that.

So the, but the nft restaurant that you're opening up is it. Is it a it's? Not a physical restaurant, oh it's a physical restaurant yeah! This is not the metaverse which i think is much further away than people think i don't think we're living in vr so, and people mix metaverse and nft they're separate things. This is a physical restaurant that is going to be wildly premium large location highly in demand that the nft is just your membership, and so that will open in q1 of next year can't wait for it garyvee in the studio. Once again, a big round of applause yeah, i like this yeah.

I like that yeah, that's true, gary um, okay, the book come on you're here in dubai, the emirates lit festival. This is your book 12 and a half leveraging the emotional ingredients necessary for business success. I look at the back and i love already what i see gratitude self-awareness accountability. Can we talk? Can we talk about accountability? Yeah sure? Yes, like talk about something the world desperately needs.

We want to blame the algorithm. We want to blame our parents, we want to blame the government, we want to blame everything, we have become addicted with pointing fingers and nobody wants a point of thumb at themselves. I believe most people's unhappiness that are listening right now are completely predicated on their lack of accountability. If you are unhappy, you are actually in a position to fix it.

If you were listening to this, if you're listening to this, you were of the means to fix it, and i think that accountability is the breakthrough of the next decade, because we've gotten very cozy, with not being accountable, makes sense right, like you're, not happy about your Boyfriend break up with him yeah. As a matter of fact, everybody in dubai right now listening call your boyfriend that you're unhappy with and break up. Let's do all the radios i mean but rosie. You know it's important like you, you can you don't like the car.

You don't like the country you're in move, you're blaming the situation, but you should turn it and look at yourself and here's the point whether you're right or wrong. Your mother might be poisonous, but the second you take control of it. You become happier whether you're, right or wrong about, like, i think everything is my fault, i'm logical to know that not everything is my fault, but the default of thinking. Everything is my fault actually makes me happy.

I get that. Let's talk about number nine on your book and it's one that i've got here, which i've told you about patience, yes, because i believe that could you could you give us your views on just that word patience. The lack of it is also a huge factor to why people are unhappy everybody's looking for so much outside validation that they're impatient. They want to show everybody that are successful, thus they're rushing into things you have 23 year olds, who think that they don't have their life figured out yet they're living for another 80 years.

Patience has been huge for me. Most people hear the word patience and have it confused with complacency, laziness, lack of ambition. It's not true. I actually think patience has been foundational.

My success, i decided to build my dad's business for him for the first 12 years of my career, that required huge pace. Patience from somebody who thought they were great, i didn't even start quote-unquote until i was 34 patience is huge. It's huge and people don't want to do it because they want instant gratification and, more importantly, instant, outside validation. I, like 12 and a half leveling the emotional ingredients necessary for business success.

It's out right now, gary vaynerchuk and he's with us in studio he's going to ask he's going to answer a few of your questions. I know we've got a few on hold right now. I'm just going to ask them to hold um real quickly, uh mazda keem, who is our night, show with uh maz and james uh. Rarely have i ever seen her in the morning.

I don't know that's probably in my 13-year career. I think i've seen you once in my studio at this time. Yeah and you have done it garyvee you you've got up man, i'm very excited there. It is one of my great accomplishments of my career.

Okay, honestly, i know that you're, a huge fan, you're messaging me last week when you heard gary, was coming in. What do you want to say? Um? I just want to say i follow everything you do gary. I actually um bought a few nfts based on what you said. I bought the mona lisa.

Really i'm curious yes, and then i sold it. I'm so proud of you. Yes, so i i follow everything you do. You never told us about you doing all this aft stuff.

Did you make any money um? I made a bit of money, but then i had to sell it. Why i signed up. She needed the cash. Ah, okay and and you've got your own business as well.

I'm sure gary's helped you do your own thing as well with these these jackets that she wears are so amazing, so cool they're, so cool um, so they're made by afghan women. It's called it's fun by mazz and um. I've actually brought one. Thank you.

Is it a male female one, and so what what makes you like? What pushed you to do it um? So actually i saw you here in the studio two years ago and the concept originally started with bags. Yes, um, but i'm originally from afghanistan, and so it pays homage to my, of course, your relatives and my roots, so your parents migrated from afghanistan to australia and now, like they're, so successful like maz on the radio future. Your sister is on um bbc bbc she's, like the main girl on bbc. This is this: is a media family empire and they migrated from afghanistan with nothing.

