People are so romantic about the "quality" of their content that they forget they actually have to post.. you gotta do the pushups to get the muscles!! aka you gotta put in the reps of posting your content to figure out what works and what doesn't, what you like, what you hate, what resonates with your audience on different platforms and on and on. Stop overthinking .. start posting!
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One of the things that people make a mistake on is they're like oh, I'm getting 700 views per post now when I was doing five days a week, I was doing 500 posts I'm like right? but one is 2500 views and one's 2100 views if you go three times seven versus five times five. The other thing is what I really want for all of you is to get to the content that does well to inform your content going forward. So I'm less worried about how well each individual piece goes for all of you. I want you to take more at bats to be better at it.

So right now what's happening is too many people are trying to be cute and like higher quality, less quantity. deep down because it's easier because it's work, it's hard. You got other things I get it? I'm not judging but I'm trying to tell everybody you're all trying to get better at tennis and if you practice five days a week instead of three days a week, you'll be better at tennis in 24 months. One of the things I'm concerned about is when people go with that model is they're not doing enough pieces of content to figure out the thing that's going to work if I wasn't posting as often.

I don't know if I would have gotten into a lot of the content I got into because I wouldn't have the feedback loop from all the content.

16 thoughts on “The content strategy you need”
  1. Avataaar/Circle Created with python_avatars High Ticket Ray says:

    And I love tennis

  2. Avataaar/Circle Created with python_avatars Dewa Debadon says:

    👍

    Daily Positivity Energy! Thanks Gary!

  3. Avataaar/Circle Created with python_avatars Ayoo Popoola says:

    I love how you look through the "cuteness" of creators. Love how you're so analytical and real — you'd wanna practice more to know what works.

  4. Avataaar/Circle Created with python_avatars Bitcoin_Curtis says:

    True True True

  5. Avataaar/Circle Created with python_avatars Beyond The Leading Edge says:

    As always, so on point. God bless you Gary!

  6. Avataaar/Circle Created with python_avatars FitGuyTai says:

    So true .especially with shorts , thank you Gary 🙏🏽

  7. Avataaar/Circle Created with python_avatars Borrego a Yudando says:

    do more rather than worry about correctness, love it

  8. Avataaar/Circle Created with python_avatars numberoneappgames says:

    Just keep working and learning from what you do. <3

  9. Avataaar/Circle Created with python_avatars I Need BBQ says:

    I think you are correct. I think everyone get hung up on the search engine instead of working on content that generates the followers you need.

  10. Avataaar/Circle Created with python_avatars Shama says:

    And how many peaces per day please?

  11. Avataaar/Circle Created with python_avatars jb says:

    Increase primacies and recency’s. experimenting posting, whilst practicing for workshops each day

  12. Avataaar/Circle Created with python_avatars The HipNess FacTor says:

    Mind blown. Batter up!

  13. Avataaar/Circle Created with python_avatars T J says:

    I keep saying this …youtube isn't YOUtube anymore because everything is so curated. I miss the rawness and quantity

  14. Avataaar/Circle Created with python_avatars YouTube Fitness Expert says:

    I do not agree with this… Make better content, learn from your mistakes by pushing the boundary and make yourself different. I got way more return on social media and YouTube with making content that made sense for the audience and took more time on quality then just making more content.

  15. Avataaar/Circle Created with python_avatars GaryVee says:

    People are so romantic about the "quality" of their content that they forget they actually have to post.. you gotta do the pushups to get the muscles!! aka you gotta put in the reps of posting your content to figure out what works and what doesn't, what you like, what you hate, what resonates with your audience on different platforms and on and on. Stop overthinking .. start posting!

  16. Avataaar/Circle Created with python_avatars Seth Tadlock says:

    Facts. Do more, learn more

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