She was kind of saying that she knows who she is and she's 47 years old and she doesn't want to keep growing but that she wants to keep evolving I'm so in love with this person without knowing them. You know what she's saying I don't want to judge myself. the Nuance of evolving versus growth is when you are in this game of growth. If you watch the people that are most obsessed with it, they're over judging themselves.

They're subtly beating themselves up like I need to be better I'm not good at this I think what she's saying quick hot take on hearing that because it really hit me in my chest because I'm very similar is I don't want to beat myself up. So you've spoken a lot about the importance of self-awareness Yes, um, and you're like knowing your own strengths and weaknesses. So when you were transitioning out of you know your dad's wine business yes, how did you identify the skills and passions um, that you wanted to pursue as an entrepreneur? I Um, there was a level of like self-awareness but also passion, right? and I talked about passion a lot in my early career and it was because of this when I was leaving my dad's business, it was mainly because my brother AJ was graduating from college and I knew that I wanted to do a business with him and it was also because I was in a family business and for all the people that are watching or listening, family businesses worked very different. They work like the following: I mean immigrant family businesses like the one I was part of which was you don't get paid a lot and you only get to own the business when the old man or the old woman die.

So I was starting to have these combos with my dad I was like Dad I'm 34 now like I'm starting to be a big boy. um and hey, by the way, I've helped build your business from a four to a 70 million dollar business I need to go do something I think for myself kind of thing and so I knew that I was getting close to that transition AJ was graduating in like six months to a year and I was a crap. So I got a pick right and back to your question on self-awareness I I said to myself what do I like and what am I good at And that pointed to marketing. I built my dad's business not only because I knew wine or you know and I educated myself.

Very real in that Yeah, it was because I did a website in 96. I did email marketing in 97. I did Google AdWords in 2001 or two when when nobody was doing these things, they all worked and at this point when I was transitioning I did a YouTube show that was crushing I was one of the first people to have a million followers on Twitter and I was like hey, I'm good at this and I like it right when I sold lemonade I literally sold lemonade as a kid mainly because I wanted to make the sign hey you know like it's you know but I didn't realize I didn't I didn't realize that at the time, right? But this back to self-awareness I was like oh, baseball card shows I loved selling baseball cards but figuring out different ways to sell them was cool, right? The dollar rack, the spin the wheel, the nine dollar boxes. So I realized I was a marketer.

that was the self-awareness I realized I liked it because I could have done a wine thing because I knew wine really well but I knew I liked marketing more than Wine even though I liked wine and so I I think it was just being really aware and willing to think of yourself in a different way. I'd never. this is true now I had never thought of myself as a marketer prior to the year before I started this company I thought of myself as a businessman right? I thought of myself as a Salesman but I never thought of myself as an advertising person I was just doing what I thought would sell wine and then I re-looked at myself through the lens of self-awareness and passion because I had a life decision to make. So that's how I got there.

You know with the self-awareness and passion what fears came up when knowing that you were going to be an entrepreneur. and second half of that question is what advice would you give to entrepreneurs who are struggling with similar concerns? This is where I hate that the uniqueness of my life isn't a great answer, but I can give you an answer as someone who's talked to a drillion people. Okay Mott and here's where I'm going with that I was such a poor student as a child I was after about fourth grade not as good at sports as like the best people in sports I have good hand eye coordination I was a scrapper but I had and I was selling stuff my whole life which meant I got a ton of no's yeah that by the time I got to a place of like running my dad's business or then starting my own businesses I wasn't scared of anything right? Did you feel like you had nothing to lose? It was even better than that. I didn't care if I lost.

it wasn't that I didn't have anything to lose. it was that I didn't care if I lost I cared if I didn't try like it was like I often use this analogy of like you know how in the summer lightning bugs go to that like blue light and like they almost like I always think like they know that they're gonna get killed if they go to the light but they can't help it. they're like they're just going to the light. Yeah, that's how entrepreneurship is for me.

Like right? I don't have another gear. So what? I would tell everybody is fall in love with losing. What I would tell parents actually the people I Really want to talk on this one is parents. The reason Eighth Place Trophies was a misstep was we what we were teaching kids was losing.

