Every day. I'm trying to convince one person that life is a billion times better than they've decided because they were unfortunate to have life situations or most common, cynical or pessimistic or negative parents and circumstances that made them believe the propaganda of negativity. Vayner Nation I'm extremely excited about this episode of the podcast because this is a gentleman that I've started to get to know a little bit but have admired from afar quite a bit. not only because of the company built and in the category he built it in and navigated it. but you know I really do enjoy getting to know people through shared relationships and I've just always liked the way people have spoken about Daniel behind his back especially people I know that know what I care about which is like look, there's a lot of good entrepreneurs out there. A lot of people build nice businesses and big businesses and but I just kind of like nice people and things of that nature and so it's really not pay a lot of money to get there Gary like it's been a lot of bribes too. Uh, get them to say those nice things. it's true that sentence probably I made at least thirty seven thousand dollars on. um, it's uh, no really my friend. It's really nice to have you here. I Always like to give the guests the first two minutes to paint a picture of context to the audience so you know both personally or professionally or anywhere you want to take it. Daniel Why don't you tell everybody who you are and a little bit about yourself and your journey? Thank you again very pleased Also be with you! I've been also hearing your name for so many years and then I was too slow to connect with you because obviously you just uh, done an incredible job and I just only wish we had uh started working with you many years ago. Well listen, we got 40, 50, 60 more years together my friend. So unofficially, officially when did you start uh on this journey as like these social media Maiden Labor I wrote a book in 2009 called Crush It that made an argument that YouTube and Twitter would create a micro economy where people could make a hundred thousand dollars a year really being themselves or talking about their deep niches and as you remember, much like what may start happening here, the economy was in a very tricky spot after the crisis and my argument was hey, this internet thing this social media thing is much much much bigger than people think and a for you individual human there might be some opportunity. but B for every business and brand, this is the parallel of what happened when the radio lost its leverage to the television. I Believe that social is going to eat up a lot of the marketing realities and you know, a lot of people didn't believe me and a lot of people thought it was. You know I mean there's not a single you could type in right now. Facebook Twitter Snapchat Instagram and just put a fad and you'll read a thousand articles of Facebook's a fad YouTube's a fad Twitter's a fad. The internet is a fad. You remember you and I were going through those years so you know I think I think I had a lot of conviction and was quite loud about a lot of things that ended up being true that people didn't think was true. Even more recently, Tick Tock four years ago. I'm like the Pied Piper on LinkedIn and every other platform that Tick Tock's real real real people thought it was a platform for teenage girls dancing and so I think you know know the receipts as my favorite football head coach. Robert Sala talks about the receipts over the last decade I think have given me that opportunity I think I've been here for them but yeah I Certainly so so is Lee from that moment Anyway, um, do you want to just share a little bit about yeah I think I Think people will really enjoy. you know the context of who you are and then we'll go into a series of modern questions. Sure! So, I'm best known as the founder of Kind Healthy Stock Company. I started from nothing uh, built it into a pretty significant company. but I and I was at every stage of the game from inception when I was a one-person operation of a company that launched kind all the way to what it is today. But I actually don't identify myself as the big guy from kind of by the time as I was the guy that was carrying the boxes even before Kind was found. Peace Works and as a social entrepreneur resource is a company that promotes piece through business that brings Neighbors in confidence, work together and use business as a force for bringing Israelis Palestinians Egyptians Jordanians together. We have ventures in Indonesia and Sri Lanka in South Africa and Mexico Lots of mistakes, lots of lessons from which Kind sprung and through the lessons and then out of success I built a lot of Uh Civic platforms I co-founded a movement called One Voice which gave birth to the largest Civic movement in existence today in both Uh within Israeli and Palestinian societies and most recently I've been very involved in the United States and both Building Bridges but also like helping amplify the voices of moderation and recognize the dangers that all of us have if we allow extremism and for unforgiving judgmentalism and meanness to polarize these churches. so that moderation. What I Call Purple in a world of everybody trying to be more red and blue purple. Not just that, but even if you're red or if you're blue for you to not think that the red or the blue are evil and also to help to have the courage to work across lines of difference and to better understand them. Not because you're going to give up your values or conceit, but because by understanding, you have a chance of creating concrete progress. Uh, and there's like we just did a survey Gary where 87 of Americans are fed up with the polarization. yeah I feel really, really fast. Tense: Yeah. extremism is uh Eclipse it's a It's a Yeah, it's because you know rubber neck. You know when everything's fine on the highway, you're not paying attention to anybody else. but when there's an accident, everybody's rubber necking. you