We all see viral videos on social media and wonder how they blew up and what sort of secrets they used to gain so much traction. Gary sat down with viral TikTok user Charli D'Amelio and her family to talk about their experience after having one video explode on the platform. The biggest themes throughout the conversation are that nothing was intentionally done to make her videos go viral and that she was sharing her passion for dancing, which she has been practicing since she was 4 years old, with the world. She didn't try to conform to a popular trend on TikTok or do what everyone else was doing. Charli just shared the thing she was passionate about and if you do the same, you can start building your own community and brand around what you enjoy.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.

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