Are you? Are you producing a lot of tick, tock content for the jackets, not enough? This is very disappointing. Yeah you tell her yeah because you told me that as well a couple of years ago and yeah we've picked up our game, it's still not! No. I know i double. I don't chris.

I double checked on the way here. Yes, i did, you are not listen. When you know when, when it's like telling someone they have to exercise they're like i'm doing, exercise i'm like you walked on the treadmill for two minutes, that's where you're at right now i know yeah. So don't point fingers.

You saw what you just. Did my social media tick-tock tick-tock, i'm telling you it's such a visual platform. All the attention is there right now you can go viral organically, not have to pay ads. It's very unusual, it's a very special platform and for what you're doing it's highly required.

Thank you. So much yeah i find instagram ads, don't really work for me. They can but they're expensive. Now it's mature.

When you know, if i was here in 2013, i would have been like instagram instagram instagram attention on social media is like real estate. You want to buy it early enough because once it becomes mature, it becomes expensive right so right now, tick tock is appropriately priced. Okay, all right! Listen man thanks, amazing! That was good, uh yeah yeah, very good. Thanks thanks.

I don't need to thanks just say one more time, all right more with garyvee. Next, your questions and he's going to actually help us do something on the show you're going to lo. You don't know what you're launching for us we're gon na help us launch something: okay, as long as we're pretty uh, then i'm in there. Definitely not for me, it's cool you like it.

Do you ever get exhausted just like offer an advice. Now it's too it's too humbling yeah. You know, i think, i'm i think yeah, but it's like i'm almost so profoundly humbled by it that i'm incapable of seeing the negative aspects of it. You know it's like what a nice thing from here.

I love it. Does anybody know the wi-fi? Is it a arn guest? Do you guys need it or not right secret, yeah yeah? They don't give up just hot spot me sure, but i'm on a samsung. Will that work for me. Do you want? I, i have no hotspot? Okay, it's on it should be uh.

You should see it. Is it super handsomedude49, it's android 8p. I see it and then it's just password one. Two eight one, two three four five, six, seven, eight garyvee's in the studio he lands in the city and then it's just go.

Go, go, go, go you just don't stop you're in and out right yeah! I mean you know, i'm a big fan of maximizing all the time right so we're here and we want to see everybody don't waste time right, don't but don't but don't burn yourself out right, like don't waste time, but don't get it twisted. I got good eight hours of sleep on the flight out here and then we got in late and i got another six like i'm all about sleep. It's just that when i'm awake i want to be as efficient as possible. One, a personal question about you: do you enjoy driving cars? Do you have a bunch of cars like you know we're gon na we know you've got money, you don't buy cars.

I don't. I don't really understand that like to me. It's all about. Everyone has different things: they, like i don't wan na.

I don't understand the performance of a car. I don't wan na go fast. Like that's not my jam, that's not your thing. No okay! Well like no jewelry, either! No! No jewelry, like i don't like things i like the game, i like the process of being an entrepreneur.

I don't like the things that come along with entrepreneurship. I really don't. I don't need the trophies. I just need to play my game.

Okay, um a lot of people be messaging us this morning wanting some advice from garyvee again he's here in the uh in the city for the emirates lit festival. The book is out now initially mo. Let's get you on mate mo uh, you you're on with gary we've got a few minutes here um. What did you want to ask him? Hey gary uh, hey welcome to dubai! Thank you, my friend, so gary i've been making some side business for working on some side business the past few years, and it's been i'm now making more than double my salary.

Actually interesting, still insecure about you know, leaving the job i mean. I am not really ready to take the leap of faith and i've been trying hard to understand what should i do for the last eight months, so i thought this is a great opportunity to ask you. Thank you, my friend, my belief is that fear is powerful and, however, you were brought up or what your ideology is on safety you put having a job on a pedestal as something that's secure. The logic for all of us listening to right now is, if you're, making double what you make in there.