know it's funny. One of the big mantras within my own company I Talk a lot about is and versus or and that's what you're referring to which is like it just doesn't have to be that way. The world is not that small, the world is so big. you know you know the there's a lot of entrepreneurs that one of the chapters in my book I wrote a book called do the Kind of Thing and the organizing principles of A thinking with and rather than we know I Love that. I mean it makes so much sense why you had the success like I Love We are like like-minded souls and I hope we don't make it boring I Hope you ask me tough questions. Well here's a Here's A Here's a tough question. Let's let's not make it boring. I realized three four years ago that the Kryptonite in my Unstoppable force of you know human skills was Candor which blew myself and as I started talking about it, people that consume my content away because Garyvee is very good at Candor because I'm speaking to the world I'm not having a one-on-one conversation Gary Vaynerchuk the Executive really struggled with Candor because I like optimism and happiness so much and I was so capable that I wasn't able to deliver Candor because I thought it would lead to fear and then and what it ended up leading to was more fear because people didn't know where they stood and that was a very sombering moment in my career. So back to not softball questions. If I asked you, you've had this incredibly strong career. uh, you clearly care about humanity and you're a professional. Juggernaut if I asked you professionally what the biggest vulnerability you have now, in hindsight, what you struggled with, maybe you've gotten better. Maybe you're going through your process of getting better right now just being very transparent, naked, naked and I think it's First of all, it's somewhat related to yours, but mine would probably be accountability because I'm very good at setting out Vision I'm very good at getting people engaged I'm actually very good at Candor with kindness and I would like to actually talk about those I thought that's what you were going to go. It's a really good inside with you. Thank you! You have a couple of thoughts on that, please, but mine is. uh, following through with my team and holding all of us accountable like just my. Approach is like aim for the stars and I actually if we don't line there, we're not here with it. Just do give it our very very best right? That to a degree Good. but like Ellie Lanning Who's my uh partner in uh, Equilibrium Adventures and a lot of the work we're doing? She used to be my most important team members of kind. She she's much more about tracking ourselves and holding ourselves accountable I think that's an area where I have a big opportunity. Do you can I Can I Can I double click into that because I think we are very like-minded Do you believe? because this is a nuanced one for some of the people listening? Do you believe that there's a Nuance there that might I think might be a huge Insight because a lot of entrepreneurs are going to listen to this over especially over the next 50 years. Do you believe that in that it's because you're being so creative and so ambitious? Because I always say it all the time too. Let's shoot for the moon. and if we end up on the town top of Mount Everest we did well, it's better than being here on the floor. Do you believe that has something to do with lots of objectives at the same time? So when I hear you talk about holding people accountable I have a similar thing, but it's because I know that I'm asking people to do 47 things and I know that 29 are going to be really damn good, eight are going to be solid, and 10 are probably not going to go anywhere. Do you feel like subconsciously, or even in the way I'm asking you this question if you're reflecting really quick that there was maybe something in there as well or no. I think it's fundamentally because you and I are entrepreneurs rather than business managers. Correct. So you know there's a difference between being an inventor, an entrepreneur, a business manager. An inventor has enormous amount of creativity, but no execution power. They come up with great ideas, but they don't correct. A business manager has an incredible Talent at getting things done, but they don't have the left side of the brain as developed. An entrepreneur has a balance between those and entrepreneurs will never be as good as an inventor as a business manager at that specific thing, but they're really good at the balance of them. And for it to work for an entrepreneur, you do need a ton of creative ideas. you need to try things and fail and be okay with it. and I think we're good at trying things out and encouraging our team to try things out. And we're okay with failure we're okay with, but it's not always so easy like my temperament and my Approach worked really well most times of kind, but sometimes like when kind was double digit growing and triple digit growing every year for I'm sorry triple digits. we're running over 100 for 10 years in a row and so we're always exceeding goals. My goal: my Approach was totally fine, but when we aimed to grow triple digits and all of a sudden we only grew 89 or we wanted to grow 80, that would grow 30 or anything like that. To some of my team members, it was very demotivating that they didn't keep their goals and I'm like who cares, let's just focus on putting in the best work in. And yeah, it's in some situations it can get us into trouble. Make sense. In two or three years in a row you don't meet your goals. To certain team members, it can be demotivated. Yes, yeah. but the fact that what I would do then is because people are very working very high and we're still growing like crazy. just not what I would go. I would still pay people their full bonuses so it wouldn't be about that. But it's not about that is people that are competitive. they want to meet their goals I want to feel good about it. But did they not understand that the goals were completely subjective