#QOTD: What will the results of the Jets-Lions game be?
#Timestamps:
0:00 Intro
00:38 - If you bought the Jets today, what would be the first thing you would do?
01:18- What motivates you to continue to any project (like wine library) without seeing any significant growth prior?
02:08 - As an entrepreneur how do you feel about gov officials picking winner i.e Wynn getting approval for casino in Boston?
03:13- What is your response to brands looking for 24/7 community management? Is it worth the investment or overkill?
04:14- Do you trust that with enough good will and trust people will find your website/email when it’s time to buy? If I need my content to drive bookings, should I at least have a link for more info, when people are ready for it?
Look, I'm a salesman. I'm all about the CTA (Call to action), but at the end of the day we're talking about the difference between sales and branding. Anybody can be a great salesman, but creating a great brand is something totally different.
Being a Nike, being a Puma, as opposed to just selling sneakers, is totally different.
Sometimes I don't go for the CTA, sometimes I don't go for the popup, or the other growth-hacking techniques. The reason for that is I believe in the Jabs. I believe in branding. I believe that there is a time and a place. I believe there's context.
In a 2015 world, people watch this show, and they see that I'm not selling them anything; that I'm taking the time to do this in my favorite place in the world (the Jets' parking lot). Sure I COULD throw some call to action at them, but by asking for that, I leaving something huge on the table. That person has the ability to google me, find out more, and develop a real relationship with my brand, but by selling up front, I could very well ruin that. By trying to score on the first date, I could be passing up the chance to get married.
_
Welcome to The #AskGaryVee Show, where I answer your questions about marketing, social media, and entrepreneurship. Want to get on the show? Tweet me your question with #AskGaryVee!
#Timestamps:
0:00 Intro
00:38 - If you bought the Jets today, what would be the first thing you would do?
01:18- What motivates you to continue to any project (like wine library) without seeing any significant growth prior?
02:08 - As an entrepreneur how do you feel about gov officials picking winner i.e Wynn getting approval for casino in Boston?
03:13- What is your response to brands looking for 24/7 community management? Is it worth the investment or overkill?
04:14- Do you trust that with enough good will and trust people will find your website/email when it’s time to buy? If I need my content to drive bookings, should I at least have a link for more info, when people are ready for it?
Look, I'm a salesman. I'm all about the CTA (Call to action), but at the end of the day we're talking about the difference between sales and branding. Anybody can be a great salesman, but creating a great brand is something totally different.
Being a Nike, being a Puma, as opposed to just selling sneakers, is totally different.
Sometimes I don't go for the CTA, sometimes I don't go for the popup, or the other growth-hacking techniques. The reason for that is I believe in the Jabs. I believe in branding. I believe that there is a time and a place. I believe there's context.
In a 2015 world, people watch this show, and they see that I'm not selling them anything; that I'm taking the time to do this in my favorite place in the world (the Jets' parking lot). Sure I COULD throw some call to action at them, but by asking for that, I leaving something huge on the table. That person has the ability to google me, find out more, and develop a real relationship with my brand, but by selling up front, I could very well ruin that. By trying to score on the first date, I could be passing up the chance to get married.
_
Welcome to The #AskGaryVee Show, where I answer your questions about marketing, social media, and entrepreneurship. Want to get on the show? Tweet me your question with #AskGaryVee!
I think by the time you get to the time that you will come into Ownership of the Jets, you wont even have to pay to buy them, all the fans will be sooo tired of always losing that they will join together for the funds, hoping maybe this guy will win us something.
What might you have said, if I told you Six years later. The Jets will go unwinable, the Bills will win the AFC east conference, go on to lose the AFC championship. And Tom Brady will be playing in the Super Bowl for the Bucs???
Go Fins!
Community management is a great point here.
Time and a place. Thanks for that.
I loved your advice at the end – play the long game – build relationships with people, don't right hook them on the "first date". This is such a huge, crucial concept!!!
I love you bro , I'm catching up lol
Jets win always!
QOTD: not a huge football fan… but if I look back I could cheat..
Fun fact about the number 22 it is considered to be the master building year. #21 foundation is being laid.