Today's episode is a great conversation I had with the artist Roy Nachum. Roy talks about his early career and experiences as a painter, his vision of NFTs as a movement and a supportive community, and how he ended up working for Rihanna and Jay-Z. Finally, we discuss his NFT and Metaverse Project, as well as its positive impact.
For more info on the guest/project:
Twitter: @themegamoon_
Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
For more info on the guest/project:
Twitter: @themegamoon_
Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
I'm actually happy. I got that no, oh, i'm roy. I mean i still am looking for news exactly. I prefer no to yes.
I agree. I really do i'm incredibly motivated um by both, which is why i'm motivated the garyvee audio experience vaynernation good morning good evening. Good afternoon happy travels hope the dog walking is going well the treadmill, whatever you're doing as you're. Listening to this very exciting episode for me, i had a very substantial hypothesis when the nft space kind of kicked off in my brain a little over a year.
Maybe even a year half ago, one of the things that stood out to me is the real world and the digital world. I have a big belief that a lot of our collectibles will be sent to warehouses and we'll be trading nfts and then one of the biggest bets i made in kind of my big investing era of last summer was into tom sacks rockets, because tom was a Very successful artist, danny cole was an emerging artist in real life that i fell in love with, and that's why i went heavy on creatures and many of the people that i supported. Um, do physical art and then put out projects, but me, as many of you know that have followed me. I've talked a lot about this me as a non-physical, art, collector or enthusiast or aficionado.
Has you know, ironically, been sucked into caring a little bit more about real art which has been fun um, but along my journeys over the last 15 years, there was, you know, kind of one artist that i was aware of that i kind of watched from the Sidelines grow his you know, uh demand his reputation watched him move. We shared a very, very, very close friend to both of us named eitan sugarman, who owns, hunt and fish club and white horse tavern, and you know people that listen to this podcast may may know the boy from new york uh in in my social content. Things of that nature and his content, and so i had a i had a. I would call it a second row seat to watching roy build his career over the last decade and um when he, when he hit me up a couple months ago and said: hey, i'm i'm entering this space with his friend mike and i was like this is Just so exciting, for me, it allows me to really kind of you know, support him to be frank because i've always wanted to, but i tend to be pretty authentic.
I buy the things i like nfts, i like, and so what i really want to focus on in this podcast with roy is for all the artists out there that are in the physical realm, who continue to hesitate or are in the process of strategizing uh. Getting into this space - and i hope it's also an inspiration for others - uh who may not have even gotten commercial success in their physical art world but are not realizing that maybe nft land is, is an opportunity for them to expand their their fan base and, more Importantly - and i want to get into this with you - roy um uh, their creativity, so without further ado, that's the setup of why i'm personally so excited for this roy. Why don't you tell everybody who you are uh and what you do and then we'll get into it? Well, thank you. Gary um yeah, i mean i'm an artist. I've been doing it since some little kid uh grew up in israel in jerusalem pretty much the way. I got to new york is through a student exchange program. I study in cooper union and then i stayed here in new york. I was focusing uh building my career here.
I thought new york is one of the greatest city uh to really and give a stage to artists and the sky's the limit over here and that's why i'm here um i try to to make you know to make my art in different places around the world, But i feel like new york is the best spot uh to create it. So i you know i've been painting all my life, so what is your earliest memory of painting? Earliest memory of my painting is actually seeing my father when i was probably four years old. Five years old see my father starting a painting from a white canvas completely and then bringing life to the canvas and painting. I remember painting like clowns, and i was like really impressed about that.
I can - and that was fascinating to me. So my father stopped painting when i was uh around that age, he stopped he stopped painting because you know living is living in israel. It was difficult back then, to be to you know, to make a living yeah and when he had me and my brothers and we have four brothers, he had to find like um a real, a real child, exactly yeah. So, but that's so it's kind of like it's seeing that it was always fascinating to me by the way, real, quick, i'm sorry, one of the biggest things that i'm excited about when i wrote crush in 2008.
