Like I Really want people to win I Really want it. Nobody's taken. For me, everyone's winnings don't come from me. I'm gonna get mine.

You know if you're great, you should only be cheering for people. There's no time for Envy There's no time for jealousy. There's no time for gossiping at dinner, tearing down somebody that's winning I'm shooting for in my own industry. Other: Ad Agency If they're good enough, they're good enough.

Like I'm cheering for people because nobody's taking a penny or a smile out of my pocket and so that's who the guy is. Yeah, I mean for me like I I admire so much of what Sean does and this you know that you know complex con and what I did with K-Swiss when I started getting a little more you know collaborative and then with Reebok is I've got something brewing with be friends and Reebok coming out later this year and we did a preview to that with Sean And like I mean you know this Nick because you guys are partners and real friends like there's not a single person on here that if they have the luxury of meeting this man in real life doesn't go from admiration for his creative superpowers to Deep deep appreciation for the humanity and kindness and love that comes out of this man soul. and like you know, actually, 2023 for me is like a real Focus to I'm like thinking a lot more about efficiency in my travel and and just in general all to open up more time for more more friendships. You know, between family and work, that's just kind of how I roll.

But I want to really open up more room for friendships as as Sean knows as you know Nick between DM or texting I'm pretty good like that, right? I Check in I want to support but my actual hours. So many people like for example. even on this on this spaces right now, so many people don't realize that I'm running a 2 000 person company and that Victor X is doing hundreds and hundreds and hundreds of millions of dollars in Revenue that by itself is a 15-hour job. Then there's V friends.

Then there's the garyvee thing. Then there's the investor thing. Then there's like actually still caring about wine techs and Wine Library for my dad. So but I'm so focused on opening up room to expand on my friendships I'm going out to, you know, right after a year I'm going out to another dinner with the couple that I would have lo I 40 times I tried to have dinner with in the last two years.

zero dinners now. I'm doing it tonight. So Sean is one of those people that I have great love for. You're the same Nick where it's like real for business friendship real, you know there's a I call them acquaintance pluses people I got real love for that I can recognize immediately I know a lot about them I give them love.

Then there's friends. You know that? I don't get to spend time with So this is pretty fun to do this on the 18th with the two of you because you guys fit in a category of my New Year's resolution though I don't I'm saying that for fun it's it's a life resolution which is I need to find more capacity for more hours for friends and um I'm happy to be here with you guys tonight and and I hope that little rant maybe inspired someone to text someone they've been wanting to get drinks with actually and maybe pull it off next week. I I Saw that there was a couple comments or some notes in the discords or like how do you guys, how do you get these, how do you get these gets and you know I didn't respond but you know what I I would say to this audience is like you know it's 20 years of work right? and it's like you and I have crossed paths so many times over the years and it was a hello. It was a nod, it was a collaboration.

It was a something was Snoop like we just we. We've gotten in the mix and got to know each other and become genuine friends. And when the time comes and you and you lean into people and you ask them hey, can you can you appear, can you make this it's really purely a friendship so that's why I think what you just said really resonated me I was going to say that anyway. so so thank you for joining us I'm so glad you said that because I was petrified.

We talked the other night and you know I thought you said. we're gonna say that the people in the community were going to say why doesn't garyvee have any mintage nfts yet and as you started talking my my heart dropped because like you know, because I did something about it I did something about a year ago which is like created a totally separate laptop and hard wallet for purchasing and there's so much friction in that because it's like you know, like locked up and this and that and so it's not in my face the way it was a year ago when it was in my laptop and on a hot wallet and things that nature. so thank God you were saying something sweet but I still have to be I have to be loud and accountable. Don't worry crew like it's very hard you know I always say bet on the jockeys like most of what I invested in you know, world of women or women and weapons or you know, like like uh definitely definitely Moon Birds There's only two categories for me I either subjectively love the art back to women and weapons or I completely believe in the Opera operator like Moon birds and so for me you two being teamed up on this I have you know and I've been transparent with you the three times we've talked about this like I'm in this crazy cocoon right now I'm gonna get out of it because we launched the Friends.com yesterday the new website.

