#QOTD: New York is about to get CRUSHED by a blizzard, so I want to hear about your favorite memory from a snow day.
#Timestamps:
0:00 Intro
00:58 - What surprises or interests you about brands with High Brand Equity, but don’t have a huge marketing budget? Especially those in crowded spaces?
03:03 - If you could create and teach your own college (or high school) course, what would the name of the class be? How would you teach it?
#LINKS
https://www.garyvaynerchuk.com/what-youll-need-to-get-garyvee-945936926.html
https://www.instagram.com/garyvee
Social Media is the plumbing to the word of mouth in our society. If you make a great product and you can get people to taste it, both literally and metaphorically, then there's a tremendous opportunity for your name to spread on its own. There are tons of brands that don't spend on marketing and win simply by making a great product that people can't help but talk about.
In this day and age, you may not have the budget to put towards marketing your product or service, but that shouldn't stop you. If you're putting out a strong product and service then your name may very well spread through the eyes and ears of those that are able to experience your offerings firsthand.
Social Media has put us in a very interesting space. If you can leverage the social "influence" of one individual who's had a great experience with what your business offers, you can be well on your way to surpassing the attention that any paid budget would get you. BUT, you need to make sure you actually have a good product. For instance, if you're a small time restaurant that happens to have great food, all you need is that one person on Instagram or Twitter to talk you up because they love what you have to offer.
The brands and the products that will break out in the next decade with zero dollars may end up being anomalies in the grand scheme of things, but that's all predicated on them having tremendous products. You can have all the money in the world but if your product sucks, you'll end up losing the long game. HOWEVER, you may very well be piss poor and not in the position to spend money on marketing, but if your product is good enough to entice people to talk about it, then in this day and age, you can most certainly win.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon

9 thoughts on “#askgaryvee episode 63: winter storm juno viral marketing on no budget”
  1. Avataaar/Circle Created with python_avatars Phamousillday says:

    Only been in one snow situation thanksgiving in big bear California it was the only time I saw snow fall never seen it again but I will make more experiences

  2. Avataaar/Circle Created with python_avatars David Tyrrell says:

    This video is so 2015.

  3. Avataaar/Circle Created with python_avatars Corey Kniesel says:

    Bruce Lee was my first dinner I thought of however I think Greg Plitt would be a great addition to that dinner group

  4. Avataaar/Circle Created with python_avatars Artof JoseVega says:

    QOTD Answer – I unfortunately have been in the snow only once on a trip I did to Canada. I live in Puerto Rico so no change of season here. But it was great, I actually went running with some friends on the snow and cold and that whole time I was there was very special.

  5. Avataaar/Circle Created with python_avatars Game On Living says:

    NA, lived in LA and Miami that's it lol

  6. Avataaar/Circle Created with python_avatars Salym Akhmedov says:

    every snow day that I didn't have to go to school. those are all my favorite snow days

  7. Avataaar/Circle Created with python_avatars Edgar Curiel says:

    Lived in AZ all of my life! (Yuma What Up)

  8. Avataaar/Circle Created with python_avatars Joseph Lucido says:

    High school. A group of friends and I ended up doing donuts and crashing into a tree. No injuries. Car was totaled.

  9. Avataaar/Circle Created with python_avatars MR. MINUTE says:

    Hello GARY! 😀 Cool thoughts on this episode! Hahaha, you KO'ed your sister with a snowball! Now, that´s a funny memory to remember for the rest of your life!
    Hmm, my favorite moment, was back in 2009 when i learned how to snowboard. My first day on the track, fell my ass off a jump and as soon as i looked up, a local TV reporter jumped into my face and asked "How was it?" – My answer: MAXIM! The following day my friends and i had a good laugh watching the video on the news. It was !epic! 😀 – Btw, thanks for putting my memory at work!!!

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