As seen on #AskGaryVee Episode 7 - https://www.youtube.com/watch?v=oK1dNr62enY
Q: How do you take an unknown hashtag and make it popular?
A: It makes me sad that I have to attack this question. This is going to be long winded. First question back to you: Why do you want it to trend? As we all know, trending hashtags aren't actually very ownable. If a hashtag is trending, absolutely anybody can use it. More importantly, when something trends, we see a lot of spammers jump on to market their own crap. So my question to you is why do you want #mommyenergy to trend? At that point any other mommy blogger could easily jump on it. The only reason I use the #AskGaryVee hashtag is so that I can easily find all the questions easier. It's a utility, not a marketing tool. So I think you're not taking enough time to think about the "why." The strategy matters!
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
Q: How do you take an unknown hashtag and make it popular?
A: It makes me sad that I have to attack this question. This is going to be long winded. First question back to you: Why do you want it to trend? As we all know, trending hashtags aren't actually very ownable. If a hashtag is trending, absolutely anybody can use it. More importantly, when something trends, we see a lot of spammers jump on to market their own crap. So my question to you is why do you want #mommyenergy to trend? At that point any other mommy blogger could easily jump on it. The only reason I use the #AskGaryVee hashtag is so that I can easily find all the questions easier. It's a utility, not a marketing tool. So I think you're not taking enough time to think about the "why." The strategy matters!
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
Answered perfectly🙏🏾thank you
You didn't answer the question.
What if someone has a good answer to 'why' they want a hashtag to trend, then what???
Does the same apply for YouTube
You didn't really answer the question but thanks for sharing….
Damn it I'm sitting here starving and then u said meat on the bones. I want some wings now.
I use hashatory to find hashtags.
Ding those up mean Dick is UP
I think you forgot an important part in this video… You never explained how.
Let's say I've asked the question why and came up with a reasonable answer. Let's assume it's not marketing at all, but another reason, where I don't have to "own" the tag.
So HOW do I make it trending?
I mean, it's OK if you don't know. But then I think you should take a page out of your own book and ask yourself "Why do I pick this question and put that title on the episode?"
It's obvious that you are quite popular in these circles, considering this is the top result, even close to 3 years later, but the video never explains what it looks like its supposed to explain.
this is the man who turned my fumes into just enough gas to put into the tank to get going motivating others to pursue there passion. unique concept on this motivational creativity YouTube channel.. hope i get Gary's eyeballs
Thank you for your good advice and snaps that you send out. @lauraramonique have a good day man!