I talk a lot about posting at scale, but volume isn't enough!! Do you really understand what's happening on YouTube Shorts? TikTok? Instagram and Facebook Reels? Do you know how to use the new features and what topics are trending in culture? Do you know how to make yourself or your brand or your business part of that relevant conversation in a meaningful way? These are the questions not enough people are asking. You wanna win? Get serious about strategy!
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

So if you don't know the platforms, not just the algorithm that everybody likes to talk about, but even one's ability to take advantage of all the different creative formats. When I look at around the world, what happens is the bigger you are, the more you treat social media, the way you treated television and billboards. And what's happening is it's just all vanilla. and there's not enough output.

So what are companies getting wrong? They don't have enough output. They don't live under the context of strategic content. they just post for the sake of posting. They don't factor in what is our religion, which is something we call pack platforms and culture.

If you don't know that Carousel ads are over indexing right now on Instagram You're not going to post that a green screen if you just post something on a video to talk about something that's going on in business. That's fine. If you take a headline from your own article, you write an article. You then take that article and you take it into a green screen on social and you talk over it.

That format will get you three, four, five times more viewers. It's strategic organic content.

3 thoughts on “How to take your content to the next level”
  1. Avataaar/Circle Created with python_avatars Jake Frosher says:

    👌🏼

  2. Avataaar/Circle Created with python_avatars Claire Gasamagera says:

    Preach Gary Vee! I love you all the way from Detroit Michigan! " Cash on your passion ," is the reason why i ditched a degree in science and started earning a living as a Contributing Writer. Now am on YouTube learning from you again!

  3. Avataaar/Circle Created with python_avatars GaryVee says:

    I talk a lot about posting at scale, but volume isn't enough!! Do you really understand what's happening on YouTube Shorts? TikTok? Instagram and Facebook Reels? Do you know how to use the new features and what topics are trending in culture? Do you know how to make yourself or your brand or your business part of that relevant conversation in a meaningful way? These are the questions not enough people are asking. You wanna win? Get serious about strategy!

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