Mindset Matters 2023 Brisbane Q&A l Today's video is a Q&A I did after my keynote in Brisbane for the Mindset Matters 2023 conference. I share my thoughts and answer a bunch of interesting questions on different topics such as the ROI of loving people, the difference between confidence and ego, and the concept of a breakthrough. I also, give advice on how solopreneurs should focus their time and how they can scale their business without losing their personal touch with clients. This is a great video for everyone who's looking for social media marketing, parenting, and entrepreneurship advice. Hope you enjoy it!
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels, which have more than 44 million followers and garnish over 173 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. He is a five-time New York Times Bestselling Author and one of the most highly sought-after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

The number one way in 2023 to get a board game from 15 000 to a million is posting four times a day on Tick Tock the different creative that shows the game three to four times on Instagram four times that YouTube shorts three times on LinkedIn Twitter Threads meta organic content on social networks at the highest level that you can output is going to give you what you want. A few years ago I spent three days with you in Sydney Yes had dinner with you. you did a live video with me. Fabulous! Uh, at the time we were in an event with about 30 people yes they were all asking you questions about business and numbers and I was a baby.

Our business had barely made nine hundred thousand in three years and I said to you what if it's not all about business, what if it's not all about numbers what if you just get to love people and you gave to me I'm gonna cry you gave me permission to build a business loving people and there are people in this room today because I believed you? Yes! I have now made just under 10 million dollars since that time and I love you Well thank you. This is just about gratitude. Thank you for giving me permission to love people. Thank you thank you Elizabeth Congratulations let's clap it up for Elizabeth Look I Really believe what just happened with Elizabeth and I so so so much.

not because I want to. This is very important for everyone to hear I Don't believe being nice and doing things you like are more likely to lead to money because I want that to be the case I actually want to be right I need everybody to hear this. I'm not talking about this because it's how I'd like it to be I talk about it because it's how it is and so I'd much rather be right than almost anything. It's enjoyable I mean it like I think people can associate with that.

It's why I do all my predictions when they're not really predictions because they already happened. which is why I'm not wrong often I just observe quicker, analyze faster, and create content around it quicker than most what just what Elizabeth just talked about is super real. like I'm telling you I watch all of you, the world chasing the next Trend I've literally watched in the last four years hundreds of people that I see running around the internet that have gone from Cannabis experts to blockchain experts to psychedelic experts to AI experts when they were never an expert of Jack. Stop chasing and stop.

Start looking inside and for her it was like hey I like having this business but like me, it feels even better of what it's doing with the people I'm working with or for whom or who's buying my thing and like if that's you, then that's what you need to focus on more than the P L or maximizing your funnel. Oh hey, Gary my name is Corsi from Blockstars. um I've been following you since 2012. thank you I really resonated with you and said they thank you Economy I Loved it and then you got it to um Nfts? Yeah Tech Guy So I got a question? um we have a saying we say uh, leave your ego at the door yes, come to the office and you can take it home when you go home.
Yes um but one of the things that I heard recently said like um I got Eagle I don't really swear much about this. Um, sorry. um so okay. um so um Can ego and being humble.

uh, be at the same time or are there two different things No. I think I think First of all, ego is slang for insecurity. Let's start there right. and I think a lot of people mix up confidence with ego.

Confidence is humility and ego is insecurity. So that's how I see it. I Think you can be confident and humble. but being insecure and humble is much harder to contain in a container of a human.

So that's how I say it. Awesome thank you I See it brother thank you A bunch of us flew across from New Zealand and they've come across from Australia to see. Thank you thank you some of our community. We're up in Indianapolis for Recon as well.

so let's uh, just want to express how grateful we are that you're here today. Thank you my friend! I Have a question and it's um, it's just around the web 3 space in my place with v friends. Yes tactical so please indulge me just I will. Yeah so I saw you at the National last week yes the sports bar convention in America Sports Car trading yeah and uh I was wondering about um what the significance is of trading cards their overall be friends strategy because obviously be friends big Web 3 play and I was just really interested to see you going in so heavy on their IRL uh training card space.

Let me tell you a story that I think will perfectly tell you what I was doing there. There was a gentleman I spoke to on Sunday of the card show that first walked by the booth on Wednesday night who had no idea who I was as a human being and had never heard of be friends. on Thursday he stopped by again because he saw all the commotion by the booth and he bought a pack of cards to open because he just wanted to learn. Thursday night he went to Google and started doing homework Friday He came and bought a bunch of the higher end cards because he decided that maybe this could be like a Pokemon On Saturday evening he came up to me and said hey I don't even know really what an Nft is but is there somebody on your team that can help me buy one of this character because this is my favorite character that I got in a pack of cards.

that was what I was doing there. Any defense party tonight or what sister? What's up brother? we gotta be friends party tonight Yes! I'm gonna stop by real quick I Think look, nobody's gonna buy a Spider-Man comic book number one unless there's Spider-Man cartoons and Spider-Man movies. nobody's gonna do anything from a collectible standpoint unless they care about the characters I need to create the character demand in the physical and the digital world and I think that's my major strategy. Thank you bro! You got it brother.
Hi! Gary hi nice to be here. my name is Rebecca Rebecca I've got a really successful coaching business. I'm a oh there we go I'm a business coach okay I have grown to multiple seven figures in a couple of years and at the moment I have these high quality problem that every person that steps into my world I make them feel like they're the only person in my world and I have these steep close connection with my clients and I have this fear of really scaling and taking you to the next level because my only concern right now is I don't want to lose that Personal Touch The fields with my clients Yes, how would you suggest that I do that still remaining in Integrity whilst allowing my business to scale by charging more money can do right. Like if you have a lot of passion for being that Hands-On But you also have a passion for it to make more.

Revenue The answer to the question is more money. They have to pay more. Yeah, right. And that's okay.

that's a business model, but that even if you hit the highest level of what a business coach can make, it will still tap out because you're one human. Correct? If you want to keep growing your business, you'll have to give that up. You'll have to do other things. That's a decision you have to make.

Yeah, you know. And so there's two ways. One you change or adapt or add to your philosophical, emotional, religious point of view on your high touch strategy. or you charge more or you do both.

