Correct. All right everybody, thank you so much for joining the stream. Really excited about this next hour! Uh I'm here with Todd Krinsky. uh for Reebok we'll get into him I think I'm actually even though we're very excited to talk about the V friends uh, incredible collaboration with uh Reebok And then we dropped the bomb because I know there's a lot of V-friends holders.

We dropped the bomb of the alpaca which is the star of it on the V-friend shop. There is a little plus up and then Reebok.com is going to be the main other place to get it. Uh, before we do that, we want to say hello to all the names in here. So tell me where you're from.

Say hello! Liam Good to see you. Um oh, they're committing good Petey Gross. Great to see you Vicki Always great to see you. Um, tell me where you're at and what platform you're on.

We've got Twitch and if you're like let's do hashtag which family you're part of hashtag Twitchfamily linkedinfamily Facebook family I Know you're on a bunch of different platforms I Want to know which platform you're on? oh for God's in the building? yeah, you know IG but IG Live should be happening on this. Yeah, Is it not working? No, the Gus not good. Is it because the token's not catching but is a tick tock lot happening or that? so everything's working? But Instagram man, let's go to Instagram Um right, Lots of chat coming in. Todd Why don't you? Uh, why don't we kick this off? So let me, let's set the same and we're gonna go into entrepreneurial talk with you.

We'll talk about the collab uh I Also want to make sure people from the be Friends team jump in and add their two cents. So Tyler or Daniel or may or Andy will get you on stage as well to talk about blocking and tackling because even though the team always says to me hey, Gary here's what we want you to talk about I get too excited Todd I black out so I got these and F's in school and I want to make sure we hit on the main point so uh, great man or woman from V friends that's going to come in and make sure we hit on All Points Please work with Eric and the rest of team and make sure you pop up on stage out of nowhere. Once you pop on the screen, I'll know to include you. For now, we're going to talk about why.

we're all here for a lot of you that are joining that are, uh, not part of the uh, the be friends uh Nft holding ecosystem or paying attention to what we're doing with trading cards and squishmallows and collectibles. Uh, we've been announcing and this is the official kickoff to a partnership with the iconic brand called Reebok that we're extremely excited about. Um, if you're following my socials I'm starting to share some of this is the classic: Todd What is this? What? What is this known as indesign-wise in Reebok Land? Again, in Reebok land? That's the classic nylon. It's one of the most iconic classic shoes in the Brand's history.

Make you super pumped. We sent I sent a bunch of pairs to like influencers, many of which are my more than acquaintances and some are my actual friends. Amber Victoria For example, an Nft artist who? yeah, Boehner met her husband here David Zhang who was my brother's high school friend who started here. Day one, she's now a very substantial Nft artist.

She wore them over the weekend and hit me up. She's like, holy the support and comfort of this sneaker. Yeah, she went and bought other of her favorite color schemes on the site. So Kudos on you on the biz Dev with me because I think you're going to acquire some new users even outside of the V Friends By the way.

Well the the cool thing about this one is I think you're the first person to do a collaboration on this product and like ever. I Don't think I've ever done one. It's one of the most iconic shoes, but we've kind of kept it so we haven't used it yet. So anyone that's getting involved in this now is is getting involved.

An iconic product that hasn't had a collaborator yet. So um, perfect timing for it. So super excited about it. Obviously you know, um, just really excited to like do something with something as iconic as Reebok you know.

I see the comments in here. We had a great run with K-Swiss This came along free agency like as you can imagine, the pump and the classic Reebok Leaf 80s so big for me personally and then just the just a partnership with you. you know I feel like I've been really excited about that and that's what I Want to start with? Why don't we start with a few minutes on Reebok and you a little bit to set the tone for this? the other call out team. we're going to start showing up.

You know the team behind the scenes on defense is putting up the links. Um, this is Trump Is it dropping tomorrow? That's right. Like when are we like officially again? until tomorrow at 10? A.M So pre-sale tomorrow for the holders though. right? Pre-sale for holders? Yeah.

So be friends. Peppers get the first move on that on on different shops we'll go into the Super stickers for everybody who's watching. go to eBay and Google be friends. Super stickers right now.

I Think you will be flabbergasted what's going on. So I think this little add up that we've done is a big deal. We'll go into that. but let's talk about well it's funny.

It's funny because like I do a lot of collaborations work with a lot of celebrities and like I know when it's going to be a real big thing when I get certain texts from certain taste makers just doing this for so long and you know a lot of people respect a lot of the stuff we do. They like it but that top top percent when I get this group but I Got This Crew already kind of asking me for it so I know what's going to happen um I got to explain to them that they can't get it yet because different distribution and they're like I want to mention names but some are like come on man I'm like put in the NBA 10 years I should just get it I'm like this is not how we're doing this one. it's a little different. it's a little different I know Garyvee I Sat Courtside with it before a little different, a little different.

we're doing this one a little different. so I think I can start to feel doing this for a long time when the real hype and heat is coming. and so I think this one. yeah, uh, maybe one of them for sure I do read the chat I'm putting it in there Todd Why don't you tell everybody what's going on with Reebok Because obviously it got bought a couple years ago now.

um like what? what you know actually just introduce yourself, what your role is, what you do and kind of like what? what's the state of the Union of Reebok right now? Yeah yeah, I'll be uh I'll be quick but I've been a Reebok 30 years now man and I think you know you and I talked before I think one of the reasons I relate so well to what you do is because I'm an entrepreneur at heart and I think this brand is very entrepreneurial. A lot of the things that you talk to young people about today is very, um, very consistent with how I kind of operate. But believe it or not, man I started um I'll give you the quick story as I started working at Foot Locker when I was 16 and then I I worked my way into uh Reebok as a working in the mail room and I hustled in the mail room for like over a year just delivering mail trying to meet people and then I actually figured how long I could work nights at Foot Locker and work for free during the day and I ended up creating this coupon and I put the coupon in every mailbox of every executive at the company and I said I can work four weeks for free. Just give me a shot.

let me get out of the mail room. I'll do anything I'm so passionate about this industry. I was selling pumps when I was 16. give me a shot.