We were demonizing it. We were saying to them losing is bad so nobody should lose And what happened was the younger the young Gen Z generation the young Millennial Gen Z generation was really unfortunately not everyone. There's millions of parents that parented differently, but by and large, especially in First World countries. A lot of people Today, the age 18 to 32 grew up in a parenting model that believed in Eighth Place Trophies that believed in delusion, self-esteem building because I think self-esteem building is the best.

But I think it has to be grounded in practicality, right? Like right? If you're a kid inflated, it can't right? Yeah, Like if your kid doesn't have a musical bone in their body she loves Beyonce It's probably a bad idea to tell her she could be Beyonce too, right? But we lived through that, right? We're starting to change because I think we're seeing the ramifications I would argue a lot of things that are most dangerous about society today is far more grounded in some of the theories of modern parenting than it is grounded in social media. and I think we have to start taking on accountability. So what I would tell everybody is the following: What were my fears? none? I've been losing all my life in school in sports in like business like that I Was prepared to lose again. Most people aren't prepared to lose again.

Most people. the reason so many. Ivy League School kids struggle as operators is they aren't accustomed to losing. When I was an investor, I realized oh, wait a minute and I'll tell you it's really funny.

Back to some of the movies and some of the stuff. I Found that kids that weren't popular but were Ivy league kids did better as entrepreneurs right than the kind of the lacks. Superstar The good looking guy who went to pet like they just had too much winning, right? And we're scared of losing. And then the problem with the business is there's no judge and jury.

It's just the market, right? There's no teacher, there's no family relationships. It's just the Merit of the business. So I would say I didn't have fear. but I would say to answer your question in a way that I hope brings value for the parents that are listening right now.

the quicker you teach your children that losing is not only bad, but weirdly kind of cool. like I'm very depressed right now because the Knicks have lost the last two games. Okay I didn't want to bring it up. Yeah, thank you.

So I flew home late lately last night after the game and like I'm sad. but secretly I kind of like it because I like the pain as a like it's part of me and I think more children, more humans need to learn how to be able to deal with adversity and losing it'll make them happier. You probably know this. um wait, there's this clip going around on the internet right now and I I don't know the player's name but the guy who is sitting having the conversation with what's that? Yeah, exactly where he the guy asked him you know, did he fail this season Oh my god, do you get the promotion every year? No, right.

So every year you work as a failure. Yes or no. No. every year you work you work towards something.

Two years ago, it's not a failure, it's steps to success. And he goes on a very similar tangent to say that you know, no, he didn't fail this season. Did he get the wins that he wanted? No. But it makes him want to work harder and he has more goals.

And you know he basically turned around on the guy and said you know, did you get a promotion this year was and the guy's like no, he's like what was your year of failure and the guy's like no, he's like, okay, well it's all about like perspective in terms of um, you know what you're okay, um in terms of so many decisions to be made in these settings. Oh yeah, um, but yeah I mean well, that's why Sports is the best You Can't Hide Right, You know people hide in everything else, even entrepreneurship. I Love entrepreneurship because it's the closest, but you can still hide I have a an acquaintance who in their profile it says three under Instagram three time exiting entrepreneur looks fancy in reality because I know the situation. All three companies were a disaster.

Really? Yeah, all of the exits were M A on a penny on the dollar. One was an accu-hire okay and one was bought after an obnoxious amount of funding for four cents on the dollar. So but in in Giannis's game You Can't Hide no like the Knicks lost last night, that's it. and this is why I've always loved Sports The Merit an Academy Award was a political decision behind the scenes by a group of people.

So everything else besides Sports in a lot of ways is merit-based and that's why I've always loved it. Business is close, but to your point I love that Giannis did that because there's so many comps to it. Like right now A Lot of people are realizing what athletes are dealing with because now everyone's putting themselves out there and they're getting commented about everything about everything about everything right? And that's what athletes have always had to deal with. One bad night and everyone's got all sorts of things to say.