We've got two big Tech launches here, but like I I really like I'm actually actually gonna try to hang up here Dustin's here filming in case we get content out of this. I'm gonna try to get it to force me to like do what I have to do here So uh, mintage Community don't worry I'm coming on board and it's and it's like I have no you know I'm done with the whole like nobody buy it because I'm buying it. That's speculation and you know Gold Rush days are over I'm doing it because of what I've always done which is like I find it hard to not believe in the two of you and I'm aware that you guys have lots going on and you may you know, get sidetracked and do other things but like hey, I want to support you because that's important to me because you guys are friends and B you know you guys are two real people like you do think business. Actually, this is not hyperbole.

you don't play one on Instagram and so that gives me confidence. It's It's ultimately why I think V Friends will be the most successful project I'm aware consciously that they're absolutely and you look at the incredible work of Board Eight and others. Uh, Luca What he's doing project Penguins like there's people doing it like I may not build the best project in the next 25 years, but I'm gonna be in the mix because that's the story of my 25-year career. He's like hey, Gary go get a men's Fest The goal here is like we just want a Vibe and talk into the world that we're building something that's slow and steady.

We, you know we we set out just build a small community and by small a thousand is actually quite big. But we didn't set out to build something too big. We wanted to build something that we could really, really kind of connect with and prove that Sean and I are what we're thinking about how it applies vegetables so you know for us, like again, it's just about showing Improvement Well, you know it's it's so cool everyone talks about like gifts and curses and timing. You two are so fortunate you're not fortunate that you didn't launch it 15 months ago when you know it would have went for a trillion dollars and all that.

you are fortunate that there's a lot of baggage that came along with that gold rush. I Feel it daily. like you know the people that bought day one. Cool, but like after you know depending on what timing was, you know it's underwater.

and like for me, it's a 50-year project and so like you feel the pressure even from people that are gracious. Forget about the people that are loud about it for you. like There's a big part of me that that thinks this is an incredible time for real people to launch a project. There's so much upside.

Everything is so priced in a com on its Merit not the hysteria and the flip and I think for real operators, look, there's never a bad time to launch a good business and there's never a good time to launch a bad business, right? So so like yes, I'm aware when I launch, be friends and I'm aware with like the trials and tribulations of the chaos the last 15 months. But like you're 13, it's going to be what it's going to be. Say now, if you suck and you launch in this com Market Good news, it's still gonna suck. But on the flip side, if you're good, to be able to launch right now is a blessing because it doesn't come with any of the hyperbole of a gold rush and you can just kind of build.

I mean I think we're thinking about the application of the software. we're thinking about the NFC We're thinking about the asset, the the collectible. but we're just really thinking about how does it amplify Our Lives How does someone like Sean who's an icon and a vintage connoisseur and a creative think about it in terms of you know, wearables. Um, how can I apply it to music and artists? So these are the types of questions that we have time and it's a little quieter we can confront and we can you know work with some of these best these amazing development teams like non-fungible labs and things like that.

hey hey Sean by the way, real quick Sean Are you around May 18th to the 20th I Spent the entire day today on Vcon speaking casting and it's we're going crazy this year. Okay, great. So uh Dustin can you make that? um brother. It's really gonna be cool obviously.

last year Nick and Snoop and Champ along with Pharrell and even others brought a lot of the flavor. But this year I'm going more culture business like I'm bringing I'm trying to bring as many CMOS and CEOs so people can learn business and marketing at the highest levels. and I want cool and I find you at the tippy top of cool fashion like the like. The people that the people that confirmed today were bananas and I'm excited to have you there? Hell yeah no thanks.

I appreciate that. I'm really I'm really stoked with that. That'll be dope for sure. Cool and uh, kind of like you said my it's funny hearing you talk about making time for friends this year because I've always been so envious of my friends who are great friends.

Uh, I just have to call out one person, my homie Itai. He's probably one of the best just friends in general to anyone that I've ever met. and I would always find myself referencing him. and I'm like wow it's incredible how he makes time for everyone in his life.

like I've never met someone like that who just like always has time for you. You know what's cool? really? I'm sorry man, this year I'm sorry to interrupt or jump in here like that's so insane to me because one of my best friends that I think is like a great great, great great great great great friend is Aton yours is etai Right Aton Sugarman Big roses to you brother for the P A Lot of people know who you are in the New York scene over the last 25 years talk about like the definition of a friend. yeah I love that. No, it's it's cool I mean that's so.

it was cool hearing you focus on that this year because that's like my big Focus So it's like you know, time for friends. but luckily all my friends do cool stuff. So I think it'll be a fun year? Yeah it's awesome who don't know you at this point? you know because I think a lot are are really tech savvy Tech forward and see whatever but for the for that 0.001 I just wanna because because to me you're prolific. but who is Garyvee uh you know I'm I'm a really very simple dude.