I was excited that people that had hobbies they liked star wars. They liked honey. They liked sneakers or rock climbing that they were going to be able to become an influencer on youtube and make a living. For me no question one of the biggest things about the nft space is your father didn't get to live out, probably his true calling right.
You know, i think, about your father. I think about what this set of t space means. You know it too many people focus on wild commercial success, millions, i think about thousands meaning if, if nfts existed at this time, when your father was at that age, maybe five years before, then he might have been able to build a little bit of a following And he might have been able to be a gentleman who made a couple hundred thousand dollars a year, selling nfts and that would have provided for his family and he could have lived his dream. Instead of getting a real job which i'm sure, when you're an artist.
When you're a painter, no and that's in your heart, there's no job you're gon na get that's gon na fulfill your soul, the same way, no matter how much you even stumble on something else. You, like, i agree, i agree, 100 and i think you know it's. It takes me also to another. If you look at movements in art, because i see that this nft what's going on right now, i see it as a movement, a new movement in art. It wasn't any movement for a while and the reason i'm saying it is you know a lot of artists was leaning on on conceptual art, pop art, different kind of movements, but in our generation like it, wasn't a major movement in that and the reason i'm saying Movement is because was the last big movement like graffiti, i would say: yeah street art was like the thing, but if you think about it, basquiat was doing it back. Then then what happened is, i think. Uh people right needs to artists needs to speak to their own. You know agenda and create whatever to create, because once you have like that big movement - and you know the top artists in the game, uh, leading that that's kind of like an issue because uh you pretty much you you don't have a piece of the cake you're.
Just enjoying the crumbs so, but what i see right now with what's going on with technology right now, if you compare it to movement back then uh back, then you had like 10, maybe 20 artists sitting together thinking about an idea and a concept behind their movement. They're all working on the same kind of work and then now you can have because of technology. The outreach is huge. You can have tens and tens of thousands of people creating that movement.
They all inspired one each other and - and i think it's i think it's incredible, because the opportunity is huge - the movement is huge. The community is huge and that's where i'm coming right now from i want to create when i'm doing those this nft project right now. I want my community, i want to be there for my community. I want i want you know, answer questions i want to.
You know. Uh have like a nice boxing uh with somebody just to understand, and you mean verbally when you say boxing, you mean you know, bouncing ideas off each other challenging each other. Yes, i understand that right right. I want to go back further.
I want to really make this for the artist today more than maybe the nft enthusiast, which has gotten plenty from me um. So your father and you remember very early your father. So then you by 6, 7 8. Are you just painting? Yes, i've been painting and do people say to you within your family and outside your family: hey you're good.
Does it like happen right away for you at a young age? So so i'm coming from from i'm not coming for money yeah. For me, uh a compliment was everything if, if somebody tells your father, my my parents actually support me this my entire career symbol, since i'm a little kid that was my fuel, that was my you know gas to continue and continue creating. But i remember you know back then: in tel aviv you know jerusalem, i i've been painting all my life right since i'm a kid, but by the age of 16 to 18 i created my own style of work after i took inspiration from a lot of artists And work with my technique and and tried to really paint like any already artists out there, and then i started creating my own stuff. I remember going to galleries, and you know one of the galleries that went in tel aviv. I showed the guy the portfolio handed. It in his hand, i said, check you know, check out my work. What do you think the guy flipped two pages closed the page and sent it to send back, give back to me and said it's not for me, so that was for me uh, pretty much um. Every time i got the negative response.
It actually made me even work harder and push myself harder and and continue because i know i do i didn't took no, as in as an answer like and trust me, i got a lot of no's in my career to get to. Wherever. Do you remember your first snow or was that one that you just told the story the most? Maybe it wasn't the first one, but it was such a aggressive, no, that it just sticks with you exactly. That was one of them like you know, you think you, you know you're putting time into something, and then you get that no answer and that's really it's like a slap in the face, but but i built i built so much uh from that.
You know i'm i'm actually happy. I got that no, oh, i'm roy. I mean i still am looking for news exactly. I prefer no to yes.
