#QOTD: Are you gonna take me up on my advice on replying to people on Instagram and using Twitter video? Or are you just gonna nod your head and move on and not do the tactics?
#Timestamps:
0:00 Intro
1:07 - I know you're not big on automation, but it's a reality. You're an advisor to HubSpot. Thoughts on that space?
4:44 - My computer is sitting in my lap and I'm reading twitter on my phone? Why, exactly?
5:55 - If you owned a CrossFit gym, how would you attack the marketplace?
8:59 - Why is it a crime to 'like' your own pictures on Instagram? Why will you be shunned for it?
9:49 - Do you still believe marketing is headed towards one on one marketing?
#LINKS
REASONS TO NEVER AUTOMATE https://www.garyvaynerchuk.com/never-automate-a-tweet-975978585.html
RANT ON AUTOMATION https://www.youtube.com/watch?v=BLxqGB6of80
I think I need to clarify my POV on automation. So here I go.
I don't like automation when it's replacing something that could and should be done by a human. For example, I don't like the idea of an automatic direct message that sends when you follow somebody, or somebody follows you. It feels very spammy.
However, automation does some times make sense. We use it at Wine Library. When your order is confirmed, we send an email that says "Hey, your order is ready."
There is a fine line between what one would quantify as the thing that a human should do and the thing a computer should do. When automation tries to take the place of a human, that is when things get weird. When you use a computer to automatically populate names into mass emails that are SUPPOSED to look personal, that's messed up. When you sign an automation with your own name as if you did, that is also messed up.
To me, it all comes around to the intent of the automation. If you're trying to "trick" someone into thinking it's a person, that is where things get tricky.
One would argue that automating makes for a lot of conversion. But for me, I think there is more value in someone reaching out personally. I don't want a computer to be responding to you as me. When I have free moments, I try to answer every email I get. Personally.
So automation makes sense for a lot of things. But people are trying to use it to scale humans when there is a human element that matters. Ask yourself right now: does automation bug you when it tries to be human?
The answer is YES.
Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.
The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.
Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.
Find Gary here:
Website: http://garyvaynerchuk.com
Wine Library: http://winelibrary.com
Facebook: http://facebook.com/gary
Twitter: http://twitter.com/garyvee
Instagram: http://instagram.com/garyvee
Medium: http://medium.com/ @garyvee
#Timestamps:
0:00 Intro
1:07 - I know you're not big on automation, but it's a reality. You're an advisor to HubSpot. Thoughts on that space?
4:44 - My computer is sitting in my lap and I'm reading twitter on my phone? Why, exactly?
5:55 - If you owned a CrossFit gym, how would you attack the marketplace?
8:59 - Why is it a crime to 'like' your own pictures on Instagram? Why will you be shunned for it?
9:49 - Do you still believe marketing is headed towards one on one marketing?
#LINKS
REASONS TO NEVER AUTOMATE https://www.garyvaynerchuk.com/never-automate-a-tweet-975978585.html
RANT ON AUTOMATION https://www.youtube.com/watch?v=BLxqGB6of80
I think I need to clarify my POV on automation. So here I go.
I don't like automation when it's replacing something that could and should be done by a human. For example, I don't like the idea of an automatic direct message that sends when you follow somebody, or somebody follows you. It feels very spammy.
However, automation does some times make sense. We use it at Wine Library. When your order is confirmed, we send an email that says "Hey, your order is ready."
There is a fine line between what one would quantify as the thing that a human should do and the thing a computer should do. When automation tries to take the place of a human, that is when things get weird. When you use a computer to automatically populate names into mass emails that are SUPPOSED to look personal, that's messed up. When you sign an automation with your own name as if you did, that is also messed up.
To me, it all comes around to the intent of the automation. If you're trying to "trick" someone into thinking it's a person, that is where things get tricky.
One would argue that automating makes for a lot of conversion. But for me, I think there is more value in someone reaching out personally. I don't want a computer to be responding to you as me. When I have free moments, I try to answer every email I get. Personally.
So automation makes sense for a lot of things. But people are trying to use it to scale humans when there is a human element that matters. Ask yourself right now: does automation bug you when it tries to be human?
The answer is YES.
Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.
The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.
Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.
Find Gary here:
Website: http://garyvaynerchuk.com
Wine Library: http://winelibrary.com
Facebook: http://facebook.com/gary
Twitter: http://twitter.com/garyvee
Instagram: http://instagram.com/garyvee
Medium: http://medium.com/ @garyvee
Yes I love thanking people for the follow. I'll use their name if the have it posted. Sometimes I even thank them for the like.
That’s crazy! I have been already thanking people for the follow and than you say it! Helps me know my head is in the right spot!!
Thanks Gary!!
Gary us right about cross promoting with neighboring businesses. Gary has the best ideas!!!
Gary – great episode, love it when you talk about local/brick and mortar business and what they can do to thrive. Local businesses are far from dead!
33 second intro?
QOTD Answer- Thanks for the reminder Gary. Will do!
Already on it with replying to everyone on insta, and I usually reply to Everyone on twitter, it's 2017 and I still haven't done video replies, going to up my game now!
I will take you up on that. I'm going to respond to IG followers immediately with a thank you, and start to use Twitter video
laptops are not dead. very much alive.
laptop and computers are not dead when you work on it – I mean not only watch yt and fb, but work as architect, project manager, graphics, photo editing, texts, spreadsheets and many, many other things, and movies are way better on big screen
Why is D-Rocks voice always muffled?