Platforms and Culture aka "PAC" will change your social media game in 2023. Whether you're a business owner marketing a product or service or a creator trying to build a community, your first goal should be making platform strategy your religion. Do you know the latest features, tools, and relevant trends across YouTube, Instagram, TikTok, LinkedIn, and Facebook? Do you understand how to leverage them for your marketing goals? If not, it's time to start. Check out part 2 for the other half of "PAC."
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

The number one way to be successful in making content on social platforms is through the pack platforms and culture. What does it mean? Let's break it down: Platforms: If you do not know how the platforms are acting Tick Tock LinkedIn Facebook then you're not going to be successful. I'll give you an example: Every one of you has your listings listed on a website. If you were to take a screenshot of that listing on your mobile device, go to Instagram and Tick Tock and put that image behind a green screen and record yourself talking with the listing behind you.

That video will get five to ten times more views than if you just do a selfie video inside the listing because of the platform creative strategy of green screens working as a creative format.

5 thoughts on “How to make successful content, part 1”
  1. Avataaar/Circle Created with python_avatars Keegan Devine says:

    I really like this concept but i really feel that for my brain to really connect with what you're saying, I just need more examples. I'm really ADHD and know I'd be able to connect with so much more if i had more examples

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