personality from many people and in certain people and organizations, sales organizations. and and I used to have this debate with with one of my friends that was sales rep and say well why are we aiming so long he said you think these people that you've hired are so high driven are gonna stop if they get the goal set the right goal don't know how do you call it uh sandbagit don't sandbag it uh I always forget it I need to uh origin I'm working with your team Gary on this series that's really funny where we call my when I come up with really dumb things earlier today I said we need to roll in the sleeves of the white it was rolling up well it's it's so funny it's not um and I want to take the word dumb out I'll tell you why I was born I know you are I know you are but I want everybody to hear it it's really funny I can't believe you're this is gonna be a fun This is so fun My family obviously I was born in Belarus and so when you just said that it's there's maybe not I got warm when you just said the what when you just said a saying slightly different than it is in English because you it's not your first language you I wish technology was in a place where I could press a button and show everybody how warm that sentence just made me feel which is why I'm jumping in My family had through the years has so many fun moments with each other because my parents even I even I uh have some fun I say things that aren't actually right but they become ours I Remember my favorite one was my mom and my aunt kept talking about sauce. they're like get the sauce get the sauce and at a certain point I was old enough where they would ask me to get it and they're like go get the sauce and I would like open the refrigerator and looking for like sauce and my mom be like no sauce sauce and I never knew what it meant and then finally there was this moment where because I'd usually just go run and play but then finally my mom did it in front of me. she opened up the drawer and it was SOS The thing that like clear cleans and like me and my sister and so like I'm sure all the immigrants would have a big smile right now because born in the U.S or you also were born in rivers I was born in Belarus yeah but you have no accent how I was I was three that's why I don't have an accent I was three but as you but when we were talking about this I think um you want to have also for our audience on ADHD person we're going so many different directions and for some people setting very clear goals of course it's very very important 100. My belief is that putting players in a position to succeed and reverse engineering themselves them not how we are. Absolutely on the flip side and I'm sure you have a lot of pride in this. some of the greatest enjoyment in my life today. Professionally sits and taking people that were That Type A and seeing that eight years later some of me has rubbed off on them on osmosis and I'll tell you where the joy comes from and I have a funny feeling you're going to resonate with this and this is for all the leaders listening to where some of the benefits can come from. A lot of times it's eliminated a lot of anxiety for a lot of those people. I get a lot of Pride walking around and being and I look at people. there's one sitting right outside of me right now I'm like she's less anxious today than she was seven years ago because she was two black and white and she's Fallen a little in love with gray and I love that through my years I've gotten a little more black and white. Back to your point and and that's kind of the game. Yeah, what? I What? I Love From what you said is when my team members tell me that they accomplished far more than they ever thought was possible because I challenge them and I do people think that because and I'm gonna go back to Canada Please People think that because you're kind a lot of people equate it with weakness and they equate kindness with niceness and the culture. We created a kind, our company and the approach that I have in life is to clarify that there's a big difference between being nice and being kind. To be nice, you are polite. You don't need strength, you can. You can be a nice person. It's not a bad thing, but you don't need to have the strength of kindness to be kind. You need to be honest. And to be honest, you need that candle that you're talking about that requires a lot of strength. like if somebody has something in their truth and you meet them in a party. If you're nice, you don't tell them what you want to make them feel comfortable. But if you're kind, you invade their space and say you have something here and that takes strength. But guess what? you actually help them more and so providing feedback, feedback, and being candid in your job and creating that yes, certain debate environment is essential, but you do it with you know what we I can call hungry and kind values, right? I Love that number of authenticity Earnest Debate without me? Yeah, that's absolutely right. I Love that. Daniel For more fun to put teeth into this interview in the last 10 15 years in popular business culture, That's how I'll frame it. So hopefully I'll get you there. What do you think? you were most wrong about with consumers? Because I think you have a great strength with it. So if something that's working today that you just didn't see coming, never would have believed moved your organizations or your Investments or your behaviors against it. But it became true with the consumer. If I said that question. Which company? Maybe a company that was wildly successful that you thought had no chance Anything. Stand up bro. There are two or three different things that came to mind from Salt Yeah please. One was just in terms of cultures. It's really, really funny, but this is almost like now become so Everybody knows this. But in January of 2020 we require everybody to be in the office five days a week and I remember my prior President John Leahy One of my best friends and mentors used to really insist that we couldn't even give them Fridays