But you're fully in control of that. amazing thank you so much. You're welcome. Thank you of course.

My name is um hi Gary my name is Nika um Brisbane a couple of years ago and thank you so much for coming back again of course. Um, so you're a person who's very self-aware and Trust in the process? Um, what are some key indicators you've noticed in your own experience that have come up when you're on the brink of a breakthrough? Basically saying to not give up and to keep going through the definition of a breakthrough is you don't know? Okay, right? Yeah, yeah. Which is why I keep going back to what I want to tell everybody? which is how about you make it about enjoying it versus the need for the Breakthrough right? I appreciate the six people that understood what I was saying which is going to make me say it again that more people didn't go all the way there with me I'm going to say it again. the concept of a break breakthrough is a really great question because a lot of people here are grinding and they're asking themselves hey, I wanted to have this business or this thing even relationships I wanted this and now it's been a while and it's not there.

Is it ever going to happen? Should I jump off? Should I change? This is man and woman's biggest question a lot of times and the answer is you're not going to know, you're just not sure. You can see gradual but like you know this when you're grading your own homework. it's not the truth like most people think their kid is good looking you know? but in reality like not everyone is good looking. but we all as parents think our kids are the cutest.
We're grading our own homework. We're not letting the Merit of the world grade same here I'm thinking of this from a different perspective I'm asking you why do you need the Breakthrough yeah I think it's the the people pleasing and it's not being able to say no to other people and wanting to. um yeah, just to prove it to yourself and to other people And you don't want to do that? No, there is no proving to oneself. Yeah, that's disguise to I Want to prove it to someone else? Yeah, proving to oneself.

You never think about proving you're just living. You don't even talk in words of proof. you're trying to prove to someone else. thank you Mommy Daddy like those things and that's what we're all doing I Don't want you to prove to any if you were driven.

This is why Star Wars figured it out I Mean it. There's either the good side like the you know, the Jedis and the dark side. They're just so close it's an inch. They're being fueled by different things, but they both get there.

But in the end, the light love wins. You can't be driven by proving it to the parent or another person that you up. You have to find a way to do it for yourself. Then you're not looking for the Breakthrough You're just living happily.

Yeah, thank you so much what's happening Gary How are you? Life is good my man. What's your name? my name is Mana Nice to meet you brother. Um this is pretty surreal for me because in 2017 you know I was lost. No.

Direction found myself having to live back home. My parents embarrassed about that because I was a grown ass man. you know doing that and uh I knew I had to change my mind and needed some a good kick in the ass and so I typed in Inspiration a motivation or something like that on Instagram or YouTube and came across you and I started listening and then slowly started changing my mind and then fast forward six years. I'm living thousands thousands of miles away here in Australia and have my own business.

So um I think I speak, you know not only for myself but everyone else in this room. When I say thank you for inspiring and motivating and telling us the things we need to hear and not always what we want to hear. So um, my question is will you go live with me so we can make this come around full circle right now? Yeah right now. sure.

So you set up and get your together there you're good. You can go right there. I'll just do this because I Love efficiency. Go ahead you tell me when yours is really ready and enough people run.

there you go. Gary my name is Stuart you can call me Coxy Coxy I'm ready but uh I'm setting up a health Media company and it's all about healthy communication. Yes and I see what you're doing here is very much healthy Communication in regards to respect for people and whatnot. Thank you sir! Now I'm a man of science and a man of you know, clinical experience.
Yes, sir. And we're in this period whereby there's a lot of discussion with Tick Tock and short form flickable screen stuff yes, and children that have been parented by a constant or a lazy parenting You could say okay or what the pediatricians say Yes, it's creating a lot of anxiety and a lot of add behaviors in children who are needing a lot of therapy and getting thrown a lot of drugs. Okay, do you see where we're getting to a point where potentially that's going to be a intervention whereby tick tocks like okay, hang on a second. people are just going to start dropping this thing if there's a bunch of evidence leaning in this direction.

and will there be you know, Is there going to be a shift away from that? Or will Tick-Tock change or will it move back towards other deliverable media? Um, I Think there's a lot to that. So a couple things. One ah, the conversation we had earlier about accountability really matters. I'll give you an example: when I was 14, the conversation wasn't Tick Tock Because The Internet hadn't happened and phones hadn't happened.

The conversation was supermodels that were 90 pounds. That led to every girl in my high school being in the bathroom during school throwing up because they thought 90 pounds was the gold standard and the demon of the day was MTV And magazines, uh in America In the 1930s, this question was asked. It was around alcohol, right? We needed to ban it. We banned alcohol in America right? The I think this question is going to evolve into non-lazy parenting, accountability, and the way everything works in life, which is balance.

There's people that talk about sugar this way, there's people that talk about speed limits this way. I think that there's a lot of things we can talk about and I think that by the time we get around to properly regulating or understanding this, the attention of the consumer is going to go somewhere else. I Believe you and I will be sitting here in 20 years talking about the dangers of the Metaverse because we don't leave our home because we're in VR and we'll look back to the days of Tick Tock and think of it as mundane. The way that everyone told me that playing video games all day was up everyone and that's the reason everyone had add 20 years ago was because we played video games all day.

So I think there is balance in everything and I believe in government playing a role in regulating. but I really believe in humans thinking about the accountability of it and so no. I Don't think Tick Tock's going to change because Tick Tock's empty. Tick Tock's a super empty vessel brother.

Their business is very simple. We are going to build an algorithm that only gives you more of what you've shown us you want. Period. And so I think that that's where the world's going to go, that we're going to continue to get smarter about accountability.
just like we did in America with alcohol Banning alcohol didn't fix the problem. Educating people of how to find balance with alcohol has made the problem better. Not demonizing people that have alcoholism and realizing it's a disease has made the issue better. Not talking about domestic violence as something that was whispered behind the scenes, but putting it to the Forefront has made things better.

So I think that's what's going to end up happening with it matter. We'll say that having a conversation, eye to eye and in person, you're a great example. It's a thousand eggs compared to a screen bro. You know it takes a second for everyone to come.

