I Think that most people are scared to do stuff because they're not sure if it's going to work. but it's definitely not going to work. If you're going to just keep talking to each other, that's guaranteed it's guaranteed that nothing's going to happen if you keep talking to each other and there's a high percentage shift that it won't work out. But at least you won't regret it in 13 years that you never did it.

Well Listen, it's a real pleasure to be with you I'm thrilled to answer anything. uh, any way I can provide value so let's just maximize time before they drag me on stage so anybody fire away. sorry. For the last couple of days, it's become really clear that you're all about being yeah and providing value.

Yes, and you said yesterday that you never get asked this question. So here it is, as content creators, how can we provide our audience? Yeah, what he's referencing is I I Believe that a lot of people hit, you know all of you on your journey and we, you know. I've been really focusing on this space since 2006. it's a long time back to being 10 years, you know? I'm like I'm sold 10 years right? you know? But it's very clear to me, you know, 15 Almost 20 years later, everyone here has gotten to a place based on their talent, their creativity, their work ethic, and like anyone in anything then especially in this game with an audience, you then hit a place you're in a place like of course you keep growing, but like there's a place and I think the thing that I'm most fascinated by is If people could really take that next step with themselves and say okay I've been producing in a manner that has a lot of energy towards what am I going to get out of it I want to be famous I want to make money I want to send them to our page and turn them into a paying customer I Want more followers I want more likes I want like if you can make that shift to why would anybody want to watch this thing that I'm about to post it can make them laugh.

That's escapism. You may be an attractive person that brings value, you may give business advice. There's a million reasons why something could be valuable, but really starting to push yourself into like what's very clear, what works for me, and what I see in others that take the next steps is genuinely like pushing yourself to try to provide actual value actually. and so that's it.

It's not a super complex, it's kind of like I think of these things similar to the way I think about health and fitness like it's not that complicated to get into better shape. like there is a calorie situation. There's a protein situation. There's going to the actual gym and doing it.

Of course there's technique if you want to maximize your muscles. but the reality is it's not so complicated, it's hard to do right. You know it's what I just said is profoundly simple. Do you think every time you post how is this actually bringing value or do you think about this is going to do well and get me more followers or this is going to lead to sales of a t-shirt or this and that and so.

but I don't I think people should worry about what they want I'm talking about a group like this that's already gotten to a real place and is thinking about how do I get to the next place and I think adding the element of selflessness is a incredible formula for growth and it feels nice. Thank you. you're welcome! I've got an interesting one actually. so please, no worries brother, no worries.

um but like kind of jumping off that day. What's your thoughts on? You know how it's like the 80 20 rule here for making money so like in business venture towards what that 80 is the most and then whatever else is left over is the 20? What? if that 20 is the the that you really love to do but it's not making that much money, 80 is what's making you all your would you split that lower to 50 50 or would you keep doing the 80 20 till the 20 becomes 40 or something? My goal would be for the second thing to be a hundred and then live within the means of what that provides. I Think that's the ultimate goal of a human being like I Really question the concept of the next variable after one makes the money. So if you think about it right, you're saying hey, 80 is where it makes the money.

20 is what brings me to happiness. My you know if we're having dinner for four hours and become great great friends over time I'm looking forward to it. You know from scene to best friends right? you know like to me the question I have with all the people that most are important to me is let's just play this out like what's the money for how much money for what and like what ends up happening is what I know is that when you're how old are you Dad I'm 47 right? So we're in a different place than a lot of people in this room I Know that the people that I talk to that are a generation above us 82 91 like the Money Talk starts to dissipate very quickly and so the question becomes. You know my recommendation is to spend as much time as possible on the 20 percent.

You know because happiness is just so much more sustainable. and more importantly, what are you doing with the money that you make on the 80 percent I Think most people are buying what a proxy to happiness, not actual happiness. They think they're buying happiness but it's not their actual happiness And so I'm very fascinated by that question I would push you as much as possible to the other stuff as much as humanly possible. Vlogging Good for you brother and what? you know.

if if vlogging is your 20 then you're starting to go into my territory. My happiness comes from being a businessman when I was five or six or seven or third when everyone in high school was trying to like, party and hook up and have fun. The most fun thing for me was going to the flea market and selling. that was more fun for me.

You know what I mean like I really like it more like I like it more than going to a concert though I understand that that's a minority I can't help my chemicals. It is more fun for me to go to the baseball card show or to work at my dad's liquor store stocking shelves than to do what most people find fun. That worked out for me because what I find the most enjoyable and fun I was and that I was naturally good at also has a direct correlation to creating money. If your fun is vlogging, that as a direct correlation to making money because you're building brand and awareness.