I was hustling and although I Todd I gotta stop Yeah I get people complaining when I say do a hundred DMS at night when you're just laying right instead of just looking at like girls or like guys or like like other random and like you just you brought me back to 47 year old self when I was 17 I had a marketing idea for Wine Library literally my dad had no marketing budget so I printed a 20 off a case of wine coupon on my computer and drove to the Short Hills Mall because I was rich, small and like the pieces of papers on the like what is the windshield wiper right in the sun on a day like this and did that weekend after weekend and like now all I'm asking people to do is take their phone and just DM the places you want to work and that's too hard for these. Yeah, this was like this was you're right on this. Written notes to these dudes. well that's what I was saying.

this was the 92 version of Instagram You know what I mean this is the point of making it wasn't the 92 version you and I had we're all. That's right I had to like do this design I had to put my picture in I didn't even know what I was doing. but you're right. but the hustle is what it's all about.

I think there's so much more access today, but you're right people would rather kids rather scroll and look at all day versus kind of like I know I'm not old I fully don't feel old I'm just trying to motivate one person because right now who's like I don't want to DM 100 people good? Then you're not going to get an internship at Rock Nation or the NBA Sorry because somebody is doing it. Someone is doing it Yeah is doing it Yeah And that was. that was what I was doing back then and then I Finally after like a year of being in the mail room somebody offered me a gig and they were like I'm gonna make you an opportunity you got to go to Thailand tomorrow and I was like hi, never been out of the country I took the opportunity I I did have a passport just because my family's from Canada but I didn't I I literally first place I've been outside of Toronto and United States and um I went to Thailand and uh I really got immersed in the business, came back and then I I got a full-time gig and I parlayed it from there and I was involved in I Was really involved in the sports entertainment side for a while so I worked I um signed Alan Iverson to Reebok I was involved a lot in a lot of the other athletes that we signed. I really learned product and I moved to Korea for a while.

This was another like my career has never been like and this is one of the things a lot of young people do today. They're like okay I'll do this for two years and I'll level up to this and this that doesn't really matter like the what matters is getting experience being as fun. So I did a lot of lateral stuff where I wasn't making more money to go do something else but I was like all right yeah it I'll move to Korea I don't know where it really is and I've never really experienced manufacturing but I'd love to learn it So I feel like I moved to Korea for three years, learned that came back and that was like my MBA that was my MBA real quick I apologize I See some Series one holders that's exactly right when we do these screens down to all my channels when we do it on. Meet.me friends, it's the series one holders, the Series two.

All the people that own the Nfts are going to be able to ask the questions. We're going to jam here a little bit with Todd but leave your comments Eric and the team are going to put you in the back room. You're the ones that are actually going to be able to be on stage A couple other things: Be friends team, please please work feverishly in the comments I See a lot of people asking questions because I'm really looking to do content here and not sell these like So I need you in the in the comments linking to the links one more time? The free stuff starts tomorrow, but that's only for that's only for be friends at FT holders then I think and somebody from Team jump in and maybe Oh there we go. Tyler Look at you listening to the assignment Tyler Give everybody real quick while we're jamming an update on how this drop is happening.

This limited edition Drop On Defense website on Reebok's website break it down real quick for the kids at home. Yes! So tomorrow 10 A.m ET the holder exclusive pre-sale goes live for Series one and Series two holders. So if you're looking to participate in that, we recommend setting up your reference account now. So then you have a nice smooth process.

What happens, what are the costs, and what happens for Series one and what happens for Series two. Um, so they're eligible to purchase or pre-order one pair of shoes per eligible Nft that they have. So you have five Series twos, you can order five pairs of shoes. Um, the shoes are 90 a piece plus shipping.

They come with obviously that amazing super sticker that you had there. Well that's cool. That's on the befriend side right? Because we did that for the repairs that we have. Yeah, Reebok has more than us.

We expect our to kind of go quickly with our community and obviously again, people that have, uh, no idea what's going on with these super stickers, please go to eBay right now. type in V-friend Super stickers. You will think we unveiled them at the National. The whole Trading Card thing.

the Pokemon thing. we unveiled the game. A lot going on in that world. Ask questions in the comments because I know a lot of you.

came for my text. a lot of you are on Instagram right now. Uh and different things of that nature. Um, they'll so they'll be able to get one pair pre-ordered from.

You know, per Nft that they own. How long does that last? That lasts until Wednesday at 10 A.M Wednesday the 23rd and then it opens up everywhere. Midnight on August 24th on Reebok.com and shop.b Friends it'll be on Reebok.com I Know we took a big allocation of the friends that dot com because we wanted to really reward people with the super stickers. We got pre-graded we got them graded, we got graded and they came in high.

Most of you're gonna get a random one, but we got pristines. We got tens and mainly nine fives. There's like two nines I Already apologized up front for that person, but no 8.5 But Todd Are people gonna be able to find these pairs of speakers outside of Reebok.com because we should go pretty quickly with our batch? Or did you guys get them into other places in the world or is exclusive on Reebok.com So for the first launch, it's just. it's just you and us.

Got it? Um, and I don't know if you remember this because this is what a but really quickly a story how we came to that we were meeting together and I was like well if we want to go slower then we have to sell it to other stores. it takes time we're on Futures and you're like it. Give them all to me and I was like I was like well I want some and you're like all right let's bet on you and bet on me. We bet on ourselves and that's that's how the distribution strategy came about.

Good and so right. So I know we're trying to do some other stuff and we'll go broader with that. I Also know that you know I want everybody here at us. We've heard loud and clear from Clear from the uh, squishmallows and the Reebok that we have to do a better job of international for our be friends community and so we'll get ahead of that.

We'll start talking to Todd about how we get that done for future releases. Um, let's keep going Todd What? What is going on You know For mail? Yeah. give everybody the preview. What is your title right now I'm the CEO president of the brand.

Think about that for golf. From mail room notes to give me a job to now what is the latest in grade Reebok You know after the company has you know there's the alpaca. What's this? What's going on? what are you feeling? Well I mean I mean what's going on right now is is total new entrepreneurial getting Reebok back to its rightful place. I mean you know you know authentic the the group um I know you know them well.

