Long-form or short-form.. which is "better" depends on what works for your personal communication style. That being said, YouTube Shorts are crushing the game right now for short-form content, but if you prefer to shoot hour-long podcasts or videos and that's what's gonna keep you excited about "making," then do that! Everyone is different.. find the medium and the communication style that works for you.
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
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Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

How do you feel about YouTube content and the longer one? The way I Think about word form in long form is the way I Think about a basketball. How much money have you made because the invention of the basketball? Me: I'm negative because I've had two knee surgeries already, but LeBron is going to make billions because of it. The piano zero for me quite a bit for Billy Joel and Elton John. That's how this all is when people are like social, doesn't work for our industry or for me.

Yes, it does. It doesn't work for you. You suck at it. So long form, short form.

they both work. Some people are really good at like one-liners and they're comedy writers. and they've got improv. DNA And they Crush In short, other people are just like you know, they got real substance.


8 thoughts on “How to approach youtube content”
  1. Avataaar/Circle Created with python_avatars Aldy Pradana says:

    👍🏼👍🏼👍🏼

  2. Avataaar/Circle Created with python_avatars Buckeye guy says:

    Did mojo sports ask that ?

  3. Avataaar/Circle Created with python_avatars Shmonzi says:

    Louie ck's answer to that kinda question was on point. We are trying to get the attention of an artificial brain, an algorithm.

  4. Avataaar/Circle Created with python_avatars El Musa says:

    💯💯🙏🏾

  5. Avataaar/Circle Created with python_avatars NYCurbangardener says:

    I loved making content before kids 5-6 years ago, thats when longform was king…now with the attention on shortform its finally allowing me to make content in this format while having a bunch of other responsibility. In retrospect, I should have been making whatever worked for me regardless what the "meta" is

  6. Avataaar/Circle Created with python_avatars Mitha says:

    Long form content wins if you’re GOOD AT IT.

  7. Avataaar/Circle Created with python_avatars Akuma says:

    gary vee

  8. Avataaar/Circle Created with python_avatars GaryVee says:

    Long-form or short-form.. which is "better" depends on what works for your personal communication style. That being said, YouTube Shorts are crushing the game right now for short-form content, but if you prefer to shoot hour-long podcasts or videos and that's what's gonna keep you excited about "making," then do that! Everyone is different.. find the medium and the communication style that works for you.

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