It's creative strategy. It's understanding that a video on Tick Tock is going to act different than a video on YouTube shorts and a video on Twitter it's You know you'll really like this because this is there's no way to be a big time comedian without understanding this. Every platform is a different room, right? right? So like when you're touring the US you're comedy is going to be different in city by city. That's right.

Country by country. always different. So for me, same with the way I do public speaking and definitely the backbone of why I want on social like I understand the room that I'm in and for me it's you're trying to get them to laugh and think I'm trying to get them to think and do Gary's on your Chuck Thank you so much for being here. Thank you for having your sense of humor I appreciate it I was just giving this water I Imagine this would be the last thing I drink Ah, this might be the end.

This is okay. this is it. I Die in a room with toys. Um, thank you for for laughing and like why don't you get mad when people make fun of you Other people get very viciously angry but you kind of have fun with it.

Um, because you're this big character. Yeah, you say a lot of stuff I do some of it's very funny thank you and then you know you some people because as a comedian our job is to we make fun of ourselves. Correct, we make fun of everyone. We make fun of other comedians.

Joe Rogan's one of my best friends. We make fun of him and we do a dumb imitation of him that doesn't sound like him. it's a high-pitched voice. What do you mean? Man, it's such a stupid.

but he never gets mad and you don't seem to really get upset I think Um, first of all to be very Frank I'm flattered that yeah, I'm flattered that like that like I'm even known enough that somebody would make jokes I think growing up in Jersey in the 80s and 90s is probably a big part of it. I mean I don't even recall living a life where the majority of your friends are not making fun of you. 24 7 365 in that East Coast 80s 90s life um I I Also love comedy like I genuinely view it as flattering interesting, you know. I I Sometimes even learn from it.

You're like oh, it's interesting like people are, That's what they're picking up on or like they're exaggerating that and especially to your point when you're a big personality and you're exaggerated, when somebody then takes the exaggerated part of you already being exaggerated, it tends to be really funny. plus I've always thought that comedians were incredibly smart like I just always grew up very much believing that like Richard Pryor was a big factor I actually think my keynote career is very wrestling promo stand-up comic DNA to begin with. So I think there's a level of and honestly to be even like really to the point. anybody who can't laugh at themselves is yeah, like genuinely.

Actually it means they're deeply insecure and like unhappy. And luckily the DNA draw did not give me that and so I'm cool with it. Well, no and and we as comedians, it's always cool when somebody doesn't have you killed or you have a good amount of money and you have the connections. That's right.

You know what I mean like doesn't have a car. That's nice. There's nothing wrong. You know we love that.

Elon Musk buying Twitter Big mistake? Probably not. You know it's it's one of the most important Platforms in the world and you know very quickly I think he wants to turn it into something viable. Uh, the product, You know. I've been on it for a long time.

I was there super early and I mean from 2007 to today it hasn't really evolved a whole lot. You know? Obviously, the guys innovated his whole career and so you know my Spidey senses say that he'll find Peter I've always thought that Twitter could be a major you know, Challenger to Netflix and Amazon Prime like the world goes there when things are going on. I've always thought that it was a platform that could have a subscription business. He showed that immediately.

He's probably figuring out what the blue check thing means now, but like I've always thought of it as an Ott competitor over the top. like a streaming service. Yeah, I Just always thought there was much more that could be done with Twitter And so I I'm I Don't think he'll lose on this one. Do you think there's an issue with him being such a big personality? Is there a chance he gets in his own way a little bit because he seems to like the spotlight? He seems to Crave the spotlight.

And when you're running a company like that, is that a potential negative? I Think if capable and you're just Sizzle and not steak, it can be a negative, right? The guys run and built real companies, right? So I think less likely. Okay, you know there's a lot of people who are just sizzle and they just you know, let's bring it back to. Comedy Yeah, you and your buddies know there's people you've come up the game with that actually potentially were funnier. had more? Raw Talent right for sure.

But you knew that they weren't willing to put in the work. Whether they didn't write or they didn't they didn't put in the work. Yeah right. they didn't do enough mics.

They didn't write enough. Whatever. You know, you know this world better than I do. But I I'm dangerous enough to keep an eye from afar and they haven't won.

And I think that's similar to the way I Think about entrepreneurship like if you can't actually operate if you don't put in the work. if you're not that person, the the sizzle what you're referring to will it up. You'll get found out. Everyone gets exposed in the end right now I'm still a believer in FTX because I am and Sam Beckman freed I think is a genius I'm undeterred by the new Spade of news uh and and I just want a commitment from you that you're still a Believer because so many people are jumping now whereas I say to myself like isn't this time to really show him our support like let him know that like what he's doing is good, like he's giving Bill Clinton money and like these are people that need money, right? the Democrats Yeah, so it's just a good I think it's a good thing what he's done, how do we help him? That's my question.

like how could we help him Do we get him to Dubai Do we get him on a jet? What does this say about the larger crypto thing? Is it over? No? Because I mean you know nobody I know that actually is educated in crypto kept their money in an exchange because that's not decentralized. But what about Gisele Bundchen Well, that's not someone who I would deem as somebody who's deep crypto, right? you know? And I think I think some of these step backwards during this era are going to be similar to when Pets.com and all that stuff happened in the internet back in 2001. like people were just confused and they get hyped and over excited about dumb. You know, look, fraud is hard to see at times, but you know, centralized.

You know exchanges are a dangerous game. You're keeping your money in an unregulated Industries platform that Sam was able to do the things that one would fear in that scenario. And so I think crypto is such a big technology, but unfortunately, greed and short-term thinking and all that always clouds new technologies. it's always the same.

Yeah, it seems to be that he was able to win over so many. Well, money does that fans right, Money does. and he was called the Visionary. Is it dangerous when you have somebody? When you have a a situation where it's the crypto in general is not really that well understood by the general.

Correct, right? That's right. So when you have a small amount of people that really understand the ins and outs of this, is it just more of a uh, you know, potential for this type of thing? Well, not really. because you know the the reality is, it's the people that know it aren't necessarily even excited about the kind of things that are being built that are screwing things up like the hardcore technologists actually just wanted to all be decentralized. That's why Bitcoin has such enthusiasm around it.