So I mean first of all, just to be really clear, like under Adidas it was really hard Adidas owned us for 15 years. They were a competitor, they kind of, you know, owned another competitive brand and they just constricted us. They didn't allow us to do a lot, they took a lot of things away from Reebok and now we're able with ABG with authentic with a great new ownership. It's very forward thinking and their whole desire of why they acquired Reebok was to bring it back to its rightful place.

So that's what I'm doing now. Um, being at the brand a long time I Know it well and so we're trying to get back to being a disruptive, a reverent Sports culture brand like we used to be 90s, early 2000s you know, before we were acquired. Um, and it's my job to kind of create that inspiration for the organization for all our stakeholders world. and that's what I'm focused on.

It's like you say, it's like I'm less worried about the competition and more worried about the consumer. Something that you say a lot. And so I'm really focused on. You know what the consumer will expect from Reebok and trying to drive that through our company now.

So that's what I'm focused on. You've done a good job you know I had like the full disclosure I had a very great relationship with K-Swiss The clouds and dirt. I mean I see them all around like people wear them to my events and it was a great run. It expired I had leverage and wanted to decide what I wanted to do and look I spoke to everyone.

Yeah, you know, like you know I'm in a very fortunate place in my career. This is important with this band. specifically. it was very important for me to find the right thing.

and you know full disclosure. you blew me away like you know back. you know now that I'm getting to know more about your background. We did a little bit of pleasantries, but it was more about the business.

It makes sense like I like that going from the from the K-Swiss Club the clouds in the dirt. you've gone literally from the dirt to the clouds. But but it also had to do with the iconic nature of the Reeboks and look. Full Disclosure: just like I say that I'm thrilled with like a Swiss you know experience.

it just I wanted to find something else and thought I wanted to try something else I'm I am actively like this is happening in real time I am blown away by how happy the people that I've seen of this product to are with the product. Yeah, you know Classics are just doing it. Yeah Classics are on fire right now we're really fortunate and I think the one area that we have been able to drive really strong is sports because the Adidas took that away from us so we gotta focus on Classics for sure. But then we really need to get back into basketball which we're doing.

We're gonna be back in the NBA next year we're getting back into tennis, golf, all the sports that we thrived in before, but you know one of the reasons why I think everybody like this I apologize Tyler I Know I'm being a little ad hoc Tyler Can you jump back on because we do want to talk about I Apologize Todd Yeah. Series One holders of the Nft Alpaca in Series Two holders of the Nft alpaca starting tomorrow in a very short window get a very good situation. You want to break that down? Yeah! so the Series One holders their claim is open now. They get one free pair of shoes that ends tomorrow at 10 A.M Because I know a lot of me friends community members here are.

If you've got a friend who owns a Series One alpaca, right? make sure you get out. I Guess that's 40 of them, right? There's four of them 40 Series One Nfts with the alpaca you get a free pair. Your claim is open right now ends tomorrow and Series two holders because there's way more of those Series Two alpaca holders get 50 off. That's during the pre-sale and the public sale that's on Shop.bfriends.com and series.

Some people are asking series one holders go where to claim it. They can go to the they can go to our homepage. There's a little little link out. there's a banner that they can click to the claim page.

I Know we have some people ready for questions I'm gonna probably Jam for another five here and we'll have them prepared. Uh, so Tom go ahead you were saying no I would I was just saying. The reason why we're so excited about this is because you know in our industry, collaborations have got a little saturated. You know, streetwear? Brands Footwear Brands it's happening every day.

I mean consumers getting bored and I think you're looking for new moves and this is really the first brand to get into a space like this. It's a new move. Second, you know through all the research we know that storytelling is so important. capturing the imagination which is what you do.

You know, not just having a kind of Nft like this, but what it means. The aspirational aspect of this storytelling is really rich and someone I don't know if anyone's seen the content we put out, but it's really cool with three of your members that told their stories of aspiration like that's super cool and that's what people are looking for, not just by the sneaker, but buy into the story that. I think in the industry, storytelling is our currency and this is like I think the Pinnacle of that and then I think the last one is distribution. Like just don't get lazy and just give it to every retailer.

That's what we've done. We've come up with a distribution that's really cool and that's what you're talking about now. So I think for us, the reason why we're so excited about this is because it hits on the mark of I think where collab collaborations are going for our industry. Appreciate it brother.

Uh, that's um, a couple things. A lot of questions about buying series one and Series two V friends. A lot of people should be linking in the chats. Uh, number two.

I See a lot of questions about the super stickers. Look again, raw super stickers are like 20 bucks 30 bucks. There's a lot of rare alpacas. There's a lot of people in the chat right now that are deep into V friends super sticker culture.

but like yes, there were some people just asked questions that are doing homework I'm like wait a minute I see some Super stickers that are not even graded selling for thirty forty dollars? You're telling me the pair of sneakers is 80 bucks and I get in one of these graded with it. The answer is yes And so the Vfriends.com buying of this that comes with the super stickers is gonna be a pretty big deal. For full clarity, the Reebok side does not come along with those super Savers We have blog posts that explain all this. team.

please share all links like pound every chat with links, pin them everything. Um, the Gary channels other places. Let's make sure people are heavily educated. Let's on all the different options if they're a holder.

If they're not a holder, how do they buy an Nft to get the opportunity? Somebody just asked, wait a minute. So I can get 50 off a pair so that's a 40 savings if I buy an alpaca the F2 on the open market. That's right. So if you're thinking about getting your first be friend, you get to Arbitrage that way.

Um, but let's get that first question in for me. and Todd you can go anywhere with entrepreneurship. Aspiration is the theme of the uh of the alpaca. We have a great piece of content up there she is hey Gary hey guys so I I hope you didn't cover this already I got a backup question if not.

but Todd why did you pick the alpaca and what other characters maybe did you consider before deciding on the alpaca? Oh man. Well first of all, we're hoping to do more so there's there's more options coming. although I don't I don't know if I can say anything but um I apologize everybody I've always said 80 before my brain broke. yeah Todd jump in any time to fix me, they are 90 I apologize.