Yeah to my 80 percent is like different content. like transition content I've still got like employees and stuff like that I Totally understand the question the the other side of the pillow of what we were just talking about is the tolerance for the 80 percent. The other thing that's interesting is when you're doing something that is paying for your livelihood, where are you are you in? I used to love it and now I just like it. that's amazing.

Uh I've always I kind of used to like it and now I'm just kind of like whatever with it. like neutral. Still pretty good. I've never really loved it and now I hate it now I'm starting to get scared.

That's where. I've seen so many of my friends and so many people for so many years starting to get into a dangerous place because hate. it starts to leave uh, opening for them to take their money and spend it on to close the gap on them hating their day-to-day which gets into dangerous territory so you know for all the people that are tolerating or going through the reality of there's something that provides you the money and you're not doing your passion I just need to know where you sit on that like kind of okay I can tolerate it when it starts bleeding into I hate it. You have to be careful.

Very good. thank you. You're welcome brother because what I see so often is when they hate it. Then what they're using their money for is to close the gap on pain and that gets into alcoholism and drugs and thrills and womanizing and just went out like all the stuff that can really ultimately lead to hitting rock bottom emotionally.

Well that I like UFC cards are good. Um, wait, what do you think? So we struggle a lot with getting videos demonetized and censorships and stuff like that. What do you think social media is going? I Think they'll be I Think they'll be decentralized social networks built on the blockchain that'll have no, no censorship and you'll be like. you know how athletes that are professional athletes are always mad at the Next Generation because they make much more money, but they're not as good at them.

Uh, you'll have that same feeling they'll be in 15 years. There'll be a crew and you're gonna look at them and be like they're not even as good as us. But they don't have the same headaches you had because that's just how the world works. But you have it better than the people 20 years ago that had to go to Hollywood and be discovered.

Do you think platforms like Rumble and Twitter because they know obviously censor anything? Do you think they'll start growing and overtaking the others? Or do you open? No. I Think it's been very proven that things that are censored are always a smaller Niche than things that aren't I Don't feel overtake I Think you'll have options. You know what I mean Yeah, yeah, you know it's not. They won't overtake and what gets censored changes over time too.

Yeah, you know what we deem as censorable or like my career um which we've talked about a couple times on this trip because Steve and it works at Vayner speakers and we've known each other a long time before he worked with me and like I mean I was told to my face that I could never be a big speaker in 2009 because I cursed too much and that I dress too casual for the business crowd. so you know I think and I left a lot of money on the table just like you're leaving money on the table because you can't monetize against things of that nature. It goes back to his question: are you going to change? Are you just going to be patient to when you know when that becomes the game? Yeah, you could also do what you're doing content-wise you could make content that is beeping out or slightly more edited and social, but then drive them to your environment and be what? As crazy as you want to be literally and as you should so don't be philosophical or emotional about it. double down on the truth.

One of the biggest strengths I have is I leave my feelings at the door when I do business instead of being like the system and you know might just make mundane content like with beeps and slightly altered and censored and drive it to my site. And you know because every every minute that you two say you know meta or Instagram or Tick Tock is a second that you're not putting into creativity to drive people to go to your website. Fighting the punch line is not interesting, give it no energy and then where people get caught is they go to rumble and they think like or this and they're like but it's a small percent like they're They're cutting their nose to spite their face, proving nothing to nobody. They're just getting steamed in their own room like this is where the whole world is right now.

They're just festering with each other on some that doesn't mean anything. yeah yeah, make one make the sense of content, social and safe and mop and live your happiness. Yes brother. A lot of things like I'm a bit different to the other people in this room okay or anything like that at the moment.

Uh, at the moment I'm doing like sales and everything. Yes, that's a really good skill to learn. it is. um and a few of my friends are YouTubers and everything and they tell me hi, Jameson you'd be great on the camera, You can talk to people, you're moving your hands and everything.

I'm like yeah, do you want to yeah I do Okay Harry and I were thinking like because he wants to change up his content a little bit, he obviously needs someone in front of a camera. Um, so like it's just transitioning into that because obviously there's a lot of that. Why can't Why do you have to transition? Why don't you just do both for a Time Yeah, well, it's also actually doing the kind because we talk about it all the time. like doing videos and stuff like that but it never actually gets What are you guys scared of? No I don't know.

probably I'm just safe with what I can do. which is the festival? Yep, honors? Yeah, yeah. I get makes sense. So it's like, well, it's what you can do now I Think that most people are scared to do stuff because they're not sure if it's gonna work.

but it's definitely not going to work. If you're going to just keep talking to each other, that's guaranteed Yeah. I mean it's guaranteed that nothing's gonna happen if you keep talking to each other and there's a high percentage chance that it won't work out. But at least you won't regret it in 13 years and that you never did it.