believe it or not for all the chaos and all that stuff like I'm an entrepreneur who's an immigrant first generation born in the Soviet Union right? Who like came over and like did his family proud right? like walked into the family Merchant liquor store business and changed the course of the entire family's life and then at 34. One of the reasons I push patience on every kid on social media is you know I spent the first 12 years of my career seven days a week in a liquor store, not nine to five. you know, seven to ten p.m open and close the store for a decade. it's Saturday included I would get Sundays during the football season not a lot of Sundays during not the football season and you know and I never made a hundred thousand dollars from 22 to 34 and you know like that's hard and like, you know, like and I um and so it's just like so big big that I know it's true.

like I know it's true that if you do the right things and if you have the talent, you're gonna end up there and so I think I'm just a very cliche, not too crazy out of the ordinary immigrant entrepreneur story that valued family over themselves first. but I think what's unique about me and that's only because the internet was around. you know? had I been in the 50s and 40s and 60s I just kind of want to I probably would have 35 wine stores right now right? and I'd probably be maybe 50 50 partners with my dad. probably not.

but I would inherit it right? But with the internet I was able to speed up my course plus I had 11 year younger brother who I wanted to be in business with that forced my hand a lot and uh and then I think I'm a guy who like really likes to see other people win. things are getting clearer for me of like how I'm wired like Nick you know this Sean you even know this by the way, our relationships have formed and a lot of people here know this like I really want people to win I really want it like why? because I'm so great none of the nobody's taken for me. I see the one of the great iconic Legends of all time is here Snoop all of Snoop's winnings right? All of your winnings Nick all of Sean's winnings I'm just gonna keep all of Sammy and Jake and Vicky J Like everyone's winnings don't come from me. I'm gonna get mine.

So like you know, if you're great, you should only be cheering for people. There's no time for Envy There's no time for jealousy. There's no. there's no time for gossiping at dinner, tearing down somebody that's winning I'm cheering for Maverick Carter I'm cheering for like everybody I'm cheering for in my own industry.

Other: Ad Agency If they're good enough, they're good enough. Hawk Media good. Win like I'm cheering for people because nobody's taking a penny or a smile out of my pocket. And so that's who the I am.

No, No, no, no sure, didn't I wouldn't have if I wasn't that person. I would have never built something for my dad. Parents and siblings aren't off. You know aren't hands off from this stuff.

They're not exempt. If you envy, you envy your brother and sister most. If you envy you, you envy your sibling, your, your partner, your spouse, your parents most. This is how I was born from the womb from the dirt of Belarus This is who the I was.

and then I was I was formed and and molded by my mother who's the same person. So I had the luxury of the double down. For a lot of people here, they're gonna understand the double down. A lot of us have the DNA of one of our parents and then that parent is the most impactful parent to us.

Others we have the DNA of the other parent and they're not the one that kind of did the hardcore parenting. So I had the DNA of my mom and then I had her parented. So I just became like the 2.0 version of her. Amazing.

The reason I asked if it came with age is that I spent my early career in music right coming up in the music game and and in particular around hip-hop artists, right? And there was a there was a When We Were Young There was a level of competition. Yes, it was like it was very, very selfish success. Nick Nobody's more competitive than me on this call. I've already said that we friends has to be the number one Nft project of all time.

right? To your point, this is where people struggle and I love that you said that. I used to cry until I was 17 anytime I lost into anything. My brother once beat me in NHL 94 and I punched a hole in his bedroom wall like I'm plenty competitive like like I'm like I'm I'm like in a bat I'm actually I Just did a podcast where I said it's my darkest part I'm dark when it comes to competitiveness. but I don't think people understand that you can.

You can carry two opposite feelings at the same time and they can co-exist This is where everyone gets up. I'm competitive and cheering for everyone I'm the most hungry and ambitious and I'm patient as the superpower comes from the balance of the opposite feelings. I Get it. No, it makes so much because so what? I One thing I have noticed though, is as we've all gotten older at least you know a lot of the the icons that I've worked with.

Whatever, there's this sort of Celebration now and there's this sense of like there's this real sense of love and and I I don't I Just watching it unfold right now has just been has been really inspiring. I think it's I think it's I think it's I think it's cliche that once you scratch or itch, then you are good at what. I'm trying to get the kids on here to understand is when you're 20 and you want to be a supermodel, an athlete, or the best entrepreneur, you want to be the next generation of the people on this call like you know it's then if they, if you're smart enough to be gracious and happy for others and be the bigger person, the depths of those relationships will be greater. Nick Think about all the icons of music that are now giving each other roses, but they were competing with each other because they thought the world was scarce.

