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Today's video is about a recent meeting I had with @Fresco Trey; it's about creating content on Tiktok and how being authentic with you and your audience makes you different. Enjoy!
00:00 Intro
0:57 How Gary and Mike Boyd Work Together
3:20 People Underestimate Authenticity
4:30 How To Start On Tiktok
6:30 Keep Speaking The Truth
8:00 Please Subscribe!

Thanks for watching!
Check out another series on my channel:
Tea With GaryVee (Fan Q&A Series):
Overrated Underrated (Hot-takes on Culture):
Gary Vaynerchuk Original Films:
Trash Talk:
Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern-day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity: Water. He’s also an avid sports card investor and collector. He lives in New York City.

Too many people when they think about a platform, especially the new hot thing, instagram seven years ago - tick tock right now. They think. How am i gon na make something? That's gon na get everybody listen to my spotify, i'm gon na get big the way. I think about is how i know this is where every kid 15 30 is paying attention.

How am i gon na watch this and figure out what everybody likes? You've got your perspective. I just wan na be happy. Don't you wan na be happy yo, it's mike floyd. I was on the other side of that camera.

I'm gary's artist relations person. Now this one's very special, because we love fresco trey we're working with fresco trey as much as we can as organically as we can. We believe in him we know you're gon na love him. So you know, after watching this video, if you're interested, if you're curious, go watch his socials go watch his youtube go, do anything you can spread the word because that's how people like trey blow up.

I really with your sound. Thank you bro. I really really do that's crazy. Thank you.

I really do i listen to it a lot. The song that you made for us is crazy. What's going on with that when's the video dude guys, i love that song. So i listen that song that so our relationship's real interesting, because, like you, i don't tell you guys mike is in it.

Mike knows everybody coming up listens to everything like, i really believe, he's truly one of the great a r people, which is why? Because he doesn't work out at label, i am good at just knowing what's going to be big, whatever social media nfts, so with music. You know, i often say things like the best movie ever made. The best song ever made. The best book ever written didn't become the most popular because i believe that i think the distribution of something matters the moment in time.

One little thing can change things, but when i, when i tell you fresh off a heartbreak, when i listen to it, i know it can be the biggest song in america whether it is or isn't, is actually irrelevant, because there's been a lot of songs that i Felt that about that, what it means is that you can do it got it. It does. I'm not it's irrelevant if it goes or doesn't go it's that you have it in you and that's where i get excited. I got a newspaper.

I was trying to tell them something you played for anyone here, they're going to like it, that's especially who oh we have the b car uh. I i may be coming to you guys soon. I have this at my nft conference in minnesota. May 20th.

19. 20. 21 and i had a whole day on monday, um look deciding on talent. Speakers performing all that and you were on the list because boyd knows i with you and you know, and we were talking with big names up and coming i'm talking to my whole team about producing and the show and i'm like.

Maybe we'll just do like a up-and-coming set, we're like, because i was looking at all the names and the rough prices we thought for performance, because mike was doing his best guess or if he got the answers from managers. I was looking at him. It's like, and - and i was talking so it was about like eight people in this meeting and i was like yeah - maybe i'll have fresco and tierra, and all this and - and i was like do you guys know for i was flexing a little because i know They wouldn't know i was like you guys, know fresco. I was like listen to this and i played it for them and they loved it.

Not kinda. Like a lot. That's fine, that's heard because this song was like one of the songs i was like. I went through my heartbreak and i was like making all these sad songs like i was like you know.

I need to make a song about. Okay, my heart was broke, but like i'm, i'm i'm like kind of getting over it like i'm fresh off with it. So that that song, it was crazy because that song i had made, we dropped the probably like a few weeks later and he kind of like jumped over a lot of other songs, but because who's like trying to get something out there, because we needed to drop Something, but we didn't want to drop the project we was like planning. We wanted to put something out there for the fans and like that song.

Just like did his things. It was like crazy. It's a song that, from a beat first of all, your sound. It's just everything's right about that song.

It's honest, your sound and the beat, and just like it's just people underestimate authenticity, and i believe you're gon na have to prove me right. I just think that you have a sound that will resonate with just a lot of people, there's certain people i listen to that. I really with, but i'm like this is gon na stay in this kind of lane. I might think you can cross over to a much better market.

How much do you pay attention to tick-tock? Are you personally, the human being not like as a professional, but you the dude recently i i've been more penitent to it more than i had was before before, like i got all my followers and stuff before i was just trying to do stuff and it wasn't Working so i was just like you know what i don't do: tic toc, but then i started getting videos that went viral and stuff and now like we pay more attention to it and i'm just trying to like micromanage it. But, like you know, it's really important for you like really important. It's going to be the whole game for the next five years and even like don't even think about it from a standpoint of what you're gon na make to get pop off. Think about it as consuming it to get a sense of what people with too many people when they think about a platform, especially the new hot thing, instagram seven years ago, tick tock right now.

They think. How am i gon na make something? That's gon na get everybody listen to my spotify, i'm gon na get big. The way i think about is how i know this is where every kid 15 to 30 is paying attention. How am i gon na watch this and figure out what everybody likes which then subconsciously might get into my writing? You may see one video on a tuesday night that just people went crazy about you might not even take note.

You might laugh. You might think the person's good looking you might think whatever and that might affect something you say in two weeks that is the zeitgeist, the pulse of what everybody with you see where i'm going. I want you to be in it because i want you to be in it because then it's going to reflect in your output. That's fine! Because that's what happens right because you're in it, then you say something that all of them that were in it with and then that makes that go.

