This question and answer came from Episode 3 of the #AskGaryVee show!
Question: How do I market a product that's still in its early days?
Answer: You need to put it out in the wild. You need to taste it. Feel it. Reverse engineer it. Essentially, you need to develop the product first before you start marketing it. There's an enormous amount of tactics and flexibility when it comes to geo-targeting and getting your business exposure -- BUT the marketing will only work as long the product makes sense for consumer. At the end of the day, great marketing doesn't fix crap products.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
Question: How do I market a product that's still in its early days?
Answer: You need to put it out in the wild. You need to taste it. Feel it. Reverse engineer it. Essentially, you need to develop the product first before you start marketing it. There's an enormous amount of tactics and flexibility when it comes to geo-targeting and getting your business exposure -- BUT the marketing will only work as long the product makes sense for consumer. At the end of the day, great marketing doesn't fix crap products.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
I think Question should have been How do i inform or educate ppl in my city what am working on or how He is working on something that will solve a prb they facing…
I totally agree with you. I think having a product developed first, does help.
What about digital info products, courses, seminars, things that people sell
thousands of dollars worth, before they have even created anything.
They will actually create or develop the project in real time, then resell
that same product over and over. (easy distribution & manufacturing)
What do you think?
Dayum!
How do you determine the salary you should ask for?
Hey Gary! The content is as always cool, but the link at the end doesn't point to the next question – it points to the same question. You may want to fix it.
Great Products need less marketing.
You should get that on a T-Shirt. Nice video.