GET IN THE COMMENTS! I EXPECT TONS OF BANTER ON THIS EPISODE
#QOTD - Are you a chugger, or did you have a turning-point moment, and if so, what was it?
#Timestamps:
0:00 Intro
00:28- Would love to hear your opinion on whether a PR company or person should be overseeing #socialmedia for business.
02:14 - What was the moment you knew you would be “okay” when starting your business?
04:04 - Is there a way to drive traffic to a website when posting content directly to Facebook?
05:43 - You said it’s important to put out daily content. As a realtor what kind of daily video content would you produce?
07:48 - Most big success have a huge turning point where things really take off. What was that turning point for Winelibrary
#LINKS:
The Medium article that crushed it on Facebook - https://medium.com/the-entrepreneurs-journey/the-backbone-behind-my-entrepreneurial-success-47da46a9eede
Mobile Agent TV - https://www.youtube.com/user/MobileAgentTV
If I were a realtor, the thing I would do more than anything else would be to review the establishments in my area. If I'm selling homes in Millburn, NJ, I'm putting out a daily piece of content featuring the the school, then I'm interviewing the individual teachers. I'm reviewing every single local shop: The wine store, the sandwich shop. I'm interviewing people who have lived in the neighborhood for 50 years. I'm putting out content to make you romantic about the area.
People pick where they want to buy a home for a lot of reasons. Some of them are practical: Public transportation, distance to schools. But how about making it a little warmer and interviewing Mrs. Robinson the 3rd grade teacher? I remember a realtor telling me that someone moved to Short Hills because of Wine Library (That was such a cool feeling, by the way).
So I'm doing daily content about the 20-mile radius around the area where you're selling homes. I'm finding the stories tucked away around the neighborhood, and all the iconic things that make your area what it is. Those stories are what will create the emotion that could be the tipping point in selling someone their next home.

Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon

12 thoughts on “#askgaryvee episode 36: how to create real estate content”
  1. Avataaar/Circle Created with python_avatars Osama khan burki says:

    Your background is so distracting

  2. Avataaar/Circle Created with python_avatars Rob Willock says:

    Older content (your style is so different) but so relevant and useful, cheers Gary

  3. Avataaar/Circle Created with python_avatars john dodo says:

    I think that coffee has cocaine.
    Must be Colombian coffee.

  4. Avataaar/Circle Created with python_avatars mariah crawford says:

    Love it!!

  5. Avataaar/Circle Created with python_avatars Ryan Clearwater says:

    Listened to this episode on Spotify, had to see the video referenced. So many jabs in such a small vid. Awesome video, MobileAgentTV

  6. Avataaar/Circle Created with python_avatars Erik Hammond says:

    Our community is better because you're in it Gary!!

  7. Avataaar/Circle Created with python_avatars Nik Sharapov says:

    Gary- I’m from Kazakhstan- love your energy homie- who’s in your trunk bumping these days cause you sound like a Trap fan

  8. Avataaar/Circle Created with python_avatars Rob Beene says:

    Chug chug chug!

  9. Avataaar/Circle Created with python_avatars brady nields says:

    I put the ch in chug

  10. Avataaar/Circle Created with python_avatars brady nields says:

    Ha I was wondering when the fun facts about numbers would stop. Had a good run 😉

  11. Avataaar/Circle Created with python_avatars Young Jacob says:

    Wow…this was published on 2014 and still relevent? So cool and thank you

  12. Avataaar/Circle Created with python_avatars Jamatiasa Bird Farming says:

    hi Gary I am 23year old young mang and I want to start content marketing for real estate. What should I practice to good content marketer ?

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