I agree. I really do i'm incredibly motivated um by both, which is why i'm motivated, but but i definitely i enjoy a good. No, i mean there's a lot of people listening right now that think nfts are stupid and are a scam and or a fad, and i'm incredibly motivated by knowing that right now, the nft landscape is very focused on the collectible, with a little bit of utility. I know long term the technology is more about the utility with a little bit of collectibility, but i know it's going to be here forever.
Just like i knew the internet and social media would be okay, so 1618 you're starting you've kind of found your style you're, going around galleries you're. Getting some no's guts now tell us the first kind of commercially successful moment. What was the first moment so i think where it wasn't, just your mom and dad saying you're good yeah, yeah yeah, so i went. I went to the army for three years in israel and i remember the first day that i got released from the army.
I looked in the newspaper. I just saw a flight to it. I said i'm going to the first flight. Whatever it is, i saw a flight to to france uh and i went there.
I went with my portfolio, i remember seeing like walking and seeing a very cool gallery and went inside the gallery. It was uh a show of mirror and i started handing you know showing people my work trying to hustle my moments, see what people really think about. My work and all of a sudden, i met the owner of the gallery and he got very excited and it's like, and i was like it's the first time that somebody really recognized my work and really loving it and said immediately. He said with the you know - and i didn't spoke any any english back then and or french, and we kind of communicate with our hands hands and face yes, and the guy told me let's, let's do a show, let's do a show together and then i did A few shows back then i was painting in france and then i had to go back. So that was like a big deal for me. How long were you in france? I was probably a year and a half or so creating a few uh uh, very uh cool exhibitions. It was very you know. I felt like i'm on top of of the game then, and then i got back to israel and i studied in israel for or you know solely art academy, and from that point i went to new york for a student exchange.
I knew i wanted to go to new york and study here, so i study in cooper, union and - and i invest everything i have in my art like i go all in i'm trying to do the best art that i can every time, i'm doing anything so Very quickly, new york, uh suck all my money, and i got to a point that i had 500 in my bank account and i was like okay. What do i do and i met a guy over here in new york and and he said, listen, you know in soho you can put over the weekend. You can have hang your work uh on just on the street and see what people think and you can sell it. It's actually legal to do that back then.
So i took two of my paintings. I i hang them on. I remember spring on broadway back then was casey barry now it's nike town and and i s a bunch of people, walk and and really admire the work yeah and then then a guy came and and reached over and said. Listen! I'm building this uh restaurant in in vegas tau in vegas back then it was jason strauss and then he tells me would you like to do my art, the art pretty much for the restaurant and then i said yeah i mean i don't know anything about tao Of it i mean no vegas, but then i started you know understanding more.
What what's what it's all about, and i did those art pieces, so wait a minute. I don't know this story, so you're telling me you're on the corner of a street, because somebody tells you you can put up two two paint. You can put up art, yeah, you're hanging out you're, getting some good feedback for a couple hours and then some guy comes along, looks at it and just looks you in the face and says: do you want to do the art for me in my vegas restaurant? Exactly like that wow i know jason, and so so you're telling me that that moment really was a game changer. Yes, it was.
That was the big break. That was the way for anybody listening. This is why new york is new york yeah, because the people that are walking by the street are people that are building like you know, restaurant empires exactly so jason says that jesus did you sell that? Did you sell those two paintings that day i i did. I did or how much do you remember? It was probably like uh 500 bucks, a piece and you were pumped yeah.
I was like walking like a peacock pretty much feeling i want the water, then yeah tripled your and the most important. It gave me a few more a few more months to live in new york continue my dream. So i was like i was. I was always what year what year was this 2005? I would say 2000. and how old was 25. I was 24. 5. 24.
24. 5, something like that and you know putting the work in vegas all of a sudden. You know i didn't like i'm getting i'm getting like by mail. I got to remember like a magazine, and i see on the cover pharrell took a photo with in the background.
Is my painting in vegas, so that was like a big deal. You know i'm like you know, so that's that's the beauty of new york. Like you, you said new york. You start your day.
You never know how it ends. Yeah, you know. So that was like how how many paintings did they buy for town they bought like two or three paintings three paintings overall. Do you remember what you charged them uh, i told them whatever you want to give me give me i don't mind.