Regret is the poison of society. you know, Like you just gotta get. You know I Think the thing to think about is like what are you going to get made fun of by your friends because your YouTube channel didn't do well? Who gives a you know what I mean like they're not in junior high? Yeah, like it's gonna be okay. Yeah, of course right.

And I learned so much from that where I could grow more from that. So those things are starting up. You've learned from that and you can grow and become bigger from now. And there's people and there's people who fail 16 times in a row and decide to never try again.

But at least when they go into the ground they need, they knew they took a swing. Have you had any failures of recent years businesses? or like yes in the micro of them? not in the macro you know. but I'm also an extremely experienced operator who like has a really good sense of like what he does. You know, like most of the business like I'm I'm extremely good at my craft but I would fail at most things that I wasn't good at my craft and I was doing for the first time like you know I got my ass kicked the first time I played pickleball I'm taking up Jiu Jitsu in September I don't think it's going to go very well the first year I have a funny feeling I'm gonna get hurt and lose a lot like you know.

so you know for me in business, you're now talking about the place. I've been training since I was six like and I had natural talent in it and I don't even logically know how to launch a business that would fail. Yeah, like I don't even know how to do that. No different than people here would.

Couldn't fail at the thing that they were meant to do. Like if you're funny or like if you have athletic ability like there's some, people are just athletic and the first time they do anything, it's going to be pretty solid. They'll hone their skills, but they're athletic it. I'm not capable of starting a business that's going to fail if I'm running it.

I've had a lot of failures where I'm like kind of like partners with someone and I'm not doing it or I'm like helping out. but if I'm driving the car, there's no chance. But that's also because I'm 40 years into practice and I was naturally good at it. If you've never done it, if you go from never doing it to having a business, well, that makes a ton of sense.

Like if I was forced right now to sing a concert, it would be a show. you know, but do, but do? I But do I think in 13 years I could put on something that was at least serviceable with 13 years of singing lessons. I do at least serviceable. Probably not good because it wasn't an app.

I'm not Beyonce but it'll be a hell of a lot better than if I just went out there and sang nine songs. Right now, there'll be like three people left in the crowd, you know? So I think I think we don't talk enough about that with business yeah, everyone's like I'm just gonna be a Creator and I'm just gonna run a business I'm like okay Mazel Tov but like if you've never tried like this is gonna be gnarly. you know? like I I made videos on YouTube in February of 2006 every day till today. I've made video content on the internet every day since.

pretty much I mean there's you know and so like. That's a lot of practice, but the first time I spoke in 2007, it was good because I was naturally talented at it and then I got better and so like people spend too much time wanting to be something they're not instead of analyzing who they are and then you make decisions. Back to that question you just might want to be a rapper. Then it's okay to be a non-commercially successful rapper because it gives you tremendous joy.

And if you live within the means of what you've been able to accomplish with being the 70th trillionth best rapper in the world, that's a happy life. These are the convos we need to have more of. Um I prepared something for you. Yep, you spend a lot of time on this one.

I would love to share with you if that's cool. I'm happy to do it I Love magic. Could we go on that table? Because I didn't see the table? Sure we're here with Gary I am here Gary Have you ever heard of a card story before? No, you've never heard of it. Nope.

I Wrote a story with a pack of cards. Okay I'm gonna Shuffle these cots just like so give it a saksham shuffle. all the cards you can see they're all normal. Air all the cards.

Yeah well. hold on. Is this normal. Is that a joker? That's a joker? Yeah this story is about a guy named Jack Okay, he was born in 1975.

that's me. Oh but what's crazy is he had a mom. he has that and Jack at the age of just eight years old it's not a lemonade stall and he started setting lemonade. but 25 cents? What crazy right? When he was only one four fourteen, he started making two thousand dollars per week doing all his business card sales.

All that card selling that's amazing Vayner Media Vader X started making tense hundreds, thousands millions of dollars crazy respect right there. Right here we have two zero, Two one the year 20 21. he had over 8.9 million followers on Instagram Three Point Six million Twitter follows and 3.4 million YouTube subscribers with over 300 379 million Channel views. Pretty crazy fan but yeah he was impressing all the ladies today.

The man is 47 years old, written six books and I'm not joking Gary these six books he wrote Jack had over five times. New York bestseller. that's round of course right there guys. Come on, that's a big thing.

he's telling people Ace Life Literally with his content he's helping people to Ace Life Jack Had one dream to buy the New York Jets which is currently worth 5.4 billion dollars. but wait, why does he want to do this Is his mom. The real reason was because of his mom because when this guy was only seven years old he wanted to buy the jersey and couldn't afford it at the time. so he made a dream he would buy that that Jersey go to that Stadium own the team, put it right in front of it and you know how long it took his mom to make that Jersey three weeks.

