The "TikTokification of social media" is a huge opportunity for all of you watching - now you can win based on the merit of your content & not how many followers you have, puts us all on a much more even playing field, now go execute ❤️
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Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
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We're living now in the tick tockification of social media. so it's not just Tick Tock that can go viral in the next year. Facebook Instagram Snapchat YouTube shorts. All of them are going to benefit you for putting out good content and it will go viral.

What that means is we have something called Brand Formants at Vaynermedia. Something you do organically emotionally, hits with people and then you take that same piece of content and you slightly tweak it to make it performance. You add the price, you change the copy, you change the way the video ends and have it throw a right hook to send them to a store, a bar, your website with iOS 14.5 Changing the world and we don't have the retargeting capabilities that made everybody in DTC very math based. We're gonna have to go into creative but taking advantage of the algorithms of the modern social networks.

We will know what people are interested in if we make a commitment to organic social and when we have virality we turn those into the ads.

15 thoughts on “The future of advertising”
  1. Avataaar/Circle Created with python_avatars Revell Johnson says:

    Great idea! I feel like it's rocky's coach talking to us right now! That hit differently for me, thank you..I hear a solution!

  2. Avataaar/Circle Created with python_avatars Viktoriya says:

    Gary, you are a visionary!

  3. Avataaar/Circle Created with python_avatars DBA$AP says:

    🔥

  4. Avataaar/Circle Created with python_avatars Ronna Lichtenberg says:

    Brandformance? Are we talking about what would have been old school Call to Action?

  5. Avataaar/Circle Created with python_avatars franzabananza says:

    Geez he's a marketing scientist

  6. Avataaar/Circle Created with python_avatars Jannatun Nayeem Hossain Mahtab says:

    Gary we can target the audience even though iOS 14.5 updates and itps blocks it. To do this we have to do Facebook conversion api set up.

    Btw great content for growing organically

  7. Avataaar/Circle Created with python_avatars Gabriel Duarte says:

    Complex

  8. Avataaar/Circle Created with python_avatars Musings by EJP says:

    More tangible results in life with creativity

  9. Avataaar/Circle Created with python_avatars Marissa MK says:

    Yesss

  10. Avataaar/Circle Created with python_avatars Motivation Doctor says:

    Celebrate the Viral ❤

  11. Avataaar/Circle Created with python_avatars N' Happy says:

    Thank you Gary for sharing your tips (sorry for my english). From Reunion Island. Have a nice Day

  12. Avataaar/Circle Created with python_avatars Rusko181 says:

    @garyvee Hey I am from Germany and I am an electrician for engines and drive-technology, which is a super rare job. Do you think that, if I get the bosses consent, it would be worth filming smaller or bigger bits and pieces of my work? (My job is to repair anything running electrically, like engines from 0,5 to 500 or more kilowatts, that also includes rewinding the whole engine at times, water pumps and gearboxes. And I am quite proficient on the laithe machine) Would be happy to get a reply. Oh and and I finished my apprenticeship of 3 1/2 years with 30 (feb. This year) life hasn’t been treating me very nicely regarding work, but I am sure that I have finally found my profession 😊

  13. Avataaar/Circle Created with python_avatars The Big Fish Cares says:

    ❤on point as always

  14. Avataaar/Circle Created with python_avatars _ZA says:

    This is why one of the reasons you are the 🐐

  15. Avataaar/Circle Created with python_avatars GaryVee says:

    The "TikTokification of social media" is a huge opportunity for all of you watching – now you can win based on the merit of your content & not how many followers you have, puts us all on a much more even playing field, now go execute ❤️

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