Hey everybody: it's me gary vaynerchuk, and this is overrated underrated in the air edition, overrated or underrated. What does gary think morel, pharrell, especially right? This second insanely underrated? What a-list celebrities have is they have ebbs and flows they're, unlike people that have come up in the internet, where they're, almost like constantly always on the framework of people in the public eye in the past, was come on. Come off, come on come off right now. I think pharrell's creative genius is so legit, but my intuition.

Hence why i like doing this, show is at this second, not enough people actually realize to what level. So i'm gon na go not only underrated. I'm gon na give a unique, extremely underrated puerto rican, so we're flying from puerto rico right now, which is why i assume you're asking i'm gon na go with properly rated here's, why? I think it's underrated for the masses, because people people are still thinking like that. You know the hurricanes and is it okay, like you know, that's the mass thing and i think it's overrated by the elite, wealthy coastal kid that are all my friends and i love them, but they're like it's the best, no taxes but then like every day, they're, Like okay, i have to be on the island for another 84 days and they can't wait to go to mainland and i think the ideology's awesome.

But there's been billionaires and wealthy people for a long time and there's a reason that, even though they want to move to places with tax havens, they don't uh zoom. The internet has changed some things: private aviation, it's affordability in the scheme of that wealth has changed. Some things uh, but i still think for that group. It's overrated.

I want to see where they're living in 36 months, moon birds is underrated. One of the most successful most profound uh successes in the nft space in the first year, however, underrated because it's being driven by kevin, rose the actual poster child for web 2 because of digg.com. What i'm referring to is on actual poster child go right now and type in kevin rose cover, you'll, see him on the cover of, i think business 2.0 or business week anyway. Nonetheless, he knows what he's doing reminds me of me with consumer intuition, but he's he's.

Maybe i'm a little bit more marketing and more intuition, but he's definitely 85 percent of that and that other 15 he's more technically strong than i am he's got more cto tech. I expect a lot of innovation from moon birds. I think moon. That mover is very expensive right now starting to settle in, but i think um, i think, uh long term.

That's one of the few projects i would bet on that's a tricky one. I think kardashians will be a rare, overrated, underrated and properly rated such a basty ecosystem uh. What a powerhouse lady crew chris jenner is. You know one of the strongest contemporary business strategists of the last decade, there's so much that comes along with the rise of the kardashians.

It's changed popular cultures, perception of beauty, there's, there's good and bad when, when things come along with physical appearance, the business, the work ethic is through the roof, the bond is real, which i you know as a as somebody who adores their sister and brother, that matters A lot to me - and i like i - i genuinely think this is a fun one to answer. I think it's all of the above. I think out of everything we've done in this show. I think many many many people overrate them.

Many many more, in my opinion, underrate them and i think right now. Finally, enough people properly rate them and understand the supernova that it is the pros the cons and the indifferences that come along with anything with that level of awareness. That's a good question. Nike nike's been very interesting for me, the last couple of uh years because of several things: one, i'm obsessed, they rest in peace.

The iconic genius that virgil hablo is the off-white collaboration completely changed this. The momentum of yeezy in taking market share on under 25 year old cool, i'm also fascinated because huge shout out to board a bob club and yuga labs so impressed with that execution in nft land, and i think about four days. A lot i'm like man is crocs, which is actually ironically back now dominant 20 years ago, three four year run disappeared off the face of the earth, and now back. Is it gon na be supreme? Is it gon na be vape? Is it going to be? Is it going to be nike? Is it going to be ocean pacific, but nike? Out of all, the brands have stayed unbelievably consistent for the last 30 years 25 years.

That is profound, and for that reason i'm going to go with underrated beet juice. I think beet juice is underrated by the 80 percent and overrated by the 20 percent. Elon's acquisition of twitter is going to be just a hair, slightly overrated, meaning everyone gets excited, they're, going crazy, what's gon na happen, and everyone's kind of like gossipy dna kicks it in moments like this, i think elon's gon na go and put in a team to Execute i think twitter is gon na innovate more in the next 24 months than it has in the last seven years. What that means predictions twitter could become a monster player in ott.

You know because i would what i'm good at is like what would i do, and i think i'm good and i think elon is great and so uh. I think i'm great too so ott subscription um, you know editing little things like an editing button would come in nice and handy. You know, i think multimedia uh, the ott one's the big thing in the back of the pocket. You have that much attention.

You could be subscription. Twitter could be a major player in music, not just tick, tock and spotify. If it wanted to uh animation, nft land, i think you'll see a lot of innovation. Of course, the headlines will be like does trump get unbanned and freedom has been like there'll, be all that emotion, but i think it'll settle in and it will be about business execution.

Cruise ships are underrated. I think that i'm a huge fan of micro environments for moments in time, i'm obsessed with college life. I hate college debt and you get out and you're in big trouble. That's been well documented, but i'm in love with college first three-month ecosystem.

