So many big brands continue to underestimate the "new" ways of marketing and over-fantasize the ways of the past.. In a modern marketing framework, if you're not winning on social, if you're not building that brand relevance, you're not winning.
#marketing #contentcreator #socialmediamarketing
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I Felt that Apple for the last decade has not been as effective of marketers people think, but it's been hidden because they're the best product and you see it because you see way too many people consider Android and youth culture. When that shouldn't be the case, it's that they're not winning on relevance as much as people think they might be. You know I think there's this big bad game of relevance and consideration that is very classic marketing jogger that television and above the line vanilla sentences for brand positioning are unable to achieve. It means that the brands that are winning are quite effective in social media marketing or on their product and they don't have to be effective in TV commercials and above the line branding and the brands that are losing market share are betting the farm on above the line branding and TV executions.

And it's just black and white and the only enigmas are the ones that have the product is so much better.

8 thoughts on “What every brand needs to know about marketing”
  1. Avataaar/Circle Created with python_avatars Parkbench says:

    I think Apple has lost its touch with it audience. They use to pride themselves on not being a PC, marketing to artist and having them spread the word. Then it went to quality and ease. But now I think they are lost being a Trillion dollar company and not seeing the opportunities they need to fill. I mean Androids give you actual use of your device when Apple doesn't. Androids are better but the Apple stigma is still there but fading

  2. Avataaar/Circle Created with python_avatars STANDOUT From The Crowd - Leadership Podcast says:

    Competitions are not that much omnipresent and that's why. When they'll see new trends pop in, they'll wake up.

  3. Avataaar/Circle Created with python_avatars Cwalece 97 says:

    Nothing would make me happier than to see apple disappear 😁

  4. Avataaar/Circle Created with python_avatars Ellis says:

    Samsung has better hardware. No debate

  5. Avataaar/Circle Created with python_avatars SuperTakeoff says:

    Apple is so good at marketing Gary thinks they have been making the best products

  6. Avataaar/Circle Created with python_avatars Johnny Rotten Guts says:

    If GaryVee would just mentor me ❤️

  7. Avataaar/Circle Created with python_avatars Mitha says:

    Every reigning company COMES AND GOES.

  8. Avataaar/Circle Created with python_avatars GaryVee says:

    So many big brands continue to underestimate the "new" ways of marketing and over-fantasize the ways of the past.. In a modern marketing framework, if you're not winning on social, if you're not building that brand relevance, you're not winning.

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