Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.
The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.
Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.
Find Gary here:
Website: http://garyvaynerchuk.com
Wine Library: http://winelibrary.com
Facebook: http://facebook.com/gary
Twitter: http://twitter.com/garyvee
Instagram: http://instagram.com/garyvee
Medium: http://medium.com/ @garyvee
Gary "awesome" Vaynerchuk
30.40 mins of value
The issue with digital or social is that it is the clue is in the name. It is social. Yes your target consumers are all on that space, but you have a lot of companies/industries that need retain an air of formality. It suits consumer goods, it suits food, but it doesn't suit banks, or energy companies or mining companies, or utility companies, or the construction industry, or architects. Sure they can go down that road, but if you venture too far in that direction, there is a trade off. There is a large grey area for a lot of companies where the impact has little incremental value. You will always need advertising agencies and pr. As a consumer I don't want to engage with companies on social media, I might on twitter to vent at how shit they are, but I don't give a shit generally, unless its a really cool ad that one of my friends has decided to share. If I'm on Facebook, I don't look at the ads, people do apparently and thats cool, but again, what he said here about them taking time away from you is just as true on digital. It has become part of the landscape, I'm not sold on it entirely.
Like saving it to favorites , watching it again and sharing with everyone who needs it!!
This year I set up my own marketing business with a "social" slant, and this talk resonates so much for us. Focus on changing the bottom line, not bullshit like reach and impressions. Spread the word Mr V!
Gary your momentum is building more and more, here is to your continued success my friend.
Gary,
I have been following you since you first started wine library tv on youtube back in the days. Long story short, I got into wine back then because of a girl I was dating at the time.
In all honesty, this is hands down the best video you have ever put out. Not sure what it was, but it's simply honest and raw. This damn video should be mandatory for all college students or college marketing/business classes. I learned more here in 30 minutes than I have the last 8-10 years of my life. Keep doing your thing Gary.
If you just could bottle up this concept, I love in it. It's Gary V's ability to take something as nebulous as shifting markets, and put so many relevant concepts of it in a clearly defined package, wrapped in an analogy bow, that has become his vice skill set of emerging market adaptability. I take something away from every time you speak. Thank you brother!
Thanks @GaryVaynerchuk Great talk. Very informative, in your face, and fresh. Love how you tell it like it is from your perspective. Most important takeaway, "Anybody who doesn't bring value, should die." It's important to remember this in the creative realm. We're aligning smart business objective decisions with true user/audience needs and presenting it in a beautiful, engaging way. Then we use the feedback we get from data to reinform the business objectives.
As a designer, I often refer to myself as a visual translator. Only thing about that though, if the language I'm trying to visually translate is misdirected, confusing, off topic, or boring, I'm just polishing a turd. It all has to work together to bring value for your audience.
Thanks for sharing your intellectual view with all us out here. And continuing the conversation and keeping up with all this constant new media shiz. The struggle is real and I'm to old for it, but you won't hear me complaining either. PS, sorry for the long form, but I like to talk. 🙂 See you on "The Shoooooowwwww!"
Awesome interview Gary! All best, Alex
Killer, Gary. Thanks for posting.
Access to a free conference. Love your shit Mr. Vee. Thanks for sharing
There were so many gold nuggets in there Gary. You're always bringing lifetime value with every click and I appreciate that you respect my time.