Platforms and Culture, aka PAC .. get familiar with this term because it's gonna be your framework for social media success in 2023. Whether you're a creator, influencer, small business owner or big brand, your modern marketing plan should be predicated on understanding the platforms that matter and what's going on in culture at large!
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

Right now I'm very focused on this thing we call pack platforms and culture. We believe the way to win in Social is to be great at understanding the platforms, the algorithms, the features, what filters work. Is it a real over in feed? When are you able to do on them And then the culture. What's happening in pop culture? Who are the most interesting musicians? What meals are emerging? What restaurants? What regions in America Is fishing culture doing this? You know what the summer Anthem going to be if you do those two things extremely well.

the output of the creative you do in Social can be affected by that. If you do that well, the consumer insights both Quant and qual that you can get out of that kind of work really can feed your above the line and brand building.

6 thoughts on “How to win on social media in 2023”
  1. Avataaar/Circle Created with python_avatars SPEAR says:

    Are you on TikTok, are you making content?

  2. Avataaar/Circle Created with python_avatars PrestigeWorldWide says:

    AI will tell you all that. Link with Warren buffet he fixes the stock market with his heads up AI display. Elites do this.

  3. Avataaar/Circle Created with python_avatars Yup yup says:

    Duh. That's called marketing. 😅

  4. Avataaar/Circle Created with python_avatars GaryVee says:

    Platforms and Culture, aka PAC .. get familiar with this term because it's gonna be your framework for social media success in 2023. Whether you're a creator, influencer, small business owner or big brand, your modern marketing plan should be predicated on understanding the platforms that matter and what's going on in culture at large!

  5. Avataaar/Circle Created with python_avatars Justin Houston says:

    Sounds like you really found the meaning of life….fml humans are doomed

  6. Avataaar/Circle Created with python_avatars Tristan King says:

    Sauce Gary or cooking

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