#QOTD: What do you think of the 3-question episode vs. the 5-question? Let me know!
#Timestamps:
0:00 Intro
01:02 - What do you think about recent Omnicom advice to move 25% of ad budgets to online video and the space in general?
03:20 - What’s a good drinking-home-along-bottle-to-yourself-wine?
04:30 - You talk about upcoming companies and predicting their success or not. Where and how do you find these rising companies?
#LINKS
Italian white wines!
https://winelibrary.com/wines/84172-badia-di-morrona-bianco-dei-poggi
https://winelibrary.com/wines/83274-la-scolca-gavi-di-gavi-white-label
https://winelibrary.com/wines/75871-poggiobello-friulano
https://winelibrary.com/wines/80262-murola-verdicchio
https://winelibrary.com/wines/69176-i-capitani-faius
https://winelibrary.com/wines/83752-cantine-dell-angelo-estate-greco-di-tufo
https://winelibrary.com/wines/82064-ronchi-di-cialla-cialla-bianco
Tech stuff:
Jason Hirschhorn's newsletter - http://link.mediaredefined.com/join/353/media-twitter
Techmeme - http://www.techmeme.com/
Re/Code - http://http://recode.net/
General statements like "you should move your budget to digital video" scare me. Typically when people think about online video they think about spending 5/10% on the overall production and then 90/95% on the distribution. Of that 95% of allocated budget, they just end up pounding the users with right hooks and wind up pissing them off.
So what does online video mean to most people? It's the pre-rolls on YouTube where people end up tabbing out and don't end up consuming the content. OR, they're going to sites like ESPN.com and getting pounded by 30 second videos that waste OUR time, which I'm sure pisses most of us off.
What I'm most worried about when I hear about these allocations is that I actually like live TV commercials better than the online videos that end up blocking the users from what they actually want to do or see. As I've stressed a million times before, this comes down to providing VALUE.
So when I hear these notions versus what I know the practitioners are actually doing, it bothers me because I know that they're spending their budgeted dollars on video that is annoying customers. They end up putting these videos in places where the consumer doesn't want it, versus putting a larger percentage of the money on making better quality content and putting it in places where people actually want to consume it -- such as in native Facebook dark posts, where the user has the option to view or not.
In theory, it's great that traditional dollars are moving to digital but unfortunately people continue to misplay it because they're not focusing on providing actual VALUE.
Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon

12 thoughts on “#askgaryvee episode 29: shifting ad budgets to digital video”
  1. Avataaar/Circle Created with python_avatars Jake Swift says:

    I’ve been watching your stuff since September and went back to July and watched it all the way through until present. So i do have to say i like that you have

  2. Avataaar/Circle Created with python_avatars Magna One Media says:

    I do feel like it's short, we come to you for all your golden nuggets. 5 > 3 questions.

  3. Avataaar/Circle Created with python_avatars zoignk says:

    There is 236 episodes and I want to watch them all. It would be faster if it is 3 questions per show :). Yeah, I'm selfish.
    This episode is claustrophobic. There is so little space around you man and I cannot focus on your answers as in earlier episodes.

  4. Avataaar/Circle Created with python_avatars Next Step Recipes says:

    No point in answering since I'm so behind but DUH I want 5 questions. Why would I want less content DUH again lol

  5. Avataaar/Circle Created with python_avatars YOUSSEF ZAIDOUNI says:

    the third question is Awesome, thank you +gary for the great and humble answer "PEACE"

  6. Avataaar/Circle Created with python_avatars Cabin Yim says:

    QOTD: Definitely 5 question and 10 min long shows a few times a week !

  7. Avataaar/Circle Created with python_avatars Francisco Sebastião Barbosa says:

    What about portuguese wine?

  8. Avataaar/Circle Created with python_avatars MR. MINUTE says:

    3 vs. 5 questions, no biggie difference.
    It's the QUALITY that matters !!!
    Great episode Gary!!! Big up! 👍👏

  9. Avataaar/Circle Created with python_avatars Drexel mathews says:

    Another great show ! Last two have been in the more formal attire. I kinda like the casual.. On to the question of the day, I personally like the longer episodes. There seems to be a little more side conversation or interaction with the longer episodes. And I also like to watch a good 15 mins or so of awesome content.
    Last note… The last question and answer were phenomenal.

  10. Avataaar/Circle Created with python_avatars Elizabeth McCreight says:

    I like the 5 question format because it stays in this 12-25 minute time frame that's easy to find time to watch but is long enough that you can go deeper in answering some of the questions. 3Q was too short for me, I like more variety the 5Q episode brings with the questions

  11. Avataaar/Circle Created with python_avatars A. X says:

    Fun Fact for 29:

    #29 Eric Dickerson : NFL's single-season rushing record holder. 2,105, 1984.

  12. Avataaar/Circle Created with python_avatars Rodrigo Amado says:

    It's really good when you go into something practical. Thanks for the tips.

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