Originally aired on #AskGaryVee Episode 2 - https://www.youtube.com/watch?v=8Bt-vEroq6M&list=PLfA33-E9P7FC0AoARnMLvgFgESJe4_Ngs&index=46
Q: How do you create interesting content for a subject/industry as boring as hardware?
A: First off, a hardware store is very from boring. You're selling tools and items that TONs of people are passionate about. Construction, home renovations, and DIY are extremely popular subjects these days. The way this question was phrased tells me more so about your mindset rather than the difficulty of creating content for your industry. You need to change your outlook in order to change your output.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
Q: How do you create interesting content for a subject/industry as boring as hardware?
A: First off, a hardware store is very from boring. You're selling tools and items that TONs of people are passionate about. Construction, home renovations, and DIY are extremely popular subjects these days. The way this question was phrased tells me more so about your mindset rather than the difficulty of creating content for your industry. You need to change your outlook in order to change your output.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
Interesting video Gary! I always struggled to come up with ideas for boring brick and mortar businesses. Do you have a framework in place that makes it easier? Like… a client of mine sell 3-6 months old baby clothes, I saturated the ideas quick! Another has a nail beauty business… and also I have no more ideas after a month of content. Would you give me an idea on how to keep creating content that gives value for this types of clients? I'm stuck 🤦🏻♂️
the answer is just hardware store is not boring. yeah right even my grandmom can answer that. Where is the example Mr. know it all?
This video sucked, there was no practical advice. It is like asking someone how to become a doctor and his answer being, just go become a doctor.
Gary, love your content but I didn't click to hear "Hey, you're wrong. Your subject is exciting". I clicked to see/hear how you could make a boring topic interesting. You could have used another minute or two to talk about Congrete- The World Changing Material 🙂
Gary is so open minded that he makes think of new ideas 💡🔥🔥
Far from boring, Im an Interior Designer and a DIY Girl, Hardware stores are fun!
Mindset mindset mindset woooow this is awesome
There is NO subject that's boring – it's a lack of creativity that is not able to find the GEMS of INTEREST in any topic!
The whole idea is connecting the consumer to the product. Know your product – what it does, how it's used, different ways to use it; then know your consumer – time/value, how your product can benefit them, and the different ways they can use your product that they may not have thought of before.. the actual connection involves marketing – getting your consumer to "taste" the product, as Gary says.
It's not always about the money, either… I've seen thousands of people come out of shopping venues with junk they will either use only one time, or never even get around to using at all. What made them buy it? Usually it's a package deal – visual aspects of both product and the atmosphere created around it, whether that's display or simply time/season. For example, it's easy to get consumers to buy Ice Melt on or just before a snow/ice storm… they don't want to fall, or be sued by someone else's fall. But it seldom works on a summer day – unless you can convince them that the product is high end, hard to find, and may not be available when they need it.
I've learned, through trial and error and advice, that people don't like to be sold to… but they love to buy!
Last example… a tool on my wishlist is the Vipukirves Leveraxe. It's about $300. Who spends that money on just an axe? Depends… This one does things a regular axe won't do, does it fast, and is efficient… it's also easy to use! So, I could go to the store and by a high quality axe way cheaper than this one… but I wanna save my back, eliminate blisters, and save time! It's about having that dynamic product, or the unique product to fit a particular item, or a versatile tool that saves space in the toolbox.. and getting the consumer to see the product as you do. Be passionate about your product, idea, or whatever you are selling, know it inside and out… and then learn what makes people buy into the idea that they need it NOW..
Hardware stores are like adult version of a toy store.
Before I even saw Gary we had an issue with sales on our online car audio store. So we created how to guides through YouTube. 3m views later it's increased revenue by £1000's per month.
I would probably go the satire route and parody the 90s show "Home Improvement" and do some power tool segments.
Do it like Arnold… Crush Things!
Hardware stores are FAR from boring!
In the hundreds of times I've entered a hardware store to find something, I've faced heaps of questions that the store people just can't answer… and sometimes I've even searched google for the answer with no avail.
What's the difference in metal quality between the $5 hammer and the $40 hammer?
Why does this drill piece have this shape on the end and will it help me drill into metal -better than this other one? Can this electric lawnmower go over slopes? Will it be heavy enough to cut buffalo grass? What tool do I need for sharpening the blades because I don't want to buy a new one every few months? Will this file rust over 4 years? What items do I need to lay some carpet? (I was a carpet layer so I know this one but it's a popular one for others!) Why is it called a smooth edge strip when it's spiky? 🙂 What's the difference between these 10 types of manure? How do I know which mineral my grass needs? What flowers grow better in which seasons?
And if you're after content for a social profile, show the final product of what someone has built doing DIY! Show a nice garden and provide all the ingredients/tools that were purchased + the price of them. SO MANY people want a green lawn or a nice garden in front of their house. Showcase the new products like the flexible hoses and the drippers.
Unlimited potential for content!
I have been a fan for over 2 years Gary. but with all due respect, this new format is painful to watch, and very distracting! Just as I feel I'm getting into it, the video ends. OK.
DIY tools for men are what shoes are for women. There is no end to the creative content you could put together..
I totally agree ***** DIY projects are totally fun! He should target chefs. There are so many tools at a hardware store that we bring into the kitchen. 😉