It seems like a very obvious step, but i'm empathetic that you're scared to make that jump. My thing to remind you and people out there in a similar situation, is it's not very hard to get another job if you fail, if you leave this job and so for me, if we were friends - and we talked all the time the thing i would always Remind you every day is, if you take the leap of faith and some reason it doesn't work which, by the way, if you're, making double your salary as a side hustle, if you give a hundred percent of your time to that, i have a funny feeling. It's going to work out, but i would remind you that you could always go and get a job again in the same industry, maybe for a different company, believe it or not, and i've seen this sometimes for the same company because they missed you. That's what i would pound into your head, because, whatever you grew up with it, created an ideology that a job was safe.

Does that make sense to you mo yeah? Absolutely! Thank you very much. Listen before before you leave. You need to re-listen to that, over and over and over every human being is the byproduct of what they listen to. So if you're listening to your parents or a plus one or somebody else, that's saying no! No, no! No! No don't make the jump you're not gon na make the jump.

If you listen to somebody who's, saying something practical like take the jump and oh by the way, if it doesn't work, you can always go back and if it fails, who cares about other people's judgment, then you'll jump wow. Thank you. Mate. Thanks moe.

All right love. It you know so many people are messaging in right now, but we know that you've got to run now before you do. We wanted to kick something off. This show we've been wanting to do this for nearly about 18 months right, yeah, yeah yeah.

It's about doing this on the show inspired by your garage sale show yeah. So obviously we want to do our we're doing. The chris fade show swap meet. Oh, we want to start off with obviously one object, and we want to take it till the end of the year to see how big we can go.

The old red paper clip concept, okay, correct now we figured that we've got you in the studio. We actually probably could be starting too high yeah. This is, but is there anything that you can provide us with? That's our first object and then what we'll do is we're going to ask anyone listening to the show trade it they've got to swap it and they may give us something. That's of higher value.

To the point where i will own my own private excuse me excuse you, this is not about you! Oh okay, isn't this all of you yeah! It's just one item yeah yeah, so one item and at the end. Well, let me ask you a question yeah. Do you want to feel proud of yourself like, for example, if i give you right now, an hour of my time on zoom, the the value of that is very high. What about a signed book? That's nice and humble? No, you know pretty.

Thank you for flattering me, but that's not like listen. The hour is like tens and tens and tens of thousands of dollars. I'm back to you for that. You mean the hour yeah.

Well, you can so you've got listen. I'm going to put in your court. You can have a signed book right, which is a nice solid item that i know a lot of people listening might want it might trade you something good or you can take the hour now. Let me remind you, kids, that are born into a lot of wealth.

Actually deal with a lot of anxiety and unhappiness because they're born on third base. So if i give you the hour, nobody's going to be really impressed with what you end up with, because your starting point was remarkable yeah, i don't want to start the hour. No, what i was saying to coming back to it, i'd like to get to like maybe three months into the journey and then be like yo we've just got an hour with gary v. Like that's, that's i'm happy to take the.

I still think the book is too still too. I think it's too well what about what about an hour? What about a? What about a marker like a sharpie yeah? How do you make a doodle? That's more! That's worth a million dollars. I don't know if you've heard, but i'm i'm a yeah, i'm a pretty big artist. Now my stuff sells at christie's okay.

So what what we'll do? Why don't we lock in? Can we take the hour? Are you being serious like i'm being dead serious, that's how much i love you! I will i'm absolutely happy to do it an hour and a half an hour zoom in my time before the end of the year, like likely june july august, i'm in well now to give you a preview of what just happened in six months. Maha is going to email me and say: look you got to do that hour. Do you remember and i'm going to be very upset that i've come that i committed to this, but now i'm stuck it's on public record. I'm in are we taking the hour we're taking everything by the way we're in dubai.

I don't know who listens to the show like you might get offered a private jet. Just for that you might be done here yeah. This is good. No, i'm! I'm you're! Very! You should everybody who's listening.

You should see his face right now. Chris is very excited. I am i'm gratituding, i'm out accountability of this. I'm going through everything in your book right now.

The best thing is we get to keep our books. So what we're going to do we're going to bank that hour with garyvee? We will bank that we will officially kick off. The chris fade show swap meet tomorrow with our first product or our first object. Who knows what it's going to be um garyvee? We are.

We love you man, i love you guys so much for coming in thanks for having me go and grab the book uh 12 and a half leveraging the emotional ingredients necessary for business success. You.