In a 2023 world, more brands need to realize.. relevance is the key 🔑 . Winning on culture matters, and the way to do that is by getting out of your brand bubble. Reading comments, knowing what's going on in the world 🌍, being informed.. this is what gives you the insights to leverage for better consumer engagement, brand building and sales
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

You can't just harness something and then slap a brand on it because it went viral and it's going to sell you more things. If it's not on brand then it can't work. But who decides what's on brand? This on brand talk is killing us because we're in boardrooms debating on brand and then the brand manager changes and snarky is different to you than to her. Nobody walks around and says that Nike ad that's on brand People want relevance.


15 thoughts on “Having relevance vs. being on brand”
  1. Avataaar/Circle Created with python_avatars Dewa Debadon says:

    👍

  2. Avataaar/Circle Created with python_avatars Bob Winchester says:

    @garyvee is the on point here! As soon as I saw his face I knew he was going to make a solid point. Almost like he smelled something funny and had to point it out. I’m no marketing guru, but I don’t care about something being on brand. I just care if there is value for me or someone I care about.

  3. Avataaar/Circle Created with python_avatars atn121398 says:

    My TV is Onn brand, I like what this guy is saying

  4. Avataaar/Circle Created with python_avatars Bacadesignz says:

    Dude talkin like a gatekeeper, Gary telling him it’s no longer the 1900s

  5. Avataaar/Circle Created with python_avatars David Lansaw says:

    Easy being real in a world full of fakes. Also helps to be extremely educated and driven. Those are all controllables my friends. Just keep going! ❤️

  6. Avataaar/Circle Created with python_avatars Richard Ellwood says:

    Brand just says where that thing came from! The fact that it didn't come from the brand is irrelevant! Thats where and how brands are made!

  7. Avataaar/Circle Created with python_avatars Money Mavericks TV says:

    Wow

  8. Avataaar/Circle Created with python_avatars Joshua Stover says:

    Branding consistency is irrelevant. People want value.

  9. Avataaar/Circle Created with python_avatars Nikola Dechkov says:

    Truth!!

  10. Avataaar/Circle Created with python_avatars iDalisMediaTV says:

    Who decides who’s on brand YOU do the owner of your company .

  11. Avataaar/Circle Created with python_avatars GaryVee says:

    In a 2023 world, more brands need to realize.. relevance is the key 🔑 . Winning on culture matters, and the way to do that is by getting out of your brand bubble. Reading comments, knowing what's going on in the world 🌍, being informed.. this is what gives you the insights to leverage for better consumer engagement, brand building and sales

  12. Avataaar/Circle Created with python_avatars iDalisMediaTV says:

    Budweiser hooking up with an over the top trans influencer was NOT ON BRAND .
    It failed .
    Jennifer Lopez who is known for not drinking pushing her new wine cooler is NOT ON BRAND
    I predict it will fail

    Here are other off brand failures
    Colgate developed frozen food –
    Burger King offered low calorie French fries

    I think what Gary means you don’t want to be imprisoned from doing other fun things on social that bring eye balls- so don’t think so much it’s not I’m brand think relevance to your brand

  13. Avataaar/Circle Created with python_avatars iDalisMediaTV says:

    You can be off brand understand what they are both saying , Gary is saying don’t be shackled by experimental . ❤

  14. Avataaar/Circle Created with python_avatars Kat Pinson says:

    Truth

  15. Avataaar/Circle Created with python_avatars Anis Hussien says:

    if the brand can't maintain relevance it'll die. find a way to make it work

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