I think it was like overall, nothing, it was. It was like a few thousands, but for me it's huge like for me. I don't care about the money. When i work, i don't think about it.
I just want to. I want a stage and my recommendation for artists, no matter if you get a no in a gallery or in school they're trying to put you in a box and all that moment, don't let it kill. You like, like show your work. It can be on the street, it can be in restaurants, it can be anywhere and now it's actually a little even even easier in a way, not easier, but more, no, no easier.
I know where you're about to go, of course, because you should you, could you could dm 600 influencers who have 4 million followers? I like what you do, i'm an artist. Do you want this painting? If you do i'd like you to take a picture with me in your instagram main feed and don't delete it in 24 hours, you can absolutely send that dm by the way people sometimes say gary. I need more practical advice. There you go dm if you're an artist physical, you know even nft, don't do what a lot of spam people do, which is airdrop into peop influencers wallets and then claim that they're supporting it.
That happens to me. It happens to others. It's it's a terrible tactic. It's cheap, but if you dm somebody, physical art or nft and say hey, i'm a fan of your comedy, i'm a fan of your modeling, i'm a fan of your athletic ability.
I'm a fan of your business advice, i'm an artist! If i'd love to give this to you, but in return i'd like you to post it in your main feed or in your story or in your make a tick tock with it, you know one person's piece of content can start the process, no different than jason Strauss, but you know giving you a chance to hang some art in town exactly exactly and then from that point by the way, after jason, we spoke about date, eighth and sugarman, then i met ayton through a denier, and i remember ayton was opening this restaurant with Justin timberlake and then he saw that i'm a painter in the whole nathan, eva you know, gives a lot of love to art because of his grandma was a big in art. And yes, it's is so you know. Aitan is my my my best friend uh. For so many years and i started working and doing you know some restaurant, like i started to design restaurant all of the sunsets and clubs and things like that and the reason i did it. I wasn't a designer i'm an artist, but the reason i did it is because i can expose it first, exactly a stage to show my work to put my painting as a focal point in the space, and that was my kind of like way to get in. I actually think when i look at your career from afar again, because i would hear things from italian things that it should like you know, you were putting paintings and designing in restaurants that also had a lot of a-listers and influencers running through the place. I assume some of the other crazy things that happened in your career happened because those individuals first got a glimpse of your stuff in those locations. Yeah, definitely i mean i made jay-z and ayton's restaurant we did like it was a cool night.
I remember we had like a party, i think you were there too, by the way back then, but we uh oh southern hospital. Yes, yes, kimberlyn's birthday, exactly yes and then i saw um, i saw jay and - and he asked you know, what's what's up and stuff, and so i started showing him a few pieces and then he fall in love with two pieces. Send it send it to me immediately tomorrow to my office that was like another moment and then i met, and then you know, basically that's how i got uh to work with rihanna, because jay-z was collecting my uh two of my paintings that i sent to his Office was in his office and rihanna member saw those works after she recorded the uh, auntie uh, uh, album and - and she went to this to this to this to the office. And so one of my paintings was the kid with a crown and the braille um on top of that, so she saw that she didn't.
She didn't ask jay about it. She called sierra, our uh creative director and, and they were looking to find the rs to find me through a gallery that i was showing in berlin and then she you know she reached over and the guys you know call me guy for rihanna is looking for. You, and can we give her your number, so i was like yeah, of course, and then we i remember recalling and and then we met and and then that's how pretty much i did, the the art for rihanna's album cover uh uh. She believed in my concept and - and you know my concepts - it's all about you know - stands for human equality, the the crown over the eyes, symbolizing that that everybody's equal everybody's, the same no matter where you're coming from you know you.
You deserve a big chance in your life. Everybody have a dream. Follow your dream. Continue with your dream: don't let people you know down you or doubt you and things like that. Just go with your dream. You deserve it. So everybody for me is equal and that's my message through art, um saying that and and give people a chance to be. You know a part of the work, for example in cooper union.
