People always say they think it is funny that me being the “digital guy” writes books. It’s not because I like to read, it’s because other people like to read and want to read my content in book form. Direct mail may be an older method of marketing compared to the things the internet is capable of, but for many businesses, it can still work tremendously in their favor.
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.
Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.
Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.
Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.
Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.
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Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;).
Get my newest shoe here:
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.
Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.
Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.
Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.
Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.
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http://garyvee.com/garyvee365
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Yep
This is one of the reasons why Gary V thrives in this industry. He acknowledges both traditional and digital aspects of marketing. Just a thought from us that makes sense: if you are a business owner and want to opt for this strategy, then you will be sure about two things: addresses are valid and deliverable.
It's really interesting how Direct mail is so different in other countries. In Europe you almost never get a direct mail. Maybe between 1 – 3 times per year. So when you send one, and make it something special. People pay attention to it
Gary, not every business can use Facebook to advertise, i.e. cannabis businesses…
anyone else cringe when it seemed like the other entrepreneur seems like he's vertically integrating? he's totally going ape-ADHD when he should really 80:20 what's working and go ham into scalable, trackable shit… t-shirts as a media … wtf… that's not direct response.
The type of marketing depends on what type of business you have. My business for example, 90% of my clients are 50 -90 years of age. It wouldn’t have much impact if I start marketing through any social media platforms. That’s where direct mail comes in handy and powerful. If I had a business like a coffee shop for example, social media would definitely be the way to go and direct mail would be useless. Just know you market.
I've been waiting for you to start posting things like this that cross over to the other worlds of marketing
I have built successful businesses through direct mail. I have created a gig on Fiverr to share that knowledge and provide entrepreneurs with a list of potential business customers that you can sell your products or services to. Type in 'I will give you business leads' on Fiverr and you will find my gig. Remember that the money is in the list!
Awesome vid Gary . Your always providing gold nuggets. My partner is licensed with Listsource.
Theres a Youtube video titled Listsource records 1 penny per record … has all the info. Great list for direct mail campaigns.
This was great, thanks, I've been looking for "guide to email marketing" for a while now, and I think this has helped. You ever tried – making money using this proven traffic source – (do a search on google )?
It is a great one off product for making money using this proven traffic source without the hard work. Ive heard some super things about it and my cousin got excellent success with it.
An email list is the bread and butter of any internet marketer.