Every one of us in this room right now, including these two lovely ladies who are dominating at their craft. We have bad days. Yeah, you know and but it's hidden right? You know it's a very interesting human psychology conversation I love that that Viral clip is going because I hope it helps people speaking of the like the viral or like the sorry the the Mystic aspect of sportsmanship. Um, this is a random side note, but I really feel like there's a a new kind of way for fans to interact and have ownership with with like their teams through like this web 3 type of and I've been I've got to like hang out with Ray Lewis and go check out his new facility in um Cleveland yep and I feel like if you guys haven't chatted maybe you should? Yes I've spoken to Ray I know how entrepreneurial is? We share a great friend Reid Bergman who works for me actually and I'm super aware and that's right.

Like the best part of Web3 that is yet to be realized is the Smart contracts, right? The connection Point There's still a lot of clarity we need from the US government and the world on what to do with all this stuff, right? But with AI coming and us having to prove Providence like by the way, we're doing an interview right now, everything we're saying is being recorded and that used to be like the truth. Now we have deep fake videos coming out right? Somebody could literally take this video of us and change the things we're saying like the world's about to go through real Revolution and I do think that the blockchain and web 3 is going to be a actually good contributor to it and I think I think to your point like the relationship graph of everything right is about to happen. I think about like the Um Grateful, Dead and Fish and those bands that like people traveled with yeah, like what if those people in the 60s had an Nft that could like go with like so many cool things instead of just collecting ticket stubs or photos. So I'm excited about the future.

That's cool. Okay all right so you're really known for your grind. You're a consistent day after day. How do you kind of keep the intensity and the focus up specifically in the moments of like setbacks and hardships by not having success especially Financial or notoriety validate anything in my life? Oh, you like that one? Wow, no this this is some this is the biggest thing that people don't know about me.

like like I always get scared when people are like you're known for the grind and the hustle because I know that there's a parallel to like burnout and like I'm not even close to any of those things because I have incredible enjoyment in what I do and I don't do it for the notoriety or the money. And more importantly, and you've gotten to know me through these years. it's just not my validation I I am much more Associated to being nice and people knowing that to be true than I am to how many followers I have or how much money I have. that is like honestly, if there is one takeaway from this entire video today I Hope people listening at home can understand that their validation it does not need to be through their financial successes and work commitments.

The reason, like you know, like the people in my achievement yeah, the people that are super closest to me, my family, and like the closest friends that go into family zones they all know the truth which is like I'm crazy chill I'm hyper when I communicate like I have high energy like I'm you're also passionate Yeah, I'm happy right? I'm happy because of my Simplicity which seems really crazy I get it because I am an entrepreneur and because I do have a lot of things going on. but the thing that I think works for me and I see it in others. But to your point, the majority of my contemporaries are very different than I am. They are unfortunately in my opinion because I worry about them too wrapped up in achievement money status I mean the thing that you know, this has been lately on my mind.

maybe because I was in Miami for F1 and I watched it play out again. People are heartbroken when they don't get invited to the good party. Yeah, they're like they're like crushed when they have to wait in line and they don't have like like people wearing all the bracelets like and I'm like man, high School plays forever. Yeah I'm like these people are some of the most successful, attractive financially successful status you know I know a lot of these people like have good families, have like great children like and they are like blowing a gasket or just I can see the upsetness in their face because they weren't invited to Carbone Beach right and they're like I love Jeff but like like it's gonna be okay yeah, like and so and social media has Amplified that but it hasn't changed that I hate when people are like we gotta blame social do we Because my Daddy's Liquor Store was not far from a town called Short Hills New Jersey and I watched all those people in Short Hills New Jersey when somebody got a new Mercedes they needed to get a new Mercedes right when somebody came into my I watched people my whole life come in, buy a case of Opus One and watch the next customer waiting and hear it because they know that person and buy two cases of Opus right like it's been a Flex show for life right? And you know.

and Fashions become such a big bigger part of our life. and so what people, what brands people are wearing in this and that and so I'm really glad we're touching on this and I do think especially knowing how epic your audience is I think this is going to help some people like like how how am I handling it all Yeah, because if it all went away tomorrow, I'd be just fine I don't need to take another selfie I don't need to make another dollar I was super back to like I Got fortunate because I'll say this as well for everyone who's listening. The greatest thing that ever happened in my life was I grew up with very little I was born in the Soviet Union I came here when I was little but I was happy and I was happy every day because I have an iconic all-time great mom and you don't need those things to be happy. and so I was born and lived in a way where I knew that that wasn't a direct correlation right? A Lot of people my children included will never know.