off to work from home because a lot of people in the New York choice. That area had three-hour commutes each way. So some people like can we work out of home on Fridays and John was like no hands, all hands on deck. We all need to be here. Feel empty osmosis? Yes, today many people work out of their homes. Maybe people coming to their office two or three days a week? Maybe sometimes they don't even go as much. And it's a very high performing culture. Everybody's proven that that it that we had it wrong about that. So in terms of cultural, yeah, in terms of Trends I have so many stories of like the way I created time is because I looked for something that I needed help you reverse engineered yourself right? So I tend to approach uh, consumer product good opportunities and Investments I think if it fits me but I've missed a ton of them as a result. Like many of them like Somebody approached me with the idea to create an old based beverage 10 15 years ago and I'm like why would anybody want to take oats and turning into a garbage How stupid is that? Not A drink oat milk all the time? Yeah, my friends are invested in their company and but it's a whole industry right now. There's so many companies in that space and it's a billion dollar space. Yes, I didn't see it and I can give you 10 more examples where I I didn't see uh things that have a place to say I'm fine with ignoring fads in your industry. those the Technologies For me, these special diets that are like I think for three months I I don't feel like we've lost anything by avoiding those, but there are sustainable uh trends that I did not see and and they were very effective in your childhood. Did you know that you were an entrepreneur? Yes, Why? Well, I didn't know that I was an entrepreneur I Just love entrepreneurship right? right? right? Right When I was eight years my father was an entrepreneur. my I saw him built himself from nothing. he arrived to Mexico with nothing here. third grade education. he had been in a concentration camp liberated by American soldiers being a refugee came to Mexico speaking Spanish and English building himself from nothing, educating himself from nothing and so I had I think absorbed from him or watched or maybe was genetic I don't know all of the above Pride the way yes I used to do magic shows as a kid I used to do when I was 16 years old I started selling watches and all sorts of charge kissing in um uh, flea markets. That's that's that's why all this stuff you see behind me I was incredibly affected by that culture I was yes, like sports cards, flea markets, garage sales. like if I was a generation older I would have been a shemata monster. you know, you know. I I need to go back to the flea market where I started as a 16 year old because I didn't have my family came to America lawfully because my dad had a business but I didn't have the right to work so I couldn't get all my friends were taking how old were you waiters and waitresses and I got blocky that I couldn't get that so I created my own So I started selling these things eventually I was selling at kiosks in shopping malls and I had all my college students helping. uh I love that provide all the scheduling and work. You know we're at like 10 team members. How old were you when you came 15 and a half and that was to wear in America to the cradle of civilization San Antonio Texas that's amazing Amazing I Don't come at it because I was I loved coming to America I love the United States I mean with all of its failings I think it's the most amazing country on Earth sure is like contrasted to my father's experience of course. uh but when we came to San Antonio if you were late three days if you had three parties they would give you legs then they would take this big stick and they would really hit you. Yeah this was in 1984 so it was like whoa, you know this is the land the critters. San Antonio wasn't around in 84 huh? and uh, but you know that was a public school or was that a like a religious school? a public school. Robert E Lee High School Well you have to get you have to get a permission from your parents. but the alternative was that you were going to be in a study hall with ax murderers. So I'm like let me get those three legs because I don't want to be right? right? That's amazing. But you asked earlier about something that I didn't see coming Gary And speak a little seriously when I immigrated to America to the land of opportunity to a lot of freedom. yeah, a lot of bipartisan respect. I It never crossed my mind that would end up being as worried as I am about our country as I am today. Yeah, I end up my parents, my parents. my parents talk about the same thing. they're like. never thought they would worry about the things they have to worry about now. yeah and I used to apply my efforts for Bill bridging in the Middle East and other parts of the world. and now I feel like we really need to build the toolkit of values? Yeah, daily habits. Well, you know, you know we talked about it earlier my friend. I'm sorry to jump in, but I want to get your perspective on this and I don't want to run out of time because we're wrapping up. Um, we've lost the art of Civility you know I think about that a lot. Watching grown-ups interact with each other around politics and the politicians themselves was like unacceptable by fifth graders when I was growing up. Yeah, like I'm watching the main calling and I'm like of course, like where are like where how have we gotten here and you know look I think there's a million variables that get one to somewhere. but like you know, yeah, I mean I think a lot of us back to your 87 are unhappy. like even my most. Stark fully left, fully right friends and I have plenty of both because I'm a very purple guy. even I can sense in them and I'm talking the ones that have been the loudest to get us into the far left and the far right. even with them I'm noticing I'm on October 27th of an election midterm election year. The fatigue I sense from far left and far right actually