Keep it live I'll be there in two seconds. Go ahead. hey. Gary how are you today? Good mate? Awesome! That's fantastic.

Sort of seem a little bit nervous I'm a little bit new to this whole entrepreneurial sort of thing, but you're not new to speaking. Thank you thank you very much. Uh, my name is Jake by the way I'm 20 years old I live in Brisbane Yes sir. um I I'm going to be honest I did remember what I was going to say but it's fine.

out of my head. All right. let's clap it up for Jake I Think first of all, I really appreciate how attentive you are to each individual that's coming up to the microphone and also just everyone as a whole. Um, it makes me feel really I feel I feel much more comfortable now that I'm looking at you I know I Felt very nervous coming up here.

no worries. Um, because I'm very new to business I'm finding it a little bit difficult to discuss with my parents about what I'm doing and getting them on their whole you know, supportive parenting wagon. I just want to know I don't know I'd assume to be people here that might have similar experience a very common thing Yeah, I Was just wondering, well, why do you want them to be supportive? That's actually a really good question. That's actually that's actually a really good question I Feel as if it's a little bit of a moral obligation for me coming back from a European background.

It's very family-oriented and as by the sounds of it, you're very close with your parents. Yeah, I'm just wondering. do you have any advice around that and maybe what would be the best way to get them on board with what I'm doing? There is no convincing in life. Oh I Want everybody to hear this.

This is the pro. This is a huge problem right now. The answer to the question is go and execute and be successful and watch how your parents change their tune. Okay, yeah, there's that.

thank you. But I'm gonna use your question to talk about something else. There is no convincing in life You: This is why politics makes me laugh. as if your view on the world is the Right View Everyone's spending all their time trying to convince everyone else to see the world exactly the way they see it instead of convincing brother, why not take that energy and make it about conviction? So not convincing conviction with yourself on this journey and be empathetic to why your parents see it this way? They might have been academic, they might have immigrated here, and they didn't do all this hard work for you to take a high risk feeling.
Parents navigate through fear. They're scared you're gonna fail. Okay, yeah, yeah, the parents also use their children as a proxy to their own self-esteem too often. Well, okay, they're not only scared that you're gonna fail for you because they love you, they're scared that you're gonna fail because they're worried about what other people are going to think about you.

Okay, right, have compassion for that. But I'm a news alert. You're not going to convince them. so don't spend any minutes on that because you need those minutes to go and execute your awesome.

Jake Thank you Thank you so much And I Just wanted to say one last thing for you guys. I Um I Have 100 faith in myself that I'll be working with you in a few years and I hope everyone else here has that Vision as well because you're an amazing voice to this generation and I appreciate you and can I come up and Shake Your Hand by the way, I can't really really see what you started. Thank you You ready now I know how to turn it around. All right We're here on live here he is he asked here's Brisbane something.

These three people on here three is better than zero. Let me finish my point. These print people on here always always understand this moment. those three people are the single most important three people notice how when I was trying to say something when I said three the laugh game because we get it I get it.

But the reason I stand here today with more than three people is because of my original three people. bye everyone hi Gary how are you my name is Michelangelo Michelangelo thank you for coming Um, you're welcome I've been following you for a little while and and the Enigma that you are, there's a question I want to I would only ask a person in person yes, subscribe to you sometimes to people as like he's like the Rick Rubin entrepreneurs you know and uh I've seen a transformation of you like tripling down on authenticity. Yeah, I have a personal question that you don't have to answer or you can um, just to kind of get that Clarity of character that does amaze a lot of people. You know what? what's something in your life that someone has done? Or you've observed that? that's that's been real authentic kindness that you will never forget.

Oh, that's a great fun question. Michael And you know it's a really good question. So I would say by a distant margin, the way my mom has lived her life is very clear when I hear this question. I've just watched her spend her entire life giving energy to everyone without asking any in return.
you know. And so it's funny when you ask the question, it's a good question. and I really tried to go into my mind on can I think of anything that is more one-off than what I just answered right I was thinking like that's good, that's the answer that came right away. but I think I've established that and I'm sitting here quickly as you're asking it.

Is there something else I can say that might bring value as well. but then as I process it, it's just so obvious to me that there's not even a distant second. I'll tell you where it shows up now that I could build on what I just said by observing my mom lived that life and by having a similar DNA and then being inspired and parented to do the same. what has happened is something interesting, which is I see it very clearly in young children outside.

The purest form of kindness I See is when kids normally under the age of eight, stop what they're doing when they're playing, when one of them gets hurt when I watch eight kids at a playground play and somebody gets hurt. Almost always all seven or six other kids continue to play, but one comes over and Comforts that child that deeply empathetic under eight-year-old is the one I thought of when you asked me the question, you know what do you know? do you understand what I'm saying Because what that represents for me is they haven't even lived life enough to know about anything. They're just doing it because they're doing it. There is no reason they're doing it.

it's in them. And this is why. I'm passionate about empathy and kindness and compassion and sympathy. Because it's good.

It's really good. And if you really watch the internet, this is why. I want more of you to go out in the world and observe. and I think the edges are interesting Under eight over 80.

there's a lot of answers there. Don't do it with people in your family because that's too contextual. It's too convoluted. It's got baggage.

Start like the next time you go to the airport watch. Look for 80 year olds and look for eight-year-olds and watch. You'll get really interesting answers. My brother, you got ready.

Yes, Love you man. I Love you back brother. Um, a couple of things happening in my life. we're a Mexican family uh, immigrated to New Zealand 20 years ago.

Well I reflect a lot with your family and what happened with your parents. Yes, um two things happened. Uh, five years ago I started following you and I broke the relationship with my daughter. You started following me and what happened so it's emotional.

What did you say I didn't hear you so um your daughter got a tattoo on the arm and I thought the life was over. You know for me life was over when she got a tattoo. Yeah because I thought because you're an old school dude. yeah but because of that I thought what is my family is going to think about it of course and I don't never thought about what actually my child think about itself.
You know that's right. And then I was lying in bed and I watched your video to say what the we think about it. You know, what about their kids? What they think about themselves? well worry about what actually what our parents are. everything else back in Mexico miles away.