Is it the money or is it not right and so you get caught up in this thing of like okay, like any time I say like money doesn't buy happiness the comments are littered with easy for you to say and I'm like you don't know me like that you don't know me like easy for me to say because I've actually lived it, not because I have money Now that oh by the way I earned and so I think for a lot of people they they don't know and I think you know one of the great things of living a life where you go coast to coast in your journey is you know, right? You know that they're like I have unlimited people that have hundreds of millions of dollars to their name and are deeply interested. We know this. We're very fortunate we run in circles. we've been in places around the world and you see and it's really sad and I think it has everything to do and I really appreciate both of you reacting the way you did.

It's the one what you know, it's the one thing I need to make sure I communicate before I die that if you are not and by the way, it's the same way I Think about beauty. One of the biggest things I worry about is what parents affirm to children on their way up. If you are a human and the first 20 years of your life, your parents, your relatives, and your classmates continue to give you validation because you are attractive. What do you think is going to happen when you're 50 and father time is starting to play its game? Of course you're going to go through some feelings.

Of course, you're going to probably over worry about that. You were taught that that's your validation. but that's the same thing about sports. You know many people are great at Sports and then don't make it into the professional realm and then really struggle with the transition because all their validation is the same way.

I Think about Straight A's right. My biggest problem with school is if you keep telling a kid you're great, You're great. You're great because you're getting A's The problem is, the world doesn't work on a B's and C's right. And so you have a lot of people in their 20s to 30s who struggle in life transition because all they've ever known is how to figure out a school system, right? That's what the world told them they were good for.

And so I think as parents, we have to be careful of what we validate, which is why what my mom did for me is what I am passionate about doing for not only my children but the world. Which is like let's validate on how we treat each other right. My mom wants lost her mind as if I won the Nobel Peace Prize because I oh I can I'm visualizing right now I was less than 10 years old I opened the door for an elderly woman to walk into a McDonald's in. North Plainfield New Jersey You would have thought that I cured cancer.

my mom spent the next two hours telling me why that was so great, but that is the thing why you're the best. She called me golden hearted my whole life of course I answered my question earlier about what I care about. it's what she instilled I want to be known for how I treat people speaking of beauty I Was at a dinner last night and there was an emotion emotional intelligence coach there who was moderating a conversation and it was a really beautiful conversation. and I'm going to touch on this in a second as well on a different part of the the combo, but she mentioned that when she was growing up her mother did not allow her to wear makeup until she was 18 and she was obviously really annoyed by that as a teenager.

but it was really to instill the fact that she wanted her daughter to be comfortable in her own skin. and I feel like that is another you know version of when I heard that I was like oh my gosh, I'm so like on the money as I like started to think about how I you know how I behave in front of my kids. You know the types of routines I show them and you know the way I speak to them about their self-confidence and you know it's just it's just a I feel like these moments don't we don't talk about them that often. Um, but they're really quite important and they end up shaping us from like a you know, a whole identity standpoint in a in a way that I couldn't believe in it.

more right? Meaning you may or may not have to go to aggressive tactics or what may seem like an aggressive tactic, but instilling the right the right things is everything. and so like for example. And you know this because you're very educated in this. There's a lot of variants to Beauty versus Health and Wellness.

So like there's the concept of like lip filler is very different than eating clean. So I think that's going to be a big topic of conversation over the next 20 years as we get more advanced than what you just talked about. There are certain things that are artificial enhancements to to live up to the current state of beauty. right? right? Look at your life I look at you and I can see visually huh? She grew up in an era where girls that look like her were the standard and now that she's older her look is more the standard and standards change right? right? What is considered beautiful changes.

so there are differences of like are you in a life cycle where the way you look is considered the standard of the day or is it not and then do you do something about it to keep up with the Joneses All right Or are you doing things that are going to keep you healthy? you know, like and those are very interesting nuances that I don't think are being broken down just yet in health wellness and Beauty I would agree I would agree including I'll give you another one Cosmetics that are clean versus not right, right? Those are like new conversations we're having. But to your point are you are we as parents teaching our children your validation to the world. Your self-esteem should be re wrapped up in how you look or on who you are. and I think they come in all shapes and sizes and I think it's dangerous to be black and white right? Because you know look I think beauty is like an important part of the world.