Go ahead I think the main reason is because what I said earlier is this idea around storytelling. We felt like this idea of her aspiration was so cool and we felt like let's give it to the community to express Express theirs. you know and that's what those three content pieces are. So I think it was just the message.

it was the message that we chose on that one. Um, but there's a few others that we really think are interesting that I think may find their way into our partnership so we'll see what happens for me. Don't forget, be friends and you may know this in a small group on your nose. Epren's actually started as Workplace Warriors right in 2018 and the concept was these little toys on a desk.

when you're having a shitty day and your boss is a dick and you look down and you're like, well, I'm great I'm grateful for my family being healthy even though I'm having a bad day at work. With sneakers, you look at them so much like you don't even realize you look at your sneakers a lot by accident. like tie your shoe like me on planes, put up my feet and for me, like there's a really cool thing. it was funny.

we were like talking about making a piece of content for promotion and then me. Then then the team was like no, no, we filmed this talk that you had the other day in the office with Sid and Andy talking about it I'm like that's going to be the piece of content and I was and I'm excited to see what it looks like because I just talked a lot about like are you aspiring for your life like like as we all sit here today. Are you like for example Todd Todd created his professional reality right? If you're a male kid, male wounded kid hustling like that to get the CEO of that brand like he's done that. But maybe he there's some things he wants to do in philanthropy.

Maybe there's some things he wants to do with his family that he's not doing. Maybe there's some cult back to business. Maybe there's You know he's rebooting this brand there is. clearly listen.

I'm even just listening to him right now. There's something he wants to accomplish in the NBA that has not been accomplished yet. So right for all of us. What? I'm pumped about this Laura is like I feel like when the be friends and the broader.

This product for example is going to broaden be friends because many of the garyvee people watching right now are going to buy this pair of sneakers for 90 bucks just because it's a good piece of like sneaker, right? Like they just like green and they like the classics and they're kind of in that place of like, well it I need a new pair of sneakers They look fresh I'd with Gary let me pick one up What I'm excited about that is they're just going to look down and remember what we're talking like I genuinely believe that somebody randomly is watching right now. they got the text from my text thing has no idea about be friends is kind of about me not even like a deep Gary fan watching this is about to hear this and realize it's true which is they just might buy this pair of sneakers. they're going to remember this stream, it's gonna be December 9th. They're gonna look down at this little alpaca right here, right? They're going to know at this point that it's the aspiring alpaca and they're literally going to ask themselves like am I living my life the way I want to live like and they like number ninth, put in their resignation and 2024 is the beginning of the rest of their lives for me.

I like being in business I like doing business deals like this but when you know that one to 100 people are gonna do what I just said because of it that's when I get the email on a long flight. you know, like I've been doing a lot of those I got two more I've got Brazil and Saudi Arabia this month you catch up with your work. Then I start reading the that's what's exciting for me on this and that's why we I wanted the alpaca. because I think it's going to challenge people when they take off their shoes at night when eighty percent of people did not have a good day.

it was just a day. whatever day, a bad day. I'm hoping they remember this moment which maybe triggered them to buy it and say like I gotta change my up and I think that's cool. You know, like people wear sneakers for different reasons fashion you know it's the coolest thing you want to position yourself is cool.

It's a form of expression. but the fact that I think we can, you know, actually change someone's life too is kind of cool. Yeah. I Just think it's so fresh in the collaboration Spiceler I Don't know how close you follow it, but so many brands are working with Brands and they're just taking one logo and putting it on a sticker and that's it.

There's no message starting to Gary's Point Like this is a cool message about pushing people to to Aspire to what they really want to do. and maybe it does change one person, but it's also the logo looks pretty cool in the shoe. It's a very cool design that I think fits the shoe well too, but that's secondary. but we are in the fashion business so that helps people are asking about the heel support.

Yeah, I mean it's It's basically one of the original original running shoes so it's a really soft soft. Eva it's got a strong heel counter so I mean for the value you know it doesn't have like like visible technology but it's built for one of it's one of the most comfortable shoes you will wear. Trust me on that. um more questions.

Laura Thank you Rob gracious Oops see Rob these are some of these Reebok Classics right question mark. Oh there's Robin yeah yep Rob how are you? How are you and you're very tall? you know family members? oh we we are great. Uh what a day? What a day and so to go along with the aspiring alpaca. Todd real quickly.

two and a half years ago decided to follow Gary's game plan that he puts out there for free. Me and my family wanted just to do videos as a brand. Two and a half years later we're over three billion views. I got wow I got to dunk at Shaq's house? no way I'm sitting my Shaq's watching my son play basketball, sitting there talking and my kid hits a three and he ribs me and then he dunks and Shaq's like okay so anyway and so anyway so I'm just gonna come right out.

This is extremely right hook I Love Gary He's changed my life when it comes time to storytelling. To be more human. which I know Reebok's all about we are. We live in a small town in the midwest I have two uh, son and a daughter both starting College This fall they both played basketball.

we're building. okay, we're building a pickleball court in the backyard. We are the house that everyone comes to. We all hang out.

So anyway, when Reebok wants to and I and I'm all for like hey go NBA Of course all that. but when you want to be more human, we are the everyday average family. We just happen to be taller than most families tell Todd the heights so 7-1 my my son uh now I'm six six uh my daughter who's 14 is 6'2 so she's still growing and then I have uh, my other daughter is only five ten so she's like the short one of the family. I Paper plan es watch this Rob Send me a full pledge email of your pitch and I will personally hand deliver it to Todd The one.

The one reason I like it is because the NBA is only part of the basketball culture these days. I Think it's more about community and basketball culture than it is just having the NBA guy I Think that's part of it. But as we strategize to get back in the NBA a year from now, one of the things we're talking about is community and interesting stories. And um, ironically enough, Shaq is my partner on this so he's nuts I think he calls me he's probably has as much energy as Gary and he calls me almost probably once every two days with an idea.

Um, so he's been my partner as we get back into basketball and he's also seeing that NBA is only part of what we do. So shoot it to Gary and let's see what happens. Yeah, so if you talk to him, tell me. talk to the dad of seven foot one redhead Carter he he knows Carter he's still asking about him so thank you.