The Nft thing is really misunderstood because it's about the smart contracts and the technology there. but it got all going on the collectibility right? And so I don't think it's about a small group knowing because it wasn't Sam's knowledge of blockchain that created this vulnerability. it was the lack of knowledge of people leaving their money in there. And like anything else, when people anytime there's something that's too good to be true when everyone's trying to make a fast Buck This is what happens and you made the right call.

This is so similar to the web in 95 678. The difference was people weren't throwing around money and investing in things back then they didn't want. They did on the public stocks like the Pets.com and things that nature. But that was a small group today.

everybody. all these youngsters. yeah, they all think they're investors. Yeah, and they're throwing around money like crazy.

So you're a long-term believer in crypto. I'm phased by any of the uh, you know, obviously the dips or like yeah I mean I'm I'm personally most bullish on Nfts, right? because I think that that's like iPhone App website, social media accounts long term I was taught I Went to Art Basil last year. Okay, and all of the everybody was talking about Nfts? Yes or it might have been two years ago. I I Forget Probably last year it was out of control.

It was last year. It was last year you had like marshmallow at your party. No. Okay, so but I wish I did there were some.

There was some some party where somebody knew you let me in somebody. I appreciate that one of your employees I think um and actually I think that we did have. Yes, yeah, he was good. He was great.

Um, everybody was talking about Nfts. Yes, you have always been honest To your credit saying 90 of these 99 99 thank you are going away. Projects are going to zero. That's right.

Is it a little insane? When do those two statements? Are they able to live together? Like of course that was 99 of this is going away and yet everybody get excited about it because it's awesome. Yes, Okay, because it was because it's the complete replica of the internet. You know most of the people forget what Internet Hysteria 9678 looked like. Yeah, and I was 10.

you were 10. What did it look like? It looked like The following: The Internet is going to change everything and everything's going to be on the Internet in 24 months And meanwhile there wasn't like a person I knew over 40 that even knew how to get on the internet, right? right? That's why I get scared about the metaverse and VR like the Techno the excitement is right, but it always takes 15 years and yes, do I think one percent is going to be special? of course I do because Amazon was sitting there in 1999 for four dollars a share or whatever and that was a really good idea. if you put a thousand into Amazon it's like a million Today it like worked out the problem was people get too greedy too fast and so yeah it was pretty easy for me to be like hey, this Nft thing's pretty awesome Comma 99 of what's out right now is going to zero. Don't invest money that you can't afford to lose.

The problem is nobody heard the second part right because you had a buddy who bought a internet Ft that had a snail with like a cigar up its ass and he's like I bought this for 80 bucks it's now worth 44 000 and like everyone's like what the isn't that a statement of our economy? Yes that a snail with a cigar up his ass? That's right. which self of like imagine telling a uh getting a guy out of the mind all mines in Pennsylvania and showing him yes it it does because I I was in subprime mortgages and and there are people that have negative thoughts about them. Yeah I think they were beautiful instruments but a lot of people have negative. they say negative things about them.

whatever. but I don't think you I think people without money should be given it sometimes. So the reality is I don't have a problem with like these types of speculative things where people are like hey, I'm taking a chance. let's see if this works.

Um, but you were also a deep believer and and this you may be proven right I don't I don't know if we know in the art behind some of this stuff I No for me, it's it's a couple things. yeah. I Do believe that there will be a Jackson Pollock and an Andy Warhol of this generation I believe when you and I overbear watch this clip. Yeah in 22 years Yeah that whether it's X copy or people or somebody Amber Victoria I Don't know who.

but will there be three to four people that put out stuff during this era that in 25 years people collect like vigorously? Yeah yes I believe that to be true. That's point zero. One percent of all the artists, right? My bigger thing was I Felt What really got me hyped was it reminded me of after school 80s cartoons. If you think about 80s after school cartoons Transformers GI Joe My Little Pony Right Yes, all the Care Bears all these Ghostbusters all these IPS were built right and it's very clear to me that during this era 578 GI Joe Transformer My Little Ponies will happen because you have real people that are real creative that are building intellectual properties and some of them will survive this.

Carnage right and I believe that those will be the important art. Collectible cartoons, video games TV Friends is your line of yes yes of all the different and are are you you're the proactive? Yes yes please. Yeah it looks like you active piranha. That's right.

So now this is a piranha. who's it believes in Hustle culture? Well I don't know about that. Well he's why is why is proactive hustle culture? Well he's hustling. No proactive.

Well, that's a form of hustling. Well it all depends on how you want to use it. So this is a piranha and this are you against being proactive because I would argue you're one of the more proactive people I have actually watched navigate Earth I Well that's completely I mean you've seen a lot of people in that I Heard that are a lot more proactive than me. You're very proactive I try to be as proactivism you're proactive brother.

I try to be proactive which is proactive and I kind of look like I Don't want to sue you but this is there is a similarity to this. Now this this piranha is he is he to teach children about Nfts like what is he like is part of your here's the way I see the V Frets Yes you know everyone's going nuts about the trans teachers like grooming the getting the kids okay trans Icv friends as your way to groom kids into being entrepreneurs and start robbing their uh families. Why would I rather you know what I mean just start talking about Nfts at the dinner table. like I feel like this is a way to get into kids hands and they start talking about blockchain at launch at school.

Hey, on your down time, would you like to join our strategy team? Yeah, right? Well, but no. but I think for me, you know I think that in a lot of stuff you talk about in a world of red and blue, right? I think all the answers are purple right? Really? I think it's insane what everyone's doing and so for me V Friends is kind of like a world that I want to create that really educates people to play a little bit more in the middle which is like proactiveness matters accountable ant not on the Shelf Talk about a character I Want to build. This is an aunt who's got accountable for saying something wrong nope and needs to be taught. No, this is an ant.

Okay, that understands that. Almost everybody's upset because they want to blame somebody besides themselves. So these are characters that all have like there's a message. Yes, there's like accountable and there's probably so everyone has a thing about them.

