It's funny how people approach their businesses and the marketing they put behind them. In my opinion, people spend all this time planning all these great things they're going to do with their business, but when the time comes to execute, they're nowhere to be found. It's almost like wedding planning and marriage. I think that most of us spend more time and put more effort into planning our weddings then we do actually executing on the marriage itself. It might sound ridiculous, but think about it. We get so fixated on the pretty things - all those things that will make us look great to to the outside world - but when you look under the hood, there's nothing there of substance or value. And that's exactly what I think modern business owners are doing. They're focusing on too much sizzle, without putting the effort into building the steak.
Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets.  Check out the new site, and tell me what you think at http://garyvaynerchuk.com.  
You can also find me on Twitter: http://twitter.com/garyvee. 
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.

6 thoughts on “Marketing planning: substance matters”
  1. Avataaar/Circle Created with python_avatars Dane Cobain says:

    Fantastic analogy, as usual!

  2. Avataaar/Circle Created with python_avatars rhaphazard ✖️ says:

    I think the marriage  proposal is a pretty good analogy of the jab, jab, right hook as well.

  3. Avataaar/Circle Created with python_avatars M Kuthami 2 says:

    Hey Gary, How was your NYE? This is an off topic question – What do you think of virtual assistants? I respect you, and your opinions. Thank you.

  4. Avataaar/Circle Created with python_avatars The TaijiFit Method says:

    I'm often more guilty of the opposite behavior. I get an idea and start to execute in order to gather data, and I don't have the website fully set up yet or any of the brand imagery done.  It drives my partner crazy.

  5. Avataaar/Circle Created with python_avatars Karen Brown says:

    So true. I guess people get so excited about not being rejected that they go all out with the plans. In business you'll hear "no" more often than "yes." Just the nature of the numbers.  Have to stick to it.

  6. Avataaar/Circle Created with python_avatars David Buchta says:

    Nice comparison 🙂 And of course… first
    Thank you 

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