Okay, I will I will This might be a detail interview and by the way, Jeremy or Andy or or Tyler on my team, you can jump in. Do we know the size ranges that we're launching this with? Thanks! Rob We can take Rob off. add in somebody from the the Friends team to uh to give us an answer on that because there's a lot of questions about sizes. Obviously that'll become more obvious as we.

yeah, put it out. Um, Tyler yeah, five men to 14 men 3.5 So that and because it's unisex like we'll take care of. yep, it's unisex so it basically covers the entire men's and women's range. After 14, that's gonna be good.

there's I don't think we went to 14 on on the clouds and dirt I think we only got to 13. So yeah, so 3.5 to 14. Yeah. I don't know if the tall family's been in the 14.

they might be up in the 16 17 years like I Know some people go wide. these have taught. Is this right? The classics like some of my friends like that normally have to really shop for wide Said that it like went wider than they expected. like it worked for them.

It was like it was like a wide shoe but it had flexibility to the left and right. Is that right? Yeah this one. especially because it's a nylon suede upper. It's not a like a harder rigid.

Leather So The classic nylon was always made for a more Universal wear because it's a little. it gives a little more give. it looks like give and this and people were asking about this would is this considered white and off-white Yeah, it's like an off-white suede so it's not a pure. Pure White which gets dirty really quick.

It's kind of an off-white Yeah yeah. That being said, I've been rocking these like I got my dirty very quick so like. but I'm also from a disaster like I'm like the worst. like I beat the out of everything so I shouldn't be like I'm like running through the grass I'm doing all sorts of up so I don't know if yeah, but you know White is you got to keep it tight.

All right, let's get somebody in there. we go. Hello hello Gary hello Todd hello from England near Bristol Excuse me So yeah Todd How did you first find out about V Friends and do you have any of the Nfts yet? Well I I found out about just I follow Gary for a really really long time. Um just because I've I grew up in this business learning from a guy named Paul Fireman he started Reebok actually he bought it from um the UK So he bought it from a company in the UK and brought it to the US.

He was basically selling shoes out of his trunk and that's how I learned the business and so I've always had a like an eye for entrepreneurs and Gary's message was just very relevant to me. even though I was you know at the senior management company and running a company his his message is I think Universal as it rates to entrepreneurship. So so I've known him for a really long time and then just got to know the friends um through him. So through all this energy you know my son and I have been talking about buying we haven't purchased yet.

So I think I'm gonna be on it now so I don't own one yet for sure. Way to close the deal for us Connor Good there you go I got it. You'll get Commission on it so thank you very much. Yeah nice to meet you guys.

Thank you! Have a great great night All right let's get some questions going again to give a recap. Uh, actually Tyler Jump in I Think you're doing a nice job on the on the recap. come in and give us the hardcore of everything that's happening and I'll add a little comment color commentary to the super stickers that are going on. What's that? Gary sorry I was tough to hear you backstage.

No worries brother. Uh, just give everybody a lot of people are coming in and out of the Stream So I Think it's time for another update on like what's going on? what are we doing here? When are we dropping these? What's the pre-sale Who can buy the pre-sale When's it broad Market Where can you buy it? What's the price? Price is ninety dollars per pair. That's across the board. These are the V Friends Aspiring alpaca.

Classic nylon. Um, pre-sale goes live. This is exclusive to befriend Series One and befriend Series Two holders. This pre-sale goes live at 10 A.M Tomorrow that's through Wednesday on the 23rd at 10 A.M and then at midnight on August 24th is when the shoes go live to the public.

So they go live on Job.b Friends.com as well as Rebike.com So if you guys are international, you'll want to buy off Reebok.com and then shop.b Friends is fulfilling us only right? So Reebok.com is going to be able to take International right? because and and which markets are best shipping costs Todd Do you know that off the top of your head? Um, Definitely. Europe Definitely. Europe and some pockets of Latin America Um, but yeah, it'll be Reebok.com and then that's the only two places you can get it right now and and then. Maybe in the future and we know this is gonna smoke pretty quick.

Maybe in the future. Gary We choose some key retailers that we'd like to partner with. but yeah, you know for us I Think we knew that we wanted to get this in this year I Think as yeah, as this relationship grows I Think Australia is going to matter Asia's gonna matter. We'd probably have to pick a key retailer or two in there.

and then for everybody who's asking the questions, a couple of add-ons to what. Tyler Just said. If you own the aspiring alpaca Series one, um, this is a Series two. Let me just have to show it to you.

If you're on the Series One design, there's 40 of them in the world. You get a free pair. You can claim them on Befriends.com right now. If you own the series 2, which there's like 200, Uh, 220 of those, there might be people that hold multiples.

You'll be able to go and get 50 off on a pair. Um, and that starts. and then on.com For our limited Supply We went Ham. As many people know, these super stickers have exploded.

Everybody who's watching right now should go to eBay Go to Beef Type in V Friends Super Stickers um and go look at completed items. They become a major collectible. They're in the old 80s vending machine style. the raw ones at least um, are going between two twenty and six hundred dollars a piece, the rare robot being the 600 one.

We took an extra step and got game pre-graded and most of them came back a 9.5 a 10, or even a pristine 10 like these. For everybody who buys on Vfriends.com it we're gonna shift along one of these with your pair. mainly because I always like thinking about like how do you win twice right Tyler's you know, graded super stickers right now one could argue you're either getting the sticker or the pair of sneakers for free at 90 bucks given the current market. So I know there's a lot of Savvy friends card and sticker collectors.

We saw them come out hard at the National. Big shout out to Dalton You did a really nice job. It paid like a month's worth of rent by hustling and buying them off the people that got in the bags um and so wanted to give a big opportunity for the hardest score. Be friends collectors and holders so they can attack our site and get those out of the way inventory wise and then Reebok will be the home of it internationally and everywhere else.

So anyway, that's where we're at with that. Yeah, one small thing for not a small thing, but a cool thing with the super stickers is the Rarity component built in with the different backgrounds ahead of you. This is literally out of ten. This is the first time this is the most rare, uh, out of 10 black ice.