What? I'm worried about it. that's right and that moment like what I'm doing like I'm ready to break the relationship with my own daughter then I because the tattoo she got. yeah because back home, your mom, your uncle, your dad who, yeah yeah with all them, the all of them. but the whole family in Mexico Yeah, who's gonna on you? Yeah, because your daughter got a small tattoo on her wrist? Yes I understand.

Go ahead. Anyway, in that moment, my life completely changed I said what the I'm doing you know like I absolutely love my daughter. That's right. Yeah, five years ago I started my own business.

yes the first people I employ my family and my friends. Yes! In Mexico we have a say Nerd employee, family and friends? Yes! And then suddenly I still got ready to say only hire your family and friends Yes brother, You know what? I just realized I'm about to get into a huge fight with Mexico So thank you very much I'm very hungry. We're at 10 million dollar company. We are 35 employees, three companies.

We got our own media agency. Yeah! I work for the three companies for everything else. What a true inspiration! Thank you very much for being who you are. Thank you! We love you! I Have a big idea before I Have a big idea I Think you need to go home, grab your daughter, and go to the tattoo parlor and you should get a tattoo that's awesome I Love that you got him to swear and he used to be worried about a tattoo.

That's right, that's really cool. Hi Gary my name is Zoe hey so I just want to film this because I'll figure everything you've got. Give it to one of those handsome guys there so they can hold it for you if that's okay. Yeah, of course you don't have to film him just so I can hear it later.

Um hi nice to meet you. Pleasure Delay Bruce Vegas Thank you. Um so I Recently launched my business in Economy and Wipe Company because I needed these products for my son when he had a baby. they weren't available.

Yes! so I'm brand new. Just launched. it's all me and I wrote this down because it's like that guy over there. How do they get here? you don't want to forget.

Good for you. Good! So my question is when you've just launched and it's more or less just you. Yes, um, where do you focus your time? If you were me, what would you be focusing your time on I Know there's social media, there's marketing. I've got to pack orders emails because phone calls I Have a son Yes, a life of school.
Things: Where do you focus your time on the business and your money and two things. Okay, notice how I said eat in 80 before yes I hate the middle. The middle is a commodity The Edge is where it's interesting. So the answer to your question is the following: I would focus on my things when it's just you, on the things I've done in the same scenario and the things that I've observed from many that works a the that's most on fire right? Whatever is most on fire, it's like being in a boat.

If there's a hole over here, you got to put your finger there right? The things that are most on fire and then B the things you like the most out of all the things you're doing things I like the most. whatever those things are, things are making the product. Whatever it is to have the energy to fix the that's most on fire that will get you to the next phase where you can start bringing people in and afford to do the things you don't want to do. Does that make sense? Yeah, that's good.

The key though right now. so that's a good framework for you to think about. But the key that you have to really lean into right now is realize that you have to lean into patience. It's impossible for it to happen overnight.

I'm very patient, good and what you need to do is just realize it's just a process and find the things that you enjoy about it. And then more importantly I think you have a really, really strong product Market fit. My favorite business in the world always is when somebody starts something to scratch their own itch or an itch they had. and so I think you've got to stay with that conviction because you're going to help a lot of people.

Thanks! Gary You're welcome Zoe hey Gary What's up brother? um, my name is Ananda um and I run a real estate digital marketing agency here in Brisbane but it's a privilege to be even able to stand here and ask you this question Man, thank you I'm 23 years old I've been listening to you since I was probably I don't know 14 or something talking to an uncle but fair enough bro. go ahead. Um so as a young guy who's pretty new into business uh I've I've we've hit like the six figure run rate pretty quickly in my journey. But what I've figured out was that was holding me back a lot was the fact that there's a thing going around.

there's a standard version of a product in an industry Yes. And there are tons of people in my own network all around the world that are kind of doing pretty much the same thing. Makes sense. but I'm not able to just do the same thing as everyone else because I'm not I don't just want to make money I just wanna I wanna make a product that is truly exceptional that's great.

So how would I approach that when everyone seems to be doing just pretty much the same thing by doing what you just said? But how do you know you know what is a next step on top of all these other like huge companies out there that are already doing very similar things Well, if you have the ambition and the audacity to make a truly exceptional product, you need to put in the work to figure it out. That question, is that something you did at Vaynermedia? Um yes I decided to not do what you're doing right now which was give any attention to anybody else doing anything and I focused 100 of my attention on my people and on honing my craft at being the best social media marketing company in the world. Even though everybody else who was multi-billion dollar companies told me it could never work, everybody else is a waste of time. Thank you! Hi Gary hi I'm so excited to talk to you I'm Jess Jess um I have a I'm I'm in a software development company SAS SAS Platforms Marketplace platforms Yep.
Really awesome. We work with um, small to medium businesses. good. Only issue is small to medium businesses don't pay consistently.

They don't pay at all. It's like yeah, they sometimes. Yes. So we move into corporate.

Okay, corporate's great except I'm not really a fit for corporate. my personality Yeah, yes I'm Jess yeah I do stand-up comedian I'm a stand-up comedian I try to be I'm actually quite bad at it. Fair enough I but you like it I do I Love it? Go ahead, put that on social media and I share that to create a following. Yes I Have a day where I'm inspired by something I put that on social media to create my phone.

So why is that not corporate? Well incorporate some of it. I Think my business partner cringes at it. Sounds like your business partner is the problem, not corporate. easy kids.

Oh um, hey, he's actually pretty good. He actually is pretty good. He's here, right? he is. Yeah, he'd be cringing right now.

Yes, um what? I What I'm saying is with all your experience. and I think I just need the permission from you. Does it actually wreck your brand? If you're building, you know we're building platforms for big corporates. Uh, actually I have a business.

Yes, that does Three 400 million dollars in Revenue around the globe to Fortune 500 companies and I post the most outlandish I post me going to garage sales I curse every third word on LinkedIn I Dress like a teenage boy. What the do you think the answer is sorry. One more question. Does it exclude people? Yes.

Okay, but you want to hear something. really digest it too. Do you want to hear something funny? Sure, it also includes people. Does it exclude people 100 percent? But do I believe that you will get customers because you are silly or ridiculous and they're like it.

