It's not about impressions, it's not about ratings. It's about "we sold a lot more stuff."
The New York Times wrote an article about Nilla Wafers and the lift they got from their social media campaigns. The best part of that article was the last part, Nilla Wafers is one of my clients and they put all their money into social media with us. I wish I was smarter to be honest with you, because it shows a lack of smarts strategically for me which breaks my heart. I wasn’t smart enough in the first 3 1/2 years at VaynerMedia to realize the way I was going to prove the ROI of social media. My goal was to get a client to give me all their budget and it happened saradipidesly. We had half of Nillas budget the other half was suppose to go for a contest or some bull crap, stuff that wasn’t going to work. Some how that fell through and Nilla said you know what you take it, so we had the entire budget and this is a brand that hadn’t grown for a decade. Nilla had flat sales and all we did was pictures and videos, micro-content on Facebook and Pinterest. Here we are a year later and the business is up 9%, it’s a phenomenal success story on the true ROI of social media, this isn’t about impressions this isn’t about ratings, this is we sold a lot more product, that is the actual business.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
The New York Times wrote an article about Nilla Wafers and the lift they got from their social media campaigns. The best part of that article was the last part, Nilla Wafers is one of my clients and they put all their money into social media with us. I wish I was smarter to be honest with you, because it shows a lack of smarts strategically for me which breaks my heart. I wasn’t smart enough in the first 3 1/2 years at VaynerMedia to realize the way I was going to prove the ROI of social media. My goal was to get a client to give me all their budget and it happened saradipidesly. We had half of Nillas budget the other half was suppose to go for a contest or some bull crap, stuff that wasn’t going to work. Some how that fell through and Nilla said you know what you take it, so we had the entire budget and this is a brand that hadn’t grown for a decade. Nilla had flat sales and all we did was pictures and videos, micro-content on Facebook and Pinterest. Here we are a year later and the business is up 9%, it’s a phenomenal success story on the true ROI of social media, this isn’t about impressions this isn’t about ratings, this is we sold a lot more product, that is the actual business.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
I thought this was gunna be about nilla wafers.
Instead it’s about the stock market or something. Speaking of which wat is he talking about? And why is there only 7 comments and 4,490 views on a 2.1 million subscriber channel? The world will never know.
form 6 comment to thousands
I was taking a look at Nilla Wafers on Facebook. They haven't posted on their main page since 2015. They have 400,000+ followers.
Curious if VaynerMedia is still working on this client? Gary?
📝👀🤔
Clear to the point true story that shows social media is a worthy part of a company's budget. Thanks Gary!
Mr G . hows it hustling?
I miss the days of youth and vanilla wafers. =( Very impressive (and yet not surprising) improvement. Also, the "click here to subscribe" doesn't seem to be working. It might be on my end or the video may be missing an annotation.