While in Cannes, Gary met up with the Vice President of Marketing at Pepsi, Todd Kaplan, for a great conversation. They talked about Todd's background, Pepsi's latest marketing tactics, how to ask for things you want and more...Enjoy!
Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button 😉
My direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT
My new K-Swiss sneaker: https://garyvee.com/GV004
Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
Second Channel: https://garyvee.com/GVTV
Instagram: http://garyvee.com/Instagram
Podcast: http://garyvee.com/audioexperience
LinkedIn: http://garyvee.com/LinkedIn
Twitter: https://garyvee.com/Twitter
Facebook: http://garyvee.com/GaryVeeFacebook
Snapchat: http://garyvee.com/Snapchat
Website: http://garyvaynerchuk.com
TikTok: http://garyvee.com/TikTok
Weekly playlist: http://garyvee.com/m2mall
GaryVee 365 Alexa skill: http://garyvee.com/garyvee365
Subscribe to my VIP newsletter for updates and giveaways: http://garyvee.com/GARYVIP

15 thoughts on “The strategy behind pepsi’s challenger brand approach with todd kaplan, vp of marketing”
  1. Avataaar/Circle Created with python_avatars Michael Taylor says:

    Good morning thank you

  2. Avataaar/Circle Created with python_avatars Serj Pokrx says:

    Loved the down to earth , heart to heart convo. It is much more effective with the audience as oppose to suited up execs talking business lingo, etc…….GLLLLLL

  3. Avataaar/Circle Created with python_avatars Mark Kravitz says:

    👍👍 Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it. A top businessman @evenkingsfall (his insta) has always said you have to THINK BIG to WIN BIG! Always keep that attitude! Looking forward to your next video ⚡️

  4. Avataaar/Circle Created with python_avatars Judas Goat says:

    Of course he supports Spurs, the most kosher team in the Premier League or your shekels back! Shalom 🙂

  5. Avataaar/Circle Created with python_avatars Kitty Lillian says:

    Good analysis of their strategy, another great one Gary! I started using your marketing advice and used Authentic views com to boost my video and woah I nearly doubled my leads

  6. Avataaar/Circle Created with python_avatars Matt Scott says:

    Great video, requested Todd on LinkedIn. He seems like a good guy to follow with a lot of knowledge and experience. Loved the @pepsi Super Bowl story.

    I just read a lot of comments. We all know Gary interrupts and he admits, let him be who he is. No point in commenting because it isn't changing unless his voice going out.

  7. Avataaar/Circle Created with python_avatars Miss Ashley says:

    I wish the audio was a bit better. I think something went wrong.

  8. Avataaar/Circle Created with python_avatars Rana Saini says:

    Best statement of the video: Play to win, don't play not to lose! love it.

  9. Avataaar/Circle Created with python_avatars Lusine Khangeldian says:

    I’ve started my own channel, it`ll make me happy if you check it out )))

  10. Avataaar/Circle Created with python_avatars Over aged adolescence says:

    I wanna mentor under u

  11. Avataaar/Circle Created with python_avatars SecondComingTwice says:

    Pepsi is foul, Mountain Dew is poison and the sheer existence of something called a "water portfolio" indicates that humanity has a long fight ahead of it.

  12. Avataaar/Circle Created with python_avatars martin sheridan says:

    Nice shirt Gary,i go to every spurs game home and away.

  13. Avataaar/Circle Created with python_avatars James Black says:

    turned off at 2 minutes, an interview with pepsi? F off. can't hit unsubscribe quicker. you sell out.

  14. Avataaar/Circle Created with python_avatars Eugene Gaither says:

    I'm a Baltimore guy. What's the inside joke about the Orioles?🤔

  15. Avataaar/Circle Created with python_avatars INOUE MAKOTO says:

    Pepsi just admitted to lurking lol.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.