That is incredible. Thank you brother that was really well done. Thank you thank you for doing that. Give me a hug that was really nice.

Really nice brother. You really inspired me so much in the past 10 years of my life and I've been doing magic acting I got I've been I've got a lot of opportunities through YouTube because I've been grinding on social I watched the video of yours when you like everything's 20 video for 20 year olds Yes and it was like high risk. Yep and I was the beginning of the I finished my University degree in Marketing media I was doing a lot of crazy stuff here with filming. You know, magic and all that.

I went to LA and I started studying acting. Yeah over there. um I ended up getting a manager in acting and I started working a lot over there as well. and then I Recently did my first feature film yes, produced by Dev Patel called Not So.

It's been a hell of a journey and I just wanted to say that this was amazing. You have really, you know. thank you very much. Amazing.

So well done. It's crazy. It's good. It's amazing.

It's so well done. Emotional? Yeah, it's really good. Thank you buddy. A few more minutes.

Okay, do you want to go down the shoot? Yeah, that'd be great. All right, let's keep going. I Want to maximum Thank you brother. Yes.

go ahead with yours. Um so obviously you make a lot of content. Do you have to see the editing process? Do you get your editors to like a fine-tune what they're doing like dude, they're they're working. We have a WhatsApp the whole team's on it I will give feedback but I'm pretty big on like letting them have the creative freedom posting and learning post game.

so I'll say things. there's a lot of feedback I won't post it if I don't like it. but what would you say? I would say almost 50 percent of what you do anymore I would say like 50 to 70 of what the team makes I don't post? yeah because I didn't feel it doesn't feel right A lot of times I write all the copy so a lot of times the video will get to a place and I know I can get my point across by adding the copy. Um, but then we have a lot.

we have meetings I add my two cents I talk about things like it's a constant conversation but I'm not I'm very built in the volume and putting it out I Also like learning I Also like when I didn't like it and it does well I'm learning going back to Maitland's question before the 1820. Yes, um, how do you get better with time management when you've got so much going on and all are doing really well? I'm very good at that. So I can this is something I'm confident in I guess because um, and they're all different types of businesses too. So you've got your ad reference? I got it? Then uh, another one's a vlog Channel which um, generates Revenue to the merchandise or food sales.

Yep. and then you have a subscription. Yeah, you've just got so many things so important to your business. Um, but you just constantly flat out, how do you get better with trying to manage your time a bit better people? What about when it's a brand so revolved around you people? He just asked me about my own content.

that is me and I said giving people freedom? it's me Um, people. You have a hat, You have a direct leader for every one of the different businesses and you have people that manage like you have real admins to manage your time. Your time is your game. I have I would say that 30 of my meetings Monday through Friday or 15 minutes or less.

Yeah yeah, what? if you're not in the position, someone stop buying stuff. You know what I mean brother like like like invest in your business and your infrastructure before you buy the stuff. like when it's you know, like like if we were like boys I'd be like show me everything I'd be like do not buy a Prada bag, Keep that and employ someone like that To me is religion. You know, like you can afford it because by the way, everyone in here has achieved something that almost every 18 year old wants.

Everyone's different but we're so like rigid but that would be my answer. You can afford it. There's different ways to think about it. You know what I mean You know first I look at your life first I go into accountability of like your lifestyle like live a little less bougie and get an admin and then I go into like and some people like you Gary I don't have anything I don't buy anything I'm like okay let's go next thing you do have your platform and people want your platform They want access to your platform.

They think you're cool. of course. brother whole world of AI is obviously massive in the future. Yes, how do you think that can be brought into like content creation and how are you it's going to be I mean it's already massive.

Like have you played with it? Have you played with that? Uh, yes. but I don't really know how to apply it to anything. My I have 30 employees whose job it is to watch all the footage right now and find the best moments and we've already tested rudimentary. AI That's better than them anybody need Dustin You know you know what I mean like like right? like like like but but it's not like it.

It'll just make them do different things. Yeah, like it's gonna save them time. It's not like oh now you're fine. like they'll do different things.

they'll be. It's this. When the tractor was invented in 1860, 80 of the world worked on a farm. Then we met the tractors and we didn't have to do that anymore.

We did different. So I Don't think this. everyone's demonizing Ai Ai is going to commoditize certain things and if you are a Adobe Photoshop designer that doesn't have a thought to their brain and you make everything that someone else tells you, you might be in trouble. But if you are a Adobe Photoshop designer that thinks their ass off as they make their stuff that's not being replaced tomorrow, but it's going to massively impact.

Uh um, massively impact content creation, It's going to massively impact everything I Gotta go Thank you everyone.