has me optimistic a little bit because it's hard to fight. It takes a lot of energy because what what makes us a great country? What makes us the most entrepreneurial? Nation with the most Freedom There's an underlying oil, that glue that tells you've been running. Yes and it's Timeless It's respect. Its civility as you were playing. If you do not have kindness, respect and civility, you lose the effectiveness and you're working environment. You don't have a high performing culture because you cannot be candid because you feel like you're going to be canceled and you're going to be destroyed so that you're like holding back everybody classroom or in the college or in the workplace. If you don't have the ability to create transparency, earnestness. Uh Candor uh. trust openness. It requires that. Yeah, that new one. a hundred percent that positive intent it. It will destroy all of us. It will destroy not just our of course. And what the solution is that? I helped co-founder movement called Starts with Us starts with us. starts with us that everybody should join because you don't stop and you don't know what to do about it. Go look at Starts with DOT us. There's a ton of things that you can do to help us build the movement. For the 87 percent, the 87 that recognize that both for us to be better parents whether children, more effective in our workplace and more effective citizen, we need to work with the three. C's more curiosity, more compassion and more courage, curiosity to respect that we don't have all the answers that other people may have. insights that we may not know that we need more. be more critical thinkers and critical listeners compassion to just put ourselves in other people's shoes and just be a little bit more forgiving. a little bit less judgmental and the courage to work across lines of difference and that's you know. Echo Chambers On social media cable news polarization devised politicians designed the perfect storm to create a lot of bad habits. But the solutions, like you said, Gary More than 87 of Americans are fed up and it's up to all of us every single day to work a little bit at a time on showing those daily habits. And if we do, we are going to bring our country back to incredible changes. But but we really all need to take hold of it. We cannot wait for somebody else to do it for us. I Couldn't agree more. Tell me a story early on from a mentor or a consumer. one of the two in the first 10 you know, maybe? uh, in a like a famous Daniel story at the flea market. you know in San Antonio or a consumer story or a mentor or as you were segwaying at 27 you mean you met X Give me a a story that you think shaped you being in this place today that's outside of your family, outside of your dad, outside of your DNA and your upbringing. Uh Gary this is a great question I have like a thousand in my mind I'll try I'll try to do one that's actually not in business but it's the one that came the most over me. um when I was just uh before we launched the kind brand I I I'd love to tell you those other story also, but please do both. When I was doing peace Works to bring people together and we were trying to get Israelis and Palestinians to work together and all of a sudden there was a Spate of bombings and terrorist attacks where there was this uh Passover Massacre where a lot of Jewish families were killed and in parallel I had a lot of Palestinian friends that were suffering enormously from the occupation. you were just seeing so much suffering. and in the meantime I was like trying to get Palestinians and Israelis to work together and I approached my Israeli empathy and friends because I felt shame embarrassed that I was doing this I felt like I was living a lie and I talked to my Israeli and Palestinian friends and I said to my suppliers I said look guys, Meru should put a pause on this because I know this was based on my college thesis and my law school work. I would bring people together but when you look at reality it takes one Extreme as one violent extremist to blow up people and really derail everything. and maybe maybe you should not be encouraging this work and maybe we're We don't have the legitimacy to be pursuing this at this time and my Israeli and Palestinian Partners were Furious of me and there's like Daniel what are you talking about? This is no longer college thesis and intellectual study. this is our lives. Are you going to abandon us now because one person does something crazy? This is all the more. So we need to double down and not give up and not allow voice of Extremism to hijack the president rule Our Lives We need to double down and never give up and it was like a wake-up call to where I've gone for the last I don't know 25 30 years since then because it made me realize the danger of allowing extremism to rule. Our Lives Because the problem there is that even if we have 87 percent of people that are moderate and have a purple or no one's thought and they certainly don't want to dehumanize the other and that includes blue and red of course, of course blue man and independently progressing and conservative. but they're people that are humans. It's a very, very tiny probably things less than 10 that are like so extremist. The problem is that extremists wake up in the morning and they think how can I Advance My cause that's right and moderates wake up in the morning and they think what can I have for breakfast and that's a fundamental difference. Like it's it's the biggest, it's the population. Yeah, it's the biggest reason that I think people that are happy need to be louder. you Just everything you just said is the single reason I make content I Think people that are happy and want others to be happy have a responsibility to also produce unlimited Con I Wake up every morning and don't say what am I gonna have for breakfast I Say what am I gonna say this morning that's going to get one person that's disenfranchised to realize how awesome it is to even be a human being, that if they start getting rid of their