The new cool is relevance + value.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available for pre-order on Amazon! http://bit.ly/jjjrhamazon
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available for pre-order on Amazon! http://bit.ly/jjjrhamazon
Just over here in 2017
relevance + value
It is definitely relevance and value, but relevance to someone's concept of self and what he or she aspires to see/be/do. That distance is what cool is, and why it is subjective and yet often universal.
when that shoe moved…it freaked me out
It's very challenging to be a cool financial consultant here in the Philippines where majority of the people see insurance as an added expense. How can you be cool?
Depends. What kind of business do you have?
I forgot when i subscribed to you…
Stoked for you book!