I'd rather go with her because I'm silly and ridiculous too. and I get to write the check over here in corporate I do. And it sounds like you and your partner are actually a good combo because if you're silly and here's he or she, he isn't Well, now you've given companies both options. You're welcome.

Thank you! Hey! Gary my name is Joe Joe Thank you so much for coming down and, uh, taking the 37 hours whatever flight it is to get here. 26 26 hours? Well done Thank you! I've been blessed enough to have been running my own training business now for the last 17 years, focusing on Emotional Fitness and uh, it's the core mission of Emotional Fitness in our world, is to transform people's relationship with uncertainty. Yes, and it's done wonders to massively reduce anxiety and depression people have been working and also, it's actually helped so many fall back in love with themselves. Makes sense.
Yeah, and um, I I'm just I have no idea how to transform this business into a movement into scaling it into a movement by putting out content on the internet, right? You do know I've been doing that I've been doing that more right? How much? Don't lie cause I'll look it up. Yeah. I've got I've got a private group called Emotional Fitness Hub that's not doing so. That's no good.

No, Okay, you're talking to seven people, right? The world has a billion? Sure, Sure. So so we're talking daily. Um, multiple Dailies, as many as many as I can I would if you could post 39 times a day 39 different messages on nine different platforms, I'll take it right? Okay, but I'll definitely take one from you because right now you're just talking to a group of a small group of people and you're trying to change the world and that's not going to work right? Okay, changing the world looks like you giving the information to the world for free and expecting nothing in return. Yes, we'll keep going a little bit.

I'll do as much as I can. Go ahead. Hi hey Gary nice to meet you. Nice to meet you.

My name's Tasha Burke Hi Tasha Um, I'm a creative good. Um, it's yeah. it can be good. It's great.

Yeah, it is great, but it's also a struggle sometimes. but everything's a struggle sometimes. Correct? thank you. Um, So so I've got millions of ideas like creative people do.

but I've had an idea of some Nfts for a while. Okay, so I just wanted to see what you thought about where the Nft space is at the moment. Do you think it's really bad? Yeah, Yep. But But so was internet.

After the Internet stock crash in 2000, all the people that are making fun of Nfts Now to the friends that were in 10fts were the same people in 2020. Making fun of the Internet. Excuse me 2000 Making fun of the internet Because The Internet stocks crashed. Yeah, Nfts and the blockchain are massively profound Technologies It was greed that made a crash, but the technology still exists and if you were to execute a meaningfully strong Nft project and knew how to build demand for it and brought value, you would succeed.

Okay, 99 of people fail in real estate, 99 of people fail in their business. 99 of sports cards and sneakers and art aren't worth anything. You need to focus on being the one percent, not worrying about what's happening with Nfts. Yeah, thank you.
You're welcome, especially because you're a creative and the best thing to be when you're a creative is actually making what you want to make. You don't need it to be commercially viable. You need to get some of your million ideas out into the world. That's what being creative is.

sorry hi my name is Darian how are you good? Thank you so much for having me here! I actually won tickets and um, it's just such an honest video. so thank you! Um I'm 26 years old I run a tutoring and mentoring business um I started a few years ago and we've been doubling in Revenue every year. Congrats thank you! I'm 43 staff Um and I grew up in foster care. Yes, after my really rough upbringing and my connection to the kids that I work with, I'm desperate to be a role model on a much larger scale than what I'm working on now.

Makes sense. And I've done three talks. Yes, my first talk was a tedx talk okay, which was incredibly nerve-wracking thank you and I really want to know how to go up from here because it feels like I've started off strong and very quickly stagnated and I just don't know where to go next. Oh, there's a lot to this.

So first of all, I2 at 26 because of a very different upbringing, had incredible passion to make an impact and I didn't even speak until I was 33 to almost no one very far away from a Tedx talk. Yeah, what I think you're doing is putting yourself into a position to mentally fail because you're not being patient, right? Yeah, yeah. just because your next talk might be smaller, not as fancy as Tedx, It doesn't mean that you're not impacting. Your ability to impact is similar to Joe Like, you should be making content every day about this.

Yeah, and you shouldn't be putting the magnitude of the speech on a pedestal. You should be putting doing the work for people on a pedestal. Yeah, and that's ultimately where the heart's coming from, right? I Want to impact? But I just want to impact more. Yes, I know that even you even the way you story told, right? You talked about 43 employees.

That's impressive. People reacted. You talked about Tedx. It makes so much sense to me that you want to put things into context to speak to it.

But if you're talking about helping, you can't be doing any of the helping for vanity or insecurity. You have to be doing it for helping. Yep, so just focus on the helping not impressing us for sure. Thank you.

You're welcome, All right. Oh my. God I Feel sick Hi Gary I'm Mel Mel um I like your hat thanks. it's really furry.

um I Kind of try to keep this really short. You can fix the mic if you want. Okay hi um so I own a hair extension business and I've been you are you know what? A hair extension company? A hair extension? We've done a lot of education and uh, we are quite like we've been in business for quite a long time. We're doing quite well, however, we run courses at the moment and we teach like other salons how to do hair.
I'm aware of the concert and okay, but there's quite a lot of people in my space that I've always added to. which is why I'm aware of the confidence but they so they do the same thing. but they're also allowing people that have no qualification to learn this as well. Yeah now I have There's two sides of me.

There's one side of me that's like no, you have to be qualified. You've always had to be I had to do what everyone else does. Do it. It's not fair, you don't know enough.

and then there's the other side of me that's going wake the up melts. 2023 Things have changed. That piece of paper doesn't mean anything from the government is going to cause some hurricanes in the industry because I know a lot of people in my space have that same mindset as Mel Number One. is that? Okay, what does that have to do with male number three that's sitting in front of me? I think because for a long time now on my with my audience I do have a lot of loyal clients I have built that clientele because we felt the same about not having people that aren't qualified doing the extensions okay and now I think that when my mindset changes I I guess I'm scared because the people that love me because we think the same about that are then going to be like you've always preached that you need to be qualified to do it.