You know that's a good mike endless lately with the tick tock, it's cool yeah. We got him verified and everything. I'm aware originally we got there jesus, yes, sir bro bro, i really on some. I have to run so i just want to leave with this.

I really think you have a chance of being very, very, very big. You just got to keep working, it keep back to heartbreak. You just need to keep writing or i don't know how you do it if you write first, whether, but just keep speaking truth, whatever you're going through. That was one thing i know you got to go but there's one thing like i told my dad when first started, i was like, if i do make it in music.

I want to make it for being. Like my actual self. I don't want to make it. It's so much more fun than you could just live.

You come out and on some fake, then you got to keep up that facade and you got to be like. Like the thing. I keep telling cool things like this kind of music or athletes. I'm like what's corny now is gon na be.

Did you see what russell westbrook wore last night into the stadium yeah? Well that got his ass beat in 96 right, but now it's fresh as if you just say your actual truth, that will come around exactly when we were growing up this music. You had to be hard and there was nothing else. Nothing else: starter jackets, combat boots, timbos baggy, if you're. If you lived in like a okay neighborhood but you're like auntie, live somewhere else, you may pretend you were from, like everything had to be.

How hard are you right? You could like visit your grandma once and be like i'm from there right, yeah right right now, the whole it's beautiful, you could be whatever your truth is your truth. You don't need to be from la. You can be from os. You could be living like.

It's all because authenticity is what wins exactly all right: let's get a photo and get out of here youtube watcher. What's up it's garyvee! First of all, thank you so much. I hope, you're doing super well during these times uh. I also want to ask you please subscribe, because my commitment and exploration of youtube is about to explode stories, polls, more content, more engagement, more surprise and delight.

This is the time to subscribe. I hope you consider it, and i hope i see you soon. You.

15 thoughts on “Authenticity on social media can change your life”
  1. Avataaar/Circle Created with python_avatars Deji Oluwadairo says:

    Hip Hop and authenticity are oxymorons…I’m a hip hop fan and I actually didn’t mind that heartbreak song. Posing in a fancy car that’s not yours ain’t authentic folks

  2. Avataaar/Circle Created with python_avatars J C says:

    More trash talk??? I'm curious to see how you would do when there isn't a city wide sale. It would be interesting to see what you could find between sales and thrift shops when the garage and yard sales are hard to find.

  3. Avataaar/Circle Created with python_avatars Joseph McCarthy says:

    Thanks Gary you always say what I need to hear. Although it challenges the part of me that acts out of fear because of insecurities, I'm trying hard to do better everyday, watch this space. Thanks ❤🙏

  4. Avataaar/Circle Created with python_avatars Zachary Owings says:

    Me in 20 years, dropping knowledge on the young rap game. Love this video 📼

  5. Avataaar/Circle Created with python_avatars Life Is My Opportunity☀️ says:

    'Most people are other people.
    Their thoughts are someone else's opinions, their lives a mimicry, their passions a quotation.'

    Oscar Wilde 🎭.

  6. Avataaar/Circle Created with python_avatars Ben Barber says:

    Stopped watching the video to go listen to Fresh Off A Heartbreak… yeah holy shit that is as good as he said it was. Damn

  7. Avataaar/Circle Created with python_avatars Creative Cashflow says:

    Don’t let anybody, especially yourself, make you feel like you don’t deserve to be in the room you’ve earned a right to be in. You have something unique to contribute – your ideas, your experience, your wisdom, and your point of view.

  8. Avataaar/Circle Created with python_avatars Marketing Harry says:

    Authenticity should never be underestimated! It's one of the most important things. Love this conversation. 👍

  9. Avataaar/Circle Created with python_avatars M G says:

    Being authentic, feel free to be our (true) selves in any aspects of our lives, it is the future of our society, thanks for this video!!

  10. Avataaar/Circle Created with python_avatars Sanela Travels says:

    “I can't fuck with y'all
    I stay in my lane cus y'all ain't right
    Beat the odds and remain humble
    Story of my life.” -Fresco Trey ❤️☀️

  11. Avataaar/Circle Created with python_avatars Dan Runs says:

    I started my YouTube journey to document it for my future children. Now I have a little one I’m realising how valuable being transparent from the start was and will be to them when they are old enough to watch it back. I’m grateful for the subs, but I’ll only ever be myself because it’s for my children and future self first and foremost

  12. Avataaar/Circle Created with python_avatars Expat Family Live says:

    You are a huge inspiration, Gary! We're grateful for each of your words! Hugs from the Netherlands 🙏 🌏 🇳🇱

  13. Avataaar/Circle Created with python_avatars Nathalie Lazo says:

    Hey YOU, incredible person reading this…The truth is you are confident and good enough already with who you are, where you are at and what you have right now to have the success you want in life. Don't let others define what “success” is for you. Get up, learn that skill and go after it! I believe in you so much! Have an awesome day! – Love, Nat ❤️

  14. Avataaar/Circle Created with python_avatars The B Hayes Show says:

    I’m big on being authentic. I love making mistakes & being myself . It will help grow your brand tremendously because everyone else is already taken & you have something special about you no one else has go be the best version of yourself whoever is reading this . God bless you 🙏🏾

  15. Avataaar/Circle Created with python_avatars Rob says:

    Could also ruin your life if someone dislikes your politics and demands your employer fire you.

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