So many businesses are wasting their marketing budget on television ads that nobody is seeing. The majority of people that are watching TV go straight onto their phones as soon as the ads start rolling. Everybody is too caught up in the "Nielson ratings" and analytics that they don't even account for human behavior when that TV commercial pops up.
In this keynote, Gary gives 50 minutes of marketing strategy that will convince you that running TV ads is grossly overpriced and how you can re-allocate that marketing budget that will work much more effectively. Some advice includes using 'near expiring' good, quantity of content, underpriced attention and more. Be sure to check the comments for all the timestamps... Enjoy!
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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In this keynote, Gary gives 50 minutes of marketing strategy that will convince you that running TV ads is grossly overpriced and how you can re-allocate that marketing budget that will work much more effectively. Some advice includes using 'near expiring' good, quantity of content, underpriced attention and more. Be sure to check the comments for all the timestamps... Enjoy!
Text me here https://garyvee.com/Community-yt
Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button 😉
My direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT
My K-Swiss sneaker: https://garyvee.com/GV004
Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
Second Channel: https://garyvee.com/GVTV
Instagram: http://garyvee.com/Instagram
Podcast: http://garyvee.com/audioexperience
LinkedIn: http://garyvee.com/LinkedIn
Twitter: https://garyvee.com/Twitter
Facebook: http://garyvee.com/GaryVeeFacebook
Snapchat: http://garyvee.com/Snapchat
Website: http://garyvaynerchuk.com
TikTok: http://garyvee.com/TikTok
Weekly playlist: http://garyvee.com/m2mall
GaryVee 365 Alexa skill: http://garyvee.com/garyvee365
Subscribe to my VIP newsletter for updates and giveaways: http://garyvee.com/GARYVIP
You the best music
Do you really want to change your lifestyles? , a pleasing platform in want of collect USD From your Mac or PC will surely be H o m e p a y .Me , Everyone tried it at the least one time.
How does this have less than 1000 likes? This should have thousands considering the MUFSO audience and industry
I can't believe this only got 32k views compared to your other content.
This is CRITICAL information.
Makes me sad, not really, but it's sad some get so into the videos "they wanna hear" instead of "what they need to hear." This was very informative and I seriously Appreciate all your free Content.
It's helped grow my brand and dominate Orange county ny snow plowing haha. Got a contract at West point but broke my leg f***in got robbed but s**t happens.
I think this is one of my favorites.
I really don't think people understand the effect these concepts will weigh on their future business.
Great stuff Mr Vaynerchuck.
Audacity is becoming such commonplace in interaction and self entitlement is ridiculously blown up.
Thank you.
P.s. I bought 5 crushing it books trying to get that one giveaway follow you a lot. Since few years ago. But probably Won't have time to read this but you really helped me in a dark time. And when I figure out how to I'm going to get you a gift card and just mail it so it's value returned without your time. Only thing I could think of that was not taking…
Too much taking..
It's funny how tv has been associated with streaming not broadcast commercial capabilities.
Like how do people not to oh sh** that's not where the awareness is??
"We must create relevance, not potential reach." 🙌🙌 Couldn't agree more Gary
TV < Social Ads
Hi Gary 🔥😊
Omg shorthills middleset ah memories!! I grew up in Bergen. Memories memories! Yep AOL !! Ahahahha remember AIM !?!?
It's really important to adapt to the new trends because that's where people are!
struggling to relate this to real estate business
I love how Gary V thinks in the future. With that mentality, you can never be left behind 💯
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