Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
A quick marketing lesson news alert: Marketing got f*cking hard.
What sound better? Going to New Zealand, or never sleeping again?
We're asking marketing people to storytell 24 hours a day on social media and it's hard! News alert if you're still confused about easy marketing tricks, marketing got fucking hard! We have a lot of people who would rather shoot a television commercial to market their brand, because here is what you do if you're spending a lot of money on TV:
You spend lots of time on it so you have tons of time not to mess it up, and number two you get to actually go on the shoot. Now think what sounds like a more interesting way to work on marketing, putzing around with something for six months and then going to New Zealand for two weeks to be on the shoot and not really do anything? God forbid if you get lucky you get to go to the South of France to catch a reward.
Whereas what I pitch them which is: you can't sleep ever again, the customer matters and you need to put out valuable content every day on social media. If you put the wrong piece of content, it could be bad.
I'm close to social media and content marketing so that decision is there, but if somebody's a young progressive marketer and they’re thinking about the future and their legacy then they realize “let me ride this wave, because this is going to help me long term