Collabs / culture / platforms / memes / moments … are you paying attention ??? All of you in every business and creative genre need to understand this
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
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Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

One, We need to actually get into the creative business and make things that people want to watch. The algorithms now reward retention more than ever. Which means they're going to show you things you want. Things you want are far more predicated on the creative than the math that gets them in front of you.

Creative that is advertising that is educating or entertaining. AKA Creating consideration Two, once that is proven, we need to make it for many different consumer segmentations. This is not television where you make a piece of vanilla and you hope that everybody on Earth wants it. This is Baskin Robbins and we need to make a lot of different flavors and go up and then see the common ground and then understand what our brand stands for based on 37 different consumer segmentations of relevance.

Once you can understand the upside down model of how brands are built because the Internet now rules, not the television, then you can really start to understand what to do.

10 thoughts on “2023 creative strategy for every brand”
  1. Avataaar/Circle Created with python_avatars Dewa Debadon says:

    👌

  2. Avataaar/Circle Created with python_avatars Akai Sasori says:

    Theres always a grounded version of how the digital matrix actually works. The examples beings it home big time, no doubt. Theres a lot of false realities that need the expansion to see the realistic levels.

  3. Avataaar/Circle Created with python_avatars CM FITNESS says:

    Much more sense

  4. Avataaar/Circle Created with python_avatars Jennifer Mann says:

    Ty for this explanation

  5. Avataaar/Circle Created with python_avatars Cory Dorman says:

    This makes so much sense!!!!

  6. Avataaar/Circle Created with python_avatars Sharethatsnap says:

    Boost juice has options but I'm guessing mango magic drives a high percentage of their sales

  7. Avataaar/Circle Created with python_avatars Nathan Barnier says:

    Creative is the game… looking forward to seeing how the world views Gary in 30 years

  8. Avataaar/Circle Created with python_avatars Aldy Pradana says:

    👍🏼👍🏼👍🏼

  9. Avataaar/Circle Created with python_avatars Charky Icenhour says:

    Like 2019…. Me and Gary… Told them… Creative cooking…. Cook for them… Snapchat… And get them.. to Order More food from Us!!

  10. Avataaar/Circle Created with python_avatars Noel Daza says:

    Thanks sir for a wonderful ideas and advice in this era of new society..

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