Think about. think about how more beautiful their relationships would be today and think about all the I think this one's gonna hit for you. Think about all the missed Knights all those concerts, all those jingle balls, all those BET Awards all those nights where people could have chopped up shared bread, been family instead of hating on each other. they missed those 700 nights.

Yeah, No. I think about it all the time. I Really think about it and I think about you know something that I if you can. If you can instill that and people exactly, you know 100 agree with you man and it's It's warm to hear.

So I want to ask you another question? You are known as a collector I See you Collect You've inspired me to collect I think it's probably how you got to know Sean some of the other yeah icons you know at heart like what? what was the first thing you collected like how did you get into it because I think that story is amazing for this for our audience. Baseball Cards 1984 Subs Nine Don Mattingly was Yankee's first baseman. he was my hero and I just and then I like you know I was we were like you know you could tell the story and nobody believes you but like we were poor like we didn't get like I didn't even know existed you know I guess a little bit like you know like it was just this kid Eric Conrad by the way Eric Conrad if anybody can find Eric Conrad I think his mom lived in Florida's dad lived in Jersey in Edison New Jersey and Dogwood Meadows and he would visit for the summer and so like I've lost touch with him like since 1987. but if you're out there Eric Conrad with a dad and mom that were divorced and dad was in Edison New Jersey I'd love to chop it up like I literally haven't talked to him since 1987 but from 84 to 87 we used to go into his basement and we would make card houses out of decks of cards like literally for like three hours and then we go play Wiffle ball and basketball and it was the first time I built card houses.

You know what you know what I'm talking about right? Like you take deck of cards and try to build a fort or like a castle and then one day we like ran out of cards and he went. he was like stay right here and he ran upstairs and he came down and he had baseball cards to add to our playing cards and I was like what the is this and I was like and I was already crazy about the Jets and the Yankees and that was it it was. It was sports cards and what's really neat because I've never told that story. it was because I was building Deck card houses out of playing cards and Edward Conrad went upstairs and brought down baseball cards that made me realize they existed and within 13 seconds I'm like I need a Don Mattingly baseball card and then I wouldn't and then I'd take my bike or walk to Krausers which was like a 7-Eleven in Jersey and then and then my I noticed that at the counter there was baseball cards and that's why I had to do lemonade stands because I needed the money to buy baseball cards because that's the beauty of how I grew up like my mom was not buying that for us.

money was for food and clothes and shelter and so I learned how to get mine early. thing resonates I'm from the same era right? so to this day that still hits special hits home. um the uh the the Eric Conrad there was an Eric Conrad in the it was a club promoter in the Um 90s in New York um I don't think it's the same Eric Conrad but I I've had my own Eric Conrad in my life so there's a chance that was Sarah Conrad's wait a minute did Eric Conrad's were they divorce disappearance when you buy the baseball cards was the motivation at that point. Did it? Did it turn into like a financial thing? Was it about making money? or was it about the kind of the spirit of the collecting or was it did you just love baseball I Love baseball I love Don Mattingly And then and then two years later there was the baseball card Club in sixth grade.

remember there's pre-internet kids so there was no information out there for us kids and I went to the baseball card Club in sixth grade and then I saw a price guide for the first time. Think about young Gary seeing a price guide for the first time. it'd be like god. Seeing the Bible like I was like I'm like this shit's worth money.

it was over. like yeah well that was the big one that came once a year. but before Beckett before Becca there was this like black. there was like a non-colored printed uh, baseball card guide that would have like one primary color on the cover, but everything was black and white and that was the first one.

I think some people will tweet it out because it was pretty prominent. I'm just blanking. um because I've never really Googled back to try to get the name and then like a year later Becca came out and by 1988 Ken Griffey Jr rookie card. you know it was over.

it took it, took over the culture. same dad at the time was like die hard you know Sports fanatic. so it you know started to wash onto me and dude I just started getting into the baseball cards and that was that moment that you speak about. like when I had that like Almanac of the sports card prices it was like a price guide.

crazy to me because I would buy a pack of cards for a dollar and then I remember I would go through the book and I would look up the value of each one and some of them would be like 75 cents. or like 60 cents. or like 15 cents or 10 cents. But I was like Wow Every pack is always worth more than a dollar, right? That's right.