So if you're buying on People.com this is the one you're praying you get. It's gonna be completely randomized so that one's gonna be out of 10.. the um, the pink ice is out of 199. 199 On the pink ice, The uh, green ice is at a 399 limited 3.99 Again, when you order on Befriends.com they will come.

The gold ice is out of 99. So this is the second one you're hoping for. You're hoping for the black or the gold And then finally the red ice out of 299. So there's Rarities.

There's blog posts to all of this. Um, again, for the people that have been flipping V-friends cards and stickers, you know what this Arbitrage is. We originally were just going to put the raw one in because there's really that 20 to 80 range on those. You took it.

The next step. We decided to grade them all the great. We were praying because they're brand new. We thought we can get ones that would breed.

Well, it went crazy. Two of you are going to be very unlucky. You'll get the two rated to nine and the rest of you are getting nine fives, tens, or ten Christines which are really rare from Cgc. so we're really excited about that part.

All the befriends, community, and all the different chats. LinkedIn Facebook Instagram Well, Instagram's there? Uh YouTube Let's make sure we link up everything so people can figure this out because I think for the flip life people, they're gonna take advantage of that if they're paying attention. Zebra: How are you? You get one sticker for sale. if you buy three pairs, you'll get three stickers.

Zebra. How are you? We can't hear you brother, something on your end my brother because it doesn't look like you're muted. You know we'll work on him. we'll get somebody else out.

Um Todd what else is going on with? uh, let's just get Reebok a little love because again I Feel Like A lot's going on? What? uh, what's been, uh, interesting or exciting for you I think right now just the future plans I mean like what other like take a nap like I'm pumped to do it like what other clubs are hot? What else is going on? Oh I think someone's in? yeah I think Michelle's joining us? What's up guys? I'm excited to be here. Thank you again for everybody who's asking com it blasts everywhere but the people that are able to get on it because it's on. Be friends. They can see that you own an Nft and those are gonna be the people that get to ask questions.

Uh, we're gonna extend that as we relaunch. Tea with Garyvee. Uh so I think it's gonna be a really fun part of that community and I'm excited to see that. So Michelle tell everybody where you're from which befriend you own and then ask a question.

Awesome! I am in Nashville Tennessee I have five uh V1s I have the Joyous Jellyfish, the Genuine giraffe which was my very first Nft. um, Caterpillar, the Daring Dragonfly, and I can't remember the last one. Yes, the giraffe is by far my favorite character. Look, everybody's got like a least favorite child so that's what happened with you.

It is. Yeah, Okay, what's your question? Todd Your story is super inspiring, but my question is all about the flip life like right? So I own five V1s 19 V2s How Many pairs of sneakers do I buy because the blog says despite being limited, Supply is enough for both loyal community and new audience. So if I want to do the flip life, well I mean it depends on like. Here's what I would say to everybody who's thinking about flip Life I think there'll be enough of the sneakers and like there will be more demand for like look.

We made it in a way that I expect especially based on what this is why I was why I chose Reebok I thought Todd was was more bought in back to how he answered the question earlier like I could sense that he had a sense of me I felt more connected. The new owners of Reebok is a family I'm very close to I know the Salters well so I felt like I'd be quote unquote taken care of which is why I assume they went with one of their strongest Silhouettes because I you know I really when you're in a partnership you want to be a good partner. So I said to them you show me the sneakers you're thinking so I think the sneaker Demand on its own is going to be there, especially with the influencers that are marketing it working. So on the flip life I do expect this the V Friends.com sales to go very fast because you're in it Michelle And you know the super stick.

The super stickers are going crazy right? They're going crazy. Yeah they are and so like look you get a black ice or gold you'll be out and it grades well. You know this These I mean you get the black ice people pay for 50 pairs right now that's also playing the lottery. so I don't recommend that I I would say flip life I The answer is I don't know and honestly after the year I had a couple years ago with speculating around Nfts and going further than I should have in my own opinion like like look long term I think I'm building a massive IP I Literally took a flight to London for one meeting for a few friends and flew back.

Damn my commitment to what I'm doing is insane. Comic Cons Coming the national you saw right really focused on a lot of Nft innovation in 24 and 25. So you know. here's the problem with Flip Life I've learned that I think about flip Life in 10-year windows I've learned almost everyone thinks that flip life in 10 10 day Windows right? My my point of view, the stickers has a very high opportunity.

but I don't know. Okay first, there should be a like I feel like like again I feel confident I mean we made way less than we did with K-Swiss Okay, yeah, yeah. I Feel like we've produced in a manner, but it's not like a hundred like there's four digits in the numbers out there, not not five so you know I don't know on the sneaker front I Really don't and I don't want to speculate I on the stickers I Just know what's going on on eBay Right now it's like and it's like there's only gonna be a like there's only a thousand of them, right? So it's not super complicated and especially because they're numbered, they tear out If you quote unquote, get lucky. it could get really good.

That is always a bad strategy in Flip Life. That's a lottery ticket, right? right? But in the way I Think about this project. I Definitely think long term. I'm building a real IP and you know it all.

just depends on how people think about it. So I you should definitely get a pair of I'm getting two for myself, one to where and one to hold. so for sure I'm buying two at least I mean I think the whole distribution question is a really good one I Think we there's a formula. You know you sign like a music artist or a basketball player.

You sign up with a sports uh, like a streetwear brand. You kind of know what the pair should be. Um, this is a little different and we definitely want to really be clear on the supply and the demand and keep the special special out of the product and we may do more jobs together. So we wanted to kind of keep it tight.

We're also not allowing any Um retailers to buy into it yet, although we got requests when the Pr went out. so I think um to Gary's Point they'll be enough, but there there are, there won't be any left. I Guess that's the best way to put it I Will say that people that are like really about for life can you speak to this Todd because kind of wore them for for a week I'm a disaster I Like played literally like the party easy three or four because like you kind of like are they easy to clean or no. Well just like they're not as easy as a leather suit.

Leather shoe is a lot easier to clean, but there are a lot of suede cleaners right now and you can throw them in the washing machine which is another thing that's tougher to do with leather. so there are ways to clean it. but it's definitely it's like an NBA player. You can buy 30 pairs so you can wear a new pair every day.