Why would you talk about it at all? They'll see what I'm doing like if I'm allowing people that aren't cool. I See, you're talking about the concept of you're going to start taking on people who are not glorified. Well, there's no licensing in my industry, but it doesn't make sense that I should license it if the government doesn't I understand. So I don't know what to do? Well, it sounds like you're gonna have.

You know it sounds like you're trading on an ideology that the market doesn't give a about and that your small Market that you have right now even though it's doing well? Yeah, gives the about it but when the majority of the market doesn't it sounds like you're about to give yourself an opportunity to have a bigger Market I definitely will and it will be harder because it they need to learn more and I can give them that I'm actually a great teacher I Believe in me and my product. You have to basically make a decision if you want to hold on to this ideology. yeah, just fine and have less upside. Financially? yeah.

or if you're finally ready to let go of that ideology and give your business more growth. and I am I just needed to hear it. You got it. laughs.

Hi Gary how are you Demers I'm wonderful. Thank you Good being here with us of course. I'm raising capital for my startup something which I've never done before. Okay, I don't have any track record uh, in business or in career? Yes.

And so if this was you, how would you turn that lack of experience into a positive and conversations with investors or put another way what would you emphasize instead to instill confidence with investors? Um, you're not going to be able to make it a positive for most people because you basically said I've I've no experience and I've never done anything professionally. Give me money. What I would do in that scenario is ask as many people as possible for money and hope I got lucky. That's like literally how it works, brother.
That's pretty much where I'm at. Yeah, how many and do you feel stuck? No I've just said I'm just starting that. So I was waking up to do it. Yeah, got my pitch deck.

I Think yeah I think the other thing you can do is make content about what you're thinking about doing which will lead to potential demand. But here with no experience and no track record, you're gonna have to have someone buy into you. Yeah, so you just got to tell them the truth. Okay, and it's gonna probably be one out of 100 people.

Yep, and that's great because that's better than nobody. Thank you. Another quick question I was at the very first V Con So I live here now and I traveled there I tried to give you a custom Nft and how we didn't quite square that up. could I even if it's a private wallet yes I know how you feel about that I would love to do that I'll send you what wallet that's what I did a lot.

try again. thank you and you know what's funny about that little fun exchange. You're gonna need to have that to do what you're about to do. You might actually get money from a person who pitch a second time.

Go ahead Bud! Hi Gary my name is Craig from Australia Respect respect to you, respect to your parents. Thank you brother. Um, you're always about adding value and bringing value to people. Yes, that's the reason I'd like to stand up here today.

Um, basically started as an actor for eight years. sucked at it really bad. Had the humility to realize that I didn't have the talent, wasn't going to make it I guess smashed my head against the wall. Yes.

Started a business which I wanted to do. it fell on its ass. yep, jumped into the next one. did the same thing I've just come out of that.

see, we're over three so far so far. Yeah, so so far so far. The thing I regret the absolute most about that is absolutely nothing amazing. Yeah, wouldn't wouldn't change a thing about it.

Have had the humility to go back, start working, start again, back in the bat cave and love getting ready for the next one. Love. That's it. That's it when I tell you when I say that's it I actually say that in the best way possible that you're You're absolutely right for coming up here and saying that because that fires me up to no end.

Me too because that's what I'm hoping for people to understand because if you have no regrets and you sit up here and deliver what you just delivered the way you did. yep and you're enjoying, the concept of one of these things is going to hit and you don't have regret. Do You know me, brother, Do you know how many people wanted to be actors and didn't try? Yeah, it's huge that you did that for eight years. Yeah, like just not like when you're sitting on that rocking chair at 91 and not having to be like I wish I did because that's the thing you'll learn if you hang out with 80 and 90 year olds.
They don't talk about anything and I mean anything if they're a stranger to you. Anything besides two things: happy or sad about how much time they spent with their family in their life meaning thrilled they did a ton of it and they feel content or sad and wish they spent more. And then number two, the they didn't do the they didn't do I'm pumped for you bro that you scratched that itch for you I appreciate it and look you know it's all about like you say, not having regrets I've heard you say that many times it's a big one connected I will never look back and go. You know I wonder what would have happened because I now I know what happened I learned so much and it's changed me so much for the better.

I've taken all three of those things with me brother. Ron when I tell you I can't wait to see you go. One for seven Can't wait! Thank you thank you So hi Gary my name is Emma Emma so how could you build confidence and credibility from scratch as a public speaker? in Australia When you come from a different culture and speaks a different language by speaking at places that are quite small for free and doing it until you stop Yeah, Like you know, you can't convince people to like or dislike your accent, you can't. You just have to go home right now.

Go to Google Type in conferences speaking Australia Find somebody. Find conferences. Email them say this is me I Would like to speak Preferably you've made some content on the internet so they can look at it. Most will say no One will say yes, You'll go up and do it.

It will either go well or not Well, you'll get off stage and decide if you want to do it again and that's it. You're not going to build confidence or get people to like your accent by sitting at home thinking about it. You just have to do. can I take your hands really quickly? What's up brother? hey Gary my name is Brolin uh how about a hug instead? hey Sam Don't think about they like your accent good if they don't like your accent good yeah hi my name is Roland and uh I've come to see you in Brisbane most times.

hopefully all of them and your values of encourage a lot of positive fulfillment in my life. So thank you for that. Thank you and uh I also want to say Ethan I haven't heard of you before I've been to a lot of these shows I didn't know what we're going to get with mindset matters I Brought a backpack with a laptop I Thought I was going to sit there all day waiting for Gary to come on. Thank you for not putting on a day with full of people trying to sell us things.
Thank you wish you all the success Thank you! My question is I um started a business. It's an app and we're kicking a few goals in. Australia Is it called cruncher? It is I got a government grant to take it to the US Very nice and um I've studied the fundamentals of marketing every which way possible. I've got a hundred thousand dollars to spend in two years? Yes and I don't know where to start? What would you like to happen? I Don't want to be one of these foolished startups where we get photos with this all in t-shirts and have PR campaigns I Want us to earn The credibility from people loving the product and what we do for them.

