Twitter is unique. Twitter is different than any other social network. It's open. It's actually a social network. Every other platform is a content-push network by design.
Twitter has such advantages but they keep trying to appease Corporate America, because that's where the money is, and I respect that. But I don't think they should completely shut off what makes them so special. A guy like me was able to succeed because I put in the work and took advantage of the fact that I had permission from the product to jump into every conversation I saw relevant in order to further my name and brand.
Summize is probably the backbone product of my success. When it came out, I sat in my office for ten hours a day (minimum) searching for terms like "wine," "Napa," "Pinot Grigio," etc. and I replied and provided value. This drove people to my profile, and acted as the 'gateway drug' for people to see who I was and how I could be of assistance to them in the wine world.
Twitter is the cocktail party of the Internet. It gives people the permission to jump into conversations and (hopefully) provide value to those involved.
The unfortunate thing here is that Twitter has failed to explain their product enough to the masses. There are simple communication tactics (ie the limited reach when replying directly to someone on Twitter) and other product features that they've struggled to communicate to their current users and those interested in the platform.
This is part of a Q&A session I did with the students of Cornell Tech Program. For more, check out the playlist here: https://www.youtube.com/playlist?list=PLfA33-E9P7FAwwMY6gqBd2pc7m-qjcpr-
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
Twitter has such advantages but they keep trying to appease Corporate America, because that's where the money is, and I respect that. But I don't think they should completely shut off what makes them so special. A guy like me was able to succeed because I put in the work and took advantage of the fact that I had permission from the product to jump into every conversation I saw relevant in order to further my name and brand.
Summize is probably the backbone product of my success. When it came out, I sat in my office for ten hours a day (minimum) searching for terms like "wine," "Napa," "Pinot Grigio," etc. and I replied and provided value. This drove people to my profile, and acted as the 'gateway drug' for people to see who I was and how I could be of assistance to them in the wine world.
Twitter is the cocktail party of the Internet. It gives people the permission to jump into conversations and (hopefully) provide value to those involved.
The unfortunate thing here is that Twitter has failed to explain their product enough to the masses. There are simple communication tactics (ie the limited reach when replying directly to someone on Twitter) and other product features that they've struggled to communicate to their current users and those interested in the platform.
This is part of a Q&A session I did with the students of Cornell Tech Program. For more, check out the playlist here: https://www.youtube.com/playlist?list=PLfA33-E9P7FAwwMY6gqBd2pc7m-qjcpr-
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
Gary, thanks for the insights. I also started using hashtags on Twitter this week and saw CRAZY increase in followers and impressions on each tweet.
1. Don't start a tweet with @ unless you only want the followers of BOTH you and the other person to see it!
2. Jump into EVERY conversation surrounding your topic, spending as much time as you can
3. The public-ness of the internet gives you permission to talk to anybody having a conversation on Twitter
I think the biggest complaint I hear about Facebook is their lack of search. Twitter and even G+ has them beat by miles for that reason alone.
I also see a lot of people on Twitter still just scheduling tweets and broadcasting rather than joining in on the conversation. Maybe they will catch on one day, or maybe they will just continue to pretend they are being social.
Sheryl
I like your i dea
@Gary you are the man 🙂