My rule: you always have to have a fresh pair, You never know, You always have to be fresh and I need them fresh for V-con and that's far away. so what's up? Love you! Great to see you! Thank you thank you guys up here. Milk some time with the community again. If you want to get up here, these are only for be friends holders.

They go to meet upbeatfriends.com That's how they get in there. He is the legend. Can you hear me now? Am I Good good, awesome. All right.

Gary Great to see you again. Talk to you for the first time. Um, had a quick question uh, specifically around the you know, the aspiring and the expansion back into sports into the sports realm. So yeah, Olympics in 2024 it's in Paris It's including break dancing again, you know for the first time and we're really excited about that.

So USA breaking is a national, you know, 501c3 or Paving the way for breaking in the United States and we Breakers have always robbed Reeboks right? It's part of our culture so what would it look like if Reebok were to collab with some breakers and is there a possibility for sponsorships or spot? you know, sponsor athletes? with LA coming up in 2028? you know that's our home turf. like we really want to. you know, kind of rock out and represent here and would love to have Reebok you know supporting? Yeah, so I love the idea I worked very much into. you know what you would call non-traditional Sports As we move, get back into sport right now we are talking to um one um, break dancer from Europe and one from the US okay um right now in talks, um on some collaboration Reebok Reebok Classics have always been synonymous with break dancing for sure.

So um and we're more and we're open to kind of how this could work. So absolutely we're already kind of looking at a little bit so and we're trying to learn more. We're trying to learn more for sure and zebra Do me a favor. Email me to Gary Ener X Vaynerx.com Vaynermedia well in August the same place you can get something to Gary defense too.

Um, we're Vaynermedia works with Visa We are activating like crazy at the 24 Paris Olympics With them, we won the Olympics marketing pitch with them. Yep, and we actually have break dancing. part of our activations and influencers inbreed Deacons globally. Yeah, and so I might be able to help you on that front brother.

Awesome Awesome! Really appreciate that. Yeah, thank you so much. thank you brother! Oh everybody you own. Oh okay, so uh, the reason I might see I'm zebra is anonymous is because I went heavy and hard on zebra.

So I picked up all five zebra specs and the two zebra epics. So I've got seven zebras? Where do you live? Uh East Coast you have the series one Zebra rainbow? yes and I have the Emerald series too. So I've got literally series One, series, two Iconic everything I did I don't I I knew you were ham but I didn't realize you had the full rainbow. Uh oh.

send me that email and break dancing. I'll use that for where my brain was going on something else. Yeah, yeah. Awesome.

Perfect. Thank you so much! Good to meet you, Nice to meet you, nice to meet you too. Todd Tell people more about the quality of the sneaker. There's a lot of comments coming through that are just like hey, you know love Garyvee not sure about the V-friend stuff but like just need a new pair of sneakers.

So I figured let's spend a few minutes on the quality of the sneaker. Like what? What is the silhouette? What is it like? Whatever you got on the classics on this one Yeah. I mean so this is literally one of the most timeless Silhouettes in the industry? Not just Reebok um, it's got a really really soft Eva bottom. Um, it was originally made Believe It or Not in the late 80s for running.

We've kept kind of all the details of it um, but just made it a little more modern with the materials and the kind of shape of it, but it is one of the most classic. I Think comfortable Styles you will wear in the industry. Um, and it's it's You know it's over 30 years old. We just, you know, we sell a lot of it, but we haven't done a collaboration with it yet.

Um I think waiting for for the right kind of Storytelling and this is it. But you can't go wrong man. I Mean it takes color really well. Um, the suede nylon upper is really fresh.

Um, so absolutely it's a must buy. It's a must buy if you don't have a pair. Everyone should have a classic nylon in their closet for sure, man for sure. I agree That's another question up here while we go into the back end of this live stream.

So yes, my man, great to see you brother. Oh, you're on mute. It's the perfect person for this. Oh can you hear me? Yeah, great job! What a great guy! everybody's watching Who's not familiar with this man? You should be Go ahead I think so scary.

um hi tugs. It's nice to meet you and really awesome Inspiring tutorialis eating lunch with my wife and hearing your story. My wife was like wait he was a guy in the mail room and then he became CEO she was just shocked I think you're um so my question is how did you get into Web 3 world and now that you're a CEO what do you aspire to be or what are some things that you aspire to do next five 10 years and I think that's same for Gary but I think we all know he Gary you wanna make this difference into like a Disney or Pokemons so but I love to hear some I'll jump real quick so Todd has a lot of time. Okay I'm glad you said that.

I think you you've probably heard this I Originally thought Disney but the reason I now say Sesame Street meets Pokemon is I want competitive and collectibles, competition and collectibles to be a big part of be friends. Those are two things I love. But once I realized Jim Henson's Vision with Sesame Street to make the world more inclusive like I want to make the world more purple and I mean that by America's very red and blue right now there's extremes and I think all the Magic's in the middle I don't believe in any police trophies, but I also believe there's never a time not to be nice things like that and so excited about that. You probably make a positive impact on the world.

Um, and so yes, I'm I'm working on this for the rest of my life. As you know, in the Nft market has had a massive correction. We're definitely a very down market and I've you know again? I Flew to London for one meeting so absolutely literally Monday Night 11 p.m flew to London landed the day it started there. Showered had a long meeting, had a break to do conference calls and board meetings that I was supposed to do yesterday in New York met with the people I met for the meeting for dinner and then woke up this morning at 4 AM and flew back to New York went to Jets training camp, ran over here, showered did this live stream like you're only doing that if you're off the rock or obsessed, right? I did that because the meeting that I had and accomplished.

which is even better because you're taking the risk when you do something like that. it's gonna have a massive impact on this IP and I'm excited they'll materialize into next year. But like you know, these are the things I'm doing behind the scenes. This is an opportunity to share a story like that.

As you could tell I haven't really been sharing a lot of the building block stories, but they're manifesting in the ridiculously successful National the Comic-Con we got coming up this: Reebok collaboration. You know again, if you read the comments, actually watch this. Everybody in the comments, how many people do not own a V-friend but we'll be getting a pair of these Reeboks Please say yes in the comments. Um, you know and that will come in a second because there's a delay.