Good So you get the money and it's a big place. There's businesses that say we could do this. We can do that we should, we should do, but you would I assume you want people to download the app I Want people to understand what we do without it coming across as being the standard marketing campaign I Want to know what I've found is that you know we've worked with Google We've worked with a whole heap of different marketing businesses in. Australia Yep and everyone's got their own ideas of being a genius.

but what's worked best for us is the genuine Story The door knocking. The face-to-face people telling other people and so do that. All the money in the world isn't going to solve that issue. I'm just wondering how to what what to start with knocking on the doors and doing hand to hand.

It sounds like the money's confusing you because you're on two sides of the equation of what you know has worked and what you like to do versus what the money gives you in options. It sounds like you should take the money and hire another person that shares your values so you can scale the hand-to-hand combat. and what is that hand-to-hand combat look like in the States? How do you knock on doors with money on? Doors right? Like what? Australia We're still trying, we're still trying, but you want to do more? Feel like that's working for you? Well I know what's going to work and I know what everybody else says works. It's a matter of you know, tag and release tag and release and see what comes back and we're still in that process.

So yeah, I mean I Think it's similar to a theme of a lot of questions. Here is it sounds like you have an ideology versus knowing a practicality? Let me ask you a different question. what do you think is going to work you said to me, you know what's going to work. Tell me what's going to work.

Great social media campaign. Okay and you don't want to do that I do. But I'm not sure how to start it because there's so many sharks in the water. you know? So I think I mean there's a lot of different ways to go about that.

obviously people post to him there's a million people that are this guy or this guy. I Think you should go learn it for yourself. Okay, cool. It sounds.
what will work for you is not what they're saying about this guy or this guy. It sounds in the way that you're asking the questions and how you're thinking about it is you should go, not worry about the money. You should go allocate the hundreds of hours to get good at it so you can do it yourself. Excellent thank you, You're welcome I Also just want to say um, something that may benefit other people in the room just quickly and you can come back to it after.

I Don't want to hug the mic but um I've got two small kids and I've got a story similar to what we talked about earlier. um where parents didn't have much time. you know I was on the railroad tracks too. Loved it.

And um now I've got two small kids and we spend so much time we take them to gymnastics swimming. they're both under three. Yes, Is there a danger in that? now? of course, bring up a soft generation. Of course the answer to everything is always balance right.

You shouldn't not spend time with your kids, but you shouldn't be so up in their business and know everything about them and fight their fights. Awesome! I Got it. Thank you, Thank you Pleasure me! Uh, my name is England and I just want to say thank you thank you brother. Yeah yeah.

I appreciate that. That was way too quick I wasn't prepared for that. All right, he understood the assignment. Yeah, so and all the love that's been uh, shared your way today.

uh I Wanna you know? just add my voice to that. Like the amount of gratitude? uh and you know, uh, amazing empathy and everything that you're putting out into the world. It's amazing to have your voice. You know out there it's the world.

It's awesome man. So thank you? Yeah, just wanted to thank you on behalf of everyone and thank the whole world. Really? I Guess thank you. So my name is Kyle I Run a digital marketing agency called Social Gigs.

Um three years ago I started working with an amazing company called Sharing Kindness which uh, the founder of Tess She started it to teach her kids her two young daughters resilience and kindness and gratitude. Love the brand like I've gone all in on this brand. It's amazing. Good! Um so last year we launched a game on Kickstarter uh it sold out, got a whole bunch of pre-sales and uh, we're we're now just trying to get it out there.

Uh, you know we sold about 15 000 units over the last year, which is an awesome thing to see. Yes, um, what we're trying to do is get it into like a million homes. You know, really trying to get it out there to as many people as we can because that's all based on positive psychology, kids, empathy and kindness. and I'm in, you know? So we're trying to get this out there and you're like the the world's you know.

Biggest voice on this. Oh no, I'm not. Please don't speak on my behalf I mean I'm into understanding what he was saying I'm not going to co-sign the game. Yeah, no.
I wasn't looking for a coach but I guess what I was looking for is basically if we were to channel Garyvee you know, one of the best marketers in the world, how would you recommend in 2023 to build up like social media Community behind it get people really involved so that you're getting that kind of you know? Are you want to say produce content? Aren't you? Yeah, Yeah. I mean you know, what the funny part is of like why my world is what I talk about in business is similar to the way people talk in health and fitness. Everyone's walking around saying how do I get into better shape or feel better? Let me save you time. You eat better, You get your protein ratios up, you don't eat as much sugar and carbs and all that dog you eat cleaner.

You go to the gym, you work on building up your strength. everyone. The the formula is super simple. There's nobody here that doesn't understand how to get into better physical shape.

Doing it is hard. The number one way in 2023 to get a board game from 15 000 to a million is posting four times a day on Tick Tock with different creative that shows the game three to four times on Instagram four times that YouTube shorts three times on LinkedIn Twitter threads meta organic content on social networks at the highest level that you can output is going to give you what you want. Nice! Thanks man, you got it. Hey there, what's up Gary my name is okay I'm Muhammad I'm here with my friend Ansu.

Um, we're both in the real estate industry in E-commerce We're both 16, so what advice would you give us to set ourselves from other entrepreneurs that you don't need to set yourself up in a different way than other entrepreneurs? The fact that you're both 16? Yeah, a lot of people worry about notice the themes. If you've been listening, You don't need to worry about other entrepreneurs. You don't need to worry about it. You need to keep honing your skills.

There's only so much you could be doing in real estate when you're 16. right? Yeah, Like you're just early. Like you just need to keep practicing. Don't worry about setting apart from everyone else, just worry about you being good at it.

Does that make sense? Yeah, how's it going? Pretty good. What's going well? Um. I'm good on the phone and door knocking. I'm getting leads.

Yes, um yeah. so you're not scared of getting those. No, that's a very good start. Thank you.

Let me tell you my favorite piece of advice to a 16 year old entrepreneur who's hungry. How you make your money is more important than how much you make. Keep that in mind. Okay guys, come get a picture with you.