Three dollars and then a new pack of cards, A car so sick and this was so early on. Dude and what you also learned because I'm gonna have to run here soon for the dinner. but I want everybody to hear this me too I want everyone to hear this very slow because this will help with Nfts. This will help with streetwear.

This will help with everything you saw and I saw. Wait a minute I bought a pack for 35 cents because remember this is OG land right and oh my God it all adds up to like 59 cents. What you didn't know and I didn't know then was nobody really wanted the 10 cent cards so there was no demand against that perceived value. Number two.

What you also knew was Mike Greenwell was hot his rookie year and it went up to two bucks, but the next year he slumped and the year after that he wasn't that good and Grimo was a little bit better than that. But I'm just play with me here. His rookie year it was worth two bucks, but 12 months later, wait a minute. I thought cards were supposed to go up.

Why is this 80 cents now? Oh wait a minute. That's demand. people. Don't think he's going to be as good as Wade Boggs or Ted Williams And so the things we learned in that era, of course, we were going to be unstoppable later.

of course, you were destined to understand supply and demand and collectibility. Of course I was going to be able to explode my dad's wine business because people collected wine. by the time I was 18, I was a master I was spending 365 days a year. 24 hours a day.

seven days a week. Focused only on understanding why cards went up and why they didn't Why Ken Griffey did. Why they didn't Why Frank Thomas did. Then they didn't.

Wait a minute. Why are Michael Jordan cards going up? Wait a minute. He's more popular than the game. he's in that Spike Lee commercial.

he's on the Wheaties box. Oh, that's why people just like him. That's called demand. like you start learning.

what's crazy is to think that to you both of you guys. your careers have essentially been inspired and are very linked to this early collecting and trading baseball card thing is incredible because what your careers will become I think a piece of content we have to shoot 100 would be Gary picking vintage clothes with Sean 100 I'm in bro. Listen, the Vintage clothes thing you guys you guys don't even know I wish AJ was on here right now in 1998 when we were all about that eBay life. we were buying like Iron Maiden t-shirts for 25 cents and selling them for 40 bucks like I like this is where people always I always laugh when people think I just pop onto something I made a mocktails video the other day.

um and somebody wrote a comment of like well this Trends over now Garyvee's here I'm like my man I've been here for six years. Just because I'm not talking about it doesn't mean I'm not paying attention I bought Ethan 15. like like uh, like for me like the Vintage clothes thing like I've been going to you know, thrift stores and garage sales buying. you know, t-shirts for 20 years I don't By the way, I don't rock them.

that's not my fashion style I'm not that cool I'm not as cool as everybody on this call I've you know? But but I'm aware of what the currency is like I understood what it meant before there was eBay in 1994 I was buying Happy Days board games and Ronald McDonald plush toss I didn't even know that they were worth anything. there was no eBay I just knew Nostalgia and pop culture and memories were the game V Friends is not a random thought because I saw an opportunity V Friends is a culmination of 40 Years of thinking I love uh I love that line of just because being bad it doesn't mean I really I think I can Really, especially for me right now I apologize for interrupting I just want to get as much out for everybody you know. especially for me right now because the second I say people are speculating I've got to be more quiet than ever now. Oh the no.

the the Vintage collection's long gone I flipped that I find a Bruce Spring yeah like like that was how AJ made money back then right? like like you know, like because I wasn't rocking it and because like for me it was like you know through the years then I lived in Manhattan My parents don't like. they do like to hoard stuff which means they don't want me to hoard stuff at their house. so like there's all these different dynamics that led to like a lot of stuff being sold. there was a flood I don't even want to talk about it lost like 10th I me and EJ nailed the video game thing.

crazy. We were by Mike Tyson punch outs for 25 cents at garage sales in 2002 like it was our job, you know? So anyway I gotta run I apologize I Love everybody I Hope you have a great sesh thoughts in the future. Digital Fashion? That's it. What are you thinking about? You got any thoughts on that? The world is about and if something exists in the in analog it's gonna exist in digital.

So if fashion exists, digital fashion is gonna exist. Except the problem is 99 of things are not going to work. You know, like 99 uh of projects is not gonna come through. But the macro? Yes, Okay, got it man.

Listen I Love you brother. By the way, little little uh deal double G style we can. We'll talk about it. Okay, Love it, Love everybody.

See ya Peace!.