But like that, you know, extending the IP so that's what I'm up to Todd you I mean listen, we're in a very unique, really cool position right now. You know this brand has finally been Unleashed from being owned by a competitor and so my goal is to make this brand great, make it get its back to its rightful place. Be a disruptive sports brand, you know? I Don't think the I Don't think the industry just needs another sports brand playing up the middle man like there's enough of those brands that kind of show you. the athletes, show you the shoe, you know, and talk, tell the kid to be like LeBron James or be like whoever I don't think and I don't I don't think the market needs another brand like that.

You've got to be disruptive. You got challenges to ask quote if you look at Reebok Back in the day, that's what. you're a little younger, but back in the day, that's what Reebok used to do. Man, we were always like, you know we were signing out on Iris and taking a risk.

We went to Jay-Z and said let's do a sneaker together even though it doesn't exist in the industry. We did all that and I lived it and so I think Gary the city's kind of off The Rocker crazy I think is what he said I'm similar I'm a niacal about this Mission and my goal is to try to inspire all the people that work for me and all the retailers around the world to get behind a brand that I think has an opportunity to really do something different in. Industry This is what I kind of live and breathe every day and I feel it I taste it I know what it was like back before and that's what I'm trying to do right now. You know, as far as how this whole world fits into our future, we're still learning.

Man, you know I mean this is really interesting to be even on this this cat this live stream today just to see the community to understand the culture and as we move forward. I think we're going to try to do more of this but it would be really, um I'd be reaching to tell you how we see it in the future until we learn more about how this really works. but this is exciting. This is the first time anything like this has happened.

Man, when you've got all of these Community people like yourself coming on, you're really. You know you're into this culture you're buying and now Reebok comes in. How does this whole thing work? I think it's going to be really a lot for us to learn so we could get better as we go. and I think it's another thing that Gary and I talk about.

It's like yeah, edit and amplify as you go. The next we do will be probably better than this just because we're going to learn from everybody. That's right. Thank you so much thank you Thanks so much thank you! Good to meet you, take care.

We're wrapping up here in four minutes. Um I uh I'm pretty excited about this man. just really nice to be with you God I'm like I really feel like we're gonna need to get that Tyler up here to recap Touch you? Yeah yeah Garyvee, what's up brother good to see you man. So happy to be uh Beyond here on the show.

Thank you brother What's cooking? Let's get a quick question because we're wrapping up in four copy. So my question uh to you specifically is you mentioned that you were shopping the shoe around for a long time before we hit with Reebok and now it's out. So what is that time frame and I'm asking this question so that we know you know the surprise and Delight that you do I know you have so many irons in the fire. Like what's the timeline that we should expect For another thing for Todd the question is after I took a full year off after the K-Swiss and just was like I'm not even gonna look and I started taking meetings Todd Do you recall when we had our first meeting? Uh I think it was like a year ago I think it feels like maybe even a hair more I Need 14 months? Maybe maybe? Yeah yeah.

early summer? Yeah. So JBC it was probably like a year off. then it was like 6 or 12 months of just different meetings with different brands. and then 14 months ago the meeting with Todd and that back to the point of like it takes time for certain things to like get the market.

so that's it brother. They're a little blurry so we're gonna take you off. but thank you brother and some deals come together quicker. Six to 18 months depending on the nature of it.

all right? Tony Yeah I Also think one of the things one of the things that made this go a little quicker Gary is we decided to go direct to Consumer and that makes it go a little faster. You don't have to deal with retailers and shipment and all this so you can go faster with our distribution strategy. hi everybody in uh YouTube asking where they can buy it. Let's let's wrap this up.

Tyler's you talk, we need everybody behind the scenes putting up the URLs uh my team. let's make sure I Tweet right now no uh sit I forgot a bunch of you could Instagram I Love you switch over to YouTube or something else. Let's get a tweet out with all the links from the get. like let's get that going out just uh.

let's put that out for my account with all the links. Here are the updates of the four links. You need to know about the live stream that just went down last hour. So everybody watching I will put out a tweet right now in the next two minutes.

Three minutes that has all the links with all the information. But Tyler recap us here a little bit cool. So for the drop, there's two dates and two locations. You need to know the first date is the holder exclusive pre-sale that goes live tomorrow at 10 A.M eastern time because I know a lot of people are not holders.

These are people that own beef, runs Nfts. Is that series one in Series two? Yeah, yeah. All those holders can order one pair of shoes per Nft that they own. If you have a Series Two alpaca, you're also eligible for 50 off.

We'll be sending those emails with your discount codes prior to the pre-sale right now. Click and get their free pair Series one, right? Yep, that's correct. Those holders also receive an email today, so check your inboxes and you'll have the direct link to click. Yes, per alpaca is yep.

Um, for everybody else, the sale goes live August 24th at midnight that's on Reebok.com and Shop.bfriends.com Shop.vfriends.com is fulfilling us only. So if you're International you'll want to go to Reebot.com and pick up your shoes there. They're 90 per pair when it goes to the public or to if it just sells out with the holders. Um, you will be getting an exclusive Super Sticker.

Go to Ebay.com so type in V Friends Super Stickers or go on Twitter and see under my tweets the community uh actually everybody who's deep in the cards and super stickers Community When I post this post about what's going on with all the Reebok stuff, reply with all the links to what's going on with Super Stickers because the most Savvy you're going to realize what Arbitrage is going on and I want to make sure they take advantage of that Awesome! Todd Thank you so much brother Gary My pleasure. Great to be with you man! Great You great to be collaborating with you. and Reebok I mean look if it forget about even the holding the Nft or being an alpaca holder or the super stickers just as a badass classic sneaker, these are Fire! Uh I'm getting quite a bit of comments in the community of like people seeing it or hearing about it for the first time. You will be able to be purchasing these very shortly.

This is a great back to school sneaker for a lot of people. I'm excited about that! I'm humbled as a 47 year old who grew up in Jersey the Reebok Bananas For me, You made it. You made it. You made it brother.

And you made it too. From mail room to CEO Todd Krinsky Thank you so much from Reebok we'll talk soon. Love you all Foreign.