Please Yes sir because that team got started this. I Gotta go Cool! Hey Hi! Gary You're awesome! Thank you! What's your name my name is Carolyn Zanetti Carolyn how are you I'm fabulous I Also want to say thank you to this guy I Love your story and I'm excited to scale with ads so you rock! Thank you for holding the vision and bringing this Legend and asking for what you want and creating it. Thank you and um I actually just came up here for the opportunity and have thought of the best question and uh I am all about nervous system regulation, emotional regulation with somatics, embodiment tools and I know your Mr mindset and I believe in both. top down, bottom up.
Yep and I thought a powerful question would be I would love to speak to your team and give them some nervous system regulation tools I'm a genius at it and I've got loads of value to share to help them be more calm, alive, and move from procrastination. Perfection But by feeling safe in their body to receive their desires and have that energy, so could I Is that was that a question? Yes, it seemed more like a pitch yes I thought but I thought that might be smart. like oh, sharing tools that I could help you and yourself? You are more than welcome to email me that dot com. Yeah, put all your Spiel in there and I'm happy to look at it.

Okay, great and I thought I would do an exchange for a short 20 Minute Podcast right now you're getting obnoxious. Okay, okay and can I have a hug? You can have the hug my man. What's up G um I'm Damian from New Zealand no thank you. You're welcome, have a great day.

Yes, what's up I'm Damon from New Zealand I Got that hug at Beacon It was great hug I Love your hat a nice hat. did you bring your pins I don't have any pins on me Um so I Experienced a vegan at the start of Econ. You talked around how everyone was going to be there. Who came? You know it's a family that Journey that you'd see would go on from strangers to acquaintances to friends or family.

Yeah, and that was for me. the epitome of Econ. Like it was, It was what it was. It was what it was.

everyone. I was talking to everyone. Loved that. Um and so I'm I run a small agency working with Shopify uh and I was wondering with all the wins that you've had through V Friends and Building Vpns in the spear Market You know you guys are going from strength to strength.

The card show obviously was amazing. All the care liberations. What do you think that e-commerce businesses can take from your learnings within building this community that are empowered to grow the brand themselves you know, vehicle has moved Beyond you Beyond just the characters, what do you think eCommerce businesses I mean that brand is the ultimate way to sell right like brand over everything. The reason most people that Focus just on math and ads don't build the biggest things in the world is because the art and the communication and the emotion always outflanks the math you need.

The math math is massively important. Obsessed with ads. We run billions at Vaynermedia. But if you're asking me, what can an E-commerce business learn from? Be friends and V-con the answer is brand over everything.
And brand means storytelling and good intent and content with no expectation of a transaction in return On that day our last one. oh team. I've got to go the next thing. I'm so sorry.

Go ahead. Um, my name is Patrick I'm a 17 year old student I Graduate high school at the end of next year I Come from a very traditional like family who just made really badly to become a doctor because of its like stability and like respect that you get given correct I Feel like that I've always been interested in like entrepreneurship Yes, as someone with your expertise and experience what are your recommendations? yeah and also um, as an entrepreneur, how do people like you like gain the respect of the like, the general like population. I Guess by execute security right like I think it's so common for Eastern European Asian Indian parents for the doctor, lawyer, engineer thing. The most important thing is that you don't make the same mistake your parents are making, which is you're trying to be respected.

The best way to get respected is but not by not seeking respect. It's by respecting others but not trying to get it from them right. You're you're in a double path One, you're trying to figure out how the to not be a doctor because your parents want It bad. Yeah, and then second, that's fine.

That's A that's a generation that is like a huge thing that's going on in the world. Good news. There are millions and millions and millions of kids, predominantly from certain parts of the world and immigrant families. They're being pushed to do the same thing.

You're not alone on this, but you cannot compromise on this because there's only one outcome. You will end up resenting your parents if you. If anyone here goes on to do in a profession what their parents made them do when they had no interest, the outcome is always resentment. The bigger thing that scares me is not that it's looking for respect that's going to put you in a shitty spot for yourself.

The only way to get respect is to earn it. You can't communicate it, but more importantly, try not to make that your validation. Respect yourself, Give respect to others. You'll get everything you need from that.

Facebook I Gotta go Brisbane Thank you so much. So much thank you.

14 thoughts on “The #1 way to grow any business”
  1. Avataaar/Circle Created with python_avatars PĀKĒ SALMON says:

    Yeah Maori Pat!

  2. Avataaar/Circle Created with python_avatars Maim Switch says:

    thanks man

  3. Avataaar/Circle Created with python_avatars Crystal Groves the Misfit says:

    The Mexican father bit made me so happy and your response to him was so motivating lol

  4. Avataaar/Circle Created with python_avatars Zohar Elyada says:

    We all know Gary is insanely generous, but this one hour and 8 minutes was one of the greatest illustrations of that I have ever seen on this channel. This man is only getting better.

  5. Avataaar/Circle Created with python_avatars Pride Mechanical says:

    I just don't see how all that posting, especially on platforms like LinkedIn, and X, and Tik Tok can help a residential HVAC contractor who only serves a few neighboring counties. I mean what sort of content is going to get a person to call us for service?

  6. Avataaar/Circle Created with python_avatars iliana pacheco says:

    You are GOLD!❤

  7. Avataaar/Circle Created with python_avatars Fast Eddie says:

    Scam your fans. Rule number V

  8. Avataaar/Circle Created with python_avatars Mike D says:

    That sounds like a spammy level of posting

  9. Avataaar/Circle Created with python_avatars Chad Bailey says:

    Lemme guess ; Be authentic. 💥 1,000,000 followers!

  10. Avataaar/Circle Created with python_avatars B C says:

    If y’all are confused.. her
    Loving company is legal prostitution in Vegas AKA Escorts

  11. Avataaar/Circle Created with python_avatars Tayajoh says:

    Great information Gary! Thank you 🙏

  12. Avataaar/Circle Created with python_avatars Himanshu HURIA says:

    Thank You Gary

  13. Avataaar/Circle Created with python_avatars Derek William Frazier says:

    It will work.. 😅 in less than 35 years

  14. Avataaar/Circle Created with python_avatars decentboy008 says:

    Dude, in the B2B game none of this matters. Especially in a third world country, may be your content, motivation etc. is for first world countries.

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