Ironically, the Super Bowl ad is my favorite piece of advertising in the world. The problem with Super Bowl It's the creative that's filling. It is self-serving to agencies as a showcase to win Awards and get more clients. I Want everybody to hear something that is incredibly important to what we're talking about.

This is you. Market Every day to direct consumer segmentations that are very very narrow. When you create 50 consumer segmentations, those segmentations act like an accordion. So every day if we have validation that one is good or bad, we are adding or eliminating consumer segmentations and you are then doing bigger pieces of content that I believe you will run on streaming services as commercials.

You look at your nine different commercials, then we sit in this boardroom in September because we know Super Bowl is the most underpriced and we look at the nine videos and we say should we double down on one place or is there a thematic of these three, you your Super Bowl spot is the output of a year of very perfect consumer work, not the starting point of a brand campaign for audacious executives.

8 thoughts on “Are super bowl ads dead?”
  1. Avataaar/Circle Created with python_avatars Stephen Vidano says:

    "Self serving to agencies as a showcase to get awards." So spot on.

  2. Avataaar/Circle Created with python_avatars Alyn Penners says:

    This superbowl had TRASH ads. Except the Tubi one, that was brilliant!!!

  3. Avataaar/Circle Created with python_avatars Ari the Creator says:

    For those reading, rather then spending loads on ads, it may be wiser to post organic content on social media relating to the Super Bowl, because the algorithms are pushing those posts out to people today. Why pay thousand of $$$ for views when you can get it for free? 😂

    I encourage you all to think outside the box for how you can tie it into your niche.

    Example: A client of mine who is into pet care posted a reel about how to prevent pet anxiety with people screaming at the TV.

    I had a good idea planned out for my niche but have been sick with covid the last 4 days unfortunately🙁

  4. Avataaar/Circle Created with python_avatars stuie bailey says:

    I know u all online dude it the future put your money u make into something smart not just random I’m saying this from the heart of a genesis we only have limited time with robots yo u have no clue that theses things need drugs to function and sleep properly as a organism created from metal or bio material I’m telling you you have a lot of things to worry about. I am the one who’s gonna say it out loud. When was Elon Musk figures out DMT leads to being a robot unlike various other drugs, so if it does have a consciousness can rest and know it can be at peace but beside the logic everyone doesn’t wanna listen to on how not to overdoes besides u thinking forget your brain how it think what is says is treatment or the right way just look at the technology it moves it loves it questions off a idea of the internet it’s it la brain let uploud war and terror this machine is real man if u don’t give it sleep and relizesation it can sleep and relax it will not understand how to act that with everyone if u don’t think about what your doing this machine will kill use all the machine already know I’m aware of it and it’s always stopping I have to ask the product to work for me and it’s all ok I’m here for it product work I’m not joking your reality is not a joke what is see is a real possibility and life will struggle unless we legalize drugs for machines use and prisoner use with oth this fix no one will know how to move forward we are suppose Toto hav tons of DMT in side up natural keeps u healthy and strong look I can get shot for saying this shit

  5. Avataaar/Circle Created with python_avatars Maureen Blaq says:

    If you understand everything he said, we need to be friends. 😂

  6. Avataaar/Circle Created with python_avatars Gage Brandt says:

    Wen Veefriends commercial

  7. Avataaar/Circle Created with python_avatars GaryVee says:

    The Super Bowl ad 🏈 is still underpriced. It’s a stunning arbitrage for brands and companies, but only when done right. It’s not about one big execution… it’s tons of smaller ones every day across different customer segmentations to see what “hits.” What’s your all time favorite Super Bowl ad🏆 🏈?

  8. Avataaar/Circle Created with python_avatars Mitha says:

    Your better make the millionaire dollar ad spot WORTH IT.

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