It is fascinating to me that how many people in the world have best friends completely predicated on six weeks from august to october, when they're 18., those those are four movement. You know you're out of your parents, hat like it's a micro culture coachella for a weekend. Those four days, a micro culture, a five day, bachelor pet party, it's a microculture when you're stuck in something for a little while and it forms a community cruise ships are so in the middle of nowhere that that ship becomes a family. For a week, you meet somebody the first day like in the dining hall, and you just become homies, there's something about cruise ships that creates micro communities, micro cultures for a quick period of time.

That, i think, is profound and i, like it, underrated the word from now. The word profound right now is underrated by 7.9 billion people and grossly overrated by one. The joke there that everyone's enjoying right now is boy. Do i get excited about a word and i lock in somewhere between two and nine months, usually if you're paying attention the possums are for sale? What do you do? Well, me went crazy yesterday because one of the co-founders of yugolab said that he finally took a vacation because he's gone hard for a year, building board ape and they've kudos, i'm so happy for those um.

But he said on vacation. He couldn't stop. But thinking about the utility for me bits i'm super pumped, because i have a shitload of them. I've been a fan of me bits from day one.

I believe it's a real project. I think it's got a potential to be under they're, very expensive. It's hard to say something that is underrated in such a high volatility market, but if i was to talk about list 25 ips that could actually be playing in nft land in a meaningful way in in five years me bits would be on that list. Every day of the week i think reebok is underrated.

Um, i uh. You know it's under new management, i'm i'm very close and watching it. I'm aware of this, but i've been surprised as i've been like kind of watching under new management. You know new me.

Somebody buys it and - and i like the people that bought it, so i'm watching it, i'm like go, go, go i'm rooting for you what that does in my brain. What i do for a living is, i start paying attention. I'm like man a lot more people like to kick the classic box that i realized and that's before this new team does all the smart underrated coachella is uh something i've used as a proxy to talk about the thing i most fear in the world, which is People being insecure and unhappy and using thinking money will make them happy because they need money to do things and buy things to make them happy, which is not a sustainable play. You feel great for a weekend and then it's tuesday after coachella coachella is underrated.

As a business execution and there's a brand talk about the profound execution, it has become an iconic weekend, two weekends uh for youth culture, and that is profound. It is overrated for the tens of thousands of people that use it as a outlet of escapism for deep unhappiness. It is underrated for people that use it as an outlet for escapism who are happy and it's an opportunity to just reset their energy, and so this all goes back to the same game, which is the luxuries in life, are incredibly binary. They are either incredibly dangerous.

On the flip side, all the great luxuries in the world for the people that are content and happy and feel great, are incredible. Reset escapisms re-energizing moments that allow them to go and execute on their enjoyment. The other 297 days a year very interesting to think about stunningly underrated uh, especially by millennials and boomers, those two really especially love to with gen z. I think gen x and like we're kind of like more neutral, just because the way we ended up in age boomers who gave birth to these are like on them, even though they created all the things they out they're so entitled you entitled them.

You know eighth place, trophies are not gon na make people hungry to win uh, you know paying for your kid to. Uber is not gon na make them work hard and then millennials are like just like pissed, because like wait, a minute we're not the kids anymore. I don't like this. So i'm empathetic to that group, gen z, is incredibly creative, wildly uh awake and not woke awake, meaning they know their options.

Everyone's, like they're entitled no they're. Not they want to make 57 000 a year being a creator right like they're so entitled they don't want to work at walmart, they'd, rather garage sale and flip, and make twice as much money. They're lazy, they're, too ideological. No, they don't want to work in the accounting firm and getting an accounting job, because your family is three generation accountants.

They don't like accounting, they like music and so they're, going to go to la and live for seven years and try to ground it out and then they're gon na be 29 and be like okay, i suck at music now what they can do, accounting when they're 47. gen z's got it. They need to stop talking about every other generation. Gen z talks so much about every other generation and they cry about generations talking about them.

Hypocrite, gen, z, that's our show! Oh you got two the show's not over when dustin's got two. I lost it that one's tricky for me, because i have absolutely no knowledge on batman since the first three or four that happened in the 80s and 90s 89 batman. Michael keaton was like profound for our generation because mainstream america and kids kids didn't like completely lose their mind for superman 89 batman every single six to 16 year old male saw batman 89 in the theater and it completely changed the game. I know there's so much emotion about like ben affleck and robert like and val kilmer like there's all the emotion of the batman's, i'm just so not knowledgeable.

I'm gon na have to pass air fryers air fryers. I think air fryers are really underrated. I think they really help people that can't cook and so for that underrated make sure you subscribe on youtube, hit some likes and, most importantly, leave comments. I read that it's how i make this stuff better.

That's for the show, we'll see you next time on overrated underrated. Honeydew is crazy, underrated. You think so. Please add that to the list we're going to overrate it under rain.