Behind-The-Scenes of how we used this 4Ds to create 7M extra views across platforms: https://garyvee.com/4DsContentModel'>https://garyvee.com/4DsContentModel
Learn more about 4Ds here: https://garyvee.com/4Ds
Every business has the vulnerabilities of the subjective calls from whoever is in charge. One of the biggest threats to a businesses success is having the personal opinions of one person influence the entire direction of the company. Leave your subjective feelings out of the decision-making process and make the calls on what is best for the business.

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Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button 😉

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My direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT
My new K-Swiss sneaker: https://garyvee.com/GV004

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.

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