grudges, grudges hurt you, not the person you have a grudge on every day. I'm trying to convince one person that life is a billion times better than they've decided because they were unfortunate to have life situations or most common cynical or pessimistic or negative parents and circumstances that made them believe the propaganda of negativity. And let's add that once they recognize that power that they have, they also have a responsibility to use that power because the stakes are very high for all of us. Well, the Pro: The problem. The problem is people that are happy are content playing within their circle. Of the 50 people they're with people, That to your point, this people that are the most unhappy right now are the loudest and most aggressive to have misery, loves company and get them in and it's on both sides. Gary Can you tell me one fun story of any of your things in the back? There's so many fun things about there I'll tell you one fun story. all these be friends which is my Nft project intellectual property My for 13 years I've been building Vayner this company and all my smartest friends made fun of me when I started it because they were like why are you doing a client service business like and they came from a nice place I was 34 at the time they're like you're so smart you could build such great companies a client like they were like genuinely disappointed and I remember sitting quietly with myself and said I'm self-aware I Know Myself and I have a hypothesis that communication is about to change everything. We're talking about the rails of it are internet communication and then the vulnerabilities of mainstream media becoming businesses versus being public service providers. And so it was just very obvious to me the world was going to change and the way kind was going to build its brand was going to be realistic. In a world where before you had to be Procter and Gamble or Nabisco or craft to ever do it that the world was changing and I said to myself using Star Wars that if I build a Communications Death Star the best Communications engine in the world that anything I pointed to your personal brand curing Crohn's disease because my brother has it selling a wine brand, it was agnostic. Whatever I cared about I could point my machine against Rezzy the restaurant app V friends that I could build awareness and relevance at scales that have never been seen before. and so these little characters you see, these are my characters that are like Sesame Street and Pokemon and Disney and Marvel that I'm building right? But it was that Web3 came along and Nfts came along I Always thought that I was building this Communications Death Star to buy nostalgic. Brands So I thought at this point in my life I'd be buying Smurfs or Hannah Barbera or what Bob Iger Unfortunately, with many more resources and with the same Brilliance he moved faster with a lot more money on Marvel and Lucas I didn't get to that and then once he did that, more people understood their intellectual property was worth more. So my master plan of like buying you know Gumby or or whatever it was that I was gonna buy anyway it the story is I is when you have a macro Vision Sometimes it's not exactly how you drew it up. I was going to build the best Communications company in the world and then I was going to act like private equity and buy an intellectual property and then extract the value. Bob Iger came along and showed the world how underpriced Lucas and marble were and then there was micro versions of that going on. I never got to achieve it. Then a macro technology came along called the blockchain that allowed me to establish my own IP This character my friend I could have bought Gumby I could have bought Gumby but if I put Gumby this character would have never existed. This my friend is a character. look what this is called. he's a bigger person. We've just spent the last 40 minutes as Alpha competitive winners talking about kindness and Humanity I will make this character be the bigger person which is now a toy you could buy at Toys R Us inside of Macy's stores. so culturally relevant and popular and that will sink into the subconscious of every child and they will think it's cool to be the bigger person versus the world we live in Now where people think it's cool to tear down others I Love that. but I also want to draw for your audience uh I thought that's actually a big parallel between you and I um somewhere in here I have this child that if you find it if it's almost hilarious because it has like a vision of where when I built peace Works they had all these different divisions that was going to create all different things I was going to do and it was like almost delusional. I mean I have this Empire of Peace notes and kindness and it was really if you saw it it's it's actually funny. but I had this Vision but where I got lucky is that Adventure learned that I needed to focus and win big in one thing before I got the right to then go elsewhere it sounds like and if you do that it's not only okay every television it's important for your television and then things are going to evolve a bit different. but I think it's kind of like where we started like dream. very very big. then start executing with your best intentions and then you have one success and you can build on that and you can building them. But the ultimate thing is that you do need that creativity but you also need that Focus for the immediate step right to get that right because you build the foremost firm in your space and that gave you the right to go to the next step. I Love it my friend! This has been super enjoyable I Wish you nothing but health and continued success. Really same here Gary Nice to talk to you. We'll talk soon I Hope everybody enjoyed that. Please dig in one more time. The organization because I think a lot of people are going to be clicking starts with us and it starts with DOT us for all you uh, executors of urls Daniel Thank you again my friend. We'll talk soon. Thank you Foreign.