I remember when i came to new york. I was uh overstimulated, you know so many people in new york coming from a small town in jerusalem, smaller neighborhood. So i came and i was like okay. I need to forget what i saw till now, so i pretty much blindfolded myself, uh blindfold my eyes for a whole week, um and i wanted to reborn pretty much reborn to light reborn in in in the way i think reborn.
In the way i saw things before so um i started working and the first uh things that came to my mind. If i want to start seriously creating art, i want to start with giving people who cannot see visual art an opportunity to to to to enjoy art. So i started uh um, creating those uh. I wrote poetry and i translated into braille, and i and i sculpturing you know the braille on top of the canvas and i let people who are blind people that lost the visual people in visually impaired, to touch the work and experience uh a painting.
You know, and and and that for me was was uh - was everything because all of a sudden nobody was, nobody was left out. Nobody left out exactly that's it. I understand, and, and and you know it's funny again - we've never really gotten a lot of time together. So even the jason strauss story i didn't know.
I was aware that you worked with rihanna, but i didn't know how it all went down. I'm now pumped because i was at that party, where you saw that now i have a feeling i have a connection to it. I don't, i don't think i really understood the level of gravity behind where i think you're going with your project. I knew you know.
I knew that when you told me you were going to do an nft project. My brain went to the tom sachs place, stephen ray, who you know who's uh got brain vomit, sarah bauman, who does women of weapons mumbot? I love her work. All these physicals who went into nft land that has been a big thesis of mine. You know i, i still believe you know vito schnabel, who i know we did some stuff with artificial.
I still believe that um, the artists that are winning emerging and are winning in the real world have the biggest canvas pun intended to be successful in nft land. You you, besides tom, sacks you're further along in your physical art career than the other people. I mentioned you know i i i just have watched you grind from afar, through mainly through eitan's stories, so i had a lot of confidence when you, when you reached out and said hey, i'm gon na do this. What do you think i have even more confidence now 25 minutes in because i don't think i i have a little bit of a sense of where you're going creatively with your project. Actually, where are you? I actually don't know this? Where are you with the project? How far away are we and more importantly, can you build on what you just said, because i know you're going a little bit with this crown braille thing explain it for me: please yeah so uh, i guess six years ago right, i i've been working on technology And and one thing about technology that i want people to know is don't like i remember when people built uh uh, you know you start photoshop came out like way way back and people using those uh effects and and and filters uh. I was facing fascinating to create my own filters, my own uh filters to photoshop now you're, creating something completely new and different uh by doing that. So yes, so i taught myself to to program and to to communicate with those uh program, and i taught myself any program out there. So six six seven years ago i started to working on an idea.
I spent a lot of time in japan back and forth, and - and i you know, i knew that uh - that uh, that you know technology in art is is, is a is a big and it's going to get very big very soon. So i had this idea to open a museum institute over here in new york and it's pretty much digital museum that i pretty much create my own art over there and wanted to do something very big, then covet hits and then, when colvin hates after three work. Three years of work on this specific museum here in new york, i said you know what what do i do now, so i had this vr set that i bought this oculus set play with that a little bit was born. You know during beginning of covet, then i said i want to build everything that they did for the physical museum and build it in virtual yeah.
So now so now it calls metaverse back. Then it was just to create, like a a virtual, virtually exactly for for people to enjoy art and really walk in and see my uh installations so that become metaverse right now and then i remember uh ethan calls me a a a year and a half ago Or something - and it tells me you know, do you know anything about the nfts? I said no idea. What's nft is say you know you should google and look into it. So it was maybe two three articles out there um.
It was - and i think, while i'm reading about it, i'm i'm understanding that this is what i do right now. I'm actually working creating a digital art, creating a metaverse and the access to the multiverse is to do the the avatars and those are my ten thousand nfts. My ten thousand nfts are building a mu, a community that can come and enter to the metaverse to the mega moon. The name of the metaphor is mega moon, uh, uh and, and the kids are the crown kids uh, the ten thousand, and the idea is to to these crown.
Kids are back to the crown with the braille on it that rihanna saw like that. That's been in you for a while. Yes, yes, yes, yes, and they did. I want to continue with that.
