While in Cannes, Gary sat down with Vice President of Facebook and Instagram for Europe, the Middle East, and Africa, Nicola Mendelsohn. During the conversation, they talk about the biggest mistake of many brands being that they only have one voice for all the different audiences they try to reach. He emphasizes the importance of having multiple voices that are authentic for your brand so you can reach and resonate with different audiences more effectively. This humanizes the brand and makes it easier for people to associate with it.
Follow Nicola on these platforms:
Facebook: https://www.facebook.com/nicola.mendelsohn.3
LinkedIn: https://www.linkedin.com/in/nicolamendelsohn1/
Instagram: https://www.instagram.com/nicolamen/
Twitter: https://twitter.com/nicolamen
TIMESTAMPS:
00:55 - What does brand authenticity mean to you?
3:50 - Which brands are communicating well?
5:00 - Are there stages where creativity and authenticity matter more?
6:20 - What is one piece of advice you would give to a small business trying to find its voice?
9:00 - What are your favorite platforms?
9:50 - How do your personal social profiles help you bring value to big businesses?
12:25 - What are some of the next big trends?
13:45 - Facebook rapid-fire Q&A
Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button 😉
My direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT
My new K-Swiss sneaker: https://garyvee.com/GV004
Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise and is a longtime Well Member of Charity: Water.
GaryVee Highlights on YouTube: http://garyvee.com/Highlights
Instagram: http://garyvee.com/Instagram
Podcast: http://garyvee.com/audioexperience
LinkedIn: http://garyvee.com/LinkedIn
Twitter: https://garyvee.com/Twitter
Facebook: http://garyvee.com/GaryVeeFacebook
Snapchat: http://garyvee.com/Snapchat
Website: http://garyvaynerchuk.com
TikTok: http://garyvee.com/TikTok
Weekly playlist: http://garyvee.com/m2mall
GaryVee 365 Alexa skill: http://garyvee.com/garyvee365
Subscribe to my VIP newsletter for updates and giveaways: http://garyvee.com/GARYVIP
Follow Nicola on these platforms:
Facebook: https://www.facebook.com/nicola.mendelsohn.3
LinkedIn: https://www.linkedin.com/in/nicolamendelsohn1/
Instagram: https://www.instagram.com/nicolamen/
Twitter: https://twitter.com/nicolamen
TIMESTAMPS:
00:55 - What does brand authenticity mean to you?
3:50 - Which brands are communicating well?
5:00 - Are there stages where creativity and authenticity matter more?
6:20 - What is one piece of advice you would give to a small business trying to find its voice?
9:00 - What are your favorite platforms?
9:50 - How do your personal social profiles help you bring value to big businesses?
12:25 - What are some of the next big trends?
13:45 - Facebook rapid-fire Q&A
Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button 😉
My direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT
My new K-Swiss sneaker: https://garyvee.com/GV004
Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise and is a longtime Well Member of Charity: Water.
GaryVee Highlights on YouTube: http://garyvee.com/Highlights
Instagram: http://garyvee.com/Instagram
Podcast: http://garyvee.com/audioexperience
LinkedIn: http://garyvee.com/LinkedIn
Twitter: https://garyvee.com/Twitter
Facebook: http://garyvee.com/GaryVeeFacebook
Snapchat: http://garyvee.com/Snapchat
Website: http://garyvaynerchuk.com
TikTok: http://garyvee.com/TikTok
Weekly playlist: http://garyvee.com/m2mall
GaryVee 365 Alexa skill: http://garyvee.com/garyvee365
Subscribe to my VIP newsletter for updates and giveaways: http://garyvee.com/GARYVIP
🤙 Watch your thoughts, they become words. Watch your words, they become actions. Watch your actions, they become habit. The best young entrepreneur ever @evenkingsfall (his insta) always says you have to THINK BIG to WIN BIG! Always keep that energy! Great videos always ☝️
Burn that shit shirt Gary!
Next Donald Trump here 🙂
We gotta make quality content and always aim to deliver value through our brands and businesses!
By far the King of giving value….. That is golden rule people dont get because there thinking what am i getting how am i gona get sales by giving value… But it is the ticket ive heard a few other so called gurus say it to but most just talk about it. Gary delivers constantly… So glad im not flipping thru bunch of channels anymore this is all you need for your education….. Dude is the man… Says he worth 160 million and ive never once heard him brag about that….. Can u say Humble
What's with the Tottenham jersey? 🙄
This is the Wolf of Wall Street boat scene i was looking for
@garyvee, love all your content. You’ve been a missive influence on me and how I’m looking to build my business. However, I’m must say I’m a little scared after seeing you in a spurs top. I think I’m going to have to send you the new Liverpool kit. I’ll find your address for Vayner media so expect something in the post. Cheers Paul
Gary you are the GOAT 🐐 🙌🏽and I could be wrong but I think you did not cuss lol
Hell yeah .. COYS … Gary just jumped straight to the top for me … Spurs …..
COYS! 🙂