we like Marvel at like sunsets and we like we like when it's nice outside like we shouldn't demonize some things I don't think it's a trivial thing I don't think it's not important but I think balance and all this I think a lot about the color purple these days. So as America has really locked into a war amongst red and blue politically I know the way we get out of this is by everyone falling in love with purple and I think everyone's digging in too deep. People are even changing their minds on things just to fit a red or blue and so I think this issue fits similarly which is like we shouldn't demonize people that want to look good I think it matters quite a bit, but I but we can't make it the thing they're completely known for. And to the point of this combo.

When are we going to start holding people up on a pedestal that are the nicest? Yeah, not the richest or the prettiest. Correct. And I think we have the potential to do that totally? I Would I mean I Really hope so I think as a society, we do have the potential to do that too well. I Think it happens in Pockets right? You and I have a lot of different like you probably have three, four, five, two, six meaningful friend groups in my world.

I Would argue that most of my friend groups that really are my actual friends are actually quietly built on that because you know you just want to be with people that are nice of course, you know, or common interests, right? Okay, Switching gears a little bit, but it's kind of on the same. I mean it's all it all works into itself. As someone who recently pivoted in their business I'd close the doors on each Being Fit How do you? How did that feel? You know what it honestly like. The weight was lifted good and how long did you sit on it I mean I've been sitting on it for about two 15 months? Yeah, two years.

I Always think people like, especially when you're like any any like anybody who's this is so important. Everyone who's listening, having the strength to close something when you are so out in front of it is one of the most courageous acts a human can do. which is why it always takes time to do it. Yeah and I was I was really nervous.

It makes sense I was really really nervous. but ultimately like it. just the business model didn't make sense I don't have. you know I would have to hire three more people I don't have that salary income I don't have.

You know I'm not raising money for it. It doesn't make any money like it ran its course, it ran its course. and anyway, so what would you I feel like you're the type of person who takes pivots and strides like you. Well, it goes back to what we were talking about exactly.

you know to your point. rightfully so when because I know enough about you, you're thinking from a B to C and A B2B perspective. what is this going to look like? Because that's the right thing to do your young ambitious woman with lots of goals and tons of stuff in front of you and you are actually being thoughtful by saying hey, this is something I'm very associated with. People are going to have judgment on this.

um what is this going to mean and to your point What? Why I'm like really excited you brought this up and what I'm hoping people get out of this is even if you and this is not your case because you have too many other things that you're winning on. But let's say for everyone at home right now, even if the one thing that you're known for, the only thing that's good seemingly on paper is a win for you in your career, you're not multi-dimensional like you're just the ice cream man. You have four ice cream shops. That's what you're known for.

Like that's it and you're at a point where it's not going well. like maybe somebody's come in and innovated and is beating you up and you're underwater and now you're taking your savings to keep up the business. These are real talks. Yeah, even for that person.

If something's not right, it's only causing an emotional cancer inside of you. The anxiety, the sleepless nights, the passive aggressive ways you're acting with the people around you because you're not happy. It's just a weight and the reality is is even with all the judgment, you've got to get into a place and saying, look, here's the thing that works for me when I Do it. Hey I'm gonna have to take this l It's really not fun I Don't want to.

There's going to be a news cycle and everybody has a new cycle. Some people only have four relatives that are part of the new cycle. Other people have 100 million followers from Beyonce to Ricky Thompson Who has his mom is the new cycle That's the only person even knows he's an introvert and a Hermit and the only person even knows who he is and what he's doing is his mom. Everyone has a new cycle where people are gonna have judgment.

People are going to have to say what they say. but actually I'm going to give you an interesting answer to this Hannah as I've been setting up the answer okay the answer to the question is humility. Um the reason I can deal with it in stride is because I always after I think it all the way through. go to this final place gives a the I'm doing Yeah, you see where this goes.

It's really neat. I go through all the things that I was talking about. but where do I end up to why I get to a good place. It's humility at the end of the day for all the good things that are going for me in entrepreneur land.

when not. if when I have entrepreneurial failures in the future, what will allow me to do it and make me take it in stride is realizing that I don't mean that much in the world at the end of the day that that cool. There'll be 24 hours on Twitter where people like see Gary you're not as good as you thought you were. Maybe there's a couple people that were disappointed internally of like man, how did he not pull off like he should have been good at selling footballs like he likes football like why did that not work And what really always gets me there is like humility I Think humility is an incredibly important part of the ingredients that an alpha, an ambitious a striver needs to have.

I ultimately think like, yeah, there'll be some judgment, but like they'll move on to the next thing the next day. Totally like in a year, are people really going to be talking about? it's not really I'm gonna move on to and by the way, I also have a lot of compassion for people that are in the business of gossip and tearing people down. Totally like, like what a miserable life reality to be in where you're spending all your time carrying other people's you know, reality sound like honestly I You know, as long as you gave it your best effort then I Admire people that take those chances. Yeah, you're gonna get buffed.

You're not going to do any colors No. I've been very bullish on male makeup for a long time. Yeah, yeah, it's a huge category I Know I Have video I'm very proud I Have a bunch of videos five six years ago saying next decade watch this oh if anyone's name and who's trying to create a male color Cosmetic Company this is your angel investor right here. 100 Um okay.

mocktails. Oh yeah. Huge, huge, huge, Um okay. last question Really? before our quick fire around because you're almost done.

Um, last night I was at this dinner and this is Emotional Intelligence. Coach was you know having this amazing conversation and she mentioned something about like you know how we're always just like looking to talk about or engage in personal growth. Yes, she was kind of saying that she knows who she is and she's 47 years old and she doesn't want to keep growing but that she wants to keep evolving and that those are two different things. Do you know what I hear when I hear that? Tell me and I'm 47 So that makes me excited I'm so in love with this person without knowing them.

You know what she's saying I don't want to judge myself. the the Nuance of evolving versus growth is when you are in this game of growth. If you watch the people that are most obsessed with it, they're over judging themselves. They're subtly beating themselves up like I need to be better I have to be I got to be better right? I'm not good at this I think what she's saying quick hot take on hearing that because it really hit me in my chest because I'm very similar is I don't want to beat myself up I think the Reason by the way back to the last thing that so many people are judging, everyone else is because it starts at home right? They're judging themselves right? And the way they're dealing with that pain because they keep hitting themselves up is they deploy it to others.

So you know when I hear that That makes sense to me I think we've got to find a way to be less judgmental on ourselves. But to her point, you always want to evolve right? but I understand I I think I understand where she's going. Yeah, it was interesting because she was when she first started talking about like kind of getting over this idea of constant growth I was kind of like saying to myself well but there's so many things that I want to accomplish and do and then she moved into this. It's not about like you can still evolve within yourself, but the constant idea that you're not satisfied that with yourself is and I found it just like really beautiful I thought you were gonna like that so that's what I wanted.

Well it's funny, you just made me think of something that really hit my team the other day. We're on this journey at this marketing firm and it's like really like going to be a thing like we genuinely like are gonna are starting to and when it's all said and done have changed the way people think about my Marketing in the world which is really cool but there's so much pushback. like people still believe a television commercial is more important than a single Tick Tock and I really don't think that the that the Ocean Spray Tick Tock will sell more Ocean Spray which it did than any commercial which is true. So we're at this very philosophical meeting where the team is talking about the frustrations of getting the world on board and I said something that's just very real to me that touches on what you just said I looked at them all and I said we've already won and it's funny when you just said what you said about what she was saying I feel like that is another big quote-unquote secret to why things have worked for me.

similar to what I said earlier about not being attached to the validation of the success when I tell you the most emotional, professional day of my career to this day is still the first full day of work at my dad's store. May 20 something 1998. coming up on an anniversary Yeah, 1998 is still the most significant day of my life because somewhere around fourth grade I dreamed for the day where I could work full time and I remember like yesterday driving right over there over those Hills from Huntington County New Jersey to my dad's store for 40 minutes and I remember literally saying to myself there'll never be a better day than this because this is the starting point of what I've always wanted to do and and basically I was saying to myself I had one already regardless of what's about to happen over these next 50 years, just playing means I've won and so like what you know especially since Kobe's death which I think really was just such a cultural and especially because I'm very tied into being competitive and I just like a lot of the way he moved, he's one of the people. That's just very clear for him, it was like he'd won the day his career started.

like the game itself and that's how entrepreneurship is for me. The game itself is the win nothing else and I was telling team we'd already won. we're like and it was funny to see how well that landed with everyone and like gave them some sort of weird peace of mind and I think that's what I want for every individual. Like when you go and do the thing you want to do regardless of the money or the notoriety.

if you are passionate about planting and you've started a micro planting, farming, flour, vegetable business if it like the amount of people that have a business like that that does 180 000 a year in sales and they take home sixty seven thousand and they live on that 67 000 and are happy as it's those people and sometimes they look like Kobe and it's financially and culturally satisfying. it just happened to be that for him. But back to like all the hidden people that we don't talk about. a dentist.

That's all he ever wanted. Like he's pumped I want that. That's why the first book I ever wrote was based on that. but people keep thinking it's foofy foofy.

Silly stuff. and I keep saying that the internet has made it very real, right? Sick. Okay, well this is an amazing chat. We're just gonna do a quick fire round.

So like the first answer that comes to you. Yeah, we'll just have like five quick questions. Let's do it. great.

What's your non-negotiable in the morning? Um, to check my phone to make sure there's no fires? Mine is to not check my phone. Yeah and again. I Want to stay here because these value people. That's what's so cool about the world.

I Would argue for most people it's not to check their phone right? But for me I Love being accountable and responsible to my world. and I know that that gives me peace of mind. look on the phone, make sure that no one's had a horrific event that the Singapore office didn't have a fire like it'd be grossly negligible for me based on what. I the BET I've made for me not to look and a quick look actually then makes me calm.

By the way, there's plenty of times where there's some bad stuff like we lost a big client that would seemingly be bad. That's not bad for me. that's micro bad. I Just have to check it because I'm the last line of defense right? Okay, okay how do you take your coffee with a lot of cream? So I'm not a coffee purist like I am a wine purist I Like the sensation of the mouth feel of cream.

Oh wow. Okay for me, the pistachio latte. Yummy! Do you have a night? what would you pick? cold plunge, massage or sauna? that's a good one I would go with sauna I think I would too I really think well in that environment which I enjoy to visit one place in the world right now. where bless you go um the bless you Dustin the there is a like Thousand Mile garage sale that happens in August of every year it goes from like Tennessee to like and I like I've been dying to go because I love garage selling is like genuinely a hobby of mine.

so I would go to like a small town in Tennessee to their garage sale I really wasn't expecting that goes back to the way this all started. self-awareness yeah I don't get as much enjoyment at a three-star Michelin in France even though that's rad because I love food and wine. uh I'm on in Utah Like what a place like you can really rest the Jets game like. One of my favorite places to go Madison Square Garden the plant like these are great Joys But there's something super weird for me personally about going to a garage sale that is like so calming and fun.

and I love it. I would probably go to the Grand Canyon I've never been and I feel like where I am in my life I could use some expansive I love that. Yeah, okay, is this the last one? Yes, okay. Have you ever tried a diet fad? If so, which one I haven't I Um, what's really interesting though is a diet fad even though I don't think it's a fad.

I think it's probably really real is something I've done pretty much my whole life I fast often and I don't mean the modern one that's like 18 hours and this that like I mean like 30 40 like I Really love the feeling of a fast and at this point in my life I'm fasting almost once a week and I mean from dinner on a Monday at nine until Wednesday dinner. So 48 hours I I am having water and I'm having again not a not a considered modern fast because I am having a coffee at times and sometimes cream which I I know disqualifies it from what people consider fasting. but I do not put a single piece of food in my body for 48 hours. probably every week.

You like that one that was mind-blowing. Wow, Why does she see it like a lot? Yeah, that's actually feels good. Weirdly good for yourselves because people do do these water fast once a week and they their cells are generated at a very interesting rate. Um I've tried them all so I can't can't tell you but I don't do anything now besides thank you so much thank you and that's what we have for you.

Thank you so much Thank you for having me.