A common mistake people make when building their online brand is they think way too transactionally and sales-focused around their content. In this 4Ds business consulting session, Gary breaks down how to think about creating content with the hopes of it leading to sales, without the content being "right hooks" and sales pitches to everyone watching. It's important to build trust with the audience, earn credibility and ultimately bring value which will make people WANT to do business with you. If you like this video, consider subscribing to the channel for more content like this every week... Enjoy!
Timestamps:
0:00 Intro
11:00 How do I strategically exit from a business I love
12:30 The 60/20/20 rule
19:10 Monetizing social media
29:10 Why you need to start a podcast
36:10 Most underutilized platforms?
41:00 Biggest mistake personal brands make
46:30 Whoever holds their breath the longest wins
51:00 Strategic organic content
1:00:00 Outro

Thanks for watching!
Check out another series on my channel:
Tea With GaryVee (Fan Q&A Series): https://youtube.com/playlist?list=PLfA33-E9P7FBahSYlSAjOMGsuRPLMWWEO
Overrated Underrated (Hot-takes on Culture): https://youtu.be/TUSNSqA62uI
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.

18 thoughts on “How to monetize your social media without being salesy inside 4ds”
  1. Avataaar/Circle Created with python_avatars Miguel Montes De Oca says:

    How do you track what sales or reservations came from social media ?

  2. Avataaar/Circle Created with python_avatars Joe Doe says:

    Someone was fanboying hard.
    I won't say who.

  3. Avataaar/Circle Created with python_avatars Seminole wind says:

    Gary's got me pumped and focused on social media for launching my brand. Planning my content machine and team now…

  4. Avataaar/Circle Created with python_avatars RAZA SHARP INTERNATIONAL says:

    BROOOOOO THAT CALVIN GUY WAS HILARIOUS!! LOL. GARY WON'T SAY IT…SO I WILL….WHY THE FUCK WOULD HE BRING YOU ON AN INTERVIEW FOR THE NEW YORK JETS!!!?? LOLL BUT GARY HANDLED IT LIKE A G!! LOL. BUT HE HAD GOOD INTENT THO

  5. Avataaar/Circle Created with python_avatars CL says:

    What’s Josh’s tik Tok ?… asking for a friend lmaoooo

  6. Avataaar/Circle Created with python_avatars Feminism is a HOAX says:

    I love the Chicago Motivation dude, the guys he had to pitch his idea was AWESOMEEE & put the battery in my back!

  7. Avataaar/Circle Created with python_avatars Mr_Magpie_ says:

    🐐

  8. Avataaar/Circle Created with python_avatars Team FroZen Gaming says:

    Wow can we appreciate the patience gary had with the “motivational speaker” and the good intent he had. Gary an ultra human fr

  9. Avataaar/Circle Created with python_avatars Ramadhan Sahabat KARIB says:

    😍😍😍

  10. Avataaar/Circle Created with python_avatars David Lamothe says:

    I loved this

  11. Avataaar/Circle Created with python_avatars Jricho _Jrednose(Swlyfe) says:

    Black guy just made us all look bad an he's not next if u dont listen

  12. Avataaar/Circle Created with python_avatars Jewel G Marley says:

    LESSS GOOO KATEEEEE ‼️‼️ TNNNN

  13. Avataaar/Circle Created with python_avatars Bodick Madrazo says:

    Noob here… what is SEM and OTT? thanks

  14. Avataaar/Circle Created with python_avatars Lisa Torres says:

    Yes Gary, content is truly the answer to everything!

  15. Avataaar/Circle Created with python_avatars Jeff Trinkle says:

    I like chicago guy but I dont get how hes supposed to help buy the jets? did he say 100 million?? lol I'm confused

  16. Avataaar/Circle Created with python_avatars Jeff Trinkle says:

    when he said Denver Colorado & it goes to the guy with the Chicago hat and the disappointed look I laughed

  17. Avataaar/Circle Created with python_avatars CURVYGIRLZROCK says:

    Hi Gary
    I just went back to linked in after leaving it…
    Thanks for your advice

  18. Avataaar/Circle Created with python_avatars Getting Negative says:

    I’m currently going through a struggle phase, trying to build a business from nothing but experience and grit. Hope everyone else is finding success in their pursuits.

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