That's my goal. I mean again, it's stencil. You feel like that. You feel like. That is the thing right. So for everybody, if you don't see it, it's actually over his shoulder if you're watching - i don't know if we're gon na clip this - or this is gon na - be all audio. But it's this golden crown with braille on it. That's actually covering the eyes of the character, which i think is kind of interesting right.
Crowns normally sit on top of the head. You've got these crowns covering eyes yeah, because i believe that everybody is a queen. Everybody is a king. Everybody deserves a chance in art.
In life, you know working on their dream and continuing. What's the are the is the braille going to spell out different things on the crown, or is it still spell out the same thing for every of the ten thousand characters for this specific one? It's it's! It's yeah, it's all it just says: all human beings are born equal in dignity and rights that we are all the same, uh um and that's what it says on the crown. So because people you got ta, understand, there's no back then yeah. Maybe it was a king, but the king was never satisfied what they have.
They always wanted more and more and more so that's why that's not back then my friend, yes, the p, unfortunately, one of the greatest vulnerabilities in society leading to many of the difficulties that we have around the world, not just what's going on in ukraine, but many Other parts of the world there's an incredibly challenging game that insecure human beings can never be content or grateful for what they have. They need more at the expense of others. Exactly it's unfortunate it's unfortunate and honestly, i actually have compassion and empathy for some of the biggest villains in our world, even though they've created incredible carnage and when i see villains, of course, everyone's gon na think you know point to putin and things of that nature. I'm actually going day to day, i'm actually, i i take it day to day somebody's right now.
Listening to this podcast they're gon na stop right now, because they have to go into the office. It's nine o'clock, they're gon na! Stop it right now they just turned us off they're gon na walk in and at 10 16. This morning their boss is gon na yell at them. For dumb, that doesn't mean anything, and the only reason that's actually happening is not because they made a mistake on a task.
But it's because the person yelling this manager at 10, 16 am is deeply unhappy at home and by the way, not because they're, an atrocious person, maybe they're unhappy, because their mother has just been diagnosed or put into hospice. So they're hurt so they're taking it out. On someone else there's you know, there's challenges. We we lack empathy and compassion to why someone got to a state like that.
We don't we don't think about that. I tell a lot of my friends if you struggle with your parents, instead of being fully mad at them, take a step back and think about what their parents your grandparents did to them right. You know, like we've, got to be more thoughtful about this. I i love the message of the crowns brother. I love the message. Thank you and this is, i mean real, quick, real, quick, because i got a little bit. I was very quiet in the middle, i'm sure everyone was laughing because i tend to talk more often, but you captivated me a little bit on your vision. Yeah, let's go back, because i really want to bring value, because i know my audience do you.
I want to go business even though i truly think you're an artist, but i do think i have a very big business crowd. I think this is important to me yeah and i think you have 10 15 business and you to go along with your art, which is why you've been successful. Otherwise you can't. So let me ask you this question: yeah.
Do you believe if you do what's the name of your, do you have an actual phys? Do you have a name? When is your project coming out? It's coming out in uh, i mean obviously yeah. I know like, for example, be friends is in april. I don't fully know when do you think so the drop the drop probably made mid-may something like that. Okay, so we'll just say: do you have official name for it or not yet yeah on twitter? We call the the mega moon underscore, but it's the the name of the project under the mega moon, because the mega moon is the metaverse and the the nft is living in the metaverse.
Those avatar lives in the metaverse. It's going to be in the name of king, you know uh crown kids, uh crown kids, so yeah, so so talking business a little bit. Do you believe that a successful crown kids launch in nfp land will impact your urn ability in the in the physical world? Do you think you're? Do you as a businessman which you know an artist needs to be a businessman or woman a little bit hey dad! Thank you, uh um yeah. Do you think that it will compound your physical, like a very successful nft project, allows you to charge more for your art.
Your art will go up in price yeah. I think you know for me, like. I said it's not about the money, but i assume, if, if the project is successful, yes, it can make it it. Can it can help the the the physical as well? Do you love the crown kids so much, because you obviously do other art that doesn't have them in there? Is there a part of you that hopes it's so successful that you can do more crown kids, art physical, like that there'll be so much demand that that will become more of what you make because you're so attached to the message, or are you concerned that it's So commercially successful that people only want crown kids from you in a world where you're an artist and you want to do other uh um.
I mean it's. It's a it's! It's a it's interesting question because i always try to do the best right. I was trying to to to to do to do something in art, i'm trying to to make art that is relevant and and do make a change in art in in pretty much an art history. So you guys are doing a physical museum, nft museum in downtown new york yeah and the crown kids nfts are going to give access to that yeah. It's going to be accessible for early drops for events for talks, uh for for launch, like we're, building a crypto lounge that you know, people can come in and be a part of this uh community that will open a year from today. Roughly yes, yeah yeah and in the metaverse, the veteran is pretty much ready. We're gon na release it on uh on on a 2d like a pc game, it's going to be on an app going to be on vr and but there i created like studios. So, artists that you know could come and and create their own art in the metaverse.
What i like about what you're doing - and i think this has been a huge thing that i'm struggling with so many people see the gold rush of nfts they're, just making something up today, yeah and launching in 60 days, and then they're surprised why it's not doing. Well, yeah, you know when when was the first time you made a crown kit or a version of it? How many years ago, oh like i would say seven eight years ago, it was the first, but the first first crown is a painting was 20 years ago. Right so to me to me that right - and i think you know, as we wrap up here for everybody - who's an artist or an entrepreneur and wants to get into putting out projects into the world, i believe the reason befriends is going to win is. This has been, on my mind actually forever, when i didn't have a canvas pun intended to talk about patience and kindness and tenacity and ambition, and all these things that i have i just used me garyvee.
I used me the human, which was not really in my mind. I never thought of myself as a public figure. I thought of myself as a businessman, but i got to a point in my mid-30s where i was so pent up to talk about these things. I used myself as the vehicle now i have now.
I have a universe for that vehicle. It was authentic. It's why it's going to work. I believe the reason your project's going to work is because you're a real, commercially successful actual contemporary artist.
But, more importantly for me personally, it's the fact that the project is something that's been deep in you and has meaning, and i think for everybody, who's listening if you're gon na take your first attempt, don't just hire a graphic artist to make you some pfps. Take a step back and think about if your grandma meant something to you or when you played hockey, it meant something to you or a hero meant something to you or a vision or a a passage out of the the bible or the torah or the quran Or anything just doesn't mean something to you: it will always do better when it means something to you, because you will fight for it more. If it doesn't mean anything to you, you won't fight for it because you may, for example, roy v friends didn't sell out for the first three weeks did not sell out. Everybody now wants their thing to sell out in three minutes, let alone three hours, let alone three days. V. Friends didn't sell out for three weeks yeah, but i fought for it because, because i knew i was building it forever, it didn't matter and look what happened now and what i believe also when you create an image that image needs to stays in your mind. So if you close the computer, you close your screen and that image stays in your mind right. It means that you did something and i feel like what you did with the sketches that you made.
I see the black cat. I see all the figures that you made stuck in my mind because you have it in you, you came and you did it naturally yourself spending time doing it, everybody everybody, a lot of people made fun of me because the art isn't great and for me i Was laughing because the art is so provenance to me it is me i took the we, you know. I took a long time thinking about it and i took the week to create it yeah, and it was important to me that the first version was me from my heart, my soul. My fingers, yes, and i think authenticity and prominence matters so much and i think so much many entrepreneurs like me will rather hire a graphic artist and call it a day which is fine.
You can do it, there's no, it needs to be you and the extensions of you. You don't need to paint like uh, because i'm not you, i'm not you. It doesn't. That's not my art, correct, correct.
My friend thank you for being on the show. Thank you. So much i i can't wait to see the project. I haven't really minted a lot of projects.
Lately i've been so busy, but but i'm really looking forward to yours and and i'm really happy you're on the show - and i hope we've motivated some entrepreneurs and artists to think about things from a different way. Thank you. Thank you. So much gary.
I love you. Ciao, you.
First viewer.