Yep, and is this targeted it? Do you think kids learning stuff? I'm gonna build it over the next 50 years. Kind of like Marvel they'll be the stuff that's young right? but then just like you know, older movies. Yeah, um, these characters will be developed to go the gamut from 1 to 99. Okay, and right now I'm skewing towards a younger play.

You know, cartoons and toys and video games. And and so that's where my focus is right now. When people criticize a lot of whatever you want to say, marketing gurus, people that are telling people like hustle, figure it out, grind, build your own thing, which of course is benefits to all of that, right? But then there are these these vast Chasm of inequalities, right? This vast Chasm of wealth between people that are at the top and the people that are at the bottom and it seems increasingly unsustainable. Uh, that we have this massive Chasm right? Is it you mean in society, not in marketing, right? We're gonna probably live to see trillionaires, right? right? Guys who have a trillion dollars? Yes.

And then we have large swaths of the country that are somewhat ungovernable. I Mean they're just people. can't get clean water? It's it's tough. How does that all in in the way you look at the world? How do you think the ethos of what you kind of preach fits into a society where more and more people have less and less and more and more people are being I Guess disenfranchised economically, they're unable to, um, participate in society in a in a way that you would like them to.

Yeah? I mean I Think this is why I Love purple versus red and blue? Yeah, you know I'm a true entrepreneur right? I was born in communism, right? Like actually right? So you know I think that I struggle with trying to suppress Merit Agreed, that's just doesn't feel like the human Spirit Agreed On the flip side, the thought of people who make hundreds of millions of dollars a year not paying taxes or trying to contribute feels off as well, right? So for me like I'm a big fan of the middle like I really really believe in that. So as far as my message the I the the concept of like hey here are things that I see that might help you potentially feels incredibly good. You know I don't think what I talk about works for everyone I think everyone has a different DNA like I just share the things that I observe that I'm excited about with the hope that it provides value as far as kind of like just. It's a good feeling to get messages or interactions with people that have benefited from the positivity, right? I I You know I talk to a lot of my friends who are entrepreneurs and capitalists who I always feel like the world If You're Gonna Want Merit Let's have Merit and I feel like when people get into their 70s, 80s and 90s and they don't want to fight in the jungle anymore and they decide to use their money to pay off politicians to keep their money.

Yeah, that's kind of lose your entrepreneurship. It just seems like the system's so easy to game because I agree with you about Mercury I agree so much about Merit But then you look at the FTI stuff and you go Man, the system seems very very. You know easily game. well that's been.

You know the problem with the FDX thing is like Bernie Madoff did it on the SEC Like it happens. all it's happened for humans are flawed brother. Yeah like it's part of the I Know it's like it's part of the game of life. like it is what it is.

It sucks. Like who like ripping people off? There's people killing people this second as you and I sit here with a piranha. there are people killing killing other people. Humans are no money.

It's a waste. It's for no people doing it for free. That's right. And and right.

That and that's a bigger problem is that there's no even well benefit. Financial I mean if you really want to get into like the real up are you Ukrainian I'm Bella Russian I was born in Belarus What's your read on this? I mean I mean just quickly I Know it's hard my reading this is like you could. Is there a Is there A? is there an animal that'll explain the Ukraine war behind there? This is the rational rattlesnake. Okay, okay, everything is that really rational rattlesnake.

Everything that's going on in Ukraine and Russia is not rational. It's not rational, not rational. It's not that rattlesnake. So but this guy.

He's the one who goes here. That's right. I'm gonna set in a rational rattles he likes to talk to Putin he goes because we can't totally isolate. He's got all the news right.

you know, like right? But and Zelinski seems like he's doing a good job. And by the way, as we're filming this by the way, as we're taking this a Missile hit Poland I know. But here's the way we all feel about Poland This may be good for Poland but would you stop? Poland has nothing going on Gary You know this better than anyone. This is a great Rebrand opportunity for Poland you think so you feel things towards Poland.

Here's the thing with Poland Paul is now the country that got like hit with a missile by mistake right? It's time. It's a Rebrand it can go in, it can March into it, own it. Otherwise, we didn't really think about Poland So this is kind of what we have to do. It's like it's branding right? You've said it.

So I mean so so look I think I think the reality is is that there's so much always going on. Yeah, and right now there's a lot going on, right? And this is actually why I admire what you do for a living. Thank you I Believe that people need two core things: when is really tense yes, one true escapism yes and I think that's what you provide Yes I think when people go, oh really, you really do Yeah, like you're really good at it. Yeah, and laughing on some real is something way more people need to do.

I agree 100. It would really help a lot of people. there's a going on. Then number two.

it's the things that I'm passionate about which is like just kind of jumping on. what can I do about it right? You know, like like if you were just like I can't do everything's do you know how sad you get how fast 100 and I'm not saying that we should do that. it just by the way on the record. My number one topic for the last 25 years amongst my small group of friends is that the separation of wealth is the number one reason good places go to the ground.

Yeah and I'm completely answer you directly. People like people go. hey, um I Want to hustle I want to do all these things I want to be an entrepreneur I Want to do all these things. but like my mother has cancer, yes, she does not have health care.

That's real. She's been working at a job for however long and she's still unable to pay for her medication. Yes, these are real things and the question becomes in that scenario besides voting yes, what does Ronnie or Sally in that scenario do interesting right like to me right? with like to me systematic issues. Yes, we can spend the rest of your podcast to you and I die right talking about that.

But then in their life they should, they could do something. I I mean here's here, of course, right? There are people who have remarkably challenging circumstances that accomplish things. Yeah, the end right? I mean they're I mean I Agree. Both my parents lost a parent at 5 and 16.

that happened. That was real, right? They lived in the USSR My mom lost her mom when did you come here 1978. So you were born in the USSR I was born in the U.S that's such a great hook. Isn't it a great hook to have? Because you can Really, When you say you're born in communism, you really, it really is true.

Well you should see the combos me and my parents have when everyone's like America's going socialist. My father is broken. You know his accents like these stupid Americans if they understood what the that actually was right and so like yeah it gives you perspective it. Also, when you grow up in a Russian household like when I would like break my arm my mom would like you remember that old Chris Rock joke that Robitussin like rubbed like I lived that life yeah it was like Mom I'm sick she's like go to sleep I was like what the is medicine when I was like went to college and my friends like take some Tylenol I'm like what is this incredible superpower you know, like she was tough.

It was just different and so like so it makes you like appreciate everything right? Do you think social media engagement is down? Social media engagement is down. It's That's what all the articles are said. It's is am I wrong I think social media engagement on certain platforms is potentially down. but go ahead.

There are all these articles a spade of Articles coming out Yes, This is why this is why we're sitting here to get this. You texted me and said yeah hey this well that's and I said brother I'm actually going to cancel my Tuesday night yeah let's hands I I was like bring your camouflage I I Want to get your yeah I'm in my cam out this is I Want to get your read on this. Go ahead. There are people out there making persuasive, compelling arguments that the your beloved social media my beloved social media people are sick of.

Yes, they're sick of it. Yes, they've realized how toxic it is. Yes, they're gonna go back to their regular lives. Whatever the hell that means, they're gonna unplug from this thing that's good.

And then the the internet is not going to be the sole driver of culture in our our lives anymore. What is going to be Netflix I Don't know your podcast I Don't know I hope both of those things I mean deals with both. But the reality is you will you allow this to happen? Will you let this happen? Will you let people? you want to hear something insane? Will you let people leave? Do you know how pumped I would be if social disappeared I mean that seems crazy to hear why I built on email before that or like like I only care about where the attention is right and I'll follow that right? So like to me, if Facebook and Twitter and snap and Tick Tock all went, you know, yeah, people like Tick Tock might be banned. The whole company is texting me like what the I'm like good, right? Like it's completely irrelevant, right? All I care about is trying to understand where people are paying attention and then I try to create value in that channel.

Whether that's a book or if I had to go outside and talk on a corner. Yeah. I'm interested. When you look at social media and you see that it is quite toxic.

Well, that's because people are toxic. Of course they are. well, but social media also allows them to be toxic. Well, what do you ask of amounts of people? Well, you want it regulated.

I'm not saying regularly I'm just saying what you like. people seem to be kind of detaching. No, Yes. I Totally agree.

That's good. That is good. I Love the Merit of the market. Okay, if it's not bringing you value, what the are you doing people come up to me all the time.

like literally at the airport like Gary Instagram I'm like like Instagram is what's going on with this I'm like it's just people drinking drinks out of hot dogs and it's it's sick. But don't you understand this is kind of a portal to Hell we've all opened here. well, a little bit. I don't It's a little bit of a portal moonwalk into heaven because of it.

Well, that's a great way to say you're going to hell is Moon walking to Heaven Is that true? That's what someone would say if they were going to hell. If I end up in hell, I'm gonna be like TD If you send me here, you will colonize it quickly I Dominate You would dominate I'll get everybody happy. Yeah! So what is the main focus of when you look at these people saying that the internet's people are kind of getting you know, Take stepping back. It means nothing new.

In fact, you like it. You think this is a good thing. I think these are articles being written based on the the article that you're probably referring to is like oh, it's more about Tick, Tock and YouTube and like Netflix it's more about entertainment and I'm like who's providing the entertainment right? It's humans. Yeah, like I I Love this concept.

Yeah that like nothing look any ideology one has. Yeah, just no matter where it is right, you just have to base it on what people are actually doing does. Does the I'm gonna tell you? let me just finish this for sure. people are not using this less right.

but if they are cool, if there's a fat girl on Instagram who eats a different sausage every day yes, does she deserve to be famous? Do you know what I mean anybody deserves this but Gary Don't you see why some people think that's crazy I think it's crazy that you and you and I are famous I don't even know if we are, but you're very famous after you I don't have you, you go to Australia and fill out Arenas that's you. Well the people in Australia have been very kind and good. Okay, they're very, very nice. Yes yes I've said horrible things about them I Actually think that there is no Fame it's been commoditized and everybody's got some sort of audience right? I think it's awesome I think it's awesome that Sean can do what he does with comedy on people that that who is Russia what does Sean do Sean is going to be as big as you in three years.

that's I. Let's see should be bigger than me now. but what does he do? Just out of curiosity he works at 1 37 PM which is a media platform that I own here in my Vayner X World Okay but really he's a future comedic Superstar wow I really think he's very tell I really do think he's extremely talented God bless good luck thank you and I think you if you dug in would like actually believe that's true I I Feel like he's part of the crew that you came up with like you would see it anyway. nonetheless.

First very briefly but we didn't know. oh you want this gang fast? Yeah okay, he's plugged in like like by the way I just said that. Strictly selfish. So I could cut it in four years and like I predicted this kid right? That was all selfish.

That's what you do. Do you are you doing knowing that? it's all of it? There's something. Are they? what? Are they? The other tests, all of it because uh yeah, if you're listening right now, the building is doing a test that's good. It's authentic.

Um everything. I am petrified to be wrong, right? So everything I say publicly I'd like to be right about Sam Bachman Freed calls you. What do you tell him? What's your advice to a guy at this point in his life? he's a young guy I Am Believe it or not, you'll appreciate this. I Have followed this so little.

it is very seemingly that he's in fraudsville and I think what he needs to do is like really go through like some help to understand how he got into this place into fraudsville. Yeah, so we he's got to maybe get some therapy to get into fraudsville I think so better help. Online therapy will do it. Um I I'm sure.

So your company because there's people out there that don't understand what you do right? That's right. No, it's true. They go, wait, wait, he's there. He's everywhere, but we don't understand what he does have you watched the show? Mad Men Yes, that's what I do for a living.

A very large version of the advertising Giants that you're helping companies connect with people on social media. Yeah. but also I mean how my social media get better not yours because I'm not big enough but no no. but like that's correct, not people right? Yes companies It's Cold Stone Creamery I would love to could come to you yes and say we need more fat sad people to come and you are establishments that we put.

Why does it have to be fat and sad because that's where you build your Market Gary no there's there's kids and families every now and then after little game but you build your Market if it cold stone on a guy who's had enough who comes in and just wants do you like Cold Stone like it's not bad. It's good, right? It's not bad. I've been fat and sad and I'm telling you there there are markets that are built on on the backs of of sad people that are doing the wrong thing. There's nothing wrong with that.

I Understand Yes, you have to connect with everybody you know. So, but those so companies are for you. It's not people correct. Okay, interesting and so for me, these companies waste so much money on traditional TV commercials banner ads on websites.

it's actually scary how poorly The Fortune 500 Ecosystem spends their marketing dollars. And so we came 13 years ago and have really built a large 2 000 person global company that I'm really proud of and I really enjoy operating who are the most interesting entrepreneurs that you've seen up close that you've worked with that you think are I don't know how many of them you can say or not that you look at and they embody the values of somebody who can, really, uh, you know, innovate and change the world Like who are the people that I'm a big fan I'm a big fan of Evan Williams he was Jack Dorsey's partner at Twitter Okay, he did um, blogger blogger back in the day and then he did audio which was a podcast thing that kind of got crushed because Apple came out with right, it's iTunes and then he did Twitter with Jack and he was instrumental. He was the first. CEO I believe I've always thought, you know what do you think of Jack I Don't Know Jack Super well, but like he really invented the concept of Twitter right? and I loved that he was running Twitter outfits where he dresses like a shaman.

He's cool. Yeah, no, that's disturbing. Oh, it's disturbing. Well, it's a little off-putting it's but.

I get it. it's cool for a minute, but then it gets odd. But but these guys are interesting. They're unique, eccentric people.

Evan is super, not okay I think what Evan is is just very in tune with consumers I Really like people that really? Sarah Blakely with Spanx Okay, if you really look at how she built that brand right, very in tune with cons. Like what I get excited about is when people really have a good sense of what the masses want. Okay, I'm intrigued by that. like truly being like, hey, this is missing or this would be awesome if it existed, right? And it doesn't have to be something as profound as like what Elon and like and Jack and like it could be literally Spanx It could literally be like, you know, like like who thought of like bottled water like like I Actually think that's interesting.

It would have been a ridiculous concept. It was free. Somebody's like, no people will actually want this this way I'm always fascinated by that. Are you fascinated by this And I'm sure you are about like you know you look at Casamigos Tequila.

look at what the Kardashians yes all this influencer Capital right celebrity Capital where it's like their value is In Their audience their name things like that that's a very interesting they're partnering with. you know it's funny I Also grew up in the liquor industry. my dad had a liquor store and what I will tell you is what people don't know about. Ryan Reynolds Gin right? or the Rocks or Cloonis Tequila is what they've A lot of these celebrities have done well is they've actually made really good products.

So what used to happen in especially alcohol is like the Rolling Stones would like give their name to a wine. it would be like bulk wine and it was like a novelty gift. Somewhere around 20 years ago people started getting serious and making like actual good stuff right? So now what I think is fascinating about that whole genre is they're not mailing it in on the product and I think it's a preview of what you're going to see more and more which is like it's not a private label that just puts a celebrity on it. which was the whole move of the 80s and 90s.

People are trying to build actual things and I do think people like Mr Beast and others are going to build multi-billion dollar companies You you should Mr B seems to be like the guy. He's doing a really good job. Yeah I mean he's also like, you know, like he goes more into your world. Where like when I think about you when I think about like there's people that have craft.

Yeah his videos on YouTube is crap brilliant. Like my craft is just the words and ideas that come out of my mouth. but it's not the production and like like he is craft. Yeah and you know the Beast Burger thing has been huge.

The chocolate thing's been huge. She's a young dude. He understands like giving a about your audience playing the long game. He's been patient.

Who are your competitors? Who are the people who are the people out there? Do you have enemies? Do you have people you want to crush? Is it like succession where you sit back here and you go? There's another. I Think Dad and I want his family I Did I Think that's where people have a real up view of the world. The the world is fundamentally abundant. There's nobody that's taking any fans from you, right? Like there's plenty of comedians.

They're all over the streaming services. It's a Renaissance for all you guys and gals, it's awesome. But I Promise you the seven to ten people that are in the game that you look at that you admire that you think are good, that are bad. Whatever.

None of them are taking anything from you. No. and and what Joe Rogan has done is kind of shown people that by sharing, correct doing all that stuff, you actually help each other help yourself so you're 100 right. I Look, do I want to win of course I'm competitive I like to be as successful as I can be at the game that I'm playing.

but like as a Jets fan? Yeah, when the Jets lose a football game and the game's over and they take their helmets off and they're giving love to the opponent I hate that right? because I'm pissed right? because I'm a fan right? fanatic? Yeah. and I want to punch the TV because I'm like those guys don't even shake their hands right? But when I do it in real life AKA pitching for business and we lose it like I'm not angry about that I don't think anyone's taking anything from me yeah and so like I don't I don't really have a feeling where I have negative feelings towards people I want to win every time but if not cool and I'm definitely not gonna be like Sally or Rick or pieces of because they slip out on the staff Everett Do you give those meetings? Do you give those like uh, you know, like uh, Glenn Gary Glenn Ross meetings where it's like always be closing I Think the concept of leading with fear is asinine, right? No, I do not do that. Okay, so you're more of like a kind of like uh I don't know how what you would say but more of like a lover a lover. Yeah, okay so you're not Logan Roy you're not going in there and like okay, do you? What are you when you when you first started making money, what were the things that you liked? Was it a nice car? Was it a watch? Was it are you into stuff like that or was it I don't like stuff I I did like buying like custom Jets jerseys of like random players that nobody knew who the they were okay but that's like ninety dollars right? I don't really like to buy stuff I do like vacations I like spending time with my friends and family right? like I'm huge.

That to me is humongous I'd much rather spend on like paying for like my family's flights or like that. That's the big luxury place for me right? So it's not things I don't want things, it's experiences I want the game right experiences. Yes, you want the game. You like the game you just like I'm just curious how great of an entrepreneur am I is a question I'd like answered for myself before I die.

That's a very interesting question. How great of an entrepreneur Because since you're a little kid, you just love making making businesses, making money, making things happen Yes. and you want to take that as far as you can take it. I'm genuinely curious of how great am I at the Game of Business right on the flip side in parallel: I Love, you know I love the game so much that I want to give back to it back to Joe that you mentioned yeah I'm a I really with comedians? Yeah I really do and I'll tell you why I Love the following scenario when I watch documentaries and I watch a lot of I always collecting I Always love hearing all of you guys and gals talk about when you had a set at the Laugh Factory and a OG came up to you and gave you dabs.

Yeah! I've always been very fascinated by that. like just the concept of people at the top of the game loving their game so much that they're willing to give love for the kids that are on the come up. Yeah and I do a ton of that in entrepreneur land. I Want to leave a legacy that brings value to the other people trying to play this game? How do people get jobs at Fan Your media do that? How does it? Do you see someone doing something in life? Do you ever go? You're at a restaurant and you see a guy who's just the best waiter yes, the best bartender and you go listen dude, you, That was very common at Vayner Early on it's less common now because I just haven't been out and about the last three years because of covet and I'm not traveling as much, right? And at this point, we're just getting bombarded with hundreds of applications a week, right? Like these guys that are in the room right now, they all have a similar look to them.

They haven't. It's an intensity that's terrifying. Yes, and you can tell it behind their eyes. there's nothing.

and you could just and they're ready to kill you personally anymore. There's trees just being chopped down in there. Yes, and and but there's something about that I think is good like I look at these people and I go. These are good people.

How do you find them I think it becomes momentum like a lot of it's Word of Mouth A lot of it's random Dustin Get on the mic real quick and yeah, get close. How did you get your job Dustin tell us I applied like a regular person and what happened got rejected. We could say it into the mic just because we want the people to know got applied, applied toys got rejected both times. Um then you kidnap Gary's children.

It's smart. it's a good I Wish it was that easy. but um then the director at the time just hit me up. An email said come in for an interview I said okay.

cool. had the interview, gave me a homework assignment, did the homework assignments, never heard from him again. Then four months later calls me out of the blue and was like hey, you still interested in the job I said yes, come in. uh let's I mean we'll see, we'll go from there and then just Sean went hard from then um our well I I applied twice.

yep and didn't hear back. started popping off on Tick Tock a little bit right? Yeah, well then I I stopped because I was upset about a girl and I had a lull in my life and then may hit me up. Okay, we love yourself will you Edit: Gary Stick talks So wow do you ever see it in the interview? not and you're intimidating? No, no, don't come in no I think I I do at the most my direct reports the C-suite and things of that nature. I used to sweet as the top.

This is the top. This is the top. You don't get to the C-suite without competence. Yeah, confidence, probably competence.

oh competition. I'm guessing Okay that you have competence. That's a good point. You know the reality is hiring is guessing right? like I Really go on my intuition.

you know it's funny you said early on the way we started this. I'm so confident in my intuition that that's why I think I do so well with people razzing me or making sure like literally, the first time I ever saw any of the stuff that you were saying, right? I had already been aware of some of your comedy and then saw this. some of the stuff it was within a hundredth of a second. I'm like this is a good dude right? It didn't even cry like while all my friends were like yo, we're gonna beat the out of TV no no no no no I'm like he's a great dude.

They're like what? all right, You know the trees in the eyes like that? Yeah, you know. So for me, the same thing with hiring Comma I've mishired so much in my life right? that I know it's guessing. it's guess it's guessing right. Of course you get more experiences.

you get the great Heroes No different than your sets are stronger today than 15 years ago. Yeah, but every I mean I I've made a couple hires in the last 18 months. literally I'm just laughing at how bad these people are right now. Yeah, what makes somebody great as an employee or not, you know somebody who's like what makes somebody better in the business situation and what makes somebody worse? like is it somebody who's able to stop at the door Yeah In our company it's not being.

it's not believing in cynicism and not being scared. Okay because we have unlimited doors. My doors open are people team is huge. Like the way we do HR is different and like if you're gonna bring cynicism of the places you worked in the past, it's going to lead to politics and you're going to lose if you're willing to kind of let go and over communicate whatever's bothering you or things that nature you will crush.

Yeah, when you're telling companies how to reach people yes, what's the most important you know you know they go. We want to get to Consumers Creative Strategy per social media platforms okay, understanding like for you for example: yeah, back to your social Yes I would do a lot more on LinkedIn if I were you I You know what? This is brilliant because I've never thought about that. So I think a lot of your comedy is super thoughtful no and I didn't even know I could do something on LinkedIn Correct Do you mean comedy or start like a healthcare fraud company? because I'll do that I know you will. Okay, but I highly recommend you get thoughtful about taking some of your Clips yeah, clipping it for LinkedIn and writing copy that is a hair take like 10 miles off your fastball.

Yeah and I think you would Crush that's very interesting. so it's it's creative strategy. It's understanding that a video on Tick Tock is going to act different than a video on YouTube shorts and a video on Twitter It's You know you'll really like this because this is there's no way to be a big time comedian without understanding this. Every platform is a different room, right? right? So like when you're touring the U.S yes you know I know this about your comedy because I've as I've dug in as we've gotten friendly on text a little bit I like am more Curious and I'm always kind of rooting more.

You have to know somebody your your comedy is going to be different in city by city. that's right, country by country. always different. So for me, same with the way I do public speaking and definitely the backbone of why I want on social like I understand the room that I'm in and for me it's you're trying to get them to laugh and think I'm trying to get them to think and do right and so I think that's where people are missing they think let me make a piece of content and I'm going to blast it on all these platforms I'm thinking oh, I'm in Tick Tock tonight Well I'm in like Buffalo for 40 people I have to give us I have to give a Josh Allen joke right? Oh I'm in Australia let me give a footy joke right and a Cooper's beer not a Budweiser and so contextual creative is the number like out of this entire podcast.

For all the people listening, this little part right here is the single thing that can make their career or their little business or their big business go further: Understanding how to make content for the place. You're Distributing it right? What do you think about the Resurgence of Nfts? When does that happen? I Have no idea. You have no idea. No.

Because now you're in the winter. we are in crypto. Winter. This is the death.

This is when. this is this is when: B Players Get Smoked Out B Players Yeah, the C and Dnf players are literally already gone. They're dead. They're dead.

B Players are gonna get the frostbite and get their toes cut out. How bad has it gotten? What's a Crypto Punk going for now? maybe? the floor is like 8 70 80k and it was five. Horrible. Well Crypto Punks is the one because that guy that's gonna be the one.

Yeah, like you know, I can only talk about what I'm doing. That's the only one I'm sure of including mine. If I Die Tomorrow V Friends can't be what it was supposed to be right. From V friends to World of women to board ape to all of them, yeah, it requires the operator to make it awesome over the next 20 years to justify the whole thing you said.

Every business is gonna eventually have an Nft strategy. Of course 100 you said. Well, three is going. It's an inevitable thing.

Correct, it's gonna happen. Yes, Um, and you don't know when? Well, I think over the next decade or two that will be obvious. and here's what I mean by that. Almost every every like.

the amount of companies that have an app on the iPhone is remarkable, right? There's like local pizza restaurants that have one location in Maine that have an app, right? Not every single app is going to become Tick-Tock and Instagram. Same with Nfts. The technology of Nft is going to work for every business, but not every project is going to be board API club, right? So it's technology, not about the collectibility. When do you think the Metaverse? Because the Metaverse? Those things look horrible.

Are you excited on some real real? Because you're a smart dude? Sure. Are you excited about doing virtual events in 15 years? I Kind of am. Yeah. I I Think you're gonna Crush that? Yes.

I I I'm excited about that. and what are you? Where are you gonna live full time when you don't have to go anywhere according to the IRS I file in Dubai right? Taxes in Dubai and I and I have a mosque where I run most of my business through? No but real talk? Yeah, what's your get? What's your absolute guess just for fun so we can recall it and clip it and see how right you are Okay, 16 years from now? Yes, VR is at full scale. Yes, you don't have to go anywhere. Okay, you are gonna have a home base and you're gonna do 200 shows a year.

Yeah, and you're not gonna travel Interesting. Where do you physically live in the middle of the ocean in like a in like a pot, like a pirate like a pod. What do you think about Austin Texas Everyone's saying it's the next thing everybody's going to. Austin Are you going to be left behind living in New York Like some loser look at this dump.

Have you been to Austin Have you seen it? They have a barbecue and lesbians? don't you want to go there and we have barbecue. We have barbecues and lesbians anymore. No. I know.

But what do you say? Now we all know Austin's a dump and the people who are moving there are insane. But what do you think about it? Where do you stand on it? Are you with them? Are you against them? I'm with everyone. You're with everybody. You can't because of course you can.

You can't be with everyone I'm I'm never live in Austin Texas 100 Now never never and now why? Because I'll never leave New York Okay I would never live in L.A I Would never live in Detroit I Would love never live in Florida What do you think it is about New York For you specifically the New York Jets Is that it? Yes Is that true? Yes, that's decision I need to be thank God You do this because you really could have been a killer. You could have killed it. You really could like as I Sit here into this interview. it's like thank God you were an entrepreneur because there there's another version of you that's just killing you did I Just you love the Jets I love the Jets see I It's funny to me because I used to be a tour guide on a double decker bus before I had any money doing comedy and there was one guy named Bernie who was this guy.

he was this older guy he never. he was always like I don't have any money I live in the Bronx it's horrible and I go why don't you move you know they have tour buses other places Yankees and he I swear to God he went I like the Yankees and I'm like yeah, it's insane. that was the only other time you heard somebody this insane. yeah I heard it here in this Colossus and then Bernie the tour guide is probably God Rest his son I imagine he's dead Bernie I hope you're alive.

If you are, please hit us up. DLS um I this is the place. Man it's obviously the Jets but like this is the place where else Why? right? Like it's got everything. There's so many people I Love people.

It's got so many people. It's always crowded. Yeah, it's always. Austin has tacos that you can eat in the morning.

They call them breakfast tacos. We have those big. There's nothing anybody has yeah that we don't have. Well okay if you say no, of course I know that you're correct.

I mean I moved to LA because yeah, you know, because you're an entertainment. That's where the devil? Yeah, that's where you want to be. and in my business you have to get as close as you can to the devil before he eats your soul and then spits you out. Now that's kind of what our business is.

That's what the entertainment and then you always want to do it. uh meet the devil? No did I yeah when I was a little kid I was funny and my parents you know I lived a cut a crazy life and it was uh I did drugs early and I was uh, precocious and I liked adults I liked hearing adult conversations when I was a kid I liked people that were sarcastic and rude and cynical and all the things that became funny I like people that were like smoke cigarettes outside and like this and I was withdrawn to it I was drawn to it I always thought that was kind of funny. like the guy at the dinner who would say you know, uh you know, like I just remember like hearing like when I was a little kid like uh, you know my mother's friend was outside the house and like I think she was like smoking a cigarette and she was like oh she was talking about somebody she's like total piece of and I was Like I want to do that for a living? like it was just funny. There was something funny and free.

Yeah about uh, the way people chose to look at the world because there is so much horror and there was so much sadness. Yes, and like you said, I I'm not a communist. so I know you'll never alleviate all of it. Yeah, like all the utopians go, we can alleviate all that you want.

So the reality is you do get to a point where you go if you can look at and frame things in a funny way. Yeah, you're talking about perspective. Yeah. Perspective: I I Absolutely believe it's funny.

we got here I would have been really pissed if we didn't touch on this exact thing. yeah I think it's the whole game I Actually think you and I I mean that's crazy. Let me explain I mean it could be true I Actually think this is why we have a nice kinship I think Sam Bankman Freedom me are the same. Yeah, fair enough.

but I'm telling you I think this is why we have a little bit of a kinship. Yes I Think the way you just frame that is exactly how I live my life right? Which is you do it from a framework of and so I touched on it earlier of like hey, it's heavy. let's decide to look at it like this and smile about it a little bit and maybe think a little bit and it might lead to something Yes and I genuinely think the same thing. like literally everything I believe in is like okay and now what? Yeah, everything is and now what Should I come out with a line of V French should I have like racist Rhino where it's like a rhino who's just like a product of his time.

He's a product of his time, He's not. he's no money, it's just 1957. That's not malicious. It was 1957.

he just doesn't know what he doesn't know I mean um, do you tend to view the future of technology with all pot? You have very rose colored glasses which I think so but I think I'm practicable some dark things coming with the tech right? there's you know I love when people are like deck everything up I'm like I was like do you remember Hitler like like do you remember imagine Hitler now yeah, what about him? It'd be probably worse. would it or would it or what if he not gotten that far. great point. like I would argue that there's no shot.

he got that far right because the information would have flowed too fast as a comic too. I think it's specifically hard for uh, people that are. you know you know you know that engage in things like satire. sarcasm.

Yeah, I did engage in like things that you know are tougher to read on social media because you don't hear my voice. It's not a live show. You're not. You know, So you're you're irony.

All these things kind of can get lost. The lucky thing is that I Actually believe back to my rosy colored glasses. I Do think that people understand intent I Would argue that what's really hurting a lot of people who are very quick to cancel is that they're completely tone deaf to intent, thus rendering it very difficult to have it be palpable to human beings. Right when you're just like that person, you're like.

It's so clear that that person is tongue-in-cheeking this, and so like. That's where people really struggle when we take away intent and context from the conversation. That's why we're challenged right now. How much do you travel for your job? Are you all over the place? I Mean before covet all over the place? Yeah, we have offices in London and Singapore and La and Mexico City Have you slowed down? Yes.

Will you ever slow down? Yeah. Okay, yeah. look I'm I'm simple bro. Yeah.

I'm simple like I'm high energy and I'm pumped and I'm excited and passionate. but like none of this matters right? Like honestly, right? Like like back to the how this show started. Why are you not upset? Because I don't think I mean anything right? People are confused. Well, you know what's important.

Your family. Yeah, right? right. Exactly like like what the like The reason people get upset is because they think there's somebody and I tell people like did you see what happened to Prince Prince really culturally meant something right? Poor guy passes. Yeah, we are all hurt.

We give them 24 hours of flowers and then a week later the world's spinning right. Everyone's walking around getting offended as if they mean something. If you're if you a guy like Trump right, his company's had some interesting things. Yes, what's your advice to the Trump brand? What does the Trump brand do right now? How do they turn it around I Don't you know that's so complicated it is.

But because it's a guy to tell them? Listen. Yes, the opening question I ask everybody is what would you like to accomplish They want to, uh, keep having money and get the feds off their back I I think that ship has sailed. You know what I mean like that goes back like every time somebody comes into this office I'm like what would you like to happen and I always tell them like good marketing just speeds up everyone finding out the truth about your product. right? Back to when you said social media right? Like everyone's like social media I'm like so should we expose this.

It speeds up the exposure of interesting. It doesn't change. Everyone's like it's doing all this. the algorithm.

The algorithm is responding to you. They want to sell ads, right? They want to sell ads, right? No different than Seinfeld You know why Seinfeld got paid a fortune by NBC They sold ads right? If you're looking at cars all day long and searching cars, you'll get your cars and your content right. Like everyone. like they love people.

Love this. People Love this idea of a Wizard of Oz Mark Zuckerberg is not sitting at home being like Oh Ricky Thompson the 16 year old I'm gonna send him some poison now. it's so delusional, right? All right. You know what you should start talking more about.

that will land Yes, instead of people blaming platforms, why don't we start having a more modern conversation about parenting? I Believe By the way, 100 I'm with you there. Let's go my man. let's team. Maybe we should go on a tour? Yes and just talk about it.

But there are good parents. There's unlimited good parents Caitlyn Jenner and the other one because what they did this guy was they what's what's her name? uh Chris because what they did Chris and Caitlin um is they made their family a business into a multi-billion dollar business that's cheapened and destroyed. Uh and hasted the demise of uh Earth that's good And I think his parents. that's good.

You know what's interesting? plastic surgery? They look nice. I've got a hot take for you on that one. Yeah, a counter take. Yes, it's insane how much those siblings love each other.

I I How about that? How about curveball? If all of my siblings or billionaires? do you know how much I'd love them? Do you have any idea how much I love them if our love was commodified I'm incredible I'm incredibly impressed about that for him. I've said she should be the governor of California I think she's a hard worker. Will you be a governor? I think so I might run for something. Yeah, you're going to it.

Might you see it right? Sure you agree I wish I should do it I can't be president so I'm out. Well you could help me I would help you and we could figure out a way to do it. I'm telling you right now the other day, maybe I should run for something I'm telling you right, if I don't win, it'd be a great no different than you texted me and said hey, social media is dead you want to do the show and boom was I there you were here I changed my plans. Got here today in nine years when you text me and be like yo I want to be the governor of Kansas Yeah I will be right there.

We have to start a cancer Yeah I want you in Kansas City I want you in Canada that's horrible Why? Because it's rough out there but then you could kind of do what you want. No. Kansas is awesome. You could kill.

Kansas is awesome. You don't think Kansas is awesome Kansas would make me live in Austin What do you think is going on with Miami All right, hold on I Just gotta make sure. Okay, yeah, go ahead. Miami I Like it down there.

it's warm Coke Paradise The future of Crypto The Crypto Hub What's it gonna be a lot of tech people? My favorite thing about Miami is that all my new all my New York buddies who move down there yeah and claimed that they were going to be their post covet are back are back and I won a lot of side. Bets With all of them, that's interesting. They're delusioned that they were actually going to be entertained enough and stimulated enough to actually live there full time. Was so funny to me that they didn't understand that one day Kovid would be over and you actually would have New York back to New York right? and I I was fascinated by people's delusion on that.

Yeah, Miami is a great place to visit and that's Austin It's all of them, right? That's just a great they're actually listen. Austin Miami These are great cities, but compared to New York you can't It's like dog. What do you think of L.A you think it's a dump I Don't Love L.A But but I love I mean I Like how Again, if let me take a big step back. Every place besides Boston because they have the Patriots is lovely.

Okay, none of them are even in the Stratosphere of New York City right? So none of them are either. It really is. It's the greatest city in the world so I'm always going to be New yorked out when I say that. but all these places are awesome.

Now are you a guy that before you go to bed every night House of card style puts on a hoodie and just throws someone in front of a train? No just to sleep at night just because it's do you get off on that kind of energy? Do you slee