And i think it's time once and for all that we talk about what it is to be a leader and build a big business, and i don't think nice guys finish last and i don't believe you need sharp elbows and i don't think it's you got to Be nasty, i have no idea why anybody would verbally dress down an employee in a conference room with other employees in there there is no logical sense whatsoever, all right, garyvee's here, hi garyvee hi. I love seeing you i'm so happy for you good to see you. Okay, give us the update in on garyvee's world like what's happening. What are you working on? You've got a new book, there's um, always a lot going on.

I think right now trying to balance how intense v friends my nft project and how explosive the vayner x, holding co balancing being ceo of two companies of that size, is a new challenge. I've done it before with wine library. When i kind of left my dad's business, it was so emotional was my baby. It was my family business, i'd been there forever and we were just starting vaynermedia me and aj my brother and so from 2009 to 2011.

I definitely ran both those businesses, but the size of both those businesses were much smaller than what i'm dealing with right now, plus it's the moment in web3, meaning you know, there's only these 12 to 36 month windows, where the whole industry is shaping in front of You and there's a lot of good getting during that time, right investing if you can get in early timing, matters and stuff like that yeah, that's right! So, just just trying to balance that i think is really intense and challenging and exciting um. And then you know what's what's actually being affected by that, because it's really a lot of time and effort is i'm producing a hair, less content than i have over the last six years. Do your fans notice it? I'm not sure i haven't seen too many comments, but my output that i believe in so much you know i. I do believe that quantity is very underrated in social media that content um is down um.

On the flip side, me and my team are really really pushing the envelope to try to make every post have more oomph um, and so you know trying to figure out how to balance the content output. That really brings me a lot of joy. You know, i think, for me, i i've realized in the last three or four years that speaking and the gary vee thing has a lot more to do with the legacy the dms of, like i mean the post, i posted on the wait here. Guy comes up to me at the secret wine party at the super bowl and tells me like you got me out of debt like if you watch that clip i'm 41 years old.

Nobody believed me and i bought nfc. You got me out of jail. Thank you. Man, i'm really proud of you.

Thank you. I love you. You got yourself out there. You got that is a 40 year old man who clearly had a lot of weight on his chest for 20 years and, like four pieces of content, changed the outcome of his life.

That's a high yeah! I think that's where you get your energy 100. I can't replicate that of like a good nft, flip or yeah yeah landing, a 10 million account and so um, just balancing that, okay and at this stage in your life like what are you still learning, what do you feel like you've mastered, and what do you Feel, like you're still learning um. What am i i'm still learning about myself? You know in the new book i talk about candor i mean it took me. You know what's crazy, for people watching this is gary v biggest strength, this candor, but i'm not talking to anybody, i'm talking to the world and thus i'm not hurting dustin's feeling or johnny's feelings or susan's feelings as an operator for 20 plus years.

I did everything i could to fix a situation without telling somebody they stunk. Are you conflict avoidant? Yes, i'm, but what made me build? Big businesses was not at 1201. Okay got it yeah at 11. 59.

I was yes at 1201. I wasn't. I would always do the thing that the business needed you had to get. You got it done, but it was so cute.

It was so and what i learned and why i wrote about it was. It was so sloppy from 10, 30 p.m to 12 o'clock and the angst and then, and so what would happen? Is you know really how it started was. I was reading a facebook group of former employees and there was enough people in there that were not loving me and i kind of just look read it and looked at and i was like this is a problem. It's time i fix this.

I know who i am: i have no ill will i only have deep love for my employees. I don't value the money enough to be. Why am i in this situation, where these people don't feel great towards me and they've worked for me? It's one thing when like johnnypants47 leaves a comment, says you're full of yeah yeah. That means nothing you're like shut up yeah in the same way that somebody says you're the goat and they don't know you, you can't go high or low.

If you don't know somebody, but when i'm reading somebody who worked for me for 19 months and i feel like i had interactions with them and i know how i run vayner and they're like gary i'm like and when i kind of really dissected it all of The people that were not pumped all had sloppy exits, whether we slash i got them to quit through them or they were pushed out on thursday. I would see them in the hall and be like karen keep rocking it and on monday we're like you got to go and like that was a real shortcoming. And so i talk a lot about it and i talk about how i put the word kind in front of candor and it shifted everything for me three four years ago. I just i just can deal with it more.

I can deliver it more um and, and i practice it more and and it's made substantial - i mean vaynerx revenue business. The p l is dramatically stronger today because its ceo got better at candy yeah it trickled down. My greatest belief is that a leader's number one goal is to eliminate fear. Hence why it was hard for me to say sally.

You know, you're really not doing well and we're going to need to get this better. My thought was sally leaves, my office goes and gets upset, johnny johnny leaves my office goes and gets upset, gets scared, goes on linkedin and starts up there. Shit's all over yeah, like i feel like candor, leads to fear and that's how i saw it for a long time and that's wrong. But but the reason i don't call it candor in the book and call it kind.

Candor is what i know, for fact, is: over the last 25 years i've witnessed unlimited inside of my companies or the hundreds of companies. I've invested in that people use candor as an excuse to be mean. Managers and bosses use. Well, i'm just helping you, but they all over you.

Their bedside manners are atrocious and even though they're helping you you leave, you know stunned, demotivated, shook and you're out the door, and i think it's time once and for all that we talk about what it is to be a leader and build a big business. And i don't think nice guys finish last and i don't believe you need sharp elbows and i don't think it's you got to be nasty. I have no idea why anybody would verbally dress down an employee in a conference room with other employees in there. There's no logical sense whatsoever to ever.

Do i think, what's hard about soft skills? Is that soft skills require you to not only think about the person but also manage your own ego in the process like when you think about this number 11? Humility is impossible. One of the one of the great things for everybody's watching, because we're talking a little bit about management right now, but this is written for entrepreneur, employee. One of the scenarios in this book is you and your friend are both in the same department. You are best friends and they get the promotion and you don't that has ruined a lot of great friendships.

Why both of you are going to move on to different companies anyway? Why would you burn a brick, the same person yeah, it's like at 24 when sally gets in not you but you've been awesome friends since college for two years, because you met at the office a year in your living. This is all stuff that i'm sure resonates very well with in here yeah, because our companies have had similar paths like, like you, don't have the humility to be. First of all, i talk about something very important, a human being made a subjective opinion that sally's slightly better than you, which doesn't mean it's true right. So why are we like? Don't get your feelings caught up? This is why i hate school school trains, people to believe in subjective opinions, sure as as every 90 days and just become a robot.

You just like play within a system and we like lose sight of the bigger stuff. So humility is a huge one, a huge one uh for content producers that are watching. One of the reasons i always talk about. Don't give a about the comments.

It's not actually because of the hate people. Think most of me talking about that is about the trolls. The hate, the negativity i actually think the positivity is actually more dangerous. Once you get high on your own supply, it's over you've become really vulnerable, and so for me at this point in my career, because i do have a lot of love coming my way, you know i'm so glad i trained myself to not hear it one way Or the other, because it keeps you humble and grounded and keeps you curious.

You know. Curiosity, i think, is a massive thing for success. Well, when, if you think you're the goat, you don't think you have to put in the work to be curious. You know instagram, goats are not putting in the work for web three and are gon na get passed by.

You know many instagram, goats didn't listen to me when i talked about tick tock and let it go by like lack of humility and curiosity will keep you stuck in your spot forever. Yeah! That's right! I also think caring is a big piece of it like we had someone pretty senior leave last week and the person did not say goodbye to anyone in their peer group which, were they upset. That's what i'm trying to figure out. Like that's a pretty big statement.

The the i don't know what is it i don't even know if an irish sex is like a bad like term. I don't know what the current politically correct statement is: yeah, i'm good with that right, but whatever that is. Why would irish people leave early, though? No idea we're not playing what's that about them. All i know is: let's just call it a garyvee exit, because i've lived in my whole life.

I did it this weekend at nba all-star i like to just snap out the back. Just left yeah just have no interest in the goodbye and so um yeah, maybe maybe that's the corporate version of that. Like i'm pretty empty, you know i don't want to sit on this couch and be a hypocrite. I feel like.

I don't think that would be the way i would roll in that environment but um. I definitely think that people, sometimes just you know like we're, done yeah, i'm done, and you may hear from that person in a month later. Yeah. No and that's the thing and that's the thing, i'm very big on this - the lack of i think having the ability not to judge, might be the greatest gift of all time.

You know like when you just told me that my brain immediately went into what's going on with them. Yep right, it's never about you and that's where, if, like people ever figure that out, then you can have a really happy society. People completely believe that other people's actions have something to do with them. It doesn't it's like.

I call it like the eighth grade, zit rule, okay. So in eighth grade, when you got a zit, you were like so petrified to go to school. Yeah everybody's gon na see it you're trying every product imaginable. I went through puberty pretty late and got all my zits in like college and which would really suck but but like it, wasn't too bad, but, like i was good in high school but like.

I know that feeling and my point to everybody is everybody's worried about their zit yeah like when you come to school. Nobody cares about yourself. They are you they're, worried about theirs, yeah and the person that actually would pick on you for that they're in the worst spot, because they're so insecure that they're gon na attack you first before you get to that sure they're going to deflect off them and i Think i think, i think look i think, grown-ups just still play in high school yeah yeah, like i think we're in a place where, like all the same, keeps playing out - and i think a lot of what i wanted to talk about in this book was: let's Reframe because we can yep one quick question for you on this is how what's your advice to people for how they train themselves right, because a lot of what you're talking about is self-control humility, um living by your values. Thinking having at like talk about how you train yourself to have better soft skills, that's a great question um.

I think. Hence why i wrote this. I think it starts first with self-awareness. I i think everybody has to look in the mirror and genuinely challenge themselves and say what am i? What am i hiding? What am i full of about? The only way you can fix things is acknowledging them.

There's no shot that you're going to fix it. If you're still in the delusion that you don't have a problem, correct yep, i subconsciously knew the candor thing was up. You knew forever forever. You knew in the 10 30 to 1201 block how much that sucked you knew it sucked.

Yes, it would happen infrequently enough that then you could avoid it. That's right and - and it was a lack of accountability, which is my biggest strength in business. But of course, because it's my half this is where i wasn't accountable. I'm like susan should have known she sucked.

It was very obvious not get it yeah ricky like yeah like come on right and it was also a level of ego. I would care about them so much because i go very family with employees. Pretty fast, like i thought. Well, they'll be better with me.

Ricky stinks, so he might as well work here because he's definitely not going to do well out there yeah. So there's a level of ego in there, so i can save ricky. Oh my god. You know the whole like the whole meme of like the girl that tries to fix the bad boy yeah.

Oh my god, i would have been the worst girl like. I would have tried to fix every i would that would be. You would have. That would have been my job.

I would that's the only dudes i would have dated especially five o'clock shadow. Like guys, i would be dead yeah so anyway. I i that man is irresistible. I really think that it comes down.

The answer to your question is accountability and self-reflection and truly challenging yourself to have the combo. The reason gratitude is number one is the whole thing starts with gratitude. If, if the anybody who lives in a first world country should really take a step back and understand that there's 850 million people, 850 million people three times almost three times the size of america right now, as we sit and film this, there are 850 million people That do not have access to clean water like what you're complaining that you didn't go viral on tick tock this month, like you're, upset that you're, like that, like your uber's five minutes late or you don't have wi-fi on united on the way back like like, we Just aren't grateful we're we're uh we're we're, not grateful yeah, switching gears a little bit for this audience talk about 3.. So a lot of you in your 20s, 30s and 40s, don't realize that you just became your parents by dismissing nfts.

The same way. You're on nfts is the same way that your parents, on social media and on cell phones on the internet and like it's a cold shower for a lot of people, to hear that, like here's, what here's the point web3 is means a lot of things. But the thing that we're all focusing on right now is the consumer blockchain. The blockchain is confusing to people, because people bring their internet brain to the blockchain.

The blockchain is different than the internet. It's decentralized servers versus centralized servers. There's a lot. It allows for ownership.

The internet doesn't the joke of well, i'm going to right click, right click and save it. Well. I could take a photo with that dog in here and make pretend it's mine, like people, oh by the way web to social media people, make way more pretend of owning something than on web3 sure you cause on web3. I can look up if your nft and your bio is something you own in web 3 in web 2, social media, the guys that go out on a thursday night in vegas or la stand next to an expensive car and try to claim it their own is Much higher than people talk about fake watches, fake handbags like there's a lot of it's almost like web 3 is the antidote to it.

A hundred percent web tip, yet everyone's making the hot take joke that you can right, click and save, which is the ironic part of the whole thing. Humans talk a lot. We write a lot. We we do a lot of things, but the number one way that human beings communicate is through the things they buy.

It is the number one thing, the entire globally globally. The entire fashion industry would not exist if people didn't need to communicate through their purchases. Once people understand that truth, why somebody buys a benz why all of us are literally wearing the clothes we're wearing right now, the haircuts we have the facial hair, like all of it, we need to communicate. Nfts are going to create the biggest economic reality of our need to communicate.

The reason kids want fortnite skins is to flex in their world. Their world is fortnite. Why does somebody want a blue check? Why do people come here and say: hey in the instagram world? That's a digital thing: yeah! You don't own that you don't even own that you're renting that from instagram. But why do you want it? Why do you want a million followers? Why do you want it we're living in a digital world and the next step of that is ownership, but, right now everyone's focus is on the collectibility in the art part with a hint of utility.

What's going to happen over the next decade? Is it's going to be utility? That's where you'll see the blockchain really shine. It will be utility with a hint of collectibility. Okay. So give give an example of that you buy a louis vuitton bag and uh.

They give you a receipt, but it's an nft. That's a utility you've got to get a receipt, but that piece of art was done by a young female artist that seven years later got famous, and now your receipt is worth eight thousand dollars and you sell it. That's taking a mundane piece of paper, throwing garbage madison square garden, not too far from here. Six years from now, you go to the game, it's not a qr code.

It's an nft, the nft read it. It's a collectible that night, the brawny drops 90 points in the garden and everybody goes crazy. Now that becomes a collectible, yes you're, leaving and you're getting offers for 400 for that nft, because it's a collectible, but it was a utility, got you into the place. Your triple bracelet at coachella, it's an nft.

Six years later, people are collecting the so there's a hint of collectibility, but it was utility and the reason that's going to happen is for coachella instead of bracelets an nft with some design on it, and then you sell it for 800 bucks, yeah they're getting 10 Royalties everybody's, getting into the record business everybody's, getting into the publishing business, and it's going to affect everything. Music. No longer are you going to sign with a record label you're going to sell at nft to get 20 of the royalties of your new project? Now, your friends are making a piece of the money from spotify, not the label, it's it's going to change the world and everybody is underestimating. But this is what i love about being an owner of an nft project.

You can make it valuable for your audience. You're. The central bank sure every everybody sees people with audiences come in and they they get worried. Is it going to be bad? It should be good if the person has good intent gary fee, you're genius.

I love you you're just inspiring me all right, five questions. Let's do it first 30 minutes of your morning, pretty pretty mundane in the first 30 minutes. I'm doing like you know, shower poopy, you know brush my teeth, shower shave you're, not shaving. I don't shave often, but like yes, coffee.

Yes, i, like coffee kind of just makes me feel like the day is starting grabbing your phone, not grabbing your phone, immediate grab phone. I know a lot of people are doing the whole progressive thing for you not for me. I need to i'm a firefighter. I have offices in singapore, london yeah, you know like.

I have to make sure nothing is burning down yeah. I don't have that luxury yep! That's and you also love it. You love what you i do, love it, but that's the! But honestly, it's not the best part of the job like this is where i'm in love with the number two or the number three or the number four for a lot of. Unless you have the stomach to be a number one, it's not exciting to wake up and be like what are the problems yeah.

All i do is like what are the problems that you're like that's what i my day is like all right. What's something you do everything that was a fire hose, not a gun, everybody else. I don't know it depends on who you ask but um. What's something you do every day without fail every day.

I have a moment where i just say. Thank you that nobody, i love, died every day every day it really works. For me, it's the ultimate version of gratitude. I'm just grateful that the people i love were still with me today.

Yep, it's big for me. Um. Do you make any time to do the yard sale thing anymore? Oh yeah, i'm, like literally, like literally, was a little warm in new york. The last couple - yeah - that's amazing, i'm like it's coming like trash talk, is very important to me because when i talk about nfts or i talk about investing in startups or i talk about the stuff we talked about here, many people dm me and say things like Gary, i only have ninety dollars so i'm not buying and so that kept building kept building and i'm, like you know what i'm gon na start, making content of what i did when i had ninety dollars in high school and college.

When i had no money at all - and i wanted it - i garage sale and i didn't even have ebay yet like i used to buy this and sell it at flea markets. That was hard when my brother was a kid 11 years younger than me, and we started doing it. We had ebay and that was insane early ebay. You got really paid in garage, sale, um and it's been it's.

It's probably the thing, i'm most excited about the amount of people that hit me up and say: hey. I made eight thousand dollars this summer and you're so fired up. It's like your victory and it's emotional stuff. Hey i'm 8 000.

I paid down some credit cards. Yeah and i'm taking my kids to disney world this christmas yeah, like that's some like tear yeah, absolutely it feels nice on instead of like sleeping in on a saturday. I think that you are such a hunter. When i think about you, i think you're such a hunter you're just a hunter and then but you also have this rare gift, where you're not just out for you, like you're, sharing your hunting, which i think is so generous.

It's something i'm very you know. Thank you. I think that's right and it's again back to humility. It's like i got the luck of the draw of great parenting circumstance and dna, but yeah, i don't.

I want everybody who allocates any time to consuming me to win too yeah. That's right. Why wouldn't? I yeah absolutely um what gives you hope right now. People give me hope.

I think human beings are massively underrated, i'm very in tune and aware that everyone's super hot on saying how much we suck right. Now i see it the complete other way. I think that people are grossly underestimated. Every day there are trillions of people doing wonderful things for other people and uh human beings.

Give me tremendous hope. We are infatuated with nitpicking what somebody else is doing poorly we've become in love with pointing fingers. We love slinging. Shame and it's really unfortunate, because most people are really coming from a good place and uh and i hope we get to a different energy around this issue, um.

What's a business you're investing in now, besides nfts nft infrastructure, i'm full i'm pot committed you're. All in i'm pop committed web 3.. You know, i don't play poker, but i'm dangerous enough to know that. I don't know this, but i know real poker players can look at the board and know they have the best hand the nuts right.

That's how that's, how i'm playing web three! This is the best this is here. I need to learn. Here's the thing, even if all of the bets lose, i need to learn everything yeah, because the entire world is going it's tuition, yeah, that's awesome! All right! Garyvee! Thanks